Brand personality assessment Survey

Hello! We are three students studying at Superior University Lahore. We are currently writing our Consumer behavior project concerning re-launch of a milk brand; how the company will manage to communicate it and how it is perceived by customers. Your answers will be anonymous and we appreciate if you try to answer as honestly as possible. Thank you for your participation!

Instructions
Choose best options for each question given below and fill out the personality assessment survey keeping in mind your own perspectives, likings and disliking.

1) a. b.

Gender: Female Male

2) a. b. c. d. e. f.

Age:
<20

21-29 30-39 40-49 50-59 60>

3) a. b. c.

What type of milk do you use in your daily routine:

Unprocessed packed milk Unprocessed unpacked packed milk Processed and packed milk (UHT and tetra packing)

4) a. b. c. d. e.

Which brand of milk do you purchase most commonly?

Milk Pak Haleeb Olpers Dairy queen Anhar milk Page 1

5) a. b. c. d. e. f. g. h. i.. j.

What are the main reasons you use your favorite milk brand choose as many as you can
It is more tasty It is more healthy It is more pure It is more properly stored and processed The quality is better There is no smell Feels more natural and not synthetic You think it will make you more healthier and active You think it is safer to drink and carry no diseases. Its more economical

6) a. b. c. d. e. f. g. h. i. j. k.

What are your thoughts about that brand? (Choose as many as you like)
It is trustworthy They are honest They are traditional It is sustainable It is reliable It is best in competitors They have best ethics They have best brand outlook It us more ecological than others They offer wide range of products Other please specify

Here:

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7) a. b. c. d. e. f. g. h. i. j. k.

Tick the statement below about your favorite milk brand, you agree with and if you dont agree leave it unchecked (choose as many as you want)
This brand gives you joy This brand is inspiring and have changed a few things in my life style This brand help me save money because it is economical This brand offer high quality products This brand offers good customer service This brand gives me good range of products to choose from You have some emotional attachments with the brand They always offer schemes and incentives for the customer I like their rewards and I always remember how kind they are to me I am a satisfied customer of this brand They work a lot for the community and environment

8) a. b. c. d. e.

How much is milk important in your life?

Very important Significantly Important Important Not so important Not important at all

9) a. b. c. d. e.

how important is milk for your health

Very important Significantly Important Important Not so important Not important at all

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10) a. b. c. d. e. f.

how much milk you drink n you normal routine

Twice a month Once a week Twice a week Four times a week Once a day Twice a day

11) a. b. c. d. e. f. g.

How do you like to have milk

simple Simple but hot Simple but cold With added sugar and hot With added sugar and cold or chilled Flavored and icy chilled Flavored and hot like Hot Chocolate,Milo or Complan etc.

12) a. b. c. d. e.

Choose the statement you agree with

Milk is important for growth of kids Milk is important for bone health Milk is tasty in its natural form Milk is tastier in form of some shake or some added flavor Fruit Milk shake is as nutritional as single meal

13) a. b. c. d. e. f. g.

Choose the statements you agree with

Kids like simple unprocessed milk in loose packing Kids like to have properly bottled milk Kids like to have UHT processed milk in loose packing of tetra pack Kids like UHT treated milk packed in in premium bottles Kids like UHT treated flavored milk in packing Adults like to have fresh unpacked milk Adults like to have UHT treated packed milk Page 4

h. i.

Adults also like to have flavored milk Adults use milk only for tea, coffee or other milk made items like kheer etc.

14)

Describe shortly what do you want to see in your ideal milk brand?

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