Documente Academic
Documente Profesional
Documente Cultură
1919
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FOURTH EDITION
CHICAGO
THE MERCHANTS RECORD
PUBLISHERS
CO.
)ci.Ar>j;i5H0
PRESS OF
MfiR
13 1919
INTRODUCTION
m
'T^HE
MANY
alphabets, showcards
and
price-tickets
reproduced
in
this
portfolio
in
Merchants
years.
writers.
Record
and
Show Window
work
of
during
the
the
past
two
or
three
They
country's
leading
showcard
is
now^
in general use,
and
and
tickets
of
kinds.
is
now
recognized as
its
the
store's
best
advertising
best producers.
He
has become
windows are
In these days of
modern methods a
retail
business stands or
falls
accordingly as the
It
show window
attracts or turns
away
prospective customers.
is
Window
is
end of
retail
play
work
Elach issue
is
illustrated
with about
number
ments devoted
to store
and window
lighting,
newspaper advertising,
in
Window
is
The
For example
the Christmas
Blaster
number
is is-
sued
at least
and
Fall
issues are
This
plan
gives
the
reader
ample time
in w^hich
to
make
A
different
special feature
is
background suggestions, a
month.
of
design
appearing on
the
front
cover each
A
the
complete
various
are
and
installation
ideas.
The designs
to the
show window by
the lead-
Window
is
display manager,
continually
used by
them as a source of
price
is
original ideas,
The
subscription
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154
S"
Special Selling
es
in all Lhe rich
Gi/'is
new
i
in
v
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a ^Tcat \'aricly
coloring's
:
of praclical and
daintx" sul^jccls.
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ie
of different
models
in this
Showin^^^> [he
SUtii n
Overcoat s
1 1
he tlirijU liousowife inlorosled in comjbrlcis and blniikcls should t.ikc ad\ niilu^c o[ lhe values oJYiMVil in lhe aiituui'l
SeplcmbcM- sale.
Quolitii
is
our first-
bor>s
consideration
anso////o/f/ correct
ho ncn\i\st
creations
inininoi;>'
in s|>rin<>
flO,
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fosiery
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PBNING
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not seen
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I
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in
all
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y -the cold
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MEN
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FOR.
FALL
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Early;,
Sno\v'inpf
of
ADVANCE STYLES
{or
FAL L-
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Blouses
Geor^tte Crepe
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smarter
ficrc qoufiavc
tfic l^asic
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tpan
tpe
apariofit
snow
tni5 cLtspLau
Underwear
Uou'll find
larly well
ITlGns
us particuprepared in
this season,-
OvercodLts
III
jFcw
men
s^ivc
ctxoug'n.
underwear
the right
sort at riqht
prices
dom-
UwioM Suits
7^^
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g^ooc/ ones
at
t35P
40
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going 5ontc"w^cit
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for
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of
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I7C
t^e suit
^a5 just
iit
patience in
fitlintj
cxj:} ifie
purc^asc^
wirfingncss to x\c^\ mx
The
Annual
Genuine Diamonds
Out of Pawn
1^ S^cct ^e4xrls
^^iilar Price
oo
65.
98r
(!^fC oupse
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<J^uo^A <Jrac{es
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it
back
it
ivc II II
maKe ike
ricilit ru)i
Misses'
Fashionable
Men's
Based
Quality
you
Will
Men's
Oifords
mate your owa comparisons be as critical as you pleasehere are the best
Net Dresses
(or
Shirts
'Shese are excep tional values
Daace,
Graduation
ot
pet
here more
Class
Day
value and
greater
ns.
^-Values
ever shov^ri
c/fvtMual Saviuary
W'^^ite 9ales
Soiled
Xeckwear
Cnforo/aerY
25^
SO^yif/i/es^
2S^vdi/ue
Goods
NOW
IN
PROGRESS.
Clearance Sales
^t^;:r JANUARY
arc now \\\ ilill swin^ Radical Price Rcduclions^ lKroLr4!K)ut the eati'rc store.
