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Submitted by: Group 5 Roll No. 41 Roll No. 45 Roll No. 47 Roll No. 49 Roll No. 51 Dheeraj Manhas Piyush Chandan Ankisha Agarwal Yash Singhal Mohit Khamesra
ACKNOWLEDGEMENT
We would like to express our deepest sense of gratitude to our project guide Prof. Susheel Chabbra, for his valuable guidance, inspiration and encouragement that we received from them throughout the course. Our efforts in accomplishing this project are a result of constant motivation and valuable learning imparted by him. We would also like to thank our family and friends & the professionals who extended their support and have been a source of encouragement and inspiration throughout the duration of this project.
TABLE OF CONTENTS
Title ABLE 1 2 3 4 5 6 7 8 CONTENTS Introduction Page No. 1
OF
Overview of Financial MIS and Network 8 diagrams Information system ICICI bank 12 Organization Transaction system ICICI CRM initiatives processing 14 25 30 33 34
1.INTRODUCTION
1.1 MANAGEMENT INFORMATION SYSTEM
Definition: A Management Information Systems (MIS) is An integrated user machine system For providing information To support operations, management, analysis and decision making functions in an Organization The system utilizes Computer hardware and software Manual procedures Models for analysis , planning , control and decision making A database
The development and management of information technology tools assists executives and the general workforce in performing any tasks related to the processing of information. MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making.
* STRATEGY SUPPORT
While computers cannot create business strategies by themselves they can assist management in understanding the effects of their strategies, and help enable effective decision-making.
MIS systems can be used to transform data into information useful for decision making. Computers can provide financial statements and performance reports to assist in the planning, monitoring and implementation of strategy. MIS systems provide a valuable function in that they can collate into coherent reports unmanageable volumes of data that would otherwise be broadly useless to decision makers. By studying these reports decision-makers can identify patterns and trends that would have remained unseen if the raw data were consulted manually. MIS systems can also use these raw data to run simulations hypothetical scenarios that answer a range of what if questions regarding alterations in strategy. For instance, MIS systems can provide predictions about the effect on sales that an alteration in price would have on a product. These Decision Support Systems (DSS) enable more informed decision making within an enterprise than would be possible without MIS systems.
* DATA PROCESSING
Not only do MIS systems allow for the collation of vast amounts of business data, but they also provide a valuable time saving benefit to the workforce. Where in the past business information had to be manually processed for filing and analysis it can now be entered quickly and easily onto a computer by a data processor, allowing for faster decision making and quicker reflexes for the enterprise as a whole.
The Banking Industry at its core provides access to credit. In the lenders case, this includes access to their own savings and investments, and their interest payments on those amounts. In the case of borrowers, it includes access to loan for the creditworthy, at a competitive interest rate Banking services include transactional services such as verification of account details, account balance details and the transfer of funds, as well as the advisory services that aid individuals and institutions to properly plan and manage their finances. Online Banking channels have become pivotal in the last decade.
With a change in the corporate structure and the budding competition in the Indian Banking industry, the management of both ICICI and ICICI Bank were of the opinion that a merger between the two entities would prove to be an essential step. It was in 2001 that the Boards of Directors of ICICI and ICICI Bank sanctioned the amalgamation of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. In the following year, the merger was approved by its shareholders, the High Court of Gujarat at Ahmadabad as well as the High Court of Judicature at Mumbai and the Reserve Bank of India.
VISION:
To be the leading provider of financial services in India and a major global bank.
MISSION:
We will leverage our people, technology, speed and financial capital to: * Be the banker of first choice for our customers by delivering high quality, world-class product and services. * Expand the frontiers of our business globally. * Play a proactive role in the full realisation of Indias potential. * Maintain a healthy financial profile and diversify our earnings across businesses and geographies. * Maintain high standards of governance and ethics. * Contribute positively to the various countries and markets in which we operate. * Create value for our stakeholders.
PRESENT SCENARIO
ICICI Bank has its equity shares listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited. Overseas, its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). As of December 31, 2008, ICICI is India's second-largest bank, boasting an asset value of Rs. 3,744.10 billion and profit after tax Rs. 30.14 billion, for the nine months, that ended on December 31, 2008.
