Lotterywest

Branding and Signage Style Guide
Issue 1 May 2004 Update: Issue 3 February 2006
Index
Introduction Contents How to Choose the Right Signs Graphic Style Fonts and Colours Configuration Options
Proportioning Models Signage Styles Co-branding Working With Other Materials Material Specifications
Introduction
This document is intended to be used as a guide by individual Lotteries Houses for the purposes of creating a consistent and recognisable Lotterywest supported suite of branding and signage.
Lotterywest supports a wide range of community projects and organisations thorough Lotterywest grants and the Lotterywest supported badge is often applied to highlight our support for these projects and groups. In the case of Lotteries Houses and other major projects where Lotterywest is the principal supporter, Lotterywest may ask that the project incorporates signage and branding which clearly identifies this as a Lotterywest initiative. This document provides detailed guidelines on how the Lotterywest supported brand should be used in Lotteries Houses and other projects presented as Lotterywest initiatives. The guidelines cover the main forms of signage likely to be required in such projects. The designs in this document have been developed to complement other applications of the Lotterywest brand such as in Lotterywest outlets and in Lotterywests promotional material.
Contents
The following is a list of the contents of this document and a brief explanation of each section: Lotterywest supported graphic style The basic graphic styles to be used for Lotterywest supported branding and Lotteries House naming. Fonts and colours The fonts and colours to be used within Lotterywest supported branding and signage. Configuration options Examples of how the Lotterywest supported brand and Lotteries House name can be combined within differently proportioned areas. Proportioning models with and without colour separation The graphic styles are based on proportional formulas, not on fixed measurements. These are examples of how the Lotterywest supported brand and Lotteries House name can be differently proportioned. Specific Signage Designs Designs for specific types of signs:
2. Monolith Signs (square and elliptical versions) As per the pylon sign but at a more human scale. A more robust structure to withstand the increased probability of vandalism.
9. Directional Sign An optional sign style that can be used for various nonbranded signs within a Lotteries House. 10. Window Decals
3. Environmental sign for parks and public spaces A simple and robust pole type sign. 4. Interior Branding Plaque A simple Lotterywest supported plaque for use in foyers or meeting rooms. 5. Exterior Branding plaque A simple Lotterywest supported plaque for use on building exteriors. 6. Wall Sign A sign to be used behind reception desks or on a prominent wall within a foyer. 7. Commemorative Plaque An engraved metal plaque permanently fixed to the outside of a Lotteries House commemorating the date of opening. 8. Directory Board
A frosted transparency for use on glass doors and windows, preferably legible from the exterior of a room or building. Lotterywest can supply 300mm x 145mm decals in two styles: Externally applied for tinted glass For clear glass applied to the interior surface. Co branding Guidelines and layouts showing how other sponsors brands or logos should be incorporated into Lotterywest supported signage. Working with other materials Guidelines and layouts showing how the Lotterywest supported and Lotteries House graphic style can be interpreted for use on different background materials. Material specifications A brief specification for the materials used within the signage system to ensure an appropriate level of quality for all signage.
1. Pylon Sign (square and elliptical versions) A tall sign with an internally illuminated lightbox at the top. Good for visibility from a distance. Displays the Lotteries House name and Lotterywest supported brand only.
A design for the header of a sign listing all the tenants located within a Lotteries House.
How to choose the right signs
Design Principles The signage system created for Lotteries Houses has been developed with a variety of sign types and sizes to cater for a wide range of situations and sign types. It has been based on several simple principles: The Lotterywest supported brand should always appear to be supporting the Lotteries House name. The Lotterywest supported logo should sit against a white background whenever possible. The Lotteries House name should sit against a Lotterywest teal background when possible Metalwork used to support a sign should be silver in finish. The finish should be integral to the metal and not an added finish (i.e., paint). A good guiding principle for creating effective branding and signage is to do as little signage as is required to effectively communicate the information. If signage is appropriately sized, clear and well positioned the amount of signage required to communicate can be reduced. Signage companies or designers should be consulted when developing a signage plan for a Lotteries House. Please note that before any of the items in this document are incorporated into a specific project Lotterywest must approve the design of each of these items.
Lotterywest supported Graphic Style
City West Lotteries House
Where the Lotterywest supported logo is to be displayed with no other information it is to be applied to a square white plaque. See item 04 + 05 for additional information
Where the Lotterywest supported logo is to be displayed with the name of the Lotteries House it is to be contained within a white band. The Lotteries House name is to be displayed within an area of the Lotterywest teal and the text is to be in white.
Contained within this document are alternative formats and options for application. 5
Lotterywest supported Fonts and Colours
Fonts
Avenir
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Colours
These are the only colours to be used in branding and signage
Lotterywest Teal PANTONE 3135
Lotterywest Gold PANTONE 7408

