SURYA GROUP OF INSTITUTIONS, LUCKNOW Subject: Marketin Mana e!

ent Pa)er I*: +'&(

Time: 2 Hours] N"te:

Subject C"#e:NM$A%&'( Se!e,ter: Fir,t

[Total Marks: 50

(1) All question paper contains two pars. (2) All questions are compulsory (3) Marks are indicated against questions. PART -I

Q.1 Write S ort !otes (Attempt Any Four) A) Marketing Mi" $) &alue 'ased pricing *) +argeting #) $auses o% product %ailure () #rand )ositioning ,) Macro *n-ironment PART II

./01234

Q.2 W at do you understand 'y marketing. (iscuss its importance in today/s 'usiness acti-ities. #rie%ly write t e di%%erences 'etween selling and marketing. .'&4 OR (iscuss t e -arious concepts related to marketing t at originated due to di%%erent orientations towards 'usiness. #rie%ly discuss t e distinguis ing %eatures o% t e marketing concept. Q.3 W y is segmentation o% markets0 an important task %or ac ie-ing marketing success. *"plain t e -arious criteria on w ic market can 'e segmented. .'&4 OR W at do you understand 'y product positioning. (iscuss t e main concerns t at are to 'e kept in mind w ile positioning your product. Sig t one e"ample o% positioning. Q.1 *"plain t e -arious stages o% )roduct 2i%e $ycle. 3ow does product li%e cycle acts as a tool in %ormulating and implementing marketing strategy. .'&4 OR (iscuss t e signi%icance o% new products in t e success o% any organi4ation. *"plain t e -arious stages in-ol-ed in new product de-elopment. Q.5 W at are t e %actors t at in%luence t e pricing decisions o% any enterprise. (iscuss t e -arious o'6ecti-es o% pricing. .'&4 OR #rie%ly e"plain t e %ollowing7 )ersonal selling0 8nternet marketing and sales )romotion.

SURYA GROUP OF INSTITUTIONS, LUCKNOW Subject: Marketin Mana e!ent Pa)er I*: +'&(
Time: 2 Hours] N"te:

Subject C"#e:NM$A%&'( Se!e,ter: Fir,t

[Total Marks: 50

(1) All question paper contains two pars. (2) All questions are compulsory (3) Marks are indicated against questions. PART -I

Q.1 Write S ort !otes (Attempt Any Four) A) )romotion Mi" $) 9eograp ic Segmentation *) +argeting #) $auses o% product %ailure () #rand )ositioning ,) Skimming )ricing PART II

./01234

Q.2 W at do you understand 'y marketing. *"plain its importance to t e de-elopment o% 8ndian economy. .'&4 OR (iscuss t e -arious concepts related to marketing t at originated due to di%%erent orientations towards 'usiness. #rie%ly discuss t e distinguis ing %eatures o% t e marketing concept. Q.3 W y is segmentation o% markets0 an important task %or ac ie-ing marketing success. *"plain t e -arious criteria on w ic market can 'e segmented. .'&4 OR Analyse t e distincti-e %eatures o% t e -arious elements o% Marketing mi" illustrate wit suita'le e"amples. Q.1 *"plain t e -arious stages o% )roduct 2i%e $ycle. 3ow does product li%e cycle acts as a tool in %ormulating and implementing marketing strategy. .'&4 OR :Money spent on ad-ertisement is waste%ul; (o you agree. 9i-e reasons. Q.5 W at are t e %actors t at in%luence t e pricing decisions o% any enterprise. (iscuss t e -arious o'6ecti-es o% pricing. .'&4 OR W at is 'randing and e"plain t e %actors t at in%luenced 'rand loyalty.