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small planet to live in. The process of social change produced societies
among the mass media available and probably the most distinct and
important achievement for the society. The newspaper acts as the agency
significant. The newspaper has not lost its importance with the rapid
development of the other media which can be seen from the increasing
current affairs around the world nation, region etc. This is the same for a
veovod named Vlad Tsepes Drakul, who became the Count Dracula of
later folklore.
title was The Weekly Newes of 1622. It was followed in the 1640's and
first true newspaper in English was the London Gazette of 1666. For a
suppressed, its publisher arrested, and all copies were destroyed. Indeed,
it remained forgotten until 1845 when the only known surviving example
was discovered in the British Library. The first successful newspaper was
York, and the Fourth Estate slowly became established on the new
continent. By the eve of the Revolutionary War, some two dozen papers
were issued at all the colonies, although Massachusetts, New York, and
years.
press played a vital role in the affairs of the new nation; many more
standards, reflected the rough and tumble political life of the republic as
rival factions jostled for power. The ratification of the Bill of Rights in 1791
was now possible to produce a newspaper that could be sold for just a
week's pay for a laborer, had to be paid in full and "invariably in advance."
papers and their paid circulations continued to rise. The 1850 census
able to print ten thousand complete papers per hour. At this time the first
"pictorial" weekly newspapers emerged; they featured for the first time
photograph. During the Civil War the unprecedented demand for timely,
the darlings of the public and the idols of youngsters everywhere. Many
the 1890's the first circulation figures of a million copies per issue were
recorded (ironically, these newspapers are now quite rare due to the
atrocious quality of cheap paper then in use, and to great losses in World
War II era paper drives) At this period appeared the features of the modern
"yellow journalism" also marks this era. Hearst could truthfully boast that
his newspapers manufactured the public clamor for war on Spain in 1898.
modern newspaper had emerged. In our time, radio and television have
• The news and features are recorded on the newspaper. So they can
accessible.
• The local news and information locally can cover more properly in
feature.
the same time on the same page. This enables different people to
The newspaper has been one of the oldest media for mass
Complication has also increased not only among the newspaper but also
from the organization has to survive and rule over the rest the organization
has to survive and rule over the rest the organization has to adopt to
• The news and features are recorded on the newspaper. So they can
accessible.
• The local news and information locally can cover more properly in
feature.
the same time on the same page. This enables different people to
The industry has achieved a point where the public feels that
newspaper is must for the society and the welfare of the society and not
for profits. The industry is affected by two main sections. The government
and its working and paper industry through which it gets the necessary
input resources i.e. the newsprint. The Government controls the price and
The competition both from other players in the market but also from
the other media. The economic and social factors that affect the industry
are the literary rate the peer capita income, the average time spent on
day the industry is at a very sloe growth with the individual organizations
Hence an increase or decrease in the import tariffs would also affect the
newspaper industry.
considered.
PRODUCTION PROCESS:
speed when all production stops at the most of the other industries. The
hectic activity starts at about 9:30 PM and ends at 3:30 AM, Coordination
FINANCE DEPARTMENT:
There are not much of activities with respect to finance that takes
place. In the various units spread out in the state most of the decisions the
executive who reside at the corporate. The NIE at Vishakapatnam was set
up by the corporate officer with all the machinery and its structure. The
price of the newspaper is less than the cost of its production. This gap is
filled in fro the revenue that the organization gets in the form of
advertisements.
The agents collect the actual circulation revenue and submit to the
calculated yearly.
HUMAN RESOURCE:
is 9:30 AM to 5:00 PM. The editorial staff start their work at about 6:30 PM
and finishes at about 3:00 AM the next day. There are about members in
Under him are the circulation inspectors. They are two in number one
sales officers. They are followed by the field sales promoters. The sales
promoters are both promoters and temporary. There are about 10 sales
hours per day is 5 hours. The sales promoters are two in number one as
sales officer and other as asst sales officer, they are followed.
MARKETING DEPARTMENT:
PRODUCT:
newspaper.
PRICE:
“India” reduced its price to Rs. 1.50p with this all English newspapers, in
the industry were forced to cut down their prices in order to survive in the
competition.
