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Unilever bought Ben&Jerry’s for about £204 million in April 2000. Unilever’s
main competitor Nestle was also interested. Both companies have declared ice-
cream as a strategic and high-growth product category. Unilever and Nestle
comfortably lead the ice-cream market worldwide and compete head-to-head in
many developed and emerging markets (Ice Cream, the battle for leadership,
April 2001) [33]. Controversy surrounded the Unilever take-over of Ben&Jerry’s,
that was considered a model ‘ethical’ company. Of course, neither Ben nor Jerry
(Ben Cohen and Jerry Greenfield, the co-founders of B&J's) wanted to sell. But
when your shares miss out on one of history's great bull market runs, shareholder
pressure is bound to take its toll.
To keep up with consumer needs and increase operating margins, Unilever
wanted to consolidate its 1,600 brands to 400. By consolidating its brands,
Unilever plans to focus on stronger product innovations, strengthening marketing
efforts, building a world-class supply chain, and simplifying business processes
Principal operating unit:
Africa; Central Asia & Middle East; China; East Asia Pacific; Latin America;
Food & Beverages--Europe; Ice Cream & Frozen Foods--Europe; Home &
Personal Care--Europe; Central & Eastern Europe; Foods--North America; Home
& Personal Care--North America.
Principal Competitors:
Alberto-Culver Company; Amway Corporation; Avon Products, Inc.; Beiersdorf
AG; Ben & Jerry's Homemade, Inc.; Bestfoods; Campbell Soup Company; The
Clorox Company; The Coca-Cola Company; Colgate-Palmolive Company;
ConAgra, Inc.; Dairy Farmers of America; Del Monte Foods Company; The Dial
Corporation; The Gillette Company; Hormel Foods Corporation; Johnson &
Johnson; Kraft Foods, Inc.; L'Oréal; Mars, Inc.; Nabisco Holdings Corp.; Nestlé
S.A.; The Pillsbury Company; The Procter & Gamble Company; Reckitt &
Colman plc; Revlon, Inc.; Sara Lee Corporation; S.C. Johnson & Son, Inc.;
Products/Projects
Unilever is basically an ‘Armada of brand names’. The multinational owns many
subsidiaries all over the world. Unilever’s famous brands include Dove, Knorr,
Lipton, Magnum, Omo, Slim-Fast, Blue Band and Lever2000.
Unilever categorizes its products as follows:
• Home and Personal Care (HPC) Products include cosmetics,
perfumes, personal wash, soap, toothpaste, deodorants, shampoo, fragrances,
detergents for fabric cleaning, diagnostics.
• Food Products include tea, ice-cream, fish, margarine, frozen foods,
spreads & cooking products, salad dressings, culinary products, meat snacks,
olive oil, cheese
• Professional cleaning: DiverseyLever provides cleaning and hygiene
products and services to industrial and institutional customers
• Plantations, Plant Science and Trading Operations:
Unilever operates tea plantations and develops raw materials for the vegetable,
tomato, edible oil and bakery categories. The company also has oil milling
operations.
R&D: In 2000, Unilever spent 1,187 million euro (£748,235.37) on R&D, 25% of
total turnover.
INTRODUCING UNILEVER PAKISTAN
LTD.
Unilever Pakistan (70.4% Unilever equity) is the largest FMCG(fast moving
consumer good) company in Pakistan, as well as one of the largest multinationals
operating in the country. The company had a turnover of Rs. 23.3 bn (Euro 309
mn) in 2007, and enjoys a leading position in most of its core Home and Personal
Care and Foods categories, e.g. Personal Wash, Personal Care, Laundry,
Beverages (Tea) and Ice Cream.The company operates through 4 regional offices,
as well as 4 wholly owned and 6 third party manufacturing sites across Pakistan.
Today, Unilever still believes that success means acting with 'the highest
standards of corporate behaviour towards our employees, consumers and the
societies and world in which we live'. Over the years we've launched or
participated in an ever-growing range of initiatives to source sustainable supplies
of raw materials, protect environments, support local communities and much
more.
Positive impact
Unilever aim to make a positive impact in many ways: through their brands, their
commercial operations and relationships, through voluntary contributions, and
through the various other ways in which they engage with society.
Making a difference
Our commitment to operate in an environmentally sound and sustainable manner
applies to both the manufacturing and non-manufacturing functions of Unilever
Pakistan Limited and is disseminated across the Company as a policy
document. Our aims are to:
Ensure that employees are aware of the Company's environmental policy and
motivated to apply it; are aware of their own responsibilities and given the
support and training necessary to fulfil them
IMPROVING EDUCATION IN PAKISTAN
The Citizens Foundation
The Citizens Foundation (TCF) is a non profit organisation, striving to provide
quality education to the children of under privileged communities in Pakistan.
TCF does this in a structured process through its network of purpose built and
well-administered schools, trained teachers, a properly developed curriculum and
an effective system of monitoring and evaluation. More than 28,000 students are
studying in 224 TCF school units nationwide and over 2,600 jobs have been
created.The Unilever-TCF partnership was established in the year 2003. Since
then, the partnership has flourished as we have built 3 new schools and are
supporting another 12 nation-wide
• A new building
• New furniture
• Uniforms for needy students (about 10% of the total strength)
• Stationery
• Computers
• A highly developed library
The magazine aims to enhance reading and creativity in children and has been
especially developed to cover a vast area of interest for children of school going
ages.The Alif Laila Book Bus Society (ALLBS) was established in 1978 as a
children’s library housed in a double-decker bus.
