2012

ISSUE NO.
13
TSINGHUA GATEWAY
THE OFFICIAL NEWSLETTER OF TSINGHUA-MITS IMBA PROGRAM
xxx
AUDITING A MCKINSEY LECTURE: THE INVESTOR PERSPECTIVE

By Sarah Pusavat
Mark Wiseman, President and CEO of CPP, giving his McKinsey Lecture
Dominic Barton, CEO of McKinsey, k icked of f Tsi ng hua SEMs newly for med elec t ive w it h a ba ng. T he auditorium was f illed to the brim, and students who were enrolled in the elective werent even able to find seats of their own! Through the electric grapevine, everyone who attended said his dynamic lecture about the five global forces was excel lent a nd to add sa lt to the wounds, my elective clashed with his lecture so I missed a very great oppor tunit y. W hen I heard t here was anot her McKinsey Lecture on a Thursday, my free day, I knew I had to go!
Connor Kehoe, Director and Leader of McKinsey Private Equity Practice and Mark Wiseman, President and CEO of CPP, the Canadian Pension Plan Investment Board, were the lecturers for the McKinsey Leadership in the New Era lecture series on Thursday, 18th October 2012. I even went an hour early, as did many u n-enrol led st udents who wa nted to audit, to save seats! It was completely wor t hwhile. Bot h lecturers were ver y i nspi r i ng. I a m w i l l i ng to bet many people in t he audience probably went home t hat night and applied for jobs at McKinsey Private Equit y and CPP!
Kehoe started with a very clear and thorough explanation of the structure of the savings institution, how savings are organized, and the rationale for why it exists. He also introduced the worry about short-term-ism, where households have to rely on institutions to invest their savings. We cannot guarantee t hat t he ma nagers goa ls a re f u l ly a ligned with the savers. Ty pica lly, asset managers are more concerned about t heir own rev iews and KPIs rather than properly taking care of their clienteles long-term interest. >> Cont. pg 9
Enjoy a case study about an old French guy with MIT Professor Neal Hartman on page 8
TSINGHUA GATEWAY Tsinghua GATEWAY
We talk to alumna Nicole Youn about high fashion. Also, we have a much bigger picture of her on page 24
Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn
WHATS INSIDE Exchange: US + SG MIT MSMS by Lucy Zhao Photo Competition Results
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ISSUE NO. 13
GATEWAY TEAM
EDITORS NOTE
Its hard to believe first year has come and gone in a flash. The newbies from the new intake are not new anymore! It went powering by so fast. There is always something happening in Tsinghua. I get lost in the rush and the motion of things and get so taken, I have forgotten what is happening on some days and even what week I am in! I hope you enjoy this issue. It exploded! I tried to incorporate a few new elements given the feedback from Issue 12 more photos, fewer words, good reaction to the language translation box from the Tsinghua Spirit article. I hope to help readers remember Tsinghuas vibrancy and show the many possibilities that can open up to you, when you walk through the gates of Tsinghua! All you have to be is proactive to grasp it! Sarah Pusavat, Editor-in-Chief
iMBA 2012 KEY STATISTICS
64
44 Male 20 Female
Class Size
Work Experience
Nationalities
Chinese Mainland: 29 Hong Kong CHina: 2 Korea: 9, USA: 7 Canada: 4, Singapore: 3 France: 2, Portugal: 2 Australia: 1, Denmark: 1 Peru: 1, Thailand:1 New Zealand: 1, UK: 1
THE GATEWAY TEAM

Thanks to Our Contributors CHENG, Katarina (2011 i2) CHUNG, Jenny (2011 i2) DROB, Adriana (Exchange) HUAN Chen KONO, Hitoshi Jin (2011 i1) LI Jinshen, Jason (2011 i1) LI Yuanchu, William (2011 i1) LIU Richeng, Richard (2011 i2) LU Shuye, Aaron (2011 i1) ONG Hui Kuan PAN Yixian, Chris (2011 i2) POON, Cathy (2011 i1) SANG Yue, Sonia (2011 i1) SCHOENHERR, Nancy (Exchange) SHI Yanting, Crystal (2011 i1) XIE Jinzhao (2011 i1) XUN Duoduo, Doris Special Thanks to Pearl MAO Donghui, MA Jia, Amanda CHEN Jinqiu, Doris XUN Duoduo, Carol YE Sa
Editor in Chief Sarah Pusavat
Layout Editor Wes Wright
Assistant Understudy Henry John Foo
In-House Photographer Louis Kim
Advisor Professor Steven White
Charlene Goh TSINGHUA GATEWAY 2
Johnny Lee Chichuan
Timothy Mak
Russ Neu
Hannah Wang Hanyi
Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012
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ISSUE NO. 13
TSINGHUA SEM PAST EVENTS

AUGUST: ORIENTATION
Friday 24th August MBA Commencement
Outward Bound Camps!!
Monday 27th August Wednesday 29th August Leadership Workshop Wednesday 29th August Outdoor Photo Taking
Thursday 6th September Volkswagen Day Saturday 8th September CreditEase Day
Monday 3rd September Culture and Travel Night
Sunday 9th September MBA Industry Info-Sharing Forum
Sunday 9th September 2012 Tsinghua MBA Orientation Closing Ceremony
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TSINGHUA SEM PAST EVENTS HIGHLIGHTS

SEPTEMBER: BACK TO SCHOOL
September 25, 2012 McKinsey Leadership in the New Era: 1st Lecture Dominic Barton McKinsey Global Managing Director
September 25, 2012 MIT Lecture Series Professor Neal Hartman Cross-Cultural Communication
September 25, 2012 Robert C. Merton, 1997 Nobel Laureate in Economics Meeting the Global Challenge of Funding Retirement: A Case Study of Financial Innovation and Engineering in the Design and Implementation of a Solution.
September 27, 2012 Alex Gorsky Ph.D CEO of Johnson & Johnson Innovation, Collaboration, Talent Development
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TSINGHUA SEM PAST EVENTS HIGHLIGHTS

OCTOBER: GETTING COLDER
October 8, 2012 MIT Lecture Series Professor Michael Cusumano New Strategic Principles: Platforms and Services
October 18, 2012 Net Impact Lecture Series Adam Lane, BSR Advisory Services Member Joyce Zhou, Intel China Social Innovation Manager Sustainability in China and its Implications on Business
October 18 2012 McKinsey Leadership in the New Era Connor Kehoe, Director and Leader of McKinsey Private Equity Practice (right) Mike Wiseman, President & CEO of CPP The Investor Perspective
October 18 2012 McKinsey Leadership in the New Era CEO of Wal-mart International
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TSINGHUA SEM PAST EVENT HIGHLIGHTS

TAKEAWAYS FROM TSINGHUA MANAGEMENT GLOBAL FORUM
By Hannah Wang, i2012
23rd October 2012 marked the 5th Tsinghua Management Global Forum held at SEM since 2007. The forum was held in conjunction with the advisory board meetings and has now evolved to become a platform for business leaders, leading scholars and high level government officials to exchange ideas and views on a wide variety of issues concerning economy and business practice in China and around the world. Participating panelists were members of the advisory board, schools friends and long time collaborators. Attendees were mostly faculties, students and alumni of the school as well as media.
Tsinghua University Dean Remarks Prof. CHEN Jinling, President, Tsinghua University
What happens in China is not just about China. Its an exceptional, important element for the global growth. In Europe, each country is going through its own internal difficulties of becoming more competitive, reforming its labor which is the hardest aspect, and its going to take many years as they go through this difficult progress. The impact of Internet on education the ability to transfer knowledge from one part of the world to another, instantaneously is going to lead to enormous paradigm shifts in education.
Keynote Speech Stephen A. Schwarzman, Chairman & CEO, Blackstone
Session 1: New Growth Engines for the World Economy Moderator: HU Shuli, the Editor-in-Chief of Caixin media Panelists: Sir John Bond, Chairman, Xstrata PLC, Former Chairman, Vodafone Group PLC, Former Group Chairman, HSBC Holdings PLC Lord Browne of Madingley, Former Group Chief Executive, BP PLC Henri de Castries, Chairman and CEO, AXA Group William E. Ford, CEO, General Atlantic LLC Christopher B. Galvin, Chairman & Co-Founder, Harrison Street Capital LLC LI Daokui, Chair, Department of Finance, Tsinghua SEM If we can accept that growth is likely to come from either consumer expenditure increases, business expenditure increases or government expenditure increases or increases in net exports, most of the growth in the decade and decades ahead is likely to come from emerging markets. Growth comes from doing less and doing it better in energy field. We are living in the new Renaissance. Because the Internet is doing to the world exactly what painting did 500 years ago. Its interesting to look at history because at the very beginning of the Renaissance, the richest country in Europe was Portugal, the poorest was Switzerland. 500 years later, the picture looks slightly different. So everything is about understanding the environment, and knowing how to use our competitive advantages.
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TSINGHUA SEM PAST EVENT HIGHLIGHTS

