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evolving role to help you effectively reach your target customers and prospects.
TODAYS CIO
Within 3-5 years, CIOs aspire to spend their time on more strategic activities:
78%
of CIOs determine the business need stage.
71%
THE IT PURCHASE PROCESS
of CIOs lead the approval stage.
Heads of IT keep up-to-date with New Technology using these top sources:
Content Sites
1. Technology
comprised of CIOs.
5. Technology Vendors
Cloud has the MOST profound effect on the CIOs future role.
CIO controls centralized IT assets/budgets. Some decisions and budget are centralized, but other choices and assets are distributed.
The average ITDM needs to consume 5 pieces of content before they are ready to speak with a sales representative. 60% consume at least 2 pieces of content.
7% - Decentralized
Each IT business unit is fully independent when it comes to projects and budgets.
registering for content. (Higher than mid-level IT, IT pros and LOB).
CIOs say the #1 way to achieve all strategic business objectives is to increase the degree of interaction between IT and end/external customers.
30% of Heads of
On average, CIOs download 8 informational assets during the purchase process: 4 of those assets were produced by the vendor they ultimately selected.
The median age of CIOs is 50 years old. Media/Collaboration are of greatest new interest: 50% are actively researching
$140,000
48% of CIOs
43% of
Type of Role CIOs see themselves in:
BUSINESS STRATEGIC
CIOs want to be contacted 5 days after they have consumed the proper amount of content. Contact outside of desired timeframe is worse than no contact at all.
Server virtualization tops the implementation phase: 68% are in production either in their BI or enterprise-wide.
19%
FUNCTIONAL
25%
56%
TRANSFORMATIONAL
66% of Heads of
IT hold a seat on the Executive Committee.
Female
5 YEARS, 9 MONTHS
more likely to purchase a product if the sales rep is highly knowledgeable about the product and able to answer questions.
CIO reaches CIOs. CIO.com Monthly Traffic: 4.4 MILLION Page Views 1 MILLION Unique Visitors CIO.com visitors purchase authority: $287 Million average IT budget 76% involved in the IT purchase process.
consultants who evaluate and advise. CMOs are split when it comes to how they characterize CIOs:
Actionable Results:
see CIOs as strategic advisors who proactively identify business need and make recommendations.
94% of readers take one or more actions as a result of seeing an ad in CIO magazine.
Qualified Circulation: 140,000
87% of CIO event attendees plan to, or are considering, following up with a sponsor.