Even though the prices were reduced all the papers were
maintaining the same number of pages and supplements for the same
reduced price. With the reduction in prices all the paper’s circulation has
increased just above 10%. After the price slash, even without publicity, the
In 1980 the price of the paper in weekdays was Rs.0.30p and for
Rs.1.00 and for Sundays it is Rs2.50. From March these prices are
After the reduction of price by Times of India, NIE this is also found
in the survey that the circulation of the paper has increased because
readers were subscribing only one paper before the press cut. After
reducing the price people are subscribing for more than one paper.
PROMOTION:
sponsorship. In the rural areas the slides are used which are show in the
theatres. The use of stockers are painting is also used for promotion.
CLASSIFICATION OF NEWSPAPER :
Groups: More than one news papers under common ownership from
same centre.
Multiple More than one news paper having the same title, language and
Units: periodicity and under common ownership. Example THE
HINDU.
Regional News News papers that give news mostly at the state level Ex:
Regional News News papers that give news regionally and also from all
General: News papers that deal with the news from all corners cater to all
Business: News papers that generally are mostly give importance the
news from the business environment Ex: Economic Times, Business line,
Financial express.
Political: News papers that generally are run by individual for their
sentences.
• The time of delivery and its value becomes more as the day goes
by.
• Hot news cannot be given immediately and the readers have to wait
Reader’s Friendly
Employees Friendly
Systems Friendly
Society Friendly
NIE- SALIENT FEATURES
PRODUCT PORTFOLIO:
1. Focused News
4. Analytical
5. Always Investigative
4. Product Quality
5. Cost saving
6. Soft speech
7. Streamline systems
8. Customer Satisfaction
OBJECTIVES:
1. Activities
3. Market Intelligence
4. Identification of Problems
5. Feedback on Performance
7. Decision Makings
1. Reporting
2. Agency Management
3. Focused Segments
REPORTING FORMAT:
3. Circulation Report
2. Generate database
1. Stall Segment
2. School Segment
3. Hospital Segment
4. Hotel Segment
ORGANISATION STRUCTURE OF THE NEW INDIAN
EXPRESS
(Madurai) Limited) was founded by Late Shri Ramnath Goenka, along with
incorporated on 11th April 1959 under the Indian Companies Act, 1956 and
has its registered office at Express Estates, Anna Salai, and Chennai
600002.
and managed by Shri Manoj Kumar Sonthalia, the grand son of Late Shri
Ramnath Goenka.
dailies, the company also brings out magazines viz., Cinema Express in
in Telugu.
1. Editorial department.
2. Advertisement department.
4. Camera section.
5. Retouching section.
8. Packing section.
9. Dispatch section.
10.Marketing department.
11.Accounts department.
12.Security department.
THE EDITORIAL DEPARTMENT:
done by the sub-editors for NIE the paper composing and only the local
pages are also fixed. This is further intimated to the editorial section which
fills in the news material in the space left out in the respective pages.
appointments and classifieds respectively and the tariffs are also imposed
accordingly. Full page and half page and quarter page advertisements are
Advertising Manager. There are both field staff and office staff. The office
staff is headed by sectional head. The office staff handles the scheduling
power to send the information from one center to another. They are
The various centers are connected to each other via the leased
In the plate making section the page size negatives are subject to
high ultra violet rays. The image rails on aluminum plates are of high
quality and the high quality sensitizer developer and finisher are used in
MACHINE SECTION:
process. The plates from the plate making section are in to the news web
The newspapers from the machine section are sent for the packing
received from the respective agents. The packing is done with the help of
waste newsprint.
TRANSPORT SECTION:
The New Indian express has been best Identified and appreciated
New Indian express is also awarded for its highest growth rate in
Circulation.
IMPORTANCE OF CUSTOMER SATISFACTION IN
INDUSTRY
from the fulfillment of unmet needs (Spreng et al., 1996; Oliver and
DeSarbo, 1988; and Day and Landon 1977). This research will help
a cross-national perspective.
Culture
is desirable and what is not. Such encoded beliefs, called values, act as a
among consumers.
who are just satisfied find easy to switch when a better offer comes along.