Session 2: The Rise of Transnational Management and International Management Teams Moderator: Prof. YANG Bin, Senior Associate Dean of Tsinghua SEM. Panelists: Maurice R. Greenberg, Chairman and CEO, C.V. Starr & Co., Inc, Former Chairman and CEO, AIG Nobuyuki Idei, Founder and CEO, Representative Director, Quantum Leaps Corporation, Former Chairman and Group CEO, Sony Corporation Irwin Mark Jacobs, Co-Founder and Director, Qualcomm Incorporated Richard Li, Chairman and Chief Executive, Pacific Century Group LIU Chuanzhi, chairman and President, Legend Holdings Ltd., Chairman, Lenovo WEI Jiafu, Chairman of China Ocean Shipping (Group) Company Session 2s panel made an retrospective analysis of the lessons learnt from cultural integration between IBM and Lenovo. Right now, in the European and American markets, localization in leadership is well adapted, even though without many Chinese in the local leadership teams, the implementation of Lenovo strategy is identical and well aligned, which is the biggest success for Lenovo. The success of M&A comes from the collaboration and mutual understanding among the top management team, and comes from the successful merger of core values. The mindset of Win-Win or even Win-Win-Win is important for global leaders. Managing your business should be like running on the field, rather than boxing. Because in the running competition, each player runs along their own course, striving for their own goal without setting obstacles for the other, while in boxing, by the time you beat others, you get hurt as well. So the paradigm shift from Zero-sum to Win-Win is essential for the success of global leaders. Session 3: Restructuring of Global Industrial Sectors Moderator: CHEN Weihong, MC from China Central Television Panelists: Dominic Barton, Global Managing Director, McKinsey & Company LI Rongrong, Former Chairman of State-owned Assets Supervision and Administration Commission David Schmittlein, John C Head III Dean, MIT Sloan School of Management John L. Thornton, Chairman, Tsinghua SEM Advisory Board Meeting, Chairman, Board of Trustees, Brookings Institution Marjorie Yang, Chairman, Esquel Group Session 3 involved a vibrant but practical discussion about the evolution of industrial sectors in this modern age. Looking back at the transformation in over 40 years, the biggest change in manufacturing was the increasing power of emergingmarkets. The panel recognized that there are many changes going on in manufacturing industries right nowvolatility, demand shiftbut the demand in industrycontinues. Manufacturing is important in all of the economies, not just emerging ones. Its vital for jobs, and forGDP growth.
The core in re-structuringmanufacturing lies in the enhancement ofkey competencies. The product life-cycle in the automotive industry is shrinking significantly. You have to produce more, faster, and get them into themarket. So this influences how you design your business. Additionally, the panel recognized that the ability of new middle class consumers, primarily from Asia, but also from Africa, is the driving force inmanufacturing.
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ISSUE NO. 13
IMBA NEWS
MIT LECTURE BY PROFESSOR NEAL HARTMAN
By Timothy Mak, 2012i
Even as new IMBA students fresh in Tsinghuas MBA environment, we have already fallen into the rhythm of courses, homework and most importantly, the individual teaching styles of all our teachers. We already know which styles we enjoy and how to participate in classes. With our busy schedules loaded with classes, homework and various different projects and activities, it is hard to find a time in the day that accommodates the schedule of the students and the visiting professor. The resulting time to have the class often falls in the evening. Usually, as students, we dread having our free time after classes spent staying a lot later to listen to more lectures. To prepare for the lecture, we were given a case regarding a cross-cultural issue and advance notice of a quiz. Case preparation is generally a common homework assignment, but a quiz on a lecture is quite unexpected. As students, prospects of a quiz obviously created dread regarding attending the lecture. As we straggled into the classroom, an excited Professor Hartman, interested in engaging us greeted us. The first thing mentioned was a multiple-choice quiz with 6 simple questions. A sigh of relief filled everyone as we noticed the questions involved understanding cultural norms and expectations. When the case protagonist, a French citizen with a multi-national leadership background and relatives from the USA, has a problem with cross-cultural communication, where does it leave us?
Prof Neal Hartman
[1] Preparation: (chubi) [2] Quiz: (csh ) [3] To engage: (ch ji ch ng) [4] Cultural norms:
(w nhu -gu f n)
[5] Protagonist: (zhr ng ng)
Pan Hua voicing his opinion Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012 8 Tsinghua GATEWAY
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IMBA NEWS
>> Cont. Pg 1 I ntere st i ng ly, Kehoe poi nted out that research has shown that gross invest ments in private compa nies are twice that of public companies. Public companies are investing less efficiently and at a lower rate. Their investments are much less sensitive to investment opportunities because their management is more concerned w it h shor tter m e a r n i ngs ! T he y a re e s s e nt i a l l y k i l l i n g of f m a ny good projects, thus the problem of short-term-ism. Kehoe recommends that companies should return to basics . Investors shou ld t a ke cha rge of i n-hou se, moving from passive investments to a more active role in investments. This is done through relationship management and being active stewards of companies directors should work towa rds devot i ng t heir sk i l ls a nd more time to companies, rather than just sit ting on severa l compa nies boards, and focus on meeting regulatory compliance. Kehoe jokingly, but neatly, summarized his lecture with the following key points: Why do people save? So they can play golf later. How do they afford the golf clubs? T hei r re t i rement i nc ome h a s to keep up with GDP and inf lation, with a bit extra to be able to afford and keep up with the latest technologies. How to save? Through institutions. What challenges are there? How to manage the money, how to ensure that the institutions are serving their fiduciary duty. What are the benefits? Institutions have the scale from the large pool of savings. Thus can afford the expertise, however excessive shorttermism has grown to be a problem in the investment industries. Unfortunately there are no easy solutions to prevent such behavior.
Next up, Mark Wiseman spoke about C a n a d i a n Pe n sion Pl a ns role i n the industry. Wiseman begun by introducing the typical problem prevalent in the pensions industry, when you have a large pool of money like CPPs $ 170 billion Canadian Dollars (approx. USD$175bn). How do you ensure that the capital will be used solely to maximize the returns for the Canadians, and not be used for political goals, for example. On a side note, it is typical for pension funds to be government run, and many funds have been known to invest money in government projects that do not maximize returns, and in some cases are bad investments. CPP, which Wiseman jok ingly descr ibes a s creat i ng t hei r i nter na l mini-McKinsey, acts with autonomy from Canadian politics. They can make sound investments without being influenced by the Canadian governments ow n e c onom ic obje c t ive s , w h ic h a re ver y d i f ferent f rom t he p ensions industry norm. This autonomy a llowed CPP to exploit t heir compa rat ive adva ntages to grow t heir businesses and reap better returns for their beneficiaries. One i nterest i ng note is t hat even though CPP invests in green technology and socially sustainable projects, it is not for altruistic goals. CPP has a long-term investment horizon. These investments normally take 20, 50, 75 years to mature. Therefore, they have to look at the planet because economic and social can converge over the long term, and thus must be adaptable to the global forces of change. Did you know that in 2005 CPP only had 26% of it s por t fol io i nvested outside Canada? However, this has si nc e g row n to 6 0 % . W hy i nve s t outside Canada? CPP has a large pool of capital, and
Canada is a mature economy which on ly cont ributes 3% to t he g loba l e c on omy. T h e r e for e , C PP n e e d s to a nc hor i nve s t me nt i nc ome to global growth. It is imperative for CPP to analyze and understand emerging markets, especially with an increasing proportion of its portfolio being invested overseas. This, in turn, means needing to build more human resources beyond Toronto, having to recruit local talent, and sourcing private investors all over the world. Building human capital helps CPP in addressing the productivity imperat ive- t hat t hei r need to d r ive productivity in the companies that they choose to invest in by building their miniature in-house McKinsey i nter na l a sset ma nagement tea m. This requires hiring people beyond portfolio number crunchers to those with deep operational and marketing experience. Mark Wiseman concluded the lecture by re-iterating t hat CPPs autonomous structure, with their long-term thinking, has allowed them to garner c re d ibi l it y for t hei r ow n p er formance. More importantly, however, it can align the funds interest with its benef iciaries. He ends by highlighting the importance of companies being transparent and able to align interests f rom top to bot tom, a nd to be able to properly exploit comparative advantages to better ser ve their stakeholders.
[1] Audit: (pndun) [2] Private Equity:

(s m-gqu n-t uz )
[3] Pension: (tu xi-j n) [4] Savings Institutions:

(chx-j g u)
[5] Earnings: (y ngl )
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IMBA NEWS
AN EVENING WITH TWO DISTINGUISHED BUSINESS LEADERS
By Russ Neu, 2012
Members of the Leadership Club were very fortunate to have a tea session with Mr. Mike McNamara, CEO of Flextronics, the second largest global Electronics Manufacturing Services (EMS) by revenue in 2011. During the tea session, Mr. McNamara spoke about how an excellent leader should always seek to groom talent and plan for succession. Using the value of respect as an example, Mr. McNamara shared that treating people with respect is an excellent strategy. In addition, he also spoke about responding to the needs of the employees, whether it was motivation , a platform to try new ideas or simply a conducive working environment. All these would help to build a very strong company that would withstand the challenges in the global economy. Mr. McNamara next shared with the members that the culture of a company is probably the only sustainable advantage a company has. The culture of a company serves as the underpinning platform for the companys team to think, interact and carry out projects.
Leadership Club Members with Mike McNamara, CEO of Flextronics
Mr. McNamara further elaborated that if the culture of company is not suitable and is not aligned to the companys vision, then there could be detrimental repercussions to the companys business.
At the end of the 90 minute session, Mr. McNamara let on that he found the ancient wisdom of Sun Tzus Art of War ( ) to be an excellent read f o r c o r p o r at e s t r at e g i e s , a s t h e wisdom espoused in the book is timeless and very applicable in the corporate world. We were very fortunate to have Mr. Christopher Galvin, former CEO of Motorola and current CEO of Harrison Street Capital LLC, to join us for dinner. During the two hour session with Mr. Galvin, one common theme similar to Mr. McNamaras advice surfaced; namely, that culture plays an instrumental part in the success of a company. Candid and open about his time at Motorola, Mr. Galvin spoke about how there was a constant flow of creativity and innovation when he was at the helm of Motorola. This was due to the culture that he had instilled in the company.
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Leadership Club Members listening to Mike McNamara TSINGHUA GATEWAY 10 Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012
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IMBA NEWS
Mr. Galvin told the Leadership Club members that the reason Motorola was so successful during his time as CEO was because he was always in search of ideas that were way ahead of the times. Moreover, he was never one to bow to conventional ways of thinking. In his self-deprecating, humourous way, Mr. Galvin added on that if the experts in a field told him that his ideas were crazy and would never succeed, he would definitely pursue these ideas and make them a success. This philosophy had ensued a line of extremely successful products with cutting edge technology and design that were ahead of their time, with the most successful of all, the Razr phone in the early 2000s. Mr. Galvin shared with the club that good leaders do great things. Great leaders do extraordinary things that will change the world. He posed the question: what kind of leaders do we aspire to be? From his advice since the start of the
Leadership Club members with Chris Galvin, CEO of Harrison Street Capital LLC
dinner, it was clear that he had already laid the ground that an excellent leader is one who dared to try and to go against the norm. For his parting advice, Mr. Galvin shared why some leaders would never be great and that was because these
leaders were contented with what they had. They failed to try. In short, to try and fail is to learn. To fail to try, one will never learn. That ended a most eventful and fulfilling evening with these two great leaders. The talk was made possible by the Clubs President Chang Leewen, i2011. The Leadership Club would like to thank Professor Yang Bin and the clubs Founder, Tsinghua iMBA Alumni Justing Wong for their advice and resources for making these valuable sessions happen.
[ 1 ] G ro o m ta l e nt :
(p iy-r nci)
[2] Motivation: (shngj nx n) [3] Company Culture:

