Documente Academic
Documente Profesional
Documente Cultură
March 2009
In a democracy like India's, sustainable solutions to society's problems can only be found though the collaboration and involvement of all stakeholders. Karmayog, established in 2004, is a unique organization that connects citizens, civil society groups, corporates, academicians, media and government through online and offline methods. Visit us on www.karmayog.org
Contents
1. Why a Rating on Corporate Social Responsibility? 2. Definition of CSR 3. Importance of CSR Ratings for Different Stakeholders 4. Methodology for the CSR Ratings and Study 5. Results of the Karmayog CSR Ratings of the 1000 largest Indian companies, 2008 6. Rating Criteria 7. Some observations from the Study and Ratings 8. Karmayogs Recommendations to companies 9. Industry Sector Analysis 10. CSR by Group Companies 11. Some Recent Trends in CSR in India 12. Some Developments in CSR in India since the first Karmayog CSR Ratings in 2007 13. Closing Statement 14. Karmayog CSR web-sections 15. About Karmayog
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
Karmayog Corporate Social Responsibility Ratings of the 1000 largest Indian companies - 2008 www.karmayog.org/csr2008
Definition of CSR
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
Corporate Social Responsibility helps to define the contribution of a company beyond economic value and creating employment, and weighs this contribution against the damage done by the company through its products and processes. Corporate Social Responsibility is also a forward-action, i.e. it flows from a companys vision and mission and is part of the companys everyday actions, rather than a retrospective action that is undertaken by a company at the end of its process.
To assist companies to formulate CSR objectives, implement CSR activities and monitor and evaluate their CSR activities
For Media To stop eulogizing corporate leaders whose companies are damaging the environment and harming lives To present a clear view of CSR that is separate from philanthropy, charity, marketing, advertising, or expanding business scope and to sensitize the public about this. To highlight companies which are practicing good CSR, and to negate those companies which are actually engaged in marketing or advertising their products or services under the guise of CSR To encourage and enable business publications to have a regular feature or column dedicated to CSR initiatives along with feedback from NGOs and other stakeholders For researchers To study CSR practices and results To influence the shaping of CSR policy and regulations For students and colleges/ institutions To become sensitized about the role and responsibility of companies and to understand the impact and consequences of everyday processes and actions To join a company that is working to benefit society and not one that is harming it To develop a holistic view of life and living For citizens, shareholders and investors To understand that as consumers and stakeholders of companies , we can and need to influence companies to change harmful policies and adopt CSR practices due to the huge impact and power that companies have on people and the environment To ensure that through our purchase choices we get desirable values for society to be reflected in how companies do business. Methodology for the CSR Ratings and Study List of 1000 largest Indian companies is taken as per Sales figures from the BSE Sensex as in June 2008 Information on the 1000 companies was collated from the companys website and Annual Report of 2007-2008 Impact of the products and processes of the company is taken into account CSR initiatives of the company for the current period is studied, including a comparison with previously listed CSR initiatives , as well as rating level assigned in the Karmayog CSR Ratings, 2007. Companies are rated from Level 0 to Level 5 (Level 5 being the highest) Rating is based on Sufficient, Necessary and Negative Criteria for different levels (See Karmayogs detailed note on Criteria) All companies were informed of the assigned rating and requested to respond with further information, if necessary The Karmayog CSR Rating of any company is open to review whenever new information is provided by the company
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
Results of the Karmayog CSR Ratings of the 1000 largest Indian companies
Table showing the results of the Karmayog CSR Ratings of the 1000 largest Indian companies
Karmayog CSR Rating 2008 Level 5 Level 4 * Level 3 Level 2 Level 1 Level 0 (Lowest) Total
* Companies with the highest rating of Level 4 are: ACC, Ballarpur Industries, HDFC, Infosys Technologies, Jubilant Organosys, Kansai Nerolac Paints, Moser Baer, TCS, Tata Steel, and Titan Industries.