5unimcr
brina*- witli
it
a bitquuj
\or cool
cLimtiL_h.it5
5iu:ii
a5 wc now
have to *>liow
all
Neckwear
Gf feces
\yVaat
75^
Sale To-Dav
|8oo and
tIOoo
Svi n\ rr\<e r
\JiSr^TtvJ^c 5?^
dretor\r\eS
and
in-
cnai5sance
Lace Curtains
Suggestions for Cool Comfortable
evprni\c
}485
wi^rm weather
Furnishings
Dostors
Most
Popular
Lc^c
Curtain
Special
i\C
iVorR
ySIVG Vc
odcs
de/i'^Qers
(hampa^Qc
Special
"Hot
Poiote dc Arabc
.^me^te^vs foremost
r~\
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Splendid
110
Vakc
nc^^.
Youths'
Spring Overcoals
C/nusaa/ i^a/aes
15
c/ldvance Showia^r^
Cherts
^all Overcoats
7^
is mvitecC
9x/2/'ootr
trimmed
u)ith
lace ax^6.
embroider^
26-incln
6^ ) i/ear p/zes
2!IIIIIIIMIMIIIIIMirilllMMIIIIIIIIIIIIIIIIIIIIIMIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII[lllllllllllllllllllllllllllllllllllllllllltlilllllllllillllll
The
For Retail Merchants
These books are
Best Books
Card
Writers
Display Managers
Advertising
Men
filled with practical suggestions for attracting trade to the retail store through the medium of the show window, the card sign, advertisement, special sale, etc. You take no risk in any selections made from this list. It includes the best books to be had on these subjects.
men
of America.
more
342 successful plans that have been used by progressive retail merchants in business. Fully illustrated.
lines to
WINDOW CARD
A
WRITERS" CHARTS
Cloth $L50
series of elementary lessons for the beginner in card writing. Beautifully illustrated in colors. They consist of 17 heavy cards, 8}^xll inches in size, printed in six colors and bronze, together with 16 sheets of specially ruled practice paper.
SO
cents
when Subscription
Merchants Record and Show Window {new or renewal) accompanies the order.
Leatherette $3.00 show and card designs,
Illustrated.
detail is fully text matter.
Cloth $1.50
illustrated
More than
Cloth $2.50 Bound in
and
fully
described
GROCERS'
A A
FAUST'S
lief
$L2S
Ed. H. F/ii7i>/>,$1.00 compilation of practical displays for the grocery window. complete collect inn of displays suitable for the various products handled in the grocery department.
Cloth $3.00 complete treatise on drawing in all its branches. Nearly pages illustrated with over 1,000 drawings and photo-
WINDOW BOOK
the
common
DE$1.00
graphs.
Thompson
2,000 !>right, clear-cut advertising phrases for display ihow cards and posters.
HABERDASHERY AND
PLAYS
CLOTHING
DIS$1.00
$1.00
charts.
illustrations.
26
(National Championship Entries.) Contains over 100 illustrations showing the work of the foremost men in the profession, together with background ideas for every month in the year.
PERIOD FURNISHINGS
Clifford, Illustrated Cloth $5.00 An encyclopedia of historic furniture decorations and furnishings.
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scenic
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Over 100
COLOR VALUE
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Explains the principles of color valuable to the decorator who color effects.
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In-
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A. MacDonald
5O0
different
Cloth $2.00
Xowak
Contains
Cloth $2.00
Application of various types for mercantile purposes, newest and !)esf methods. Hints and pointers for practical work based un actual store card wninit,'-
Cloth $2.50
ith
color harmony.
SKETCHES
StauUup
22
full
Cloth $1.00
to
each
$1.00
sketch accompanied by a
full
be without these
They are full of good, sensible suggestions on management, written in an easy, readable style.
Farrington
store
BOOK DEPARTMENT
Publishers
Chicago,
Illinois
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