(q y -w nhu )
[4] Cutting Edge: (x nru ) [5] Leaders: (l ngd o)

Leadership Club members listening to Chris Galvin TSINGHUA GATEWAY Tsinghua GATEWAY Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn 11 11
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IMBA NEWS
NET IMPACT SEMINAR SUCCESS STORIES OF MICROFINANCE
By Russ Neu, 2012
people in Inner Mongolia benefited from the program. Adding to the two professors points, Professor Bai shared his experiences in carr ying out microfinance in China. He was the pioneer in microfinance in China more than 20 years ago, when he carried out the programme after understudying at Grameen Bank in the 90s. According to Professor Bai, the key issue of microfinance is not that of business, but that of human development. The success of it is in building relat ionships wit h t he clients- to treat them as family members, and genuinely providing the assistance and advice to them. One s a lient p oint t hat was b eing mentioned by all the visiting guests was that the p ower to change the world lies in the hands of the next g e n e r at i on . As Profe s s or L at i fe e share d, t he c onc e pt and pr a c t i c e of a sustainable so cial enter prise is to us e s o ci a l business to s olve social problems. As Zech Lung, a universally admired student of IMBA 2012, commented This seminar was an eye- opener for me as it showed me a new way to use business to make the world a better place.
Professor H.I. Latifee, Professor Bai Cheng Yu, Professor Golok Chandra Roy & Attendees
Net Impact hosted a seminar on the Success Stories of Microfinance on 23rd September. Among the distinguished speakers, we were especially fortunate to have the participation of Professor H.I. Latifee, Managing D i re c tor of Gr ame e n Tr ust , Pro fess or B ai C heng Yu, Dire c tor of the Chinese C enter for Economic & Technolog y Exchange, and Professor Golok Chandra Roy, Project Director at Grameen Shangdu in Inner Mongolia. First, a quick introduction to Grameen Trust, a sister organization of Grame en B an k. Grame en Tr ust has help e d impleme nt more t han 150 Grameen replication prog r ams i n 4 0 c ou nt r i e s , i nclu d i ng 13 programs implemented by itself. The founder of Grameen B a n k , P r o f e s s o r M u h d . Yu n u s , was awarde d t he Nob el Pe ace Prize in 2006 for his efforts in using microfinance to eradicate p over ty .
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Professor Latifee worked with Professor Yunus during the founding y e a r s o f t h e G r a m e e n B a n k . He s h a r e d h o w t h e n e x t g e n e r at i o n c an bui ld on t he found at ion t hat has b e e n bu i lt by t he c u r re nt , to change the world and make it a better place, without poverty and hunger, and with peace and prosperity . He also spoke about the power of microf inance- how it could b e used to help the poor and not as a means to exploit them. So far, more than 8.4 million villagers in 81,000 villages in Bangladesh have benefited from the program. Some areas that were directly impacted included education and health. Professor Roy, who is currently based in Inner Mongolia, added that microfinance is not difficult to carr y out. Despite the difficulties that he faced due to climate and unfamiliar environment there, Professor Roy felt very rewarded when he witnessed how
[ 1 ] M i c ro f i n a n c e :
(xio rngz)
[2] Eradicate Poverty:

(xioch-pnkn)
[3] Period with peace and Prosperity:
(xiokng)
(kchx-fzhn) [5] Social Enterprise:

(shhu -q y)
[4] Sustainable Development:
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IMBA NEWS
SHORT-TERM EXCHANGE TRIP TO CHILE: A POETIC REFLECTION
Written by XIE Bofeng,Translated by XIE Jinzhao
Editors Note: This is the sixth year for Tsinghua SEM and Pontificia Universidad Catlica de Chile to run their short-term student exchange program. This Shiyi holiday (October 1st, Golden Week Holidays), 15 students and Professor Wang Kuan made a 72 hour journey to attend an intensive 10 day exchange to Santiago, Chile. It was a great experience, and with it came an appreciation for a foreign land, as well as the natural culture shocks. Participants of the Chile Program all wrote Chinese poems of their tour of Chile. The following poem was written by Xie Bofeng and translated by Xie Jinzhao, both of whom attended the 10-day trip to Chile.
The Red Land

Finally I know the power of nature Finally I know the weakness of language Finally I missed the most beautiful scenery Then I get to see the red land The endless crack seems to prove the bluster of history The endless vicissitudes seems to deliver another value It may be a mission A struggle A wordless pride and revelation A nameless majestic song Singing for the African red land Color, dignity, pride, restiveness Seems the true quality in it
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STUDENT LINKS
LBS 2012 GREENTECH FINAL
By William Li Yuanchu
Participants of the LBS 2012 Greentech Competition Final
On April 26-27th, our 2011 IMBA team attended the 2012 GreenTech Challenge Global Final, hosted by London Business School, United Kingdom. After two grueling months of preparation, the team which comprised of LUM Ji Hsiang i2011 IMBA), LI Yuanch (i2011 IMBA), HAO Tian (School of Environment,2010 Master Candidate), LIU Longzhu (School of Economics and Management, 2010 Ph.D Candidate) had their chance to present.
The team Green E4 outperformed hundreds of other competitors, and were admitted into the finals. Notably, Tsinghuas team Green E4 was the only team from Asia among the 10 teams that made it into the finals. Their idea was Consumer Decision Support System -- Based on Smart Phone Platform. The concept is such that through scanning the barcodes of consumer goods, consumer
will be notified of the environmental cost generated during the whole product life cycle, including manufacturing, transportation, consumption and disposal. Through further analysis of the environmental impact of different products, it helps consumer to choose the one with lower environmental costs and be environment friendly. In the finals, Team Sunuru from Delft University (Netherland) won the championship. London Business School, founded in 1965, is the Postgraduate School of London University.
[1] Decision Support System:
(juc-zhch-x tng)
[2] Consumer goods:

(xiofipn)
[3] Environmental Costs:

(hunjng-chngbn)
[4] Manufacture: (zhzu) [5] Consumption: (yngling)

Team Green E4 giving their presentation in the finals TSINGHUA GATEWAY 14 Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012 14 Tsinghua GATEWAY
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IMBA NEWS
ICM ENTERPRISE CASE STUDY CONTEST 2012
By Cathy Poon, 2011i1
We first heard about ICMs Enterprise Case study competition through an email, from our classmate Bernard Lam. This year is ICMGs second time to host the competition, and I believe there are 3 Tsinghua teams this year! Following the email, Jin Hitoshi Kono from Japan, Yu Jie from China, Lum Ji Hsiang from Malaysia and myself from Hong Kong formed a team to join the competition. The four of us had worked with each other in various project groups previously and thought it would be an interesting learning experience if we were to tackle this case together. What attracted us to participate in the competition? I shant lie to you that the prize money didnt attract us the competition has a scholarship of 1 million yen; of which the winners would get 400,000 yen, runners up would receive 350,000 yen and third place would still get a lofty 250,000 yen! [1,000,000 yen is approx. RMB 78,250 or US$12,520] Aside from the prize, what drew me to the competition was to gain consulting experience. The team and I are keen to learn more tricks in the trade of consulting work especially in terms of strategy formation. ICMG not only allows us to apply our knowledge to a real world business situation, but also teaches us ICMGs own consulting models which may be of use in the future. For this competition, ICMG allocates different companies to each case study team. We were assigned to Nissan Infiniti, and the focus of our project was how to improve their strategic branding in China. Our main deliverables are a 40-page report that comprises a case study report and the enterprise feedback report. For our rep or t, apar t f rom using the available online resources such
Jin Hitoshi Kono, Catjhy Poon & Lum Ji Hsiang
as re ading industr y rep or ts and I C M Gs m o d e l s a n d g u i d e l i n e s , we conducted sur veys among our MBA classmates, and even went to Infinitis office to interview their marketing managers. From this competition we realized understanding and creating a branding strategy is more complicated than what we expected, and we had to delve more into the academic aspects! Another challenge was gathering data, as the case required dealing with a lot of internal information, thus we had to tread very carefully! I w ou l d s ay t h e b e s t p a r t of t h e competition was my team. We were all very devoted to the competition and yes, as clich as it is, our diverse background helped us a lot. For example, our team benefited from our diverse range of languages English, Mandarin, Cantonese and Japanese. Jin, who is Japanese, was able to interview Japanese speaking employees of Infiniti.
If we could do it again, the team would try to improve our relationship with our client company. It is important to keep them in the loop and get their feedback. From this competition, I learnt that a cross-cultural team is very strong. I feel we wouldnt have been able to deliver quality output without our Japanese and Mainland Chinese team members! Additionally, when doing a competition about China, reading Chinese is very important if you want to research about the Chinese market!!
[1] Consulting: (zxn) [2] Experience: ( jngyn) [3] Strategic Branding:

