GUJARAT

Agri Food and Horticulture

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The Netherlands Business Support Office Gujarat, 31 Shrimali Society, Opposite Police Station, Navrangpura, Ahmedabad 380009, Gujarat India. Phone: +91 79 2644 9858, Fax: +9179 2644 3282, E- Mail: info@nbsoabad.org.in, Web: www.hollandtrade.com

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Foreword
The idea to have this project was first conceived by the Netherlands Business Support Office (NBSO, Ahmedabad). The project was then delegated to First year MBA students of the B.K. School Of Business Management, Gujarat University, Ahmedabad. The information was collected from goverment reports, company & organization reports, the internet and personal interviews with government ofiicials and industry officers. This study aims to foster cooperation between the Netherlands and Gujarat in the Ports and Logistics sector and highlight the business opportunities for the Dutch in Gujarat. This is a first of its kind attempt in this direction, nevertheless its a good beginning for the Gujarat and Netherlands to: Enhance exchange and expand cooperation Strenghthen their relationship and engagement as partners Start a dialogue to identify business development activities with emphasis on the above mentioned sector Promote information, bilateral investment, training and expert exchanges among businesses and agencies for economic activities, skill development and investment promotion as well as business associations We are grateful to all who helped in making this project possible. We sincerely hope that this report will be instrumental in furthering ties between the Netherlands and Gujarat.

Regards,

Dr. Sarla Achuthan, Director, B.K. School Of Business Management, Gujarat University, Ahmedabad.

Job Glas, Chief Representative, NBSO, Ahmedabad.

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THE NETHERLANDS
The Netherlands is a democratic constitutional monarchy of Western Europe which is bordered by Germany to its east, Belgium to its south and the sea. It is a rich nation of 16.77 million people. The city of Amsterdam is the capital while The Hague city being the seat of the Dutch government. The major cities of the Netherlands are Amsterdam, Rotterdam, The Hague and Utrecht. The nation has a total area of 41526 sq.km. The Netherlands is one of the world's 10 leading exporting countries. The Netherlands has the 17th-largest economy in the world, and ranks 10th in GDP (nominal) per capita. The Netherlands has a long history of social tolerance and today is regarded as a liberal country. The GDP of the Netherlands for the year 2010 was 588,414 billion - million Euros. The natural resources found in abundance in the Netherlands are natural gas, petroleum, peat and limestone. With a prosperous economy and a thriving business environment, the Netherlands reveals itself as a nation with a prosperous present and a bright future.

GUJARAT
A prosperous state with a thriving business environment, Gujarat is the western most state of the Republic of India. It is surrounded by the sea and the Indian states of Rajasthan, Madhya Pradesh & Maharashtra and the nation of Pakistan. It has a population of 60 million people with the total area being 196204 sq.km. It is the state of India having the longest coastline (1600 km). The city of Gandhinagar is the capital of Gujarat while it's sister city Ahmedabad is the 'commercial capital' of the sate. The major cities of Gujarat are Ahmedabad, Surat, Vadodara and Rajkot. Gujarat boasts a vibrant economic climate with the GDP for the year 2012 being 119.72 billion USD. It is one of the most industrially developed states of India. The Gujarat government has a pro-business attitude in general and thus gives a boost to the already enterprising spirit of the Gujarati people. The state is also rich in terms of natural resources with Natural gas, petroleum, salt, fluorite, marble, Gypsum and cement being found in abundance. With a beckoning business climate and pro-business government; one can see 'Vibrant Gujarat' to be a land of opportunities.

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NETHERLANDS AGRI FOOD AND HORTICULTURE SECTOR DESCRIPTION

The Netherlands is the world's second largest exporter of agricultural products, after the USA. Together with the USA and France, the Netherlands is one of the world's three leading producers of vegetables and fruit. It supplies a quarter of the vegetables that are exported from Europe. The agri-business is one of the driving forces behind the Dutch economy. At the same time, it poses challenges to the environment. In recent decades, farms became larger in scale and production became more intensive. As a result, fertilizers and manure made more impact on the countryside. Farming had to become more sustainable, the Dutch government said. Today, the Dutch agricultural sector is strongly focused on sustainability: it is a source of healthy, safe food that is produced with respect for the landscape and the environment.

