The Opportunity PoS Marketing through digital signage and interactive kiosks at Retail Liquor Store locations.

US currently has over 48000 liquor stores. Target - 0! o" the #arket. $% out o" &0 states have state o'ned ()* stores Digital Signage + )ig ,lat Screen T-s dis.laying advertise#ents that are controlled re#otely and #anaged via /P distri0ution. )esides the 1airti#e2 revenue o..ortunity3 0rackets3 "ra#es etc can also 0e sold as s.onsorshi.s. S.ecial .ricing scrolls under the dis.lay can also 0e e4.lored as additional revenue .otentials or retail outlet o'ner 10uy in2. S#aller stores can have a #ini#u# o" 5 #onitors and larger store could acco##odate u. to $ #onitor .er 600 sq "eet o" retail area. Interactive Kiosks + Touch screen Mi4ology Magic *enters + allo's custo#ers to look at various ne' and e4isting .roducts3 0ro'se various reci.es and e#ail it to the#selves 7e#ail ca.turing8. The levels o" interactivity "or the (dvertisers and *usto#ers can 0e e4.anded. )ackend tools can allo' advertisers to setu. ne' .roducts3 ne' reci.es3 ad dis.lays along 'ith reci.es etc "or dis.lay. The end user custo#er #ay 0e a0le to link to "ace0ook3 co##ent3 .ost and reco##end reci.es and ne' .roducts 7this could o.en a 'hole ne' level o" revenue strea#3 0ut also require good i. connectivity "or real ti#e e4.erience8 Larger stores 'ill have #ore than one kiosk. The nu#0er to 0e evaluated 0ased on tra""ic3 si9e and location o" the store. They 'ill also 0e a0le to access the 'e0site at ho#e + '''.#i4ology#agic.co# + the sa#e data0ase 'ill also 0e used to .o'er an (.. "or s#art .hones and ta0lets Revenue Streams (dvertisers + Manu"acturers3 :istri0utors3 Regional ;holesalers and Retail <utlet o'ners + Media + digital signage and interactive kiosk =ard'are s.onsorshi.s + :igital Signage "ra#es and 0rackets. *usto# >iosk stands 'ith .roduct dis.lay ca.acity 7tie-in 'ith store o'ner8 and 1s.onsored 0y2 0rand dis.lay (d creation + 50?3 0340?3 60 second s.ots + #arket or .roduct s.eci"ic

@#ail Marketing + Local as 'ell as regional as 'ell as nationally 0ased on data0ase created 0y #i4ology#agic.co# 'e0site and the interactive kiosks ;e0site develo.#ent3 hosting and online #arketing services such as e#ail #arketing3 social #edia #arketing "or the retail outlets

Team Manage#ent + Roles3 Res.onsi0ilities and Re'ards @4ternal )oard o" (dvisors + Marketing3 ,inancial and Legal e4.erts + -alue *reators and (ccess Providers <.erations + <.ti#i9ation o" resources 'ith -M A B:3 (ccounting3 (d#in etc. @4.lore third .arty tie-u.s and alliances? Marketing services3 Media 0uying e4.erts3 #edia 0rokers etc

Operations Logistics #anage#ent o" delivery3 installation A su..ort "or #edia at the retail outlets Media distri0ution A #anage#ent through /P 7third .arty content #anage#ent so"t'are + lease v 0uy?8 <nline :ata0ase o" (dvertise#ents + :irect Manage#ent 0y (dvertisers and (d#inistrator :irect-)uyC - The a0ility "or advertisers to login and 0uy #edia as .er various de"ina0le .ara#eters such as state3 county3 9i. 7locali9ed #arketing?8 Re.orting + Structured re.orting "or custo#ers + (d dis.lay counts3 store tra""ic3 'e0site tra""ic and Stats )illing A *ollections + *or.orate (ccounts3 .re-.aid3 *redit card on "ile etc. ;e0site and >iosk *ontent Manage#ent Tools. @#ail List Marketing :ata0ase A Tools 7third .arty? ;hite la0el?8 (d *reation Tea# 7third .arty? ;hite La0el? <r in house 'ith -M + outsource internationally?8 Retail <utlet ;e0site :evelo.#ent Tools 7third .arty8 =u#an Resources

Marketing :irect contracts 'ith #anu"acturers3 distri0utors and regional 'holesalers ;e0inars3 ;e0site de#os and .hone de#o #eetings 'ith retail outlet o'ners :irect Mail and @#ail reach out *all center to contact retail outlets Locali9ed #arketing + through strategic .artners .rogra# + si#.li"ied .ackages sold through local #arketing co#.anies Strategy to #arket to state o'ned retail outlets

Financials Startu. *osts Legal A Structural *ontent Manage#ent So"t'are "or :igital Signage + /nitial Lease and then )uy? Media )uy Portal :evelo.#ent Mi4ology#agic.co# develo.#ent and content #anage#ent Test kits /nitial Market test cost Marketing *ollaterals Marketing Resources A Su..ort (d#inistrative Resources A Su..ort

<.erational *osts + ,i4ed A -aria0le + so#e outsourced to -M and B: Pricing Models + #onthly "ees3 *PM3 Media slots3 #edia 0undles3 dis.lay s.onsorshi. )reakeven analysis *o#.ensation Business Models Digital Signage <.tionsD

Skimming & Penetration Model: The initial o""ering 'ill 0e 0ased on 'hat level o" co-o. dollars 'e can get "ro# the #anu"acturers and distri0utors. ( select "e' stores 'ill 0e o""ered the digital signage equi.#ent 'ith an initial setu. "ee and a #onthly "ee This setu. also allo's us to test the #arket and adEust as .er "eed0ack. Second .haseD Penetration Leverage in the initial ca.ital cost through #onthly recurring revenues "ro# advertisers and retail outlets. /deal #odel 'ould allo' 1"ree2 setu. "or the retail outlets 'ith an o.tional .re#iu# service "or the #onthly "ees. Pre-sold model @arly ada.ter discounts to roll out the hard'are and #onthly "lat "ees "or ad s.ace to key advertiserFs 'ith .rice co##it#ents "or year one. More )usiness Models to 0e e4.lored and evaluated. Other Revenue Streams /nternet >iosk advertising Product advertising 'ith reci.e tie-in3 Ge' .roduct launch "eature S.onsorshi. + hard'are to services and sections 7to 0e detailed8 Rack dis.lay 'ith s.eci"ic .roduct tie-in H national level "or uni"or# 0rand recognition @#ail Marketing Services Retail <utlet ;e0 Services Retail <utlet Social Media Services?

Risks Start-u. *a.ital and other resources Gational level o.erational logistics (ssets .arked in s.aces o'ned 0y others and #anaged 0y others Model easily re.lica0le :e.endent on a niche .roduct #arket + alcohol related .roducts Gro th

<nce a success"ul #odel is evolved3 the .lat"or# can 0e a..lied to other retail industries3 dis.lay o..ortunities at secured .u0lic locations3 e4.ansion o" the 'e0 content etc.