NRI Banking
Business Banking
EXECUTIVE DIRECTOR
Regional Managers
Regional Managers
Regional Managers
Branch Managers
Branch Managers
Branch Managers
Branch Managers
Branch Managers
Branch Managers
Compliance Reporting
It offers complete compliance reporting modules, readily available for various countries. Since MIS is a fully integrated banking system, compliance reporting covers all banking operations and complies to Basle II regulations.
User-defined Reports
MIS workstations include an easy-to-use Report Writer that enables users to compile
specific data from any number of sources and view it on screen or print-out in various formats. Data can be sorted or grouped, and values summarised or averaged.
Customers Database
MIS in a company keeps record of customers of the company. It helps to quickly classify the banks customers in terms of institutional customers, High Value Customers and retail customers. This helps the bank to serve efficiently as each type of customers needs will vary.
Innovative Services
MIS helps to serve the customers innovatively. It helps to deliver services innovatively such as mobile banking, rural banking. As MIS helps in segmenting the current and prospective customers.
Knowledge Management
Today the banks have repositories of various types of knowledge. It can be about their customers, markets, employees, critical incidents etc. But these knowledge have to be managed effectively to exploit them in the time of need. MIS supports the knowledge management of the bank through various softwares.
Risk Management
Risk management is a very crucial function of the bank. MIS helps the bank through various modules like DSS, EIS etc that help the management to take calculated risks. This helps the bank to take advantage of the opportunities but at the same time helps the banks to prepared to face any risk that arise in the course of pursuing its goal.
3.1 ORGANIZATION COMPUTING RESOURCES: Software Resources:Following softwares are used for the functioning of our information system and organization;
Application Software:Following application softwares are used in our organization and functioning of our information system; Microsoft Office NOD32 Anti-Virus Adobe Reader
System Software:Following application softwares are used in our organization and functioning of our information system;
Operating System (Windows XP and Linux) for PCs. Windows 2003 server for mainframes.
Hardware Resources:Following hardware resources are required for the functionality of IS and organization: Personal computers Canon Document Scanners HP Printers Networking cards Currency counter Coin counters HP Digital Scanners
Dell Mainframes
3.2 COMPUTING TYPE:In ICICI bank, they are using client/server network because it is accessible and the employees easily share the data and this network is cheaper than others and this is easily maintainable and manageable. All the data save in main server or HUB and employees can easily access it. This type of computing system provides an easy access and efficient flow of data, which increase the functionality of organization.
Payroll TPS
In ICICI Bank payroll TPS is designed to get information and record of the employ and then to calculate his/her annual earning. It gets information about the employee from the employees department and from general ledger and send it to payroll TPS from where it links that information with the previous record and prepare a report which is forwarded to management. Management takes notice the LN record of the employees efficiency to work and may declare added bonus or other incentive. This report is checked and approved by the branch manager after which check is issued to the employee. And when that check is cashed, the record is updated in the general ledger as well as the master payroll (HUB).
Employee Data
Payroll TPS
Management Reports
General Ledger L
Customer Identification:
In ICICI bank there is their own information management named software Virses is working which is connected to NADRA. So if any new client wants to open an account in the bank the system automatically send a request to NADRA to check and verify the customer ID number. Which helps the management to identify whether he/she is using his original ID card or not.
Input (ID #)
Virses
HUB
Employees Record :
All employees are supposed to login when they enter the bank and logout on leaving, by tracing their thumb impressions on biometric device. This device is connected with the HUB which continuously makes record of their hours spent in the bank. Moreover, the bank has their own setup named LN which makes records of all the transactions made by an employee. This helps management to monitor the working efficiency of an employee.
Updated
HUB
Online Complains:
ICICI bank allows the customer the option of online complains. The customer submits the online complain which is then processed by Customer Service TPS which is linked by management and after the problem identification it is send to the concerned department.
