Chris Merkley Assignment One

Seeing Steve Jobs in pictures, he always has a smirk on his face or a glint in his eye. Always looking straight at the camera, he answers every question calmly an thoughtfully, never failing to e!plain himself in a way that makes him look goo . "is cool responses flowing from one to the ne!t, but always with passion about what he is speaking about. #ou can $ust tell that this man knew what he wante an that he ha the energy an talent to get it. Illustration 1: Steve Jobs Jobs always seeme to keep his hea cool in front of the press, but when it came own to
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it he knew how to inspire a crow . &hat better way to sell a pro uct than to make it look like it has never been one before' On January (, )**+ Steve Jobs began his keynote speech for the unveiling of the Apple i,hone. -his speech an the pro uct he ha worke on an helpe woul create Apple .nc. become the most valuable company in the worl , even beating out /!!onMobil. -he original i ea for the i,hone was starte in )**0 when Apple starte 1,ro$ect ,urple2) which create the original concept for the i,a . -he i ea for the i,a was $ust a tablet computer that woul be able to o everything a full si3e laptop or esktop coul o. -he people hire on esign

to o this were not tol what they were being hire for, $ust that they woul giving up nights an

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weeken s to complete the pro$ect. On the release ay of the i,hone, Jobs was e!cite to be giving his keynote a ress. 1-his is a ay .8ve been looking forwar to for two9an 9a9half years. 9 /very once in a while, a revolutionary pro uct comes along that changes everything. 9 &ell, to ay, we8re intro ucing three revolutionary pro ucts of this class.20 -hese three separate lines from his keynote speech start to give an i ea of who this man was. 5ot only was he an incre ible speaker, but he ha such a way with wor s that he was able to buil up an ama3ing amount of hype for a pro uct that i n:t even e!ist at the time in $ust a few secon s. ;uring the keynote the etails of the i,hone were release , Jobs simply walke the user through the e!perience that Apple ha en e up creating. -he keynote a ress create so much hype for the phone that users waite in line for it on the release ay.< -he fan base that ha been create was enormous. So huge that other companies reali3e the market share for touchscreen smartphones was big enough to start making their own. /nter An roi , a pro uct that began evelopment in )**0.6 =e by An y 7ubin, this company began evelopment of an operating system that woul be able to run on many ifferent cellular evices>. -he i ea was not to sell har ware or software for the business, but to gain revenue by owning the operating system that allowe so many users to connect. -his was furthere when ?oogle purchase the company in )**6 an began much faster evelopment of the operating system. -he i ea was to create as many ways as possible to connect users to the internet. &ith the increase in internet users ?oogle woul earn money simply from the a
0 < 6 > @ishop, -o . 4.,hone Aeynote )**+.4 European hetoric. 5.p., n. . &eb. %6 Sept. )*%0. Aelly, 7ob. 4.,hone Mania "its Blagship Stores.4 C!!Money. Cable 5ews 5etwork, )( June )**+. &eb. %6 Sept. )*%0. Aovach, Steve. 4"ow An roi ?rew -o @e More ,opular -han -he .,hone.4 Business Insi"er. 5.p., n. . &eb. %6 Sept. )*%0. Merritt, 7ick. 4Allie &ho' 7S &ho' ;esignSpark &hat'4 EETimes. 5.p., n. . &eb. %6 Sept. )*%0.

revenue of many people purchasing pro ucts running their operating system. An roi starte to become one of the fastest growing markets in the CS. ,hone companies no longer nee e to put time an effort into creating their own operating system, they coul use An roi for free. @ugs an problems with the co e were fi!e by ?oogle, an the phones ha many of the same features that the i,hone ha at a fraction of the price. -his cause the market to $ump up by >%6.%D in the fourth quarter of )*%*.+ Illustration ': #n"y ubin As more companies began using An roi OS on their

phones, they all began to get the same look as the i,hone. A single screen with a hol button, volume buttons, an a home button was a common appearance among them. One of the phones that really shows this off well is the Samsung ?ala!y S. -his create a lot of anger from Apple, especially from Steve Jobs. 4. will spen my last ying breath if . nee to, an . will spen every penny of Apple:s E<* billion in the bank, to right this wrong, .:m going to estroy An roi , because it:s a stolen pro uct. .:m willing to go thermonuclear war on this.4F

&ith Jobs anger over possible copyright infringements an his

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clear passions to make sure his software an i eas were the best, Apple began a lawsuit against several companies they believe ha wronge them. Some of the companies that were caught in these 1smartphone patent wars2 were Motorola Mobility an Samsung. -hese lawsuits laste throughout )*%% an )*%), an Apple i win the lawsuit in the Cnite States. -his en e up making Apple over one billion ollars in amages at Samsung:s e!pense.( -his rewar was one of the largest in Cnite States history, an sent an interesting message to the makers of phones an personal computing evices. %* -hese ays the market share for smartphones is not where Apple woul like it to be, but they are still oing well.%% &hile the market share for An roi may seem pretty significant, the money is split between a large number of companies. Apple on the other han , is bringing in all of those profits an putting them straight into the company again. Apple an ?oogle are both companies that have been symbols of new business pro uct evelopment, they have both brought new eras of technology to our fingertips. -he question now is will these two giants stay ahea of the game' -he technology in ustry is controlle by one aspect, change. "ow will Apple a apt to this change' Currently while they are sitting on a large piece of the pie, their market share is shrinking slowly. -he pro ucts they pro uce that are
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suppose to be innovative are falling flat for consumers who are looking for the newest i eas an technology. Apple will nee to create a truly innovative evice, this time without the help of Steve Jobs.

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. 4.,hone Aeynote )**+.4 European hetoric. 5.p., n. . &eb. %6 Sept. )*%0.

<. Cheng, Jacqui. 4An roi -ops /veryone in )*%* Market ShareG )*%% May @e ;ifferent.4 #rs Technica. 5.p., n. . &eb. %6 Sept. )*%0.

6. Cooper, Charles. 4Apple:s @ig &in over Samsung 99 &hat ;oes .t Mean'4 C!ET !e$s. C@S .nteractive, )< Aug. )*%). &eb. %6 Sept. )*%0.

>. Aelly, 7ob. 4.,hone Mania "its Blagship Stores.4 C!!Money. Cable 5ews 5etwork, )( June )**+. &eb. %6 Sept. )*%0.

+. Aovach, Steve. 4"ow An roi ?rew -o @e More ,opular -han -he .,hone.4 Business Insi"er. 5.p., n. . &eb. %6 Sept. )*%0.

F. 4=atest 5umbers Show An roi Maintaining Smartphone OS ;ominance in C.S. Market for Birst Huarter.4 #n"roi" #pps. 5.p., n. . &eb. %6 Sept. )*%0.

(. Merritt, 7ick. 4Allie &ho' 7S &ho' ;esignSpark &hat'4 EETimes. 5.p., n. . &eb. %6 Sept. )*%0.

%*. 7itchie, 7ene. 44,ro$ect ,urple44 IMore. 5.p., n. . &eb. %6 Sept. )*%0.

%%. 4Steve Jobs.4 CrunchBase, The Free Tech Company Database. 5.p., n. . &eb. %6 Sept. )*%0.