The small library in the park gradually grew into a comprehensive complex with
a reference library and a mobile library (Story Teller) that serves three city
schools and forty rural schools in the Sheikhupura District. The visits to rural
areas by the Story Teller bring innovative and creative concepts to children who
would otherwise not be exposed to interactive and interesting learning
techniques. ALBBS has also been chosen by The International Board on Books
for Young People as its National Section of Pakistan.
MBA Programme
LUMS is a national university established by the country’s leading private and
public sector corporations. The university has expanded rapidly since 1986 and
presently has two schools the Graduate school of Business Administration and the
School of Arts and Sciences.
Unilever has also committed a 3 year endowment to the LUMS school of science
and engineering.
Chartered by the Government of Punjab, BNU was established in 2003 for the
purpose of imparting education with a modern, rational, course content while
ensuring that the history, culture and the demands of Pakistani society are
respected. BNU is planned as a non-profit, world class private university
disseminating learning and encouraging research in diverse areas where the
essential focus of the programs offered has been determined by the type of the
work force identified for the future economic, business, academic, cultural and
technological advancement of the country.
In addition the company provided Rs.5 Million worth of goods for immediate
relief including tents, blankets, tea and soap.
CURRENT PROJECTS
The Kidney Centre
Since 1985, Kidney Centre has been providing essential medical assistance to
patients requiring renal treatment. It is a testament to the success that can be
achieved when a group of individuals get together and provide voluntary support
to a medical facility, with the help and assistance of generous private
contributions.
It is for this very reason that we have been in the forefront, providing consistent
support to the Centre, ensuring that it continues to provide this essential medical
treatment to needy patients.
In addition, Wall’s donated various outdoor sites to the organisation for the LRBT
Zakat campaign during Ramzan this year.
This CSR activity was executed with the help of Leads Pakistan, an NGO
working for educating Pakistanis to practice better health and hygiene. It was
identified that lack of knowledge about better hand washing practices resulted in
the spread of epidemic diseases likediarrhoea& gastro-enteritis. Also, lack of
accessibility to clean and continuous supply of water prevented the development
of proper, frequent and regular hand washing.
Children are the biggest sufferers from poor hand washing practices as they are
very young, need supervision and guidance from their elders. Also children’s
lifestyle mostly includes playing games, which virtually makes them more
vulnerable to dirt, dirty water, and through dirty hands, dirty food.
With this in mind, Lifebuoy brand worked with LEAD and donated 20 hand
pumps to twenty schools in the areas of Khairpur and Sukkur. Through this
installation, 3,324 students and 123 teachers are benefiting from having Lifebuoy
hand pumps.
Fair & Lovely supports the treatment of two breast cancer patients at Shaukat
Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC).
Breast cancer is not only lethal but also commonest cancer that’s killing females
in Pakistan. In view of the foregoing glooming scenario and to save the precious
lives of mothers of the nation our organization WEG (Women Empowerment
Group) decided in 2003 to create awareness in the society by launching
“BreastCancer Awareness Campaign”. The overall objective of the organization is
to improve the quality of life of women folk.
Unilever’s Fair and Lovely brand supports this cause and in 2007 a ‘Pink Ribbon
Day’ was celebrated at Unilever Pakistan at the head office in Karachi. “Pakistan
has the highest rate of breast cancer for any Asian population. Every year 83,000
women are detected while 40,000 women are killed by this disease. It is a dire
need of time that people should shun unnecessary reservations and start taking the
matter seriously as this disease is taking precious lives every year.
Fair & Lovely also sponsored the ‘Wear it Pink Day’ at Lahore College for
Women University in December 2007. It was also part of Pink Ribbon Awareness
campaign started to sensitize the youth so that not only they can be educated but
their mothers, aunts and sisters also could be reached through them.
• COMPANY KEY INFORMATION
• COMPANY’S HISTORY
• PRINCIPLE OPERATING UNITS
• PRINCIPLE COMPETITORS
• PRODUCTS &PROJECTS
• INTRODUCING UNILEVER PAKISTAN LTD
• ACCOUNTABLE FOR STAKE HOLDERS
• BALANCING PROFIT WITH RESPONSIBLE CORPORATE
BEHAVIOR
• ALWAYS WORKING WITH INTEGRITY
• ENVIRONMENTAL CARE POLICY
• IMPROVING EDUCATION IN PAKISTAN
• THE CITIZEN FOUNDATION
• PRIVATE PUBLIC PARTNERSHIP
• BLUEBAND & ENERGILE SUPPORT GUSTO MAGZINE
• LUMS MBA PROGRAM
• FAIR & LOVELY AND BNU
• PERSONAL AND IMMEDIATE RESPONSE TO DISASTER
• CURRENT PROJECTS
• MARIE ADELAIDE LEPROSY CENTER
• KIDNEY CENTER
• LRBT
• FAIR & LOVELY SUPPORT BREAST CANCER AWARNESS