Customer Queries
Identify Problem
Advices:
As the records of all the customers are stored in main server (HUB) of ICICI bank, so in case if someones account balance is getting near to zero the system automatically alert the management about that. Then manager take manual action and send him/her the advice (a letter, mail or phone call) to check the account balance.
HUB
Account Opening
This TPS is designed for opening a new account in the bank.
Process:
Information
send
to
the
virses.
Virses
Applicant Identification
A/C Dept .
HUB
Online Activity
Purpose: Transfer funds with the organization. Input: Concerned Branch code, city name, account title, amount & the transaction. Process: The information will send to organization server (HUB).
Customer
A/C Dept
HUB
ATM Card
Purpose: Easy with draw of cash. Input: Give bio data, income summary, company name, NIC. Process: NIC no. and bio data send to virses which directly linked to NADRA. If information is correct then it is forward to customer service centre.
Virses
Applicant Identification
A/C Dept .
HUB
ATM Issued
EBS (E-Billing Solutions) is the Merchant Account providing company partnered with ICICI Bank that visualizes you how to become more competitive and help you to make the changes to your online payment processing for risk free business.
EBS "Payment Gateway" is specifically designed to accommodate the increasing demand by e-commerce companies for sophisticated payment solutions to tap the enormous opportunities for global Internet transactions. The system also includes several exciting new technologies that enable e-commerce businesses to make the things more customized and backend more user friendly with advanced features and technical know-how.
How It Works.
Step 1: Customer select and adds item in the shopping cart And places the order on your (merchant) website. Step 2: Customer selects to pay via credit card . Step 3: Customer is redirected through EBS Payment Gateway to Transaction Processing Bank. Step 4: Customer enters credit card details on Secured Payment page. Step 5: Credit card information is transmitted securely to the corresponding bank for approval. Step 6: Corresponding bank sends appropriate information to the transaction Processing bank. Step 7: The result is forwarded to EBS (via the Transaction Processing Bank). Step 8: Customer receives a confirmation and is redirected to your (merchant) website. EBS has taken tremendous steps to secure your transactions from fraud, data piracy and hacking. Some of the steps taken are as follows An automated risk management system which triggers for all transactions and flags the transaction for risk involved. High Risk Transactions are manually investigated by our intelligence team and Risk control unit. RMS parameters. Verisign 128 bit SSL encrypted. Hacker safe certification. PCI Audited servers. Robust secured highly strategic data servers and network design for
ICICI Bank has to manage more than 13 million customers. The bank has over 550 branches, a network of 2025 ATMs, multiple call centres, Internet banking and mobile banking. Its customers often use multiple channels, and they are increasingly turning to electronic banking options. Business from the Internet. ATMs and other electronic channels now comprises more than 50 per cent of all transactions. In the process of making its business grow to this level, ICICI Bank has distinguished itself from other banks through its relationship with customers.
Explorer enables profiling of customers and querying on various parameters. These enable the bank staff create suitable campaigns for targeting individual customers on the basis of their requirements.
The logistics in the system have also led to other benefits like interactive reports, unearthing cross-selling opportunities as well as finding out about the channel usage undertaken by a segment. The data access was facilitated through the use of Cognos Power Cubes.
desires, enabling the bank to satisfy customers through better personalization and customization of services. Central data management The initial implementation of CRM allowed ICICI to analyse its customer database, which includes information from eight separate operations systems including retail banking, bonds, fixed deposits, retail consumer loans, credit cards, custodial services, online share trading and ATM.
Chandigarh and various places in Kerala during specified timings. Table Mumbai Mobile Van
Locations Junction of Nehru Road and M.O. Road, near Ram temple, Vile Parle (E)
Opp.J.W. Marriott Hotel, Juhu Lokhandwala Circle, Andheri (W) Outside Vasanth Sagar, 120 ft. Road, Hakur Village, Khandivali (E)
Bulk Deposits The ICICI Banks Bulk Deposit ATMs enable customers to deposit large amounts at one time. Unlike conventional ATMs, which are able to accept only 30 notes at a time, these ATMs allow the deposit of huge amounts. The Bulk Deposit ATM is available in Mumbais Vashi sector branch office of ICICI. The bulk deposit facility can be availed of by select customers who need to deposit huge amounts of cash. ICICI Bank issues a special card called the `Deposit Only Card to
facilitate this service. This card allows for deposit transactions only. The service is further facilitated by the provision of special bags at ATMs in which a customer can put his money. After the deposit slip is filled, the bag can be inserted in the ATM. The transaction slip is then generated by the ATM as an acknowledgement of the deposit. ICICI Bank also has cash pick-up service for business customers under the business banking segment.