Those who are highly satisfied are much less ready to switch. In fact,
satisfaction or delight creates an emotional affinity with the brand and the
supplier, not just a rational preference. The result is high customer loyalty.
“well never be 100% satisfied until you are, too”. And one of Honda’s
drive” (not a “test drive”), since the Japanese word for a customer is
“honoured guest”.
satisfaction may conflict directly with the most basic operational goal of
investment”.
consumer satisfaction. “If that was the case, “as Kotler has very succinctly
said,” Company would simply putout the best product and service in the
the public or the private sector, that profit is the basic condition of ,as
distinct from motive and apart from profiteering ,the corporate existence,
stability and growth, not withstanding any suggestions to the country. If
consumer satisfaction.
The results, however, are invariably worth the effort. Here are
satisfaction.
The ball is in their court. If they do right by me, they can have my
business.
We are happy with the way they do business, so we give them more
business.
They think they will be around when everyone else is gone, when in
fact the other companies are going to put them out of business with
consumer service.
They like to tell me how good are but a competitor came in and
They want the business buy they can’t give us the service.
even the farthest corners of the world to the rapidly unfolding events
A recent study of the corporate world clearly establishes the fact that
maximum value for their money, have survived and further. Only such of
those companies that have gone beyond the stage of satisfying the
A scrutiny of the latest list of Fortune 500 clearly proves this point.
Nearly a third of the companies are new entrants to the Fortune 500 list
and they were not there earlier and good number of companies that
dominated the list in the 50’s and 60’s are conspicuous by their absence in
their list today. The lesson that all big corporations of the developed world
have learnt in the recent past is that their activity has to be geared towards
achieving one goes that is in “delighting the consumer” and nothing else.
TO STUDY THE CUSTOMER LOYALTY AT THE NEW
INDIAN EXPRESS
delighted customer tells many others and will have some degree of
customer satisfaction. Happen. The marketing has three basic owner ship
third is to align the organization reward and recognition system with its
consumer focus.
that customer vary in how they define good delivery. It could mean early
company had to spell out every element in detail, customers would face a
huge questionnaire.
Companies should also note that managers and sales people could
consumer knows that the company will go out of its way to please
company sits back, one fine day it might find that the market share
and reporting of data and finding of data and findings relevant to a specific
Research Process:
Define the
Problem & Develop the research Collection of Analyze the
Research Plan Information Information
Activities
Present the
findings
Data for the proposed study on market potential for the milk
1. Primary Source
2. Secondary Sources.
Primary Source:
The primary data are those which are collected a fresh and for the
of relationship.
Survey Research:
population.
Research Instruments:
Questionnaires:
The secondary data means data that is already available i.e., they
refer to the data, which has already been collected and analyzed by some
one else.
Inside
Newsletters,
Company
Documents, etc.
Secondary data
Source
Outside Libraries,
Company Magazines, etc.
Data Source
Primary Data
Source
Sampling:
population.
In conducting the market survey, it is always a line problem to collect
with questionnaires, to find out how far they are satisfied with the dealer
service.
COMMUNICATION INPUTS
Stall pop’s
Banners
TECHNOLOGY
printing machine being erected with the help of latest technology from
Germany.
Sales figures of past 4 years
4.5
3.98
4
3.5
3.03
3 2.55
2.5
1.8 Series1
2
1.5 1.2
1
0.5
0
)
01
02
03
04
05
-
-
ov
ov
ov
ov
ov
N
(N
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ro
G
ed
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Ex
The New Indian Express is probably the newspaper that does not
enjoy a high readership 01 circulation but found all over-India. In one way
paper gives color editions all through out the week. The number of pages
also less than the other papers. The marketing activities are team oriented
and the generally customers are people who have migrated from the other
states.
NEWS 57.97
INFORMATION 04.63
ADVERTISEMENTS 35.36
ENTERTAINMENT 02.02
Language : English
Mount road
Madhavadhara
Vishakapatnam -530007
Chandigarh,
Chennai,Mumbai,
Coimbatore, Hyderabad,
Madurai, Tiruvananthapuram,
VijayaWada.