Key Aspects and Strengths

The Dutch agricultural sector benefits from Holland's mild climate, flat and fertile soil and favourable geographical location at the heart of Europe. Expertise, infrastructure, the food processing industry, commerce and logistics are all on an extremely high level in the Netherlands. For decades, Dutch agriculture has succeeded in maintaining its lead over international competitors by continually investing in the renewal of agricultural production chains. Farmers and growers are full partners in the agricultural production chain. Their primary task is to produce food, flowers and plants with an optimum price/quality radio using innovative, socially responsible and sustainable methods. Despite tight profit margins, agricultural businesses have invested substantially in environmental protection and implemented improvements in animal welfare

Facts & Figures

Holland is the worlds 2nd largest exporter of agricultural products, after the USA. Together with the USA and France, Holland is one of the top 3 exporters of vegetables and fruit. The total value of Dutch agricultural exports was 75.4 billion euros in 2012. The Dutch agri-food industry contributes 52.5 billion euros of added value to Dutch GDP, and accounting for some 20% of Holland's total export value. The Netherlands is responsible for 22% of the worlds potato exports. The Netherlands has the second highest private R&D investment rate (as % of GDP) in agri-food in Europe. Four of the worlds top 25 food and beverage companies are Dutch and 12 have a major production site or R&D facilities in the Netherlands.

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Two Dutch universities are in the European top 10 with regard to the number of publications on agri-food subjects. The Food Valley region, centered at Wageningen University and Research Center, is one of the most authoritative agri-food and nutrition research centres in Europe. NIZO food research owns the largest food testing pilot plant in Europe and is open to the entire food and ingredient industry. Holland is a global market leader in machinery for, for example, poultry and red meat processing, bakery and cheese production. Dutch agricultural entrepreneurs use efficient and sustainable production systems and processes, resulting in a productivity that is five times higher than the European average. There are some 50,000 farmers, or agricultural entrepreneurs, in the Netherlands, distributed over various crop and animal sectors such as arable (crop) farming, dairy farming and pig farming. The agricultural sector makes up approximately 10 percent of the Dutch economy and provides work and income for more than 660,000 people. More than half of the Netherlands' total land surface of 4.15 million hectares is used as farmland. 56 percent if used for arable and horticultural crops, 42 percent is permanent grassland and 2 percent is used for permanent crops. In 2010, there were more than 10,000 hectares of greenhouses in the Netherlands. Half of this, 5,000 hectares, was used for growing vegetables. Tomatoes, peppers and cucumbers are the biggest greenhouse crops. The most common arable crops are: potatoes (seed, starch and edible), winter corn, summer barley, sugar beets and onions. Of the one hundred most competitive products produced in the Netherlands, about half derive from the agriculture and food sector.

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AGRI FOOD AND HORTICULTURE SECTOR MAP OF THE NETHERLANDS

Shown figure is a map of Netherlands with information regarding agri-food and horticulture sector. In this map well-renowned educational institutes and government organizations are depicted by different symbols.

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DESCRIPTION OF MAP
Netherland is well-renowned in the field of agriculture and horticulture. Food velly region of Netherlands is famous for Agri-food research and it is located around Wageningen University. Wageningen is a very famous and established university in the world. Wageningen has very strong research base. Apart from Wageningen University there are some universities which provide human power to Agri-food sector. These universities are listed below. Maastricht university Amsterdam university Utretch university Groningen university

There are some organizations which provide support to Agri-food and horticulture sector. These institute are listed below. Agri pro focus The Dutch healthcare authority Food Vally Netherlands potato foundation The Dutch Federation of Agriculture and Horticulture (LTO) Greenportholland Flower council Dutch ministry of economy affairs is responsible for legal and administrative frame work.

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GUJARAT AGRI FOOD AND HORTICULTURE SECTOR DESCRIPTION

Gujarat tops the agriculture growth table in the country growing at a CAGR of 10.7% over the last decade. Out of the total geographical area of 196 lakh hectares in Gujarat, total cropped area is around 128 lakh hectares (65%). Gujarat has seven Agro-climatic zones and wide varieties of soil. The production of total food grains during 2010-11 is at 10.1 MMT as against 5.6 MMT in 2009-10.The production of cotton during 2010-11 is at 9.8 million bales as against 7.4 million bales in 2009-10.The major vegetables grown in Gujarat are Onion, Potato, Brinjal, Tomato, Okra and Cucurbits. The State mainly produces spices viz. Cumin, Fennel, and Garlic. Government of India and Government of Gujarat have spent Rs. 8530 million during 2005-2011 under Micro Irrigation System (MIS) SchemeUnder the MIS Scheme 3.2 lakh hectares were covered and 2.0 lakh farmers benefitted during 2005-11 period. Farmers had an additional income of Rs. 946 crore during 2005-11 due to MICRO IRRIGATION SYSTEM.