(p npi-zhnl ) (hngy-bogo)
[4] Industry Report: [5] Relationship: (gunxi)
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ISSUE NO. 13
IMBA NEWS
CONTACT SINGAPORE GSP PROJECT: OUR CROSS-BORDER TEAM
By Jason Li Jinshen, 2011i1
in Beijing, China. To ease sharing of ideas and deciding on ideas we had to implement a system, we created a bidding process. Every team member submits an idea proposal and we hold 2 conference calls to review the proposals, piece by piece. Then we vote for the best one that all team membersare interested in pursuing for the study. In the end, Kelly Hengs proposal was selected. We had quite a lot of meetings to finalize the project scope. It was not easy to achieve alignment due to the team members diverse backgrounds, different points of view, as well as research interest. The team gathered in Singapore for a five-day field study, which included six interviews with impact investor, investment agent, financial professors, technical professors, government of f icials (EDB, MOM, NEA (Nat iona l Env ironment Agenc y), MEWR(Minist r y of Environment and Water Resources) and consulting firms. Finally, the project scope was aligned 4 hours before Jon Spearss departure to US. Jon was in charge of drafting the proposal for the teams project scope, which we then separated into individual assignments. After everyone finished their own research and write ups, we put the findings together for team review. Prof Steven White had given us a lot of valuable suggestions during the research period. The project taught us the importance of project management, time management and critical thinking skills. Without the first two it would have been hard to coordinate! If we were to participate in this again,
Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012 16 Tsinghua GATEWAY
we would improve our efficiency, and be more specific in our findings and recommendations. My personal takeaways are that it is my first time to touch a finance re l at e d proj e c t , an d it h a s g ive n me t he opp or tunit y to re ad a lot of investment reports and study a projects financial benefit through a feasibility study. The teamwork is also ver y impressive. Ive learnt a lot through Kellys leadership, Jons great logical thinking and wording skills, and Mel and Sonias strong financial analysis, which gave me an interesting but different perspective as a non-numbers person. ** Contact Singapore is an alliance of two governmental organisations the Singapore Economic Development B o ard and Sing ap ore Mini str y of Manpower. Contact Singapore actively links Singapore-based employers with professionals to support the growth of our key industries. For information on visitwww.contactsingapore.sgor contact their worldwide offices.
Jason Li, 2011i1
I first heard about the GSP project from attending a mixer with PKU MBA students. I met the team that won one of the GSP projects last semester. When I saw the GSP Project advertisement on the Tsinghua SEM website, I decided to apply for the project. The res e arch proj e c t re quire d us to study Singapores impact investment mechanisms and to introduce the impact investment institutes to Chinas waste management industry. To assist the research, Contact Singapore gives selected teams a grant of $10k for project funding. Apart from receiving money from the grant, we also gained a lot of knowledge in the waste management industry, as well as impact investment. The experience working with the cross-border team was a very good experience as well. The interesting about our team is that we are spread across the global some of us are on exchange in Singapore, and the others are still
TSINGHUA GATEWAY 16
[1] Grant: (zngy) [2] Cross-border team:

(kujng-du)
[3] Idea proposal:

(xingf-jiny )
[4] Background: (bijng) [5] Field Study: (shdkoch)
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TSINGHUA SPIRIT
GATEWAY PHOTO COMPETITION: MY TSINGHUA STORY
WINNER: My Tsinghua Story Tsinghua on Crutches! By Filipe Santos, i2012 Editor: It might be Tsinghua-lore, but I was told for 3 years running at the beginning of each school year someone gets injured touchwood. However, injuries aside, Filipe still powered on and made HIS own Tsinghua experience.
THROUGH MY LENSE
By Louis Kim, i2012
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ENTREPRENEURSHIP LINKS
WHAT CAN YOU GET FROM GETTING INVOLVED IN BEIJING 3DS?
By Sarah Pusavat
Aspiring Entrepreneurs Share Their Visions with mentors Forest Lin of Tencent and Grace Chen
Beijing is known to be a hotbed for events to attend. I received an invitation from our Alumni Dan Antonov (i10) to attend the First Beijing 3DS event (3 Day Startup), hosted by our friendly rivals, the Guanghua Business School at Peking University. 3DS, as the name suggests, is a Startup Event for budding Entrepreneurs, which originates from the University of Texas. Participants take part in an intense workshop and get to learn the necessary skills to professionally pitch business ideas and gain a practical framework on how to develop business ideas into actual prototypes, as well as share their ideas with like-minded individuals and mentors in the 3 day event. Why would budding entrepreneurs want to participate in such events, apart from the above mentioned special training and free food? How is this different from pitching your idea to your everyday friend? Ruchit Shah, the Founder and Board Member of 3 Day Startup who attended
TSINGHUA GATEWAY 18
the event as a mentor, points out Students have a very low cost for failure, and the 3DS provides an experimental playing ground for students to meet like-minded individuals, learn about business and create a business prototype in 3 days. Further, 3DS provided introductions and face time with notable China-based angel investor institutions and VCs who attended the event as mentors. For that Saturday, the teams had an opportunity to pitch their ideas to an IP Patent expert who is Head Investment Director of Intellectual Ventures, a self-made student entrepreneur, a Peking University Research Professor, and the Executive Director of Tencents Collaboration Fund: Li Yan the CEO of Emay, Tony Zhao - Founder of Aimi Grace Chen the Founder and CEO of iShengShengTechonlogyCo.,Ltd. and Forest Lin, respectively. I had the opportunity to snag a few minutes of Forest Lins time in the rush and buzz
of the busy day. I asked Forest Lin what made him participate in the 3DS. Mr. Lin told me he greatly believed in the Tencent policy to nurture talent, and he hoped students could participate in more events to give them practical experience. Additionally, he noted that such events are great for looking for talent. Tencent has a portfolio of over 100 companies and it is looking for business guys, managerial guys and techie guys, or event business opportunities to invest in. Now isnt that a great avenue to find employment in China! On a side note, most of us tend to look at events from a participants perspective. However, you can benefit a great deal by playing other roles. This year two of our Tsinghua iMBA alumni took part in the event as a mentor and as an organizer. James Tan, from i2008, the founder of
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ENTREPRENEURSHIP LINKS
QuestVC, was a mentor in the 3DS event. I asked James why would he and his company, QuestVC, want to participate in such an event. James said QuestVC actively participates in such entrepreneurship events to remain connected to the startup community and to connect with the ecosystem. The projects that we see at events such as 3DS are usually just a starting point. Participants may not follow through on the implementation of their ideas for various reasons. For those that do, we welcome further engagement on how our funding and incubation support can help the founders move to the next level. On the other side of the coin, Dan Antonov from i2010, took on the grueling role of finding sponsorship an unpaid role that requires a lot of time and money. In my opinion, the role to find sponsorship is probably the hardest role in any organizing committee. I asked Dan why he would want do it. What would he get out of it? Apart from being able to participate in the event, Dan pointed out that this role, as a sponsorship organizer, opens many doors with people from Angel institutions and VCs. As a fund raiser for a startup event, it gives you credibility and makes it easier to approach companies and fosters deeper relationships than what you would expect to receive as an event participant. This, in turn, makes it easier for you to gain an opportunity to share and/or pitch your ideas to them. Thats not all, as Dan further points out that as an organizer this event does not just open doors to meeting investors. It also provides a platform for recruitment of talent for your business. Over the 3 days as an organizer, you get to know the participants skills and monitor how they work in their teams. Another opportunity that arises is the rare cross-university experience. You get to work with students from other leading business schools in China, where you can forge relationships that go beyond what can arise from your casual
Dan Antonov, i2010
university mixers! To end, it is apparent to me that a participant is not the only person who benefits from attending startup events. We can gain as organizer, and perhaps later in our careers, we can give back as well as find talent in the pool of participants as mentors and sponsors. The event was made possible by Peking Universitys Visiting Professor, Daniel Freedman, who had cold-called the founders of 3DS to bring their event to Guanghua, as well as the team of organizers from Peking University and Tsinghua University, the mentors and the sponsors.
[1] Entrepreneur: (qyji)

2012 3DS Organizing Team Dan Antonov: The credit and success of Beijing 3DS goes to: Jianfei Chris Chen (Tsinghua) : responsible for the recruitment. Scott Cheng and Zifei Shan life savers for building our site Ta Zhang who maintained social media feeds. Diana Mak (MBA at Guanghua): who took charge of logistics and brought Guanghua to sponsor the event. Valerio Rositani and Gaven Chen (MBAs at BIMBA) who were the original members of 3DS Beijing. Last but definitely not least, Zhou Kang (MBA at BIMBA): who was the students president of the event and made sure that everything is ticking. TSINGHUA GATEWAY Tsinghua GATEWAY Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn
(chungyzh) [2] Angel Investors:

(tinsh-tuzrn)
[3] Asset Portfolio:

(z chnzh)
[4] Startup: (chchung) [5] To sponsor: (znzh)
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INDUSTRY LINKS
THOMSON REUTERS SUMMER ASSOCIATE PROGRAM (SAP) BEIJING
By Chris Pan Yixian (China, 2011i2)
Last year the CDC news website announced that Thomson Reuters was going to do a campus talk in Tsinghua. I was impressed with what I had heard in the talk, and in turn I subsequently applied for their Summer Associate Program. One of t he main pur p os es of t he summer program is to help the interns navigate the company and build network across functions through different projects. I thoroughly enjoyed the program, as it provided exciting and challenging international team cases. We had weekly tele-conferences that invovled colleagues from three difference time zones, New York, London and Beijing! Even though it is very demanding it gave me a new international work experience. It was interesting because at Thomas Reuters, the majority of the work required collaboration with cross-border peer-teams. The findings would then be presented the findings to the C level executives in New York. Most of t he c as es I was involve d with required conducting market research for estimating the market capitalisation of the Commodity & Energy sector and feasibility study for bundling package sales of desktops & data feed. My b i g g e s t t a k e aw ay s f r o m t h i s internship? I really appreciated the opportunity to with peer, to have exposure to the top level executives in the company and to be mentored by sponsors who are the top executivesin Thomson Reuters China. [1] Apply for a job: (qizh) [2] Tele-conferences:
(dinhu huy)
[3] Feasibility Study:

(kxngxng ynji)
CHINA SECURITIES CO., LTD () INVESTMENT BANKING ANALYST INTERN, BEIJING

By Jenny Chung (United States, 2011i2)
I first heard about China Securities Co. through attending the Finance Internship Fair held by Tsinghua. After doing some research on the firm, I felt that this would be an excellent opportunity to both gain relevant work experience and and understanding of Chinese company culture first hand. If I had to describe the corporate culture at China Securities with three words, I would use: Independent, Competent and Conservative. Independentbecause was little interaction between peers at the office. Competentbecause most people have degrees from either top schools in China or overseas such as Chicago Booth and Imperial College in England. Conservativebecause projects were carefully considered through proper SOPs of due diligence.
TSINGHUA GATEWAY 20
As an IPO Syndication intern, my main role and responsibilities were to provide support to my team on their IPO projects. During my internship, I helped with due diligence research as well as putting together PowerPoint presentations for client meetings. In addition, I worked with my peers to write industry analysis reports that were presented to the senior managers of the investment banking department.The most challenging part of the internship was that everything was done in Chinese! My top 3 takeaways are: 1. Applying theories from the classroom to actual IPO projects. 2. Experiencing first hand the difference in corporate culture between Chinese and Western companies. 3. Interacting with and learning from successful professionals in the field that I want to pursue.
[1] IPO, Initial Public Offering:
(shucgngkizhog) [2] Due Diligence:

(jnzh-dioch)
[3] Industry Analysis:

(hngy-fnx)
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INDUSTRY LINKS
INTERNSHIP AT NAGAOKA HITACHI ZOSEN EQUIPMENT (DALIAN) CO., LTD
By Jin Hitoshi Kono (Japan, 2011i1)
Recently, I have taken an interest in green energy, in particular the water purification industr y. Through my research about the industry, I came across many articles about Nagaoka a Japanese company which is famous for its patented water intake and treatment technology. On further investigation, I found out that there exists a joint venture (JV) in China, that is owned by Nagaoka International Corporation (70%) and Hitachi Zosen (30%). I thought this was a great opportunity to tr y an industry that I was interested in, and also get local Chinese experience. Thus, I contacted Nagaoka by email, and subsequently had an interview with the president and vice-president of the company in the headquarter in Japan. During my internship in Dalian, I was assigned to look for local suppliers in Dalian as well as establish t h e i nt e r n a l r e g u l at i o n s f or t h e company in both Chinese and Japanese. This included conditions of employment and the Standards of Practise (SOP) decision-making process. JV regulations and SOPs had to be in line with the local regulations in China which are a l ot m ore c ompl i c ate d t h an t h e ones in my pre vious company, as we l l a s t h e re g u l at i ons f rom t h e Japanese headquarters. This was an interesting task because it gave me an opportunity to familiarise myself with Chinas regulations of employment and SOPs for the Chinese Water Purification industry. I enjoyed the family-like atmosphere in Nagaoka, I was greatly impressed that the President of Nagaoka made it a point to know the name of every employee, and he always encouragesd them to work hard together.
Nonetheless, even with the cohesive atmosphere, Nagaoka still maintains an aggressive attitude with its sharp technology and marketing power. Its goal is to expand its business network outside Japan to countries like in China, the U.S. and the Middle East. In response to its expansion plans, Nagaokas Upper Management decided it was important for the company to be well-localized to get a better knowledge as well as accessibility to the local market. All the managers and employees (except for myself ) are Chinese. Though this internship was a great step for me, I had to admit that the language barrier was the biggest cha l l e nge for me. As pre v i ously mentioned, one of my roles was to look for local suppliers for the JV, and it was a challenge for me. All of the in-depth local information on the suppliers in Dalian was written in Chinese. I also had some difficulty with spoken communication with the suppliers. Whenever I tried to get information directly from the suppliers by phone call or by company visit, I had to turn to my Chinese colleagues for assistance. Thankfully, they were very patient and helped me a lot! From this internship, I really got my feet wet in Chinas Water purification industry. The following are what I feel to be the most important takeaways for Laowais to know: 1. The condition of employment in China is different from the one in Japan, and probably where you are from. 2. It is complicate d and hard for wholly foreign owned enterprises (WFOE) to get the full permission from the local government in China.
JVs still need to negotiate with a local government to get various permits. The process is sometimes very slow and complicated. 3. Admittedly, what foreigners can do for business in China is often limited, as they are unfamiliar with the local market. L ocalization is important for foreigners and international companies. Nowadays, companies prefer locals as they know more about local practices - even if a foreigner has a lot more business experience. Thus, the success of localization is the key to succeed in doing business in China.
[1] Joint Venture: (hz) [2] Regulations:

(tiol), code of conduct
[3] Language Barrier:

(yynzhngi)
[4] WFOE:
(wishngdzqy)
[5] Localization: (bndhu)
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STUDENT LINKS
AUTUMN JOURNEY TO THE NORTHERN FRONTIER
By Russ Neu, 2012
~ ~ Day 1 ~ ~ The day was sunny and the sky was clear with nary a cloud. We gathered at Tsinghua main building and by 9.30am, set off for our first stop, Chengde- the Summer Resort ( bi shu shan zhuang) for the Qing Emperors. We were a group of 13, of whom eight were from Tsinghuas IMBA 2012, and the rest, Beida. It was to be a 300km journey of gasping laughing, crazy, outof-tune, windowpane-shattering singing, breathtaking scenery and interesting change of bedmates. Leaving behind the hustle and bustle that is Beijing, we reached (Mi Yun) after a leisurely two- hour drive. Mi Yun boasts deep pockets of water, and is one of the sources that serve as reservoirs to Beijing. It is not difficult to see why the town is called Mi Yun, which means dense clouds. There was much construction in Chengde, with many residential projects in the form of condominiums. Xinlei, who did his university education in Chengde 10 years ago, could hardly recognize the landscape. Here used to be a small shop that sold nice noodles, and there seemed to be the small hill where I brought my girlfriends to, commented Xinlei wistfully. That night, the temperature dipped to below ten, and as Chengde is situated in a valley, the winds are particularly strong. For our night activity, Xinlei arranged for a night hike up a nearby hill (what was he thinking! Night walk!) and amidst the chilly winds and lightless night, the moon beamed her smile at us, lighting the way. When we reached the top, there was a momentous silence as the lights and beauty of the city awed everyone. ~ ~ Day 2 ~ ~ In the 18 degree weather and the gentle breeze, amidst the sunlight streaming
TSINGHUA GATEWAY 22
Russ-Zilla at Chengde- the Summer Resort () for the Qing Emperors.
through the trees, we found the ideal spot in the wan shu yuan- Park of Ten Thousand Trees). (pu ning si Mini Potala) is modeled after the Potala Palace in Tibet and from afar, it does look like the Potala with the red faade and the imposing, seemingly insurmountable , towering wall. This was to be the place where we spent the afternoon, climbing up the seven storey high building. From the top of the roof, we had a birds eye view of the city and how it is surrounded by hills. We also saw how development was rapidly catching up, as if to make up for lost time. All this development, at what costs? mused Esther, who is doing a Masters in Policy at Beida.
That set the tone for her for the rest of the evening, as she racked her brains thinking about that. The highlight of the day was the evening musical, (ding sheng wang chao. kang xi da dian) (loosely translated to as The Empire at its Peak, Kang Xis Ceremony). This was the first time most of us attended a musical of this sort, that incorporated the natural surrounding of the environment as the backdrop. Nonetheless, the moment the musical ended, we started hopping around, vaguely resembling the horse riding in the Gangnam style MTV. This was led by Louis Kim as it was so cold and we were not very aptly clothed. So we
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horse-hopped to our bus, a 10 min gallop away. I thought I saw many amused in the audience take a snap of us hopping away! ~ ~ Day 3 ~ ~ We had an early breakfast and set off for the boundary next to Inner Mongolia. Despite the six long hours of riding, our spirits remained high as we were accompanied with the picturesque scenery. Here was a river running through two mountains, and there was a hill full of fir trees welcoming the onset of autumn by turning orange. Yet further ahead, a herd of cows was grazing from the yellowing grass. The terrain conveyed a sense of vast loneliness- untamed, unspoilt. We arrived at the final frontier of Hebei, the boundary in mainland China before Inner Mongolia and entered the nature reserve. At an average height of 1,300 metres above sea level, the chill was especially heightened. Our first stop after checking into the hotel was to a place well- hidden in the hills (shen long tan Divine Dragons Lake). After a right turn, there was no further sign and despite asking two other drivers on the road, nobody seemed to know where the divine lake was. Just when we were about to give up, Yuting from Beida gave a shriek that she saw a glimmer of the lake! And true enough, the mysterious lake appeared. After a long day out, the room was like a refrigerator, and the bed so inviting. So we joined the two beds together and 12 of us snuggled up into the bed covering ourselves with the blankets. We played a simple game, Guess the Killer and what transpired during the game was so revealing that it put a new meaning to unknown relationships! ~ ~ Day 4 ~ ~ The next morning, we hopped to breakfast in the icy hotel. At this higher altitude, where water boils at a lower temperature, it was interesting for people who come from tropical countries (like me) to be able to pick up steaming man tous (buns) without burning our hands. (qi xin tan Seven- Star Lake) is so named as the formation of the seven small lakes resembles that of the Big Dipper. The scenery evoked a sense of tranquility and contentment. Coupled with the sound of the rustling yellow reeds and the gentle lapping of the waves, it was no wonder that the girls said that the setting was perfect for their weddings. After , Xinlei, in a Blair Witch Project inspired moment, decided to stop in a nearby forest. Tony just lied down on a patch of pine needles and with the sunlight streaming in through the trees, he looked so comfortable that the rest of us lay down on the grass patch as well. It was nearly dark when we set off for Beijing, and along the way the wind once again was gentle, fanning the flaming trees in the sunset, as if waving us goodbye. Thank you Zhu Xinlei for organising and coordinating this trip and everybody on the trip for the wonderful memories! We are looking forward to the next one!
MBAcabulary
[1] Hustle and bustle: (chnxio) [2] Insurmountable:
(bkyyu)
[3] Highlight of the Day:

(tch-de-y-tin) *Tsinghua Uni IMBA 2012- Zhu Xinlei, Wisa Aom, Louis Kim, Tony Cho, Alice Yan (and hubby), Jessica Kong, Jessica Yu, Maggie Cong, Chris Lau and Russ Neu *Beida Uni 2012- Serene Chia, Heather, Esther, Yu Ting and Gina Shiao TSINGHUA GATEWAY Tsinghua GATEWAY Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn
[4] Picturesque: (rhu) [5] Sense of tranquility: (nnng)
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ALUMNI LINKS
THE LUXURY OF BEING THE TREND-SETTER: NICOLE YOUN (I2007)
By Huan Chen and Doris Duoduo Xun.Translated by Ong Hui Kuan (Tsinghua SEM Student Assistant)
Nicole Youn (Tsinghua-MIT International MBA Class of 2007) is now making a name for herself in the top luxury goods industry in China. It took just one campus recruitment drive by LVMH Group at Tsinghua University to change her life. Youn had arrived early and prepared after much preparatory effort to understand the company better beforehand. She had impressed the Human Resource Director with her well-prepared answer, and Youn in turn was presented with an opportunity for an interview on the next day, which she passed easily. After several more rounds of interviews, it was decided that she was to join Louis Vuitton (LV) as the supervisor of the only LV flagship store in Beijing. After her graduation, Youn was to embark on her own journey in the luxury brand industry. She was about to face one of the biggest challenges in her life, being the only foreigner in her workplace, and with minimal experience in the fashion industry, Youn also had to cope with working as a frontline service personnel which required her to converse in Mandarin! Additionally, like her subordinates, Youn had to be at the front line to attend to customers. When customers came to know of her nationality, they were puzzled as to why she would be working as a frontline service person in China. Her friends also questioned her decision to work at the counter, despite being an esteemed MBA degree holder. The high intensity of the work did not make life much easier. She worked long hours, only leaving work around eleven to twelve at night. During monthly inventor y stock-takes, it would be normal for her to not leave the store until four in the morning.
TSINGHUA GATEWAY 24
Nicole Youn
As the store supervisor, she had to constantly lookout for the thirteen employees placed under her charge. Even after completing her own day-to-day tasks, she had to carry out debriefing sessions with her employees in Mandarin, using English materials. Coping with her busy schedule and job proved to be quite a challenge! Thanks to her undying spirit and passion, she worked hard to overcome her language barriers, even though she was not a native speaker of either English or Mandarin. Through effective staff management, Youn led her sales team to top the sales chart in China. Of her
many achievements, Youn, delivered the most successful LV Trunk Show in the history of China. While familiarizing herself with LV strategies, Youn recognized the LV Trunk Shows (private sale shows, reserved for exclusive customers before new goods and products are officially placed on the racks) were the perfect opportunities to gather customer feedbacks. Youn then experimented by implementing a customer relationship management strategy to ensure the attendance of right targeted guests for the trunk shows and allow her to gather invaluable feedback
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on new collections, thereby improving sales figures dramatically to become the best performing store in China. Youns newly implemented customer relation management system was later adopted for future trunk shows. In just a short span of six months, Nicole Youn was already showing outstanding performance, and making a name for herself with LV through her remarkable achievements. Her initial first-hand experience at the flagship stores frontline had paid off for the company from her understanding of the customer experience and product knowledge. Soon after, she was transferred to the marketing department of the LV headquarters in Shanghai to take on the role of Product Analyst. As a Product Analysis Specialist, she was in charge of making purchases for the LV footwear product line from the headquarters of LV in Paris on behalf of the Chinese stores. Youns job required her to devote her time to market research, conceiving marketing strategies, monitoring sales figures and making purchases, among others. This also involved constantly evaluating trends in customers changing needs and preferences, which also required monitoring the variations between trends in different regions. She quickly realized the company had a strict policy on wrong decisions made and thus worked hard to make accurate recommendations for the company. In addition, Youns role required her to visit Paris at least thrice a year to make purchases, and each visit lasted two weeks. Despite the glitz and glamour, her priority would always be her job, bringing only the best products back to the Chinese consumers. During her two-week Paris stints, she would alternate between attending various runway shows to keep in touch with latest fashion trends, and picking through tons of shoe product samples to accurately decide on the type of shoes
and number of purchases to make for LV China that season. When asked to comment on her job, she admitted, Initially, it was exciting. However, as the novelty wears off, it is inevitable for one to be daunted by the overwhelming amount of stress. During the weeks when I was tasked to make thousands of purchases for the male and female footwear collections, I was only able to turn in after 2 a.m. every day. However, that was not all that was required of her. Even after making her purchases, she had to singlehandedly code and itemize every pair of footwear into the companys inventory system! Youn vividly remembers a time in Italy, after one of her routine buying trips in Paris. She had just finished making her purchases in Paris, when she was told that she had immediately to lead a group of twelve top-performing sales personnel to a factory in Italy for a training program conducted by local designers. The designer spoke in Italian while a French counterpart simultaneously translated his words into English. As a Korean, I had to interpret his words into Chinese for the others, she exclaimed with a laugh. Ultimately, I took pride in being able to clear up any misconceptions the audience had, and helped everybody to benefit from and enjoy the training program. A year later, Youn rose up the ranks to assume the role of assistant manager in marketing for the LV Female Footwear Segment, before being promoted again, just several months after, to take charge of the core business of LV: Leather Goods. At present, she is working as the Assistant Merchandising Manager of the Fashion Division in Chanel, a position envied by many in the world of glamour. Unfazed by the rat race of the modern
fashion industry, Youn, a Korean lady, had managed to scale the Chinese Luxury Brand corporate ladder with her own capabilities. Working life out there can be harsh and cruel, and it is easy to be replaced by another if one does not keep up with the intense competition. It is even more commendable that Youn achieved her current success without any relations or prior personal connections! Nearing the end of the interview, Youn admitted that her experiences as a professional sportsman, coupled with her time at the School of Economics and Management of Tsinghua University, had morphed her into a more resilient individual. More importantly, she is thankful to the Tsinghua IMBA Program for equipping her with the necessary skills needed to raise her competency in the retail sector and, most importantly, presenting her with the opportunity to interact with the recruiting personnel of LV. T he r is e of t he Mi d d l e Ki ngd om has broug ht ab out a surge in t he demand of luxury goods amongst the Chinese consumers. By 2014, China is expected to surpass Japan as the worlds largest consumer market for luxury goods. Being constantly engulfed in the world of luxury, Nicole Youn is truly a leader of the pack of trend-setters.
MBAcabulary
[1] Luxury goods: (shch p n) [2] Louis Vuitton:
(Ly-Widng)
[3] Customer Relationship Management:

(kh-gunxi-gunl) (sh chngdioch)
[4] Market Research:
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TSINGHUA EXCHANGE LINKS