NIE carries a variety of features every day and there are special
items in store for each day of the week in order to study the features the
study can be divided into the study of features that are covered daily and
The topics covered by the news paper for all days of the week are
as follows.
Page 01
In the first page of any news paper news that is of greatest interest
is published i.e., latest news, flash news etc. appears in the first page. The
first page covers the news in the national, international, regional levels
important work for the day. Hence report is given in the first page.
Advertisements:
In Brief:
In the left corner of the first page the different news are given in
brief.
Page 02
In the page 2 the newspaper leisure’s and listings have been given.
Spirituality-prosperity:
prosperity.
In this time enable at the various media channels are given like
The news from the city and local areas in and around
importance. The topics like city notes and crime beat news are also
Advertisements:
Page 05
State:
The news pertaining to the state as a whole are printed in this page
Nation:
The news from the national levels as a whole are printed. News
Articles:
facilitates easy reading. The articles written by prominent authors from the
concerned field is selected for publishing activity, the activity that pertain to
Editorials:
The editorial for any newspaper is like the heart and voice of it. It is
the editorial where the editor expresses his views and ideas.
The readers will be given whether queries to poll their way whether
World
The news from the international level as a whole are printed in the
page the news pertaining to the international from various parts as a whole
Page 12
Page 13
Business Express
The news from all the business sector is published in these pages
Sports:
National: The sports news at the national level and the reviews are
Advertisements:
first page.
SUPPLIMENTS
Sunday:
Sunday the NIE called as the Sunday Express and the features will
Life mates
page.
Magazines
regarding the well known persons) books literature personal finance and
science/colony
Monday : Excel
Wednesday : Vibes
Saturday : Weekend
1.BASED ON OCCUPATION
EXPRESS
In % In No. % In No. I% In %
No. No.
1 Employee 13 13 06 06 05 05 24 24
2 Student 23 23 11 11 15 15 49 49
3 Business 10 10 04 04 06 06 20 20
4 Profession 03 03 02 02 02 02 07 07
25
23
20
15
15
13
11
10
10
6 6
5
5 4
3
2 2
0
The Hindu The New Indian Express Deccan Chronicle
From the table and figure 5.1. can interpret that the majority of the
subscribers
.
2.Based On Readership
28%
48%
24%
Chronicle with 28% and The New Indian Express with 24% respectively
3.Based On Loyalty
No
1. The Hindu 10 14 24
Express
3. Deccan Chronicle 08 10 10
3.Based On Loyalty
25 24
20
15 14
12
10 10 10
10
8
7
6
0
<2years 2-5years >5 years
From the table and fig. 5.3, can interpret that the loyalty of The Hindu
subscribers are high as the largest part they are contributing in above 5
years area and then deccan chronicle with 35% of their subscribers in
above 5 years area and The New Indian Express is now gaining its boom
now respectively
4.What do you prefer most in the newspaper?
No
In No. % In % In % In %
1. News 24 24 08 08 08 08 40 40
2. Entertainment 13 13 10 10 12 12 35 35
3. Sports 11 11 06 06 08 08 25 25
Total 100
25 24
20
15
13
12
11
10
10
8 8 8
0
The Hindu The New IndianExpress Deccan Chronicle
From the table and figure 5.4 can interpret that the more no. of
subscribers are reading deccan chronicle and The New Indian Express for
entertainment and sports purposes and reading hindu for news purpose
respectively
of the
good Avg bad Good avg bad Good avg bad costly Value Economical
paper
for
the
cost
Hindu 40 06 02 38 08 02 36 10 02 10 20 18
Nie 08 10 06 12 08 04 13 07 04 06 12 06
d.c 09 10 09 10 12 06 12 12 04 08 10 10
5. Based on Quality, Packing, Availability
40 40
38
36
35
30
25
20
15
12 12 1312 12
10 1010 10 10
9 9
8 88 7
6 6 6
5 4 44
2 2 2
0
bad
Avg
bad
avg
bad
avg
good
Good
Good
Based on quality:
From the table and figure 5.5 can interpret that the no. of subscribers
expressing good about quality are more in hindu and then deccan
From the table and fig. 5.5 can interpret that the no. of expressing
good about packing are more in hindu contributing 70% of the total of
hindu and deccanchronicle with 60% and The New Indian Express with
50% respectively.