100000

20 15 10 5 0 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 Agriculture contribution to GSDP at Current Prices In Rs. Crore Agriculture contribution to GSDP at Constant Prices (2004 -05) In Rs. Crore Agriculture contribution to GSDP at Current Prices % of total GSDP Agriculture contribution to GSDP at Constant Prices (2004 -05) % of total GSDP

RS IN CRORES

80000 60000 40000 20000 0

SHARE OF THE SECTOR AS A % GSDP

120000

25

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FOOD GRAINS Production of foodgrains during 2011-12 is estimated at 92.57 lakh tonnes compared to 100.71 lakh tonnes. In 2010-11 production of rice ,wheat, jowar and bajara was 1666,5013,139 and1501 thousand hectares respectively. Area under cultivation for rice,wheat,jowar and bajra was 808,1589,126 and 873 thousand hectares whear as In 2011-12 production of rice ,wheat, jowar and bajara was 1790,4072,140 and 1612 thousand hectares respectively. Area under cultivation for rice,wheat,jowar and bajra was 836,1589,126 and 873 thousand hectares.

2010-11
6000 4000 2000 0 rice wheat AREA '000 HECTARES jowar PRODUCTION '000 TONNES bajra

2011-12
6000 4000 2000 0 rice wheat AREA '000 HECTARES jowar PRODUCTION '000 TONNES bajra

COTTON
There is an increase of 79.65% in food grain production in 2010-11 over the previous year 2009-10.The productivity of food crops is estimated at 20.03 MT/Hectare . The production of cotton during the year showed an increase of 32.75 percent in 2010-11 over the previous year.The production of cotton in Gujarat amounts to 31% of production in the country.

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12000 10000 8000 6000 4000 2000 0 1906 2011 5444 2623

PRODUCTION OF COTTON IN GUJARAT 8276

7876 6872 7014 7401

9825

10375

AREA IN '000 HECTARES 2372 2422 2354 2464 3003 PRODUCTION IN '000 MT

FRUITS, VEGETABLES & SPICES

The growth in vegetable production was the highest and recorded 45% growth in volumes. State is in leading position in production of Onion, Potato, Banana, Lime and Papaya. The average productivity of vegetables is estimated at 18.95 MT/Hectare. Gujarat has the highest productivity in custard and guava production in India. Worlds largest producer of cumin. The state also enjoys leading position (1st rank to 4th rank) at all India level in the productivity levels of major fruits and vegetables including onion, potato, banana, guava, tomato, lime. The famous kesar variety of mango in Gujarat, known as Gir Kesar mango, has been granted geographical indication tag, thus making it the second mango variety in India variety in India to have such distinction.
150 100 50 0 2008-09 2009-10 2010-11 2011-12 PRODUCTION IN LAKH TONNES FRUITS VEGETABLES SPICES 68.1 60 9.1 72.6 69.9 9.4 93.79 74.43 10.35 100.49 77.63 11.68

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FLOWERS
During 2010-11 the production of flowers was 1.3 lakh tonnes, spread over 15,000 hectares. State has taken a lead in the sector of establishing Green House by producing high value flowers like Dutch Roses, Gerberas and Carnation. Government of Gujarat offers 50% subsidy for setting up green houses. Major flowers grown in the state are Roses Lily, Marigold, Jasmine and Tuberose. Flowers like Dutch Roses, Gerberas and Carnation are being grown. Flowers grown in south Gujarat are sold in the world's biggest flower markets of Amsterdamin Holland and London in United Kingdom on a regular basis. Different varieties of Dutch roses that are being grown in the green houses of Mahudi, Vyara, Bagumara and Bardoli reach the markets in Tokyo, Dubai and those in European countries via Amsterdam every week. Three firms from south Gujarat export as much as 1.5 lakhs Dutch roses from the state .One of these also exports 50,000 Gerbera flowers to London.