ATMs for the visually challenged ICICI Bank has launched ATMs with special voice-guided systems, which guide a visually challenged person to access ATMs without any help. The jack on the terminal enables headphones to be connected to it and voice commands enable the customer to transact business. Customers may choose a suitable language to get voice commands. After the language selection is done, the customer is guided to ensure that the ATM card is inserted in the right slot and thereafter, guidance is provided for entering the PIN by using the keypad. A raised button is provided on number 5 to enable users to identify the numbers easily through touch. The slot for cash collection has such raised `pips that enable easy
Other Services through ATMs Apart from the usual transactions involving the bank, some other services can also be availed of by ICICI Bank customers. These include: Prepaid mobile recharge Buying and renewing Internet packs (such as those of TATA Indicom Internet service provider and Sify). Making donations for Tirupati Tirumala Devasthanams, Nathdwara temple and Shri Mata Vaishnodevi shrine. Mutual fund transactions, and Bill payments
Mobile phone as a Virtual Wallet The mobile phone has been transformed into a virtual wallet a new innovation in mobile commerce. On September 19, 2005, Airtel, ICICI Bank and VISA announced the launch of mChq a revolutionary new service which is a credit card using the mobile phone. This is the first mobile-to-mobile payment option which enables Airtel customers and ICICI Bank Visa cardholders to pay for their purchases with their Airtel Mobile phones. The service has eliminated the need for carrying physical cash for making a purchase and also the problems
associated with the point of sale (POS) terminal since the mobile phone services as a secure POS and a payment mechanism.
Mobile Banking Benefits Mobile banking enables the customer to avail of many facilities by just sending an SMS. These facilities, which are currently offered free of cost, are as follows: Locating ATM Locating branch Locating drop box Alert facilities like salary credit, account debit/credit, cheque bounce, etc., and Queries on banking, cards and demat account
6. KNOWLEDGE MANAGEMENT
ICICI Bank has grown six-fold since its KM strategy was established in the year 2000. KM made ICICI bank is the second largest in India. Central to ICICI Banks success has been its flexible, innovative methods, and a plethora of KM tools that were cannily marketed to staff from the very start. Initially, the organisation developed a broad technology-linked infrastructure, including a corporate intranet, ICICI Universe, employees could check the human resources (HR) system for vacation entitlements, book days off or view their personal pension details. Overcome any fear of technology as well as providing employees with a good reason for using the portal on a regular basis. Employees believed that they should have a space on the intranet where they could participate in collaborative activities, such as contribute or find documents, engage in discussions and post or answer queries. This idea, in essence, first converted the bank to KM. ICICIs KM intranet portal was easily accessible from the main staff portal to provide a way of capturing and disseminating the knowledge of departing staff. The KM programme is now deeply embedded in the bank, but not as a result of any directive from top management. Employees work with the KM programme because they see its benefits and realise the value it brings to them on a day-to-day basis. This is what makes it vibrant and engaging. Everything they need should be at their fingertips, whether getting an answer to a problem, checking a policy or accessing standard templates and formats such as letters, agreements or guidelines. It is significant that a small project originally designed for about 1,200 employees in few locations has been flexible and scalable enough to cater for more than 30,000 employees in more than 600 locations, most of whom are customer-facing staff.