Vinyl: Avery Opaque Vinyl Signal Yellow 704
Silver
White
Black
Vinyl: Avery Opaque Vinyl 700 Series White
Lotterywest supported Configuration options
2 Delhi Street
Square configuration (preferred)
Vertical configuration
With optional address information

C
Horizontal configuration
7
Lotterywest supported Proportioning models (with colour separation)
A x 3.8
A A/2 A A A
TEAL WHITE

A x 3.8
A A/2 A A/2 A A A
TEAL WHITE
Preferred configuration
A x 3.8

C1
A A A
TEAL WHITE

TEAL
A A
WHITE
C2
Alternate Horizontal configuration
Lotterywest supported Proportioning models (without colour separation)
A x 3.8
A A/2 A A

B
A x 3.8
A A/2 A A/2 A A
Preferred configuration
A x 3.8

C1
A A

C2
Alternate Horizontal configuration
A A
1200mm
Lotterywest supported Signage styles

200mm
01
Pylon Sign (version A)

t use es W s Ho y t Ci terie t Lo
PLAN
Use Street frontages, entrances Size Sign Box/face: 1200mm x 1200mm x 200mm deep Column: 200mm x 200mm Steel SHS. 5m or 4 m high Manufacture Sign face: Opal acrylic with applied vinyl graphics Sign box: 2 pac or powder coat finish to match sign face Column: Hot Dip galvanised steel
Internally illuminated sign with acrylic face within aluminium frame
1200mm
Applied vinyl Graphics
Hot Dip Galvanised 200 x 200 Steel SHS Pole Vinyl : Avery Opaque Vinyl 700 Series White
White Silver
4000mm / 5000mm
Hot dip galvanised steel
Axonometric View

Vinyl : Avery Opaque Vinyl Signal Yellow 704

Vinyl: Avery Opaque Vinyl Turquoise 731
ELEVATION Pylon Sign

not to scale
10

300mm
1200mm
01
Pylon Sign (version B)

estHous s yW t e i i C tter Lo e
PLAN
Use Street frontages, entrances (premium version) Size Sign Box/face: 1200mm x 1200mm x 300mm deep Column: approx 200mm x 200mm x 4 m or 5m high. Manufacture Sign box: Fabricated opal acrylic with applied vinyl graphics. Top and bottom faces in 2 pac or powder coat aluminium, to match box face. Column: Steel internal structure clad in anodised aluminium.
20mm shadowline Internally illuminated sign with acrylic face within aluminium frame Fabricated acrylic sign
1200mm
Applied vinyl Graphics
Vinyl : Avery Opaque Vinyl 700 Series White
White Silver
Anodised aluminium cladding over steel internal structure
4000mm / 5000mm
Anodised aluminium or Hot dip galvanised steel

Axonometric View

ELEVATION Pylon Sign

not to scale
11
02
Monolith Signs (version A)

t use es W Ho ty ries i C te t Lo
Use Vehicle / street entrances Size Column: 200 x 200 Steel SHS. Other sizes variable. Manufacture Graphics: Applied vinyl. Sign face: Aluminium with 2 pac finish. Lower section Webforge galvanised steel mesh. Column: Hot Dip galvanised.
ty Ci
t es W
sH rie te t Lo
se ou
Axonometric View
Axonometric View
White
Silver
Hot dip galvanised steel

Hot Dip Galvanised 200 x 200 Steel SHS Pole

Applied vinyl Graphics Painted aluminium Sign face Painted aluminium Sign face Applied vinyl Graphics Hot Dip Galvanised 200 x 200 Steel SHS Pole
VOID

VOID
ELEVATION (Vertical)
ELEVATION (Horizontal)
12
02
Monolith Signs (version B)

t use es W s Ho y t Ci terie t Lo
Use Vehicle / street entrances Size Column: 200 x 200 Steel SHS. Other sizes variable. Manufacture Graphics: Applied vinyl. Sign face: Aluminium with 2 pac finish. Lower section Webforge galvanised steel mesh. Column: Steel internal structure clad in anodised aluminium.
Ci
es yW
tL
ot
te
s rie
Ho
us
Axonometric View
Axonometric View
White
Silver
Anodised aluminium or Hot dip galvanised steel

20mm shadowline

Applied vinyl Graphics Painted aluminium Sign face Painted aluminium Sign face Applied vinyl Graphics 20mm shadowline
VOID
VOID
ELEVATION (Vertical)
ELEVATION (Horizontal)
13
200mm
03
Environmental Sign
Use Parks, remote locations where Lotterywest Supported presence is required. Size Column: 200 x 200 Steel SHS 2.6m high (above ground) Manufacture Graphics: 2 pac paint finish to upper section. Applied vinyl or engraved graphics. Column: Hot Dip galvanised.
PLAN
White
Axonometric View
Cut aluminium letters fixed to face
Silver
Hot dip galvanised steel Masked and sprayed colour and graphics