60000 50000 40000

Production of Flowers in Gujarat in 2010-11

49562 Area in Hectres 30939 Production in MT

30000 20000 10000 0 Rose Marigold Mogra 3978 5496

26044 18030

3204 597

3209 Lily

1699 Others

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FISHERIES
Gujarat contributes 28% of the national marine export in quantity and 15% in terms of value. Fishing fleet have increased up to 35,275 (2011) of which 23,066 were mechanized and 12,209 were non-mechanized During the year 2010-11, the total fish production in Gujarat has been estimated at 7.75 lakh tonnes. The area of continental shelf is estimated at 164,000 sq.km and is 32.54 % of the half area of India. Total Coastal Belt 1600 km Inland Reservoirs 3.54 lakh hactre Major fish categories Small Sciaenids, Bambay Marine Duck, Ribbon Fish, Catfish, Promfret Inland Katla, Rohu, Mrigral Value of Fish Production in 2010-11 was Rs 41.51 billion Gujarat rank first among the states in marine fish production and exported 1.98 lakh tonnes of marine products worth Rs 2156 crore in 2010-11

Marine Fish Production in Gujarat in MT

700000 650000 600000 550000 500000

Production in MT

ANIMAL HUSBANDRY
Animal husbandry plays a vital role in Gujarats rural economy, while contributing nearly 5% to the state GSDP. Gujarat has 23 Intensive Cattle Development Projects (ICDP) with 1078 Breeding Centres in the state which are aimed at improving the breed of cattle and buffaloes. Gujarat has 12 Intensive Poultry Development Projects (IPDP), 5 District poultry Extension Centres, and 85 Poultry Service Centres. As per the provisional results of livestock* census 2007, total livestock population of Gujarat was 237.94 lakh. As per the estimates of the Integrated Sample Survey (ISS) of major livestock Products, the production of milk has increased to 93.21 lakh tonnes in 2010-11 as against 88.43 lakh tonnes in 200910.

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Major Livestock Products 2008-09 2009-10 Milk 8.38 8.84 (in million tonnes) Eggs 1267.50 1276.20 (in million numbers) Wool 2.85 2.92 (in million kilos)

Cow 2010-11 9.32 Buffalo Sheep 1326.90 Goat

Gir, Kankarej Jafrabadi, Mehsani, Surti Patanwadi, Marwadi Surti, Mehsani, Kutchchi, Zalawadi, Gohilwadi Kathiawadi, Marwadi Kutchchi

2.92

Horse Camel

GUJARAT COOPERATIVE MILK MARKETING FEDERATION (GCMMF)

17 Cooperative dairy plants & 25 private dairy plants. 14,598 Milk Cooperative Societies. 115 lakh liter/day milk production. 3.01 million of milk producers. State level apex body of milk cooperatives in Gujarat aims to provide remunerative returns to farmers and also serve interest of consumers by providing quality products which are good. India's largest food products marketing organisation. Dairy No. 1 in Asia and Dairy No. 2 in the world. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. Milk Collection (Total - 2010-11) - 3.45 billion litres Milk collection (Daily Average 2010-11) 9.45 million litres (peak 12 million). During the year 2010-11 export turnover was of Rs. 98 crore.

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FAMOUS COMPANIES
Gujarat is one of the fastet growing states in india.it is highly industrialized state so companies are present in each and every sector to boost the growth of respective sector.here some famous companies in agri-food sector of the state are mentioned.For further detail of the company please read annexure A. AMUL INDIA BALAJI GROUP ANIL GROUP VIMAL GROUP VAG-BAKRI GROUP

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MAP OF STATE OF GUJARAT

Shown figure is a map of State of Gujarat with information regarding agri-food and horticulture sector. In this map well-renowned educational institutes, government organizations, special investment region (sir) and proposed agro-food parks are depicted by different symbols.

EXPLANATION OF MAP
Gujarat state is divided into 7 sub agro-climatic zones based on the characteristics of their agriculture and climate. Output of agricultural sector in Gujarat State has been largely dependent on south-west monsoon. The State frequently experiences erratic behaviour of the southwest monsoon, which can partly be attributed to geographic situation of the State. The wide variation in rainfall received by different parts of the state has been the characteristic feature of monsoon. The Valsad district in south Gujarat received maximum rainfall of 1794 mm, while Porbandar district received minimum rainfall of 232 mm in the monsoon of year 2012.

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Gujarat government has favourable agiculture proposed some agro parks.parks are listed below. Agro parks Fruit and vegetable park Spice park Ground nut and sesame park

policy.gujarat government has

Location(districts) sabarkantha,kheda,anand,vadodara,bharuch,surat and valsad Banaskantha,patan,mehsana Jamnagar,rajkot,surendranagar,junagadh,amreli,bhavnagar