Bar chart showing the results of the Karmayog CSR Ratings of the 1000 largest Indian companies, 2008
Karmayog CSR Ratings
60% %of C om panies 50% 40% 30% 20% 10% 0% 5 4 3 2 1 0 Ratings from Le ve l 0 to Le ve l 5
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
Rating Criteria A) Minimum Necessary Criteria Necessary parameters that make a company eligible for a particular rating level:
Necessary Criteria If undertaking any CSR Activity If CSR is linked to reducing the negative impacts of companys own products or processes If CSR initiatives are for the local community If CSR is embedded in the business operations If innovative ideas and practices are developed for CSR Explanation Where any kind of social, developmental or community work is done CSR activities that aim to improve processes and products of the company. CSR activities that are focused on those who are affected directly by the company CSR activities form a part of the daily business activities of the company. CSR activities enable sustainable and replicable solutions to problems faced by society. Rating Level Level 1 Level 2
Level 3
Level 4
Level 5
If the company is doing this, they automatically get this rating at least
Sufficient Criteria Company fulfilling the basic needs of society e.g. manufacture of food Unique CSR activity which would not otherwise happen e.g. Developing a mapping and tracking software for adoption in India Company reducing negative impact of others e.g. A company that makes water purification & waste recycling systems Company adopting the GRI Framework for CSR reporting Companys annual expenditure on CSR = 0.2% of sales What this means The products and services of the company are useful and benefits society The CSR activity being undertaken by the company is not being done by government, NGOs, etc. The companys products or services provide solutions to mitigate harm caused by actions of companies, their products, etc. The company is committed to measuring and reporting its CSR initiatives as per a voluntary globally accepted framework. The company is committed to a minimum expenditure on CSR annually, and thus considers CSR as an integral part of its business Rating Level Level 1
Level 1
Level 1
Level 2
Level 3
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
C) Negative Criteria that usually determine the maximum possible Rating Companies in this category will not normally get a higher rating than the one shown
Negative Criteria Companies that make liquor, tobacco, genetically modified crops Companies that violate laws/rules/regulations Companies engaged in high impact processes
Reason
These products are not needed by society, and cause harm to people and the environment. The CSR to do is to stop making these products. CSR is not limited just to how a company spends its money, but also to how it makes that money in the first place Processes that severely damage the environment require extraordinary efforts by the company to reduce and repair the damage, and require greater contributions to benefit society
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
A) Mandatory Recommendations
There are 3 mandatory recommendations flowing from the premise that every company must do CSR, and these are: 1. Minimum annual CSR expenditure Every company must spend a minimum of 0.2% of its sales on CSR activities (i.e. Rs. 20 lakhs per Rs. 100 crores). The scale of operations of a company and its impact is connected with its turnover and not with its profit. The larger the company the greater is the damage it is doing to the environment. Conversely the greater is the companys ability to do good.
Indian Oil Corp. Indian Hotels Ahluwalia Contracts Trent Technocraft Industries Marathon NextGen. Realty
Total sales of 1000 companies: Rs. 25,00,000 crores If recommended minimum CSR is spent @ 0.2% of sales, this = Rs. 5000 crores 2) CSR Reporting A Corporate Sustainability section should be included in the Annual Report and preferably a separate Corporate Sustainability Report (as per the Global Reporting Initiative framework) should be published by the company. CSR reporting should also include details of CSR expenditure by the company. CSR is linked to the companys processes. It is recommended that the section on CSR reporting should come after the EHS (Environment Health and Safety) section in the Annual Report. 3) Recommended Steps for CSR a) Adoption of industry guidelines for improving processes The first step is to identify and adopt methods to minimize the environmental damage caused by the products and processes. A comprehensive set of guidelines, both general as well as sector-specific, have been drawn up by the World Bank. These are known as the Environment, Health and Safety Guidelines (EHS) of the International Finance Corporation (IFC). The EHS Guidelines are technical reference documents with general and industry-specific examples of good international industry practice.
www.karmayog.org The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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b) CSR linked to the skills of a company Companies must use their core competence, skills and strengths while undertaking CSR activities, as CSR is not an un-related activity c) CSR linked to the location of a company Companies must first undertake CSR activities in the areas they are located in. (factories, plants, offices, etc.) The greatest impact (in terms of land, pollution, livelihoods, etc.) is on the local environment and community, and hence companies must focus on improving conditions in the communities in which they operate.
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8. Support areas and issues that are neglected In a developing country such as India, there are some areas and issues that require sustained support of a greater depth, beyond what government and society is able to provide, and companies must come forward to take up these. E.g. Sports such as chess, protection of endangered species of wildlife, heritage conservation, etc. are all issues that require corporate support.