A TSINGHUA EXCHANGE EXPERIENCE: A DOOR INTO CHINA
By Charlene Goh, Pepperdine Exchange Student
attend Tsinghua. I have had the opportunity to learn from different students individual experiences, each unique. Students are from different provinces and different countries, and openly share their cultural perspectives, knowledge of business in their regions, and regions-specific consumer behaviour. What was your favourite course? Leadership & Management was one of my favourite courses, and it was taught in Chinese as part of the local MBA program. It talked about leadership from various perspectives, and it used relevant and interesting case studies. I highly recommend that students take courses outside the core fields such as accounting, finance, marketing, or operations. Elective courses are very interesting and would enhance the academic experience. How has Tsinghua played a role in helping you get to where you are now? When multinational corporations recruit in China, they often look to the top universitiesfirst, which includes Tsinghua. Tsinghua is able to attract prominent individuals as guest speakers. For example, I attended an event with a speaker from LVMH. We exchanged contact information and established a connection. I maintained this relationship and, 3 to 4 years later, it helped me open the door to the company. Guest speakers definitely offer opportunities, as you never know, there are hidden opportunities everywhere! Is there anything you would have done differently at Tsinghua? I would love to discover the country more. A lot of things that were taught in class were theoretical, and I would have liked to see more real-world applications. I would have spent more time on informational interviews and internships.
Micheal Yehs Tsinghua days
Michael Yeh is a graduate of Pepperdine University Graziadio School of Business, and Tsinghua's School of Economics and Management International Exchange program. He is currently a Product Analyst at Louis Vuitton China, a part of the LVMH Group. What are some of yourfavorite aspects ofTsinghua? Tsinghua, as one of the top universities in China, offers a lot of support for its students. It offers a host of resources and is very well-funded and resourceful. Tsinghua is able to host remarkable events, with speakers from large entities, such as the International Monetary Fund (IMF). The school may also hire some speakers aslecturersfor certain courses. In addition, Tsinghua has a very diverse student body - a melting pot of different cultures, backgrounds, and experiences. As a result of China's education system, only the best of the best in different disciplines are able to
TSINGHUA GATEWAY 26
What advice do you have for incoming or current Tsinghua MBA students? Explore the country. Try to understand things that are not taught in the book. Cu r rent : How di d y ou e nte r thi s industry? An opportunity to enter Chinas luxury industry came at an ideal time, 5 years ago - it was a point when China opened up to more and more luxury brands. Luxury goods were introduced to the older Chinese population, and there was a large and sudden surge in demand. Many countries have gone through normal stages of consumption behaviour. But in China, the growth stage is a steep incline, while other countries have experienced a gradual long-term progression. The Chinese market is very interesting. At LV China, how did your previous role as Business Analyst differ from your current role as product analyst? As a Business Analyst, I looked at t h e c o mp e t i t i v e l a n d s c ap e , p e rformed market analysis, and analyzed the existing market. Whereas as a Product Analyst, I Iook at the physical sales figures of existing stores in different cities of different tiers. This gives me different insight to the business. What advice do you have for someone looking to enter this industry? Have a passion for the industry. Understand the history of industry, the company you intend to work in, and its inspirations. Anything else? Work hard and play harder! A balanced lifestyle is very important. You never know what you may learn when youre out playing.
26 Tsinghua GATEWAY
13
ISSUE NO. 13
TSINGHUA EXCHANGE LINKS

MY TSINGHUA EXCHANGE EXPERIENCE
By Johnny Lee Chi-Chuan,Taiwan Chengshi University, 2012 Exchange Student
Its been just over two months since I first came to Beijing for exchange. Originally, I thought that the Taipei MRT was already quite crowded, but after I came to B eijing, I felt that Taipeis crowds paled in comparison to that of Beijing. During the peak period on weekdays, Beijings traffic is really packed. Additionally, it is apparent people in Beijing believe u n it y i s s t re ng t h. Eve n t h ou g h p eople know it is not necessarily safe, they choose to not abide by the traffic lights. It looks as if the right way to go is along with the crowd in the Mainland China! Apart from the road-traffic culture shock, I feel that I have harvested more than I ever imagined gaining. I am privilege to be here, there are a wide range of competitions, many opportunities to listen to the inspirational lectures of international business leaders, participate in a lot of Tsinghua club activities and form bonds with mainlanders in China. Additionally, as an exchange student in Tsinghua, I was able to interact with many foreigners, which educated me about about eastern and western cultural differences something I didnt expect to learn during my stay in Beijing. Three motives brought me to Tsinghua University. Firstly, I will be working in mainland China post-graduation, therefore I wanted to experience China and learn more about the people and the culture. Secondly, I wanted to learn from the best teachers in the Mainland, and study with the most innovative and top students here. Lastly, my thesis is about The innovative business model of KTV industry in the Great China region, so my intention was to gather more information in China, to make my paper more relevant and complete from my discussions with classmates from the mainland.
Johnnys Exchange Photos
This semester I attend five courses, which were Innovation IP Corporate Strategy, Consumer Behavior (in Chinese), Cross-Culture Management, Marketing Simulation, and Doing Business in China. My favorite courses were Marketing Simulation and Doing Business in China. For the Marketing Simulation course, we were divided into nine groups; it was thrilling because the groups competed with each other via computer simulation system. While Doing Business in China final report was enjoyable for me, as it allowed me to further explore a topic related to my thesis research, i.e. registering trademarks and patents in China Apart from studies, I enjoyed living in Beijing, as Beijing allows people to shuttle between the ancient and the modern. I was able to visit the attractions such as the Bauhinia City, Temple of Heaven, and Beihai Park.
Additionally, I enjoyed going to KTV with classmates, having midnight snacks, going to amusement parks, go to shopping in Sanlitun, and eating famous Beijing cuisines such as Beijing Duck! I also wanted to visit the Northeast region to join the Snow Festival, as well as go to Qingdao to drink beer and eat s e a f o o d , t o S h a n g h a i a n d Ho n g Kong to experience the difference between Beijing, to Shenzhen and Dongguan to watch factories. In addition to a better understanding of Mainland China, I hope to collect more information for my thesis. I would recommend Tsinghua if you expect to work or do business in the mainland; if your research relates to the mainland; if you want to study with the top students in the mainland; if you want to learn more about the market and the culture of the mainland; then come to Tsinghua, you can get everything you want.
27 27
ISSUE NO. 13
ON-EXCHANGE LINKS
POSTCARDS FROM ABROAD THOSE ON EXCHANGE
GREETINGS FROM SINGAPORE - NUS
By Sonia Sang (China, 2011 i1)
For my NUS exchange, I had two objectives. First, I hoped to focus on finance, which would pave the way for a potential career change; and second, I wanted to see the outside world, meet friends from different nations and career backgrounds, and reshape my view towards future life and work and many other things. I was attracted to the NUS MBA as it is considered one of the best in Asia, and is among the top MBAs in the world. Additionally, I wanted to see Singapore, the city that is considered a vital financial hub in Asia and offers cross-cultural and multinational experiences. During my exchange, we had to invest much effort to balance between study and fun. During my stay in Singapore, I travelled to Thailand, and made a plan to travel to Malaysia, Bali, Australia and NZ! The most exciting thing about our studies in NUS was that there was a Bloomberg Lab, with over 3 0 Bl o omb e rg c ompute rs ! We practiced techniques about asset management, porfolios, and stock research. Additionally, we had a real live stockpitch presentation for one course, and had good practice for stockpitch skills with feedback from world-class AM firms and IB professionals. If you have a finance focus and want to experience the real finance world with top management and professionals from famous financial institutions to be your professors, come to NUS in Singapore! You can also have a lot of fun by making friends from all around the world and exploring the SE Asia. --(Missing at the Tsinghua canteens.)
Mel Wang, Jason Li & I with Classmates next to Singapores iconic Merlion at Sentosa Island
GREETINGS FROM BABSON COLLEGE, MASSACHUSETTS, USA

By Athsran Aran-Angkoon (Ken) (Thailand, 2011 i2)
I chose the US for exchange because I had always wanted to expose myself to the American university education, which is well known for quality teaching. I chose Babson college because it matched my future career path of being an entrepreneur. At Babson College, businessmen make up the majority of the faculty instead of academics. The institutes curriculum also focuses more on practical experience. I recommend Babson College if being an entrepreneur is your passion. Babson also provides excellent facilities and faculties to help you refine your business idea. Babson is vibrant with activity and it has not disappointed me. For example, I thoroughly enjoyed the Rocket Pitch. Babson organizes a Rocket Pitch competition once a year. That gives students an opportunity to pitch their idea within 3 minutes. I had a chance to hear and learn a lot about great business ideas. It was very inspiring.
Rocket Pitch at Babson
I took ceramics class at Babson! TSINGHUA GATEWAY 28
Living in the States is a totally different experience. There were many best things I had done here like driving from one state to the other, doing a road trip with friends and joining a club that I never thought I would have a chance to join in my life. --I miss all of my friends at Tsinghua, hot baked potatoes in Wudaokou, and the adventurous life in Beijing. Ken
28 Tsinghua GATEWAY
13
ISSUE NO. 13
ON-EXCHANGE LINKS
POSTCARDS FROM ABROAD THOSE ON EXCHANGE
GREETINGS FROM NORTHWESTERN UNIVERSITY, KELLOGG SCHOOL OF MANAGEMENT, US
By Katarina Cheng (Taiwan, 2011 i2)
I chose Kellogg, not for the country it is located in, but specifically for learning and gaining more insights about marketing. At Kellogg I am taking three marketing courses; Marketing-Led Innovation, Advertising Strategy and Consumer Behavior. I would like to leverage all the material I learned and apply them to real business scenarios one day! The highlight of my exchange at Kellogg was the weekly TGIF (Thank God Its Friday) Friday afternoon events held by different student clubs. These events creates a social platform for people to know each other in an effective way which is extremely beneficial for exchange students to get into the fold of student life!
With friends celebrating my Birthday !
With my study group on an experiential audit . We went the to most famous hot dog place in Chicago which is famous for its bad service!
To end, if you do come to Kellogg for exchange, Id recommend that you come here early, and leave here late! Since Kellogg is under the quarter system, many events take place either before the quarter starts or after the quarter ends. And they are all special and well-organized events that you dont want to miss.
GREETINGS FROM USA - YALE

Hello, Yale University enjoys great fame in the world, and many Chinese students have keen curiosity to visit Yale. Thanks to Tsinghua IMBA program, my dream of visiting Yale finally came true. Actually, for me, its more than just a visit; its a one-semester exchange study in Yale School of Management! And my favorite part? I can choose whatever courses that interest me most. Diversity is the most prominent feature in every class, and I can learn much from discussing and socializing with people of different background. Although the academic life is often stressful, Id like to snatch a little leisure to explore the university. Its ancient buildings, ivied walls, and college campuses take me back to history. People in Yale are very hospitable, and help me with almost all my problems concerning living and studying here. For instance, the university will send cars to pick me up and drive me home if its too late, and the library will find my target books and deliver them to me for free. Whenever I wander in the campus, I see squirrels and sparrows foraging on the lawn. Sometimes I have an impulse to grab them, but I find myself clumsier than those lovely creatures. In sum, my exchange experience in Yale is rich, memorable and meaningful. I hope more and more students from Tsinghua can follow my path, because you can learn different things when you study in a foreign land. Aaron Lu Tsinghua IMBA Candidate 2013
TSINGHUA GATEWAY Tsinghua GATEWAY Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn Aaron Lu at Yale 29 29
ISSUE NO. 13
EXCHANGE ABROAD LINKS