These park are chosen according to kind of crop is grown in particular disticts.these parks consist of process from crop cultivation to final product.there is an opportunity to create value by processing basic crops and make packaged food from that.as gujarat grows varities of crop in horticulture it can be benifited in proposed agro parks.these agro parks require massive investment with latest technology in agriculture sector which is rapidly growing in the state.Conducive government policy and innovation in this area can give good results. Gujarat has educational fillip to update the knowledge in agriculture sector.it has 4 agriculturarl universities which are famous for their academis excellence and research.these universities provide talented human power to the sector.these universities are listed below. Name of the university Anand agricultural university Sardar krushinagar university Junagadh agriclutural university Navsari agricultural university Location(districts) Anand banaskatha Junagadh Navasari

Major government organizations are located in gandhinagar,capital of gujarat.they provideadministrative support and legal frame work for the sector.these organizations are listed below. Department of agriculture Department of horticulture Agriculture and co-operative department Gujarat agro industries corporation

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OPPORTUNITIES TO COOPERATE
GOVERNMENT LEVEL OPPORTUNITIES
Gujart is one of the fastest growing states in india. Gujarat has shown rapid growth in agriculture sector.It has shown around 10% percentage growth in last years due to good agro policy and entrepreneurial farmers.Goverment of Gujarat has separate departments for agriculture and horticulture.These departments are condusive to growth of agriculture and horticulture. Agriculture & Co-operation Department - Government of Gujarat

Director Of Horticulture- Government of Gujarat

Gujarat livestock development Board

Gujarat Agro Industries Corporation (GAIC), which promotes agricultural activities at the ground level and fosters the development of agro industries in the state, is a manifest example of the forward-looking policies of the state. Government has always attracted foreign investment in all sectors to boost the growth so it organizes VIBRANT GUJARAT GLOBAL INVESTERS SUMMIT at every two years. In this summit government gives platform to investors from across the world to interact with industry leaders and government officials to boost foreign investment. The Netherlands has well renowned organizations which have play very active role in agriculture sector. These organizations are listed below. Agri pro focus The Dutch healthcare authority Food Vally Netherlands potato foundation The Dutch Federation of Agriculture and Horticulture (LTO) Green port Holland Flower council These organizations at both level can communicate for strengthening relationship with each other.

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EDUCATIONAL LEVEL OPPORTUNITIES The Netherlands has very strong foundation in the field of agri-food and horticulture sector.It has well established and well renowned educational institutes in research as well as applied science field.On the other part gujarat has also some well established educational institutes which have robust academic programmes so institutes from both sides can come together and exchange their knowledge to enhance their skills.Here some institutes with respective courses are mentioned with strong possibilities of collaboration. BRANCHES OF EDUCATIONAL INSTITUTES
Name of the course in netherands

NO

Name of the course in gujarat Master of veterinary science (College of veterinary science & animal husbandry) Sardar krushinagar dantiwada university,banaskatha

Reason for collaboration 1)Both are well stablished universities in agriculture 2)Curriculum of animal nutrition feedind can be introduced in dantiwada agriculture university and knowledge can be shared 1)Organic agriculture which is neglected till now can be included in curriculum of anand agricultural university 2)Knowledge of organic agriculture can be shared and it will benefit bot sides. 1)Both universities can share knowledge of plant cultivation and harvesting 2)new techniques in this area can also be developed through collaboration

Kind of collaboratiion

Master of science in agriculture and environment(european master in suatainable nutrition & feeding) Wageningen university

1.Curriculum sharing 2.Student exchange

Master of science in agriculture B.A.college of Agriculture Anand agricultural university,anand

Master in agriculture and environment (organic agriculture) Wageningen university

1.Curriculum sharing 2.Student exchange

Master of science in horticulture College of agriculture Junagadh agricultural university,junagadh

Master in agriculture and environment (plant science) Wageningen university

1.Curriculum sharing 2.Staff exchange

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Bachelor of science in horticulture Aspee college of horticulture and forestry Navsari agricultural university,navsari Bachelor of technology in agriculture engineering College of agricultural engineering and technology Junagadh agricultural university,junagadh

Bachelor of science in agriculture and environment (horticulture and business management) Has university

1)Business and management aspect of horticulture can be introduced in navsari agricultural university 2)Technical know how can be shared 1)Both courses focuse on food technology so knowledge can be shared. 2)Faculty exchange is also beneficial for both colleges.