Based on Availability:
From the table and fig. 5.5. can interpret that the no.of expressing
good about availability are more in Hindu contributing 82% of the total of
The Hindu and The New Indian Express 45% and Deccan Chronicle with
56% respectively.
5.5.a. Based on Price:
20
20
18
18
16
14
12
12
10 10 10
10
8
8
6 6
6
0
Hindu Nie d.c
Based on Price:
From the table and fig. 5.5.a. can interpret that the no.of
Respondents expressing value for the cost about price are more in Hindu
contributing 41% of the total of Hindu and Deccan Chronicle with 38% and
1. Advertisement 30 37 33
2. Hoardings 39 32 29
3. Personal Selling 28 39 33
4. Sales Promotion 30 36 35
Based on Modes of communication:
40 39 39
37
36
35
35 33 33
32
30 30
30 29
28
25
20
15
10
0
Advertisement Hoardings Personal selling Sales promotion
Modes of Communication:
From the table and fig. 5.6. can interpret that the modes of
communication are very effective in New Indian Express with more effort
1. Door Delivery 43 21 22
2. Daily Purchase 05 03 06
Based on modes of Purchase
45 43
40
35
30
25 22
21
20
15
10
6
5
5 3
0
The Hindu The New Indian Express Deccan Chronicle
Modes of Purchase:
From the table and fig. 5.7. can interpret that the main modes of
purchase of all the papers are door delivery contributing a major % of 94%
respectively.
SUMMARY AND SUGGESTIONS
SUMMARY:
scenario cannot be overlooked. Marketing Mix includes the four Ps like the
Product, Price, Place, and Promotion which plays a major role in the
market. Marketing Mix decisions must be made for influencing the trade
The company has followed the procedure which included all the four Ps in
accordance with the rules and regulations. Awareness of the people was
phase for the company. It was also found that the newspaper has not lost
its importance with the rapid development of other media and many
knowledge.
SUGGESTIONS:
the market.
2. Hot news can be given immediately which can make the company
stand out.
Monotony.
1. PHILIP KOTLER
2. CHATTERJEE B.K.
3. GANDHI J.C.
NEW DELHI.
4. LATIFF TA.A.
Introduction to newspapers
Origin of newspapers
Importance of news papers
Need for the study
Scope of the study
Present scenario of the newspaper industry
Limitations
CHAPTER - 2 17-27
COMPANY PROFILE OF THE NEW INDIAN EXPRESS
CHAPTER – 3 28-38
OBJECTIVES OF THE STUDY
CHAPTER – 4 39-42
CHAPTER – 5 43-53
CHAPTER – 6 54-72
CHAPTER – 7 73-80
Submitted By
S. RAMA SEKHARA RAO
(REGD. No. 2035421034)
Date:
ACKNOWLEDGEMENT
Place: Visakhapatnam
Date: S. RAMA SEKHARA RAO
CHAPTER – 1
INTRODUCTION
• Introduction to newspapers
• Origin of newspapers
• Importance of news papers
• Need for the study
• Scope of the study
• Present scenario of the newspaper
industry
• Limitations
CHAPTER - 2
COMPANY PROFILE OF THE NEW INDIAN EXPRESS
o Organisation chart of the new indian express
o Vision and mission of the new indian express
o The new indian express sailent features
o Industry structure of the new indian express
o Achievements and awards of the new indian
express
CHAPTER - 3
OBJECTIVES OF THE STUDY
Importance of customer satisfaction in
newspaper industry
To study the customer satisfaction of
Various topics covered in the new
Indian Express
To study the customer loyality at the
new indian express
CHAPTER - 4
RESEARCH DESIGN AND METHODOLOGY
CHAPTER - 5
STATISTICAL INFORMATION OF THE NEW
INDIAN EXPRESS
CHAPTER - 6
ANALYSIS AND INTERPRETATIONS
CHAPTER - 7
SUMMARY AND SUGGESTIONS
BIBILOGRAPHY
REFERENCES
Bibliography