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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Industry Sector Analysis The 1000 companies were grouped into 35 industry sectors and analysed Consolidated Sector Wise CSR Ratings
S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Industry Sector Auto Ancillaries Automobiles Banking Cement Chemicals Computers Construction Diversified Electronics Engineering Entertainment & Media Fertilizers Financial Services FMCG & Consumer Durables Heavy Engineering Hotels Iron and Steel Jewelry Logistics Metals Mining Miscellaneous Oil and Gas Packaging Paper Petroleum and Petrochemicals Pharmaceuticals Polymers and Plastics Power Retail Software & ITES Sugar Telecommunication Textiles Trading Total No. of Cos. 48 13 40 30 63 7 57 13 18 44 15 19 32 60 10 9 93 11 17 14 6 42 19 10 13 7 49 10 46 5 40 25 20 77 18 1000 Sales in Rs. crores 45000 100000 260000 47000 45000 21000 65000 24000 35000 40000 8000 41000 50000 75000 31000 5300 180000 19000 27000 51000 13000 45000 750000 6300 7400 6800 43000 7000 140000 8000 88000 15000 64000 57000 68000 2487800 Level 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Level 4 0 0 0 1 1 1 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 1 0 0 1 0 1 0 0 0 2 0 0 0 0 10 Level 3 1 4 6 0 3 0 2 0 1 3 0 0 1 4 1 0 2 0 1 1 0 1 2 0 1 0 1 1 2 0 2 0 2 2 1 45 Level 2 11 4 9 11 14 0 9 4 2 10 3 10 2 15 1 3 18 0 6 7 3 4 5 0 6 1 16 0 11 1 13 7 2 10 2 220 Level 1 10 0 8 11 19 2 10 4 3 9 1 6 6 14 6 2 17 4 5 2 2 10 8 3 2 2 17 5 8 2 6 3 6 16 2 231 Level 0 26 5 17 7 26 4 36 5 12 22 11 3 22 27 2 4 55 7 5 4 1 26 4 7 3 4 14 4 25 2 17 15 10 49 13 494
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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Industry Sectors that have high CSR: Banking, Software, Paper Industry sectors with poor CSR: Retail, Entertainment & Media, Mining, Construction Example of an industry sector with poor CSR: the Construction sector 57 of the 1000 companies are part of the construction industry 61% of the companies are doing no CSR work. 80% of the companies are below Level 2 2 companies which are at Level 3 are DLF and GMR Infrastructure Total Sales of the 57 companies amounts to Rs.65000 crores. If 0.2% of sales is spent on CSR (as per Karmayogs recommendation), then annual CSR expenditure would amount to Rs.130 crores. Table of the CSR Ratings of companies in the Construction sector
Karmayog CSR Rating 2008 Level 5 Level 4 Level 3 Level 2 Level 1 Level 0 Total Number of Companies 0 0 2 10 10 35 57 Percentage 0% 0% 4% 18% 18% 61% 100%
Bar chart showing the CSR Ratings of companies in the Construction Sector
Construction Sector
70% 60% 50% 40% 30% 20% 10% 0% 18% 0% Level 5 0% Level 4 4% Level 3 Level 2 Level 1 Level 0 18% 61%
% of com panies
Rating Levels
Example of an industry sector with good CSR: the Banking sector 40 out of 1000 companies are in the banking industry (this does not include financial institutions) 57% of these companies are doing CSR 60% of the companies are working in the area of Rural development
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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There are 6 Level 3 companies: (Andhra Bank, Canara Bank, ICICI Bank, PNB, Union Bank of India, Yes Bank) Mandatory regulations on CSR for PSU banks makes this sector high performance The total Sales of 40 companies is Rs.2,60,000 cr. If 0.2% of sales is spent on CSR (as per Karmayogs recommendation), then annual CSR expenditure would amount to Rs.520 crores Table of the CSR Ratings of companies in the Banking sector
Karmayog CSR Rating 2008 Level 5 Level 4 Level 3 Level 2 Level 1 Level 0 Total Number of Companies 0 0 6 9 8 17 40 Percentage 0% 0% 15% 23% 20% 43% 100%
Bar chart showing the CSR Ratings of companies in the Banking sctor
Banking Sector
50% % o f C o m p an ies 40% 30% 20% 10% 0% 0% Level 5 Level 4 Level 3 Level 2 Level 1 Level 0 Rating Levels 0% 15% 23% 20% 43%
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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5 Pharmaceutical Reducing environment pollution through process improvement 6 Paints Development of environmentallyfriendly paints 7 Hardware Improvement in product design and use to benefit society 8 Steel Mitigating impact on the natural and human environment 9 Watches and Employment of handicapped and Jewellery village artisans
Importance of the industry Sector-wise analysis of CSR of companies: 1. Snapshot of sector It presents a picture of an entire industry, CSR initiatives undertaken by companies in that industry and examples of companies doing good CSR 2. Potential CSR impact The sector analysis shows the sales figures of the entire sector and the possible impact of spending 0.2% of sales (as recommended by Karmayog) on CSR by that sector 3. Sector-specific guidelines The sector analysis helps to frame norms and guidelines for different processes across the entire sector as well as develop and encourage sector specific CSR activities. 4. Best practices for the sector The sector analysis showcases best CSR practices by companies in a sector, thus enabling other companies to also take up such initiatives. 5. Comparison between sectors The sector analysis enables comparisons between different sectors, and shows up sectors with low and high CSR initiatives.