1.Curriculum sharing 2.Student exchange

Bachelor in food technolgy Van hall larestein university

1. 2year+2year student exchange programme

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SWOT ANALYSIS OF GUJARAT

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weakness, Opportunities, and Threats involved in a projects or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. STRENGTHS 8 agro-climatic zones,wide varieties of soil,more than 40 major crops. Gujarat has got different climatic zones which are suitable for different crops So different crops like castor,cotton,wheat,millet,jute,sugarcane,onion,tomato,potato Are widely grown in different areas according to their climate and land type. Entrepreneurial farmers Gujarat has many entrepreneur of small and big scale in agriculture sector who have adopted scientific farming and done good research. Farmers in Gujarat are always eager to adopt new techniques if suit them. Favourable agriculture policy and Good governance Gujarat government is conducive to agriculture sector. State has good roads, railway Ports and airports which have facilitated movement of goods. State government has separate agi-business policy and with initiatives like krishimahotshav (agriculture festival) have also boost agriculture production in the state. Agro industies policy Agro Industry means units which add value to agriculture products/residues both food and non-food by processing into products which are marketable or usable or edible or by improving storability or by providing the link from farm to the market or part thereof. Agro Industry also includeshitech and biotechnology based agriculture. Gujarat Agro Industries Corporation (GAIC) - Promotes agricultural activities at the ground level and helps in development of agro industries and based production of agro products to develop agro industries in the new global agricultural environment. Well developed Co-operatives and strong marketing network Gujarat Cooperative Milk Marketing Federation (GCMMF) has 17 Cooperative dairy plants & 25 private dairy plants and 14,598 Milk Cooperative Societies.

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Dominance in milk sector. GUJARAT COOPERATIVE MILK MARKETING FEDERATION (GCMMF) is India's largest food product marketing organization with annual turnover (2010-11) US$ 2.2 billion (Rs. 9,774 Crores). GCMMF is Milk Collection (Total - 2010-11) 3.45 billion litres and it has 5 lakh distribution centers in country. Use of solar energy for agriculture. Gujarat has 300 sunny days which is very useful for solar energy and that energy can be used in farm. WEAKNESSES Problem with climate change Gujarat has erratic rain fall so sometimes it impacts agriculture in the state. due to heavy rainfall or down pour crops are damaged. Low investment in agriculture sector As agriculture is not high yielding sector compared to other sectors and some Bottlenecks investment in agriculture is low compared to other sector. Low technology assimilation in agriculture sector Due to high cost of agricultural technology,equipment and lack of awareness of new techniques the technology assimilation is low in agriculture sector. Market fluctuation Due to high fluctuation in commodity prices in different season it is difficult for farmers to grow crops. Crop like guar gum sees high fluctuation in prices thats reason why farmers do not grow such highly volatile crops. OPPORTUNITIES Geneticaly modified crops and biotechnology Bt cotton is a famous GM and there are various crops in which high quality seeds can be developed.i.e maiza,millet biotechnology is also an impotant area in which new development will result in high yielding crops and new seeds. Horticulture development Gujarat has 20 lakh hectare of wasteland which can be used for irrigation purpose and majority of it can be utilised for horticulture purpose. As per statistics of 2005-06 by the National Horticulture Board, Gujarat accounts for 21% of chikoo, 20% of onion, 17% for lemon, 14% for papaya and 13% for banana out of total horticulture crop production of the country.In terms of productivity, onion and potato are the best in the country whereas banana is second followed by mango, tomato in the third position and guava, lemon and papaya at the fourth spot. A rupee invested in agriculture fetches return of Rs 1.2, the same investment in animal husbandry fetches Rs 1.8 whereas the same investment in Horticulture fetches Rs 2.

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Gujarat State Horticultural Mission (GSHM), a registered society has been formed for implementation of National Horticulture Mission (NHM) in the state with a view to double the horticulture production and income by the year 2012 by adopting end-to-end approach with simultaneous development of post harvest infrastructure and marketing facilities. The Mission is being implemented in 15 potential districts and covers 10 important crops of the state viz. mango, chikoo, amla, banana, papaya, lime, cumin, fennel, flowers, medical and aroma crops. Agri export zone Government of Gujarat and government of India have proposed some Agri export Zone which are specifically set up for export of agro products. Value added processing based on local resources Natural resources based opportunities: natural food colors, medicinal herbs extraction, tree oil based bio-pesticides, Food Processing enzymes and so on. Organic farming: Special food processing Zone and Big Market for agro product Mega Food Park Scheme of India (MFPS) MFPS is expected to facilitate the achievement of the Vision 2015 of Ministry of food Processing Industries to raise the processing of perishables in the country from the existing 6% to 20%, value addition from 20% to 35% and the share in global food trade from 1.5% to 3% by the year 2015. The present scheme/benefits of Mega Food Park of Government of India will be extended to the Mega Agribusiness Parks be developed in Gujarat over the next 3 years. Agri/horticulture infrastructure projects: cold storage, fresh fruits and vegetables pack house, mechanized grain handling and storage at port, Food Parks,terminal markets irradiation centers. Agro processing Industries Lack of agro processing facilities in the state for produced crop is a challenge so agro processing industries can be set up for value addition. Farm automation and modern farming New techniques in farming through innovation and use of automation for both farm and animal husbandry can be developed. THREATS Inadequate and erratic nature of rainfall As agriculture in Gujarat is mainly dependent on rain so erratic nature of rain causes many problems in agriculture by ruining crops during in down pour and drought. Slow growth of farm mechanization Due to low income of farmers and high cost of technology for small farmers farm mechanization has been slow in the state. Farmers are not updated with latest technology at farm.