HAVARD SUMMER SCHOOL
By Crystal Shi Yanting (Tsinghua 20111i1, MIT-MSMS Class of 2012)
Undoubtedly, I personally benefited the most from the Fibonacci discussion (fishbow). 15 people are divided into two groups (A\B). First Group A sits on the inner ring, and B sits on the periphery. The A group discusses, while the B group listens and provides feedback to group A. Then the teams would swap. I think this discussion methodology for learning the language makes sense, because it can help people realize various errors in the spoken language. I believe the friendships formed during HSS are one of my greatest achievements. Students learn from each and gain an indepth understanding of everyone through the sharing of ideas. Weekly trips (such as visits to museums, playgrounds, BBQ, etc.), also provide an opportunity to strengthen friendships. On the occasional Friday we go out to drink. Every day was very busy with lots of coursework, and we slept very little. Although the Summer School is very short, the price is very expensive and the School is very strict, I still feel this is worth every penny. So, if you get into the MSMS program, I highly recommend attending this program. Disclaimer: The author has not received any Harvard School of Continuing Education bribery and promotion on its behalf, and sincerely hopes to share with you this good experience.
Crystal and her Harvard Summer School Classmates
Editors Note: Students admitted to the MIT MSMS double degree program are strongly encouraged to attend the Harvard Summer School to acclimatise to living in America. T he su m me r of 2 0 1 2 has g re at ly changed my life. I believe this change begun when I received the letter of Acceptance for the MIT MSMS double degree, and subsequently attended to Harvard on language classes that were recommended by the Sloan Program. The Harvard Summer School was a good opportunity for me to improve my English, and admittedly I also wanted to get to the United States as early as possible to experience local customs. I believe if there was to be a culture shock, let it come sooner! With this in mind, I came to Harvard. The tuition fee is US$5400 USD for its duration of 7 weeks. Students can pay an additional US$ 4,500 for room and board at Harvard. However, I did not live in the dormitory, and only paid US$ 1,700 for lodging. Nonetheless, I believe I rather save my money on lodging and use it to see the world!
TSINGHUA GATEWAY 30
Harvard is full of history and has a warm atmosphere, with its great lawn, ancient churches. I was shocked by what constituted Harvards World Class Standards. On registration day, we were asked to immediately take a handwritten placement test the following day. Further, during the opening ceremony, the Deputy Head of the Department spent half an hour stressing on the fact that we cannot be late, leave early, look at the computer, play on our phones, and even take a call in class. Indeed, it is very strict in Harvard! The classes were probably 15-20 people, which were divided based competence in English, as well as student interests. I placed into the higher E-Class Business English. The course was very surprising, because it included a wide range of amazing topics not just from business genres. We studied texts from philosophy to science and technology, as well as literature, music and politics to name a few, however there was always in business angle throughout. The course format was very different, which included panel discussions, roundtable discussions, Fibonacci discussion, speech and debate, case studies and large auditorium lectures.
MBAcabulary
[1] Culture Shock:
(wnhu-chngj)
[2] Atmosphere , ambience:

(fnwi)
[3] Opening Ceremony:

(kimsh )
ji-rny )
[4] Panel Discussion: (hy) [5] Understanding, understand peoples views: (shn-
30 Tsinghua GATEWAY
13
ISSUE NO. 13
EXCHANGE ABROAD LINKS

MY TIME AT MIT (THUS FAR)
By Lucy Zhao (Tsinghua 2011i1, MIT-MSMS Class of 2012)
MIT, Taken by Leon Liu (Tsinghua 2011i1, MIT-MSMS Class of 2012)
Life at MIT has been exhilarating and exhausting. The popular expression like drinking out of a fire hose doesnt do justice to the cornucopias amount of events, activities, and initiatives at MIT in both professional and academic realms. There were some fair warnings about the sleep deprivation that we were going to suffer, but nothing could really prepare us for this. First week in, I watched pitches from startups at MITs annual demo day for fresh businesses that came out of the MIT-grown incubator. Needless to say that the demos were amazing, but what was more amazing was that most of them were in my shoes just last year. Fast-forward 2 weeks and I was joining forces with students from other departments at a weekend-long hackathon. And within 48 hours, we put together a deck and pitched it in front of judges from the
Martin Trust Entrepreneurship Center. The practical lessons gleaned from that experience was priceless and since then Ive been working with the same team to launch our startup in the coming months. I quickly learned that everything here moves very fast. And the speed at which things are developing and changing breeds the type of environment that lowers the barrier of taking risks. Almost everyone here has a business idea and even if you didnt, you would most likely be involved in a startup at some point during your degree. Even courses that are not typically innovative encourage an action learning and creativity. However, outside of startups, coursework, and job hunting, Sloan also has a culture of having fun. Aside from the weekly cultural function (themed party for all of Sloan), the diversity of the student body offers many opportunities for cultural exchange
and meeting like-minded peers. Whether its food, sports, or fashion, theres a group at MIT to support it. With all these activities, its easy to get lost and lose focus. So one of the biggest challenges and lessons learned was to find balance and narrow down my interests to the core. What Ill take away from this experience wont necessarily be the detailed coursework, but the process of creating, initiating, and implementing that will make me a better entrepreneur.
MBAcabulary
[1] Cornucopias: (jbopn) [2] Priceless: (wji) [3] Speed: (sd) [4] Diversity: (duyngxng) [5] Focus: (zhm)
31 31
ISSUE NO. 13
TSINGHUA IMBA LINKS

WHAT WE DID FOR OUR SHIYI GOLDEN WEEK HOLIDAY
Sa
d horseridin ndsliding an
g!
Inne
r Mo
b ~ Adriana Dro ) a ri st u A , (Exchange
ngol
iaaa
!!!! ~ Na n c y (Exc hang Schoenh e, Ge e rma rr ny)
aaa!
iMBA Chengde & Inner Mongolia~

~ iMBA 2012
iMBA Trip to Qingdao~

TSINGHUA GATEWAY 32
2012 ~Ines Cunha E Silva, iMBA

eoul~ Touring South Korea, S Fei & Oh RK

~ Jenny Chung, Mike
(2011 i2)
32 Tsinghua GATEWAY

2012

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ISSUE NO.

AUDITING A MCKINSEY LECTURE: THE INVESTOR PERSPECTIVE

iMBA 2012 KEY STATISTICS

THE GATEWAY TEAM

Editor in Chief Sarah Pusavat

Layout Editor Wes Wright

Assistant Understudy Henry John Foo

In-House Photographer Louis Kim

Advisor Professor Steven White

Charlene Goh TSINGHUA GATEWAY 2

Johnny Lee Chichuan

Hannah Wang Hanyi

Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012

TSINGHUA SEM PAST EVENTS

Outward Bound Camps!!

Monday 3rd September Culture and Travel Night

Sunday 9th September MBA Industry Info-Sharing Forum

Sunday 9th September 2012 Tsinghua MBA Orientation Closing Ceremony

TSINGHUA GATEWAY Tsinghua GATEWAY

Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn

TSINGHUA SEM PAST EVENTS HIGHLIGHTS

Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012

TSINGHUA SEM PAST EVENTS HIGHLIGHTS

TSINGHUA GATEWAY Tsinghua GATEWAY

Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn

TSINGHUA SEM PAST EVENT HIGHLIGHTS

Keynote Speech Stephen A. Schwarzman, Chairman & CEO, Blackstone

Issue 13 Autumn lssue No. 13- No. Autumn 2012 2012

TSINGHUA SEM PAST EVENT HIGHLIGHTS

TSINGHUA GATEWAY Tsinghua GATEWAY

Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn

[5] Protagonist: (zhr ng ng)

[1] Audit: (pndun) [2] Private Equity:

[3] Pension: (tu xi-j n) [4] Savings Institutions:

[5] Earnings: (y ngl )

Leadership Club Members with Mike McNamara, CEO of Flextronics

[2] Motivation: (shngj nx n) [3] Company Culture:

[4] Cutting Edge: (x nru ) [5] Leaders: (l ngd o)

[2] Eradicate Poverty:

[3] Period with peace and Prosperity:

(kchx-fzhn) [5] Social Enterprise:

[4] Sustainable Development:

The Red Land

TSINGHUA GATEWAY Tsinghua GATEWAY

Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn

Participants of the LBS 2012 Greentech Competition Final

[1] Decision Support System:

[2] Consumer goods:

[3] Environmental Costs:

[4] Manufacture: (zhzu) [5] Consumption: (yngling)

Jin Hitoshi Kono, Catjhy Poon & Lum Ji Hsiang

[1] Consulting: (zxn) [2] Experience: ( jngyn) [3] Strategic Branding:

[4] Industry Report: [5] Relationship: (gunxi)

Jason Li, 2011i1

[1] Grant: (zngy) [2] Cross-border team:

[3] Idea proposal:

[4] Background: (bijng) [5] Field Study: (shdkoch)

TSINGHUA GATEWAY Tsinghua GATEWAY

Issue No. 13 Autumn 2012 2012 lssue No. 13- Autumn

Dan Antonov, i2010

[1] Entrepreneur: (qyji)

(chungyzh) [2] Angel Investors:

[3] Asset Portfolio:

[4] Startup: (chchung) [5] To sponsor: (znzh)