Lotterywest Teal PANTONE 3135 2600mm

ELEVATION
14
04
Interior Branding Plaque
Use Interior applications where the Lotterywest Supported brand is displayed without other information. Size 300mm x 300mm Manufacture 10mm clear acrylic with bullnosed and polished edge. Vinyl graphics applied to back. Adhered or screw fixed to substrate. 2 x countersunk stainless steel allen head fixings.
White Silver
Vinyl : Avery Opaque Vinyl 700 Series White Anodised aluminium or Hot dip galvanised steel


1600mm
Wall Plaque
15
05
Exterior Branding Plaque
Use Exterior applications where the Lotterywest Supported brand is displayed without other information. Eg: Added to existing entry sign or community facility. Size 300mm x 300mm Manufacture Ceramic steel. Adhered or screw fixed to substrate.
White Silver


1600mm
Wall Plaque
16
06
Wall Sign
Use Reception / entrance area walls Size Varies. Use proportioning formula. Manufacture Cut and painted 6mm acrylic for text and Lotterywest logo. Supported in cut self adhesive vinyl. All adhered to substrate.
White Silver


1600mm
Wall Sign (positive)
note: no colour separation
Wall Sign (negative)
note: no colour separation
17
07
Commemorative Plaque
Use Generally externally on new buildings Size Vertical: 370mm x 250mm Manufacture 6mm Polished Aluminium plate with engraved and paint filled graphics.
Engraved and paint filled graphics
White Silver


Engraved graphics no paint fill
Opened by Hon Nick Griffiths LLB MLC, Minister for Housing and Works; Racing and Gaming; Government Enterprises; Land Information 20th of May, 2004
18
08
Size Varies
Directory Board
Use Reception / entrance areas
Manufacture To existing: Self adhesive vinyl applied to header bar. New: S2K Directory Board system. White powdercoat finish.

White Silver
Karratha Welcome Lotteries House

1600mm

Directory Board
Directory Board (alternative)

19
09
Directional Sign
Use Externally or Internally Size Square format. 600mm x 600mm or 300mm x 300mm Manufacture Self adhesive vinyl graphics on aluminium panel. Adhered or screw fixed to substrate.
White Silver
1600mm
Entrance Deliveries Entrance Reception
Meeting Room A
Courier Deliveries Meeting Rooms


Directional Sign
Door Sign
20
10
Window decals
Use Externally or Internally Size 300mm wide Manufacture Self adhesive vinyl graphics adhered to substrate. Frosted vinyl.
1200mm
21
Lotterywest supported Signage co branding (with colour separation)
exclusion zone

exclusion zone
logo logo logo logo
logo
logo
logo
logo
extend white area to accommodate logos
Square configuration (preferred)

exclusion zone
logo
logo
logo
22
Lotterywest supported working with other materials

