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This heading area should contain a brief outline of the nature of the business - change the heading at the top to list the type of business - e.g. Fish and Chips Frying
Contents
What skills are needed to do this? Where is this taught and how much will it cost? Costing and pricing skills as well as communication skills Interpersonal skills so as to deal with customers, the client has those skills through hyhyh What tools or equipment are needed? Where can they be bought, and how much will they cost? Shelter R300 hardware store table own chair own shelves own Sail & poles R200
How much space is needed to work from? Only a large area Where will the space be found, and how much will it cost to rent? will sell from my home and from a street corner. Will not cost anything She will sell from her home and she will not be paying any rent. What sort of people will buy the product? Who are they and where do they live?
People with low income and everybody else from the location she lives in.
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The people of the community
How much and how often will they buy? Will they come to the shop or will it be necessary to deliver? People will come and buy everyday will come to me
Upstream Businesses
A list of businesses and ideas that provide the services and products that this business needs. Cold storage Fruit & vege City Vegetable Farms
Downstream Businesses
A list of businesses and ideas that this business could provide products for.
Competitors
What major competitors will attract clients' spending away from the business' products? Fruit and vet stalls in the centre of Saldanha. Diazville no competitors Street Hawkers What prices and products do these companies have? Apples R5 kg Oranges R8 a bag Pears R4.99 per kg Babanas R3.99 kg Potatoes R40 bag onions R8.00 kg carrots R7 bag What makes them popular / unpopular? Their fruit and vegetables are not always fresh What do they do to attract customers? Specials? Interesting marketing / advertising? Specials on their products notice boards Which of the competitors stand out as being particularly good at what they do? no one What can be done to stand out against them? What can be done that is more exciting / more interesting? Will be friendly to people Try to have fresh products at low prices She will have a clean stall, have something to chase away the flies to keep the place clean. She will always keep clean water around. Competitive prices
Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?
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Clients buy high quality at the lowest possible price
How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest? Other clients will tell them about products a sign board and good look display will attrack them Do the clients want the same things sold in the same way, or do they want things to change all the time? in season the same What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost? stand at the street corner and display my products to them
How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?
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later on one worker (R50) The client will work on her own
What training will they need, how long will it take and how much will it cost? no training required
Oranges 14 bags per day 280 per month Pears 20 bags per day 400 per month Potatoes 14 bags per day 280 per month onions 20 bags per day 400 per month carrots 10 bags per day 200 per month
Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)? all fruit and vegetables not always available but there will be always something to sell What sort of pricing strategy will be chosen (cheapest or best)? Best price my clients can afford What profit margin will be chosen for the products 40% Write down the cost prices plus the margin for each stock item you will sell, and the selling price Apples R2.50 kg profit R1.50
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Oranges R3.50 a bag profit R1.50 Pears R5.70 kg profit R2.30 Babanas R4.00 kg profit R1.00 Potatoes R23 a bag profit R7.00 onions R4.50 kg profit R2.00 carrots R4.20 bag profit R1.80
Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much? Yes Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?
Per week 10 bags potatoes 20 bags onions 30 bags oranges 10 kg pears 10 bags carrots
Item
Daily Target
Cost Price
Margin
Selling Price
Oranges
14
R 3.50
R 1.50
R 3.50 + R 1.50
What trends are included in the projections? sales will be always more or less stable
Before beginning
List some of the support services available (legal, business and other) that might be needed WCBDC Red Door What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)?
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Related articles
Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)
External links
List links to outside websites that may be useful for anyone starting this business
Business Trials
List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile) Polliena Louis PNF & V Store Roleen Cornelissen M &R Busy Corner Julia Mahluka Vuku-zenzele Julia Fruit and Vegs
Categories: Add category
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