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Declining land holding The average size of holding has reduced from 4.11 ha In 1970-71 to 2.62 ha in 1995-96 and 2.33 ha in 2000-01. (Provisional) Flood and land erosion Flood and land erosion causes loss of large hectares of land and also crops. BUSINESS OPPORTUNITIES Post harvesting technology and equipment Due to lack of innovation in the post harvesting technology in India 30% of the total food grain is wasted in the farm and country like India with huge population cannot afford to waste such amount food grains so Government also focuses on post harvesting technological innovation and this opens door for global companies experts in this area. Biological pest management( organic agriculture) Due to high amount of subsidy on fertiliser and hygienic issues there is a pressing need in India to reduce the consumption of pesticides and fertilisers. Over use of pesticides reduces the productivity of the land and though organic farming farmers can increase productivity of the land in natural farming. Cold chain management (Conserving quality in vegetable) About 30 per cent of horticulture produce of Gujarat goes waste and the region is only able to process 3 per cent of its total output. This is because there are not enough cold chains in Gujarat. In advanced countries, about 70 per cent of their horticulture produce is immediately processed as per an estimate. In order to improve processing facilities Gujarat needs efficient cold chains where western countries with expertise in cold chain can invest in Gujarat. Irrigation system and equipment 70% of the agriculture in Gujarat is rain fed and national percentage is 50% but due to erratic nature of south west monsoon sometimes it suffers from drought. To reduce the dependency on rain Gujarat needs to improve its irrigation system which can be done through water management and strong canal network. The Netherlands is expert in water management so Gujarat can avail help of Then Netherlands to solve this problem. Soil management Good agricultural practices maintain or improve soils. Soil is fundamental to agriculture and a well-managed soil improves performance of crops and livestock. However, soils become less productive if eroded by wind and water, compacted from improper use of machinery on the land, or damaged by inappropriate fertilisation or irrigation. Eroded soil also creates problems in watercourses and is a major cause of eutrophication and siltation.

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Agro logistic advisory Netherlands has one of the most efficient agro logistic managements in the world. Gujarat is lacking in such kind of logistic so technical expertise of the Netherlands can help in creating such logistic. Packaging and value addition To increase value of the basic product Gujarat needs agro parks and large scale investment in this area.so companies in this area can make joint venture with companies in Netherlands to get expertise of those firms. Cattle feeding and nutrition management Animal protein in the form of milk, egg, meat etc. is an important component of protein requirement of human beings. Per capita availability of animal protein of the world is 25 gm/day that of india is only 10.8 gm/day . To meet the requirement of shortfall Government Of India is planning to have comprehensive policy on livestock sector of the nation as a whole to achieve target of at least 20 gm./day/head by the end of the next decade. This opens viable business opportunities for the countries which have high protein availability Animal husbandry technology exchange and promotion Indians major handicap is that, out of 199 million cattle (livestock),only 18% are well defined into proper Indian breeds. The rest of them are categorized as NonDescript or local (desi)cattle, which yield a far less quantity of milk, depriving the poor village farmers of more deserving cash rewards. About 70% of cattle are owned by landless/small farmers. At present, only 20% of cattle throughout the country are covered by Artificial Insemination services. This trend will continue if traditional breeding methods are allowed to continue.Therefore,use of frozen semen and Artificial insemination technologies are inevitable to improve genetic potential of the Indian cattle and buffalo by using germ plasm from the best indian breeds and also Exotics breed as per breeding policy of the state. Cattle fodder quality management In India there is a need to incorporate fodder crops into the farming system and establish a practical feeding programme based on planted fodder and crop residues. Since the land available for crop and fodder production is shrinking, to meet the nutritional requirements of animals there is a pressing need to increase the bioavailability of the feeds and fodders using chemical, biological and biotechnological approaches. This is an opportunity for experts in cattle fodder quality management. Milk processing and research Gujarat processes only 15% of total milk production which is low compared to other parts of the world. Here Netherlands can help in increasing the percentage of processing. Technology in milk processing can be used in Gujarat. Animal disease control The incidence of diseases and epidemics is very high in India.The poor status of Animal health stems from the extremely limited attention paid to preventive