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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Industry sector-specific CSR initiatives The CSR study helped to identify several sector-specific CSR initiatives that should be taken up by companies of that industry sector, as these initiatives are directly connected to the processes and products of that industry sector. As a society, we would expect any company working in these sectors to be doing the following as an integral part of their CSR initiatives: Table showing Expected CSR initiatives for different sectors S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Industry Sector Automobiles & Auto Ancillaries Banking Cement Chemicals Construction Computers Electronics Engineering Entertainment and Media Fertilizers Financial Services FMCG and Consumer Durables Heavy Engineering Hotels Iron and Steel Jewelery Logistics Metal Mining Oil and Gas Packaging Paper Petroleum and Petrochemicals Pharmaceuticals Polymers and Plastics Power Retail Software and ITES Sugar Telecommunications Textiles Example of expected CSR Reduction of auto emissions Support small entrepreneurs Quarry Rehabilitation Minimise air and water pollution Low cost housing E-Waste management Energy efficient products Reduce material content and wastage Raising awareness on social issues Promote use of organic fertilizers Support small entrepreneurs Reduce packaging Mitigating impact on environment Promote local tourism Environment restoration Promote local artisans and craftspeople Fuel efficient vehicles Environmental restoration Quarry rehabilitation Promote and develop alternate energy resources Use of recyclable material Farm Forestry Environmental restoration Focus on prevention of diseases Environmental restoration Use of renewable energy sources Reduce use of plastic and packaging Green IT Using by-products and waste to generate energy Improving connectivity and services in rural areas Use of environmentally friendly materials
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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The Karmayog CSR Ratings of the 1000 largest Indian companies - 2008
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The Tata Group has a Code of Conduct for all individual companies that includes CSR initiatives that have to be undertaken by the company in the community near its factories and offices. The Tata Group has developed tools such as Tata Index for Sustainable Human Development which is a model for measuring the social work that the group enterprises undertake The CSR focus areas for companies of the Tata Group include education, health, environment, rural development, sports, arts and employee relations. Table showing CSR ratings of the 24 companies of the Tata Group
Karmayog CSR Rating 2008 Level 5 Level 4 Level 3 Level 2 Level 1 Level 0 Total * TCS, Tata Steel, Titan Industries ** Tata Elexsi
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Some developments in CSR in India since the first Karmayog CSR Ratings in 2007
1. December 2007- RBI Notification to all Banks & Financial Institutions recommending that Non Financial Reporting (NFR) be undertaken as a step towards Responsible Banking 2. June 2008 - Ministry of Corporate Affairs has stated that it would like to encourage all companies to disclose on their balance sheets the social work that they do 3. September 2008 - Government of Gujarat: mandates CSR expenditure - directs 6 PSUs to set aside 30% of their profit before tax to carry out welfare activities across Gujarat. Draft industrial policy of Gujarat Govt. mandates CSR for industry associations and corporate houses in the state 4. February 2009- Petroleum Ministry says that it will be mandatory for public sector oil companies to spend a minimum of 2% of their net profits on CSR activities
Closing Statement
While it is difficult to quantify the reasons for companies to take up Corporate Social Responsibility, it is clear that all companies must be doing this, in order to help society as a whole to improve. We, as consumers and stakeholders must accelerate and support those companies who have recognised this and are taking steps to do business responsibly as well as contribute to benefit society. When companies take up activities that help improve society, they are perceived as being better companies in other areas as well, such as having better products and services, being a better place to work in, and a better company to invest in. Today, companies that are doing nothing to give back to society from which they have taken so much, are being looked at differently, despite the profits that they make. Further, those companies that have already included CSR as part of their business, will be far ahead of the rest, when CSR expenditure becomes mandatory for all companies, as it soon will. Enlightened businesses worldwide, small and large, have begun to realise that responsible practices enhance profitability & ensure long-term survival. For those which disrespect the environment or living beings, we, as responsible citizens, need to individually and collectively, reward or penalise them through our voices and our wallets. The Karmayog 2008 CSR Study and Ratings presents a comprehensive picture of the state of CSR in India. It is hoped that this study will be an effective base for industry associations, government bodies, researchers and academia, and NGOs to work together with corporates in improving society.
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About Karmayog
Karmayog, established in 2004, is a unique organization that connects citizens, civil society groups, corporates, academicians, media and government through online and offline methods The Karmayog website has 70,000+ pages of information in researched modules on over 350 civic and social causes, a directory of civil society organizations in India (17,000) and an active discussion group of 43,000 people who daily share their concerns, opinions, ideas, news, etc .www.karmayog.org/ For more information contact: Vinay Somani Karmayog C/o Shri R.O.Somani Charitable Trust Shreeniwas House, 2nd Floor, H. Somani Marg, Fort, Mumbai 400 001 Tel.: 022 22940109 / 22013535 Email: info@karmayog.org Website: www.karmayog.org Pooja Roy Tanya Mahajan
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