Chiquita Banana Case What caused Chiquitas losses after 1992?

What were the new strategies introduced by Lindner in 1992 and were they profitable? What should Chiquitas management do to respond to its shrin ing share of the !uropean mar et and the !" banana import restrictions? What ma es banana production so capital intensi#e? Why is the banana industry so #ertically integrated? What le#erage has Chiquita historically had o#er its competition? What did it mean that bananas were traded as commodities $large swings in price% #ulnerable to weather% disease% etc&' Why were shortages in supply typically not a threat to the producers? What was seen as a threat? $surpluses in supply ( couldnt horde or store perishable bananas ( high costs of production ) distribution were fi*ed'