Wiseguy
ICICIs KM intranet portal, easily accessible from the main staff portal to provide a way of capturing and disseminating the knowledge of departing staff. The KM programme is now deeply embedded in the bank, but not as a result of any directive from top management. Employees work with the KM programme because they see its benefits and realise the value it brings to them on a day-to-day basis. This is what makes it vibrant and engaging. Everything they need should be at their fingertips, whether getting an answer to a problem, checking a policy or accessing standard templates and formats such as letters, agreements or guidelines. It is significant that a small project originally designed for about 1,200 employees in few locations has been flexible and scalable enough to cater for more than 30,000 employees in more than 600 locations, most of whom are customer-facing staff. The WiseGuy KM portal also encompasses a variety of sections including:
document management news inside and outside the organization digital resources such as trade and news journals research reports maps, directories, currency and time calculators information on the various business groups and group companies complete employee information interactive sections such as discussion forums query boards book reviews online quizzes the rewards recognition scheme
The Daily Dose as it is called, is a summary of what is new in the outside world and on the portal. It features headlines, opinions, polls, happenings, customer appreciations, newsletters and other regular updates. it helps the KM team to capture the mind space of employees as soon as they sit down to work in the morning.
Newsroom space on the intranet where daily news headlines are published. Here, staff can look up all the newsletters published by internal business groups, media releases, as well as tracking what our competitors are up to.
K-mailers which are short, one-page reviews on any one of 33 topics in six categories; internal newsletters from various domain specialists; online quizzes; word power articles or glossaries; training modules.
Query Board a central, interactive frequently asked questions repository by and for staff, where they can post any work-related queries, such as the number of cheques that can be deposited at any one time, customer credit questions, cheque returns Centralised and distributed publishing capabilities of WiseGuy mean that users are empowered and can contribute their own documents, define them, schedule updates and so on.
Furthermore, the portal manager enables business groups to generate their own templatebased, database-driven mini-websites using an extremely flexible front end, point-and-click tool.
Challenges
I know best and not invented here attitudes remain a barrier. Knowledge sharing is not tightly linked to staff appraisal and neither are knowledge management activities mentioned in ICICI Banks balanced score card index . Certain measures turned out as a double-edged sword.
WiseGuy contribution
In the creation of a common storehouse of knowledge; Staff identify sources of in-house expertise; In the development of a sense of belonging among staff; Save the bank money; Improve our employees decision-making ability; Empower staff; Provide a means for staff to upgrade their skills; Staff to plan their career movements; Provide a platform for recognition of contributions made to the bank.
8. CONCLUSION
ICICI bank has successfully utilised its MIS in providing banking products to its customers and also in improving its organisational efficiency. It is one of the few banks which adapts quickly to the changing environment and keeps pace with the ever changing technology. The dramatic events ushering in the new centuryfrom globalization and a final, major wave of consolidation to regulatory changes and technology breakthroughsare compelling the bank to turn its focus toward efficiency and country relationship development. MIS has helped the bank in the following ways: Operational effectiveness, internal efficiency. Collaborative tools to help create, cultivate, and disseminate knowledge. Accessibility to data, information, and knowledge. The ability to easily search across and retrieve relevant information A project management system based on complete project lifecycle It is very crucial for the bank to continuously upgrade its MIS as the next 10 years will be defined by accelerated expansion of business as the bank is growing nationally and globally. It has to concentrate in improving its process efficiency to serve its customer better than its competitors. Todays banking products are getting complex every day and there is serious threat of leakage of customers confidential information to anti social elements with advent of technology. This is one of the major issues that banks face today. Inspite of all these challenges, management information system has been a boon to ICICI bank. The bank has gained tremendous lead over its competitors who lagged behind in incorporating MIS in their organisations. Today, ICICI bank is one of the largest private sector banks in India, and MIS has played a crucial role in giving it a competitive advantage. Though the current MIS in the bank is highly beneficial, the bank is very keen on researching new avenues to improve its MIS system for better efficiency in its operations and to continue to serve its customers effectively.
8. REFERENCES
a) www.icici.com b) www.icicibank.com c) http://www.ikmagazine.com/xq/asp/sid.0/articleid.F3329620-44D5-443D8AA1-73F31514B589/eTitle.Case_study_ICICI_Bank/qx/display.htm d) http://www.sybase.ca/detail?id=1058645 e) http://www.networkmagazineindia.com/200209/case1.shtml