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Agri Food and Horticulture

healthcare services and inefficiencies in endemic situations like india needs good Page 26 of 29 quality vaccines at affordable cost.For instance foot and mouth disease is the most prevalent in animals resulting in enormous losses to the dairy and livestock sector in the country. Floriculture production Gujarat has some amount of flower production and farmers in Gujarat produces flowers through green house. Netherland is expert in glass greenhouse so farmers in Gujarat can benefit from that.

Institutional capacity building in horticulture Gujarat is leaning towards scientific horticulture and in pursuing so it requires technical knowledge in horticulture to build capacity. As Netherlands is expert in horticulture so Gujarat can benefit from that.

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Agri Food and Horticulture

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SUMMARY
Agriculture is the source of livelihood for the last decade, Gujarat envisioned development. Through initiatives such Gujarats agrarian landscape. Today, with 11% growth rate, Gujarats national growth rate i.e. 3% more than 60% of Indias population. Over a key role for agriculture in Gujarats as Krishi Mahotsav, it has transformed agriculture is growing much more that the

Outstanding Agricultural Growth Rate Gujarats Growth 10.8% v/s Nations Growth 3.3%. Gujarats Farmers 7 times richer Incomes rise from Rs.14,000 cr in 2001 to Rs.96,000 cr in 2011. 40% increase in agricultural land Increase from 106 lakh hectares to 145 lakh hectares in 10 years. Excellent Infrastructure for Farmers Quality Electricity, Unlimited Water, Better Connectivity to Markets. Krushi Mahotsav-Khushi Mahotsav Scientific Farming : bringing smiles to Gujarats farm.

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ANNEXURE A
DESCRIPTION OF FAMOUS COMPANIES

AMUL INDIA Dairy No. 1 in Asia & Dairy No. 2 in the world. The key success factors are strong supply chain & distribution network, diversified product line, low cost strategy, adoption of technology & e-initiatives. GCMMF is India's largest food product marketing organization with annual turnover (2010-11)US$ 2.2 billion (Rs. 9,774 Crores) and Aims for a turnover of 27,000 crore by 2020. Milk Collection (Total - 2010-11) - 3.45 billion litres and Milk collection (Daily Average 2010-11) 9.2 million litres (peak 12 million). Has 5 lakh distribution centres in the country. http://www.amul.com/ gcmmf@amul.coop BALAJI GROUP Balaji group has pioneered the concept of potato wafers manufacturing by focusing on customers Taste and requirments.the company has almost 90% market share of gujarats wafers market and 70% market share of statenamkeen(snacks) market. In year 2003 balaji group group introduced the biggest fullyautomated potato processing machinery plant in india which can process 4500 kg. potato and make 1200 kg. of chips per hour. http://www.balajiwafers.com/ contact@balajiwafers.com ANIL GROUP The ANIL Group is Business Conglomerate with diversified commercial interest and activities to reach out to maximum number of people and offer services to large section of clientele. Our fundamental role at the ANIL Group is to enable individuals, families and our corporate customers to achieve stability and healthy, long-term success.

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Agri Food and Horticulture

Anil nutrition limited has entered Biotechnology, Food Processing and agro Page 29 of 29 business park also. http://www.anil.co.in/ info@anil.co.in

VIMAL GROUP Vimal group has its roots in North Gujarat. One of the most respected groups now, it had its humble beginnings but with a clear vision. And today it has grown to be a conglomerate of 19 group companies. These thriving companies broadly cater to seven categories: Edible Oils, Dairy, Paints & Micronized Minerals, Ceramics tiles, Electricals, Engineering and Real Estate. http://www.vimalgroup.com/ mail@vimalgroup.com VAG-BAKRI GROUP Wagh Bakri Tea Group is a Premium Tea Company, having presence in tea business since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 700 Cr. And over 30 million kgs of tea distribution. The group is a leading stride in tea exports and retail consumers all over the world.with huge numbers of wagh tea lovers around the world and it has emerged as a truly global brand.the company enjoys undisputed market presence in gujarat,rajsthan,madhya pradesh,delhi and hydrabad and has recently forayed in to chattisgarh and goa http://www.waghbakritea.com/