Where Lotteries House branding is to be applied or integrated into materials that are not suitable for standard applications alternative techniques and materials can be used. Where possible the Lotterywest supported logo should appear in colour and the Lotteries house name should be in a neutral material (eg: Stainless steel).
Where the signage material will not allow reproduction of the Lotterywest supported logo an external plaque may be used (eg: sandstone, precast concrete)
Both cut metal and self adhesive graphics can be adhered to glass.
Where the signage material will not allow reproduction of the Lotterywest supported logo an external plaque may be used (eg: sandstone, precast concrete, brick)
Where the Lotteries house has a strong identity of its own the Lotterywest supported logo may be used in mono. The application should always complement the existing identity in proportion, size, colour and positioning.
23
Material Specifications
This section outlines the manufacturing standards and practices that are to be adhered to in the production of this signage system. Codes and Standards All work and materials shall, except where otherwise noted on the drawings or directed in the specifications, comply with the latest editions of all relevant Australian codes or standards. Acrylic The acrylic should be cast sheet, UV stablised and have a minimum 5 year warrantee. Aluminium Some sign faces are specified to be manufactured in 2-pac painted aluminium. Cladding to the column of Pylon sign type B is to be in natural anodised aluminium. Colour matching Those materials requiring custom colour must be true to the specified colours. Concrete Footing Standard concrete mix for all footings. No footings are to be exposed. Refer to structural engineer or signage manufacturer for specifications. Fixings All exterior fixings are to be 304 grade stainless steel. Galvanised fixings may be used for interior signs not exposed to weather conditions. In general fixings must not be visible but where fixings are required for access or maintenance they should be countersunk, allenhead screws coloured to match the surrounding part of the sign. Where signs are installed in a location considered to be vulnerable to vandal attack tamper proof screws, such as snake eye heads, should be used. The size of the selected fixing should be no larger than that required for the task and of the minimum number required for the task. In other words fixing should not be over engineered to maintain the intended visual balance of the signs. Illumination Illumination of the signs is specified as internal illumination. The signage manufacturer must ensure sign faces have no hot spots when illuminated. All lighting must be manufactured and installed in accordance with the relevant Australian Standards. Self Adhesive Vinyl To be a quality UV stabilised self adhesive vinyl with a 7 year warranty as type supplied by Avery. Colours to match the colours specified. Application to be completed by a professional sign company. Steel Some sign components are specified to be maufactured in steel. These components must be hot dip galvinised prior to treating with the specified finish. Approvals Artwork for all signs is to be approved by the client prior to sign manufacture. Double Sided Tape Where double sided tape is used it must be 3M VHB double sided tape or a tape with equivilent guarantees. Joins T o be executed as a clean lined join with all parts meeting on a true edge. Associated welding work to be completed to the appropriate Australian Standards. Metalwork All metalwork is to be completed in accordance with the relevant Australian Standards. Visible welds are to be ground flush prior to priming or galvanising. Bends are to be straight and true and achieved at the minimum radius unless specified otherwise. Edges of all exposed sheet metal are to be made safe with all sharp points removed. Remove the minimum amount of material required to make the edge or corner safe. Paint Painted signs are to be executed in accordance with the typeface, kerning and colours as specified. Painting is to be completed in accordance with the paint manufacturers instructions. Preparation All surfaces to be prepared for application of any sign type, are to be prepared as per the manufacturers recommendations, specific to the product involved. Typefaces The typeface used within the signage system is Avenir. No other fonts are to be used. Centreline of Sign Indicated on the detail drawings and positioned at preferred height of 1600mm from ground level where indicated. Applied Graphics If completed on site, the installation must be carried out by a professional sign company. Application should be completed as per the manufacturers instructions to the graphic layout indicated in the detail drawings. Where graphics are not manufactured in self adhesive vinyl or held in place by mechanical fixings silicone may be used as the preferred adhesive. If silicone will not provide adequate bonding Liquid Nails or VHB double sided tape may be used. Positioning of signs Freestanding signs are to be located without creating interference to surrounding traffic/pedestrian flow or to any other component/equipment. Wall mounted signs should be located on a solid even background. Door mounted signs must not cover or interfere with door hardware.
24

Lotterywest

Încărcat de

Informații document

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Lotterywest

Încărcat de

Drepturi de autor:

Formate disponibile

Branding and Signage Style Guide

Issue 1 May 2004 Update: Issue 3 February 2006

How to choose the right signs

Lotterywest supported Graphic Style

City West Lotteries House

Lotterywest supported Fonts and Colours

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lotterywest Teal PANTONE 3135

Lotterywest Gold PANTONE 7408

Vinyl: Avery Opaque Vinyl 700 Series White

Lotterywest supported Configuration options

City West Lotteries House

City West Lotteries House

City West Lotteries House

Square configuration (preferred)

With optional address information

City West Lotteries House

Lotterywest supported Proportioning models (with colour separation)

City West Lotteries House

City West Lotteries House

City West Lotteries House

City West Lotteries House

Alternate Horizontal configuration

Lotterywest supported Proportioning models (without colour separation)

City West Lotteries House

City West Lotteries House

City West Lotteries House

City West Lotteries House

Lotterywest supported Signage styles

Pylon Sign (version A)

Internally illuminated sign with acrylic face within aluminium frame

City West Lotteries House

Applied vinyl Graphics

Hot dip galvanised steel

Lotterywest Gold PANTONE 7408

Lotterywest Teal PANTONE 3135

ELEVATION Pylon Sign

Lotterywest supported Signage styles

Pylon Sign (version B)

City West Lotteries House

Applied vinyl Graphics

Vinyl : Avery Opaque Vinyl 700 Series White

Anodised aluminium cladding over steel internal structure

Anodised aluminium or Hot dip galvanised steel

Lotterywest Gold PANTONE 7408

Lotterywest Teal PANTONE 3135

ELEVATION Pylon Sign

Lotterywest supported Signage styles

Monolith Signs (version A)

Hot dip galvanised steel

Lotterywest Gold PANTONE 7408

Hot Dip Galvanised 200 x 200 Steel SHS Pole

Lotterywest Teal PANTONE 3135

City West Lotteries House

City West Lotteries House

Lotterywest supported Signage styles

Monolith Signs (version B)

Anodised aluminium or Hot dip galvanised steel

Anodised aluminium cladding over steel internal structure

Lotterywest Gold PANTONE 7408

Lotterywest Teal PANTONE 3135

City West Lotteries House

Anodised aluminium cladding over steel internal structure