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  • Chapter 01 - Introduction

    Încărcat de

    Bùi Chung
    13 vizualizări16 pagini
    Problem domain recommendation systems (RS) help to match users with items. They have the potential to support and improve the quality of the decisions consumers make while searching for and selecting products online. RS are software agents that elicit the interests and preferences of individual consumers [.] and make recommendations accordingly.

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    Problem domain recommendation systems (RS) help to match users with items. They have the potential to support and improve the quality of the decisions consumers make while searching for and selecting products online. RS are software agents that elicit the interests and preferences of individual consumers [.] and make recommendations accordingly.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    13 vizualizări16 pagini

    Chapter 01 - Introduction

    Încărcat de

    Bùi Chung
    Problem domain recommendation systems (RS) help to match users with items. They have the potential to support and improve the quality of the decisions consumers make while searching for and selecting products online. RS are software agents that elicit the interests and preferences of individual consumers [.] and make recommendations accordingly.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 16

    RecommenderSystems AnIntroduction

    Dietmar Jannach,MarkusZanker,AlexanderFelfernig,GerhardFriedrich CambridgeUniversityPress

    WhichdigitalcamerashouldIbuy? Whatisthebestholidayformeand myfamily? Whichisthebestinvestmentforsupportingtheeducationofmy children? WhichmovieshouldIrent? WhichwebsiteswillIfindinteresting? WhichbookshouldIbuyformynextvacation? Whichdegreeanduniversity arethebestformyfuture?

    -1-

    -2-

    Agenda
    Introduction
    Problemdomain Purposeandsuccesscriteria Paradigmsofrecommendersystems
    CollaborativeFiltering ContentbasedFiltering KnowledgeBasedRecommendations HybridizationStrategies

    -3-

    -4-

    Problemdomain
    Recommendationsystems(RS)helptomatchuserswithitems
    Easeinformationoverload Salesassistance(guidance,advisory,persuasion,) RSaresoftwareagentsthatelicittheinterestsandpreferencesofindividual consumers[]andmakerecommendationsaccordingly. Theyhavethepotentialtosupportandimprovethequalityofthe decisionsconsumersmakewhilesearchingforandselectingproductsonline.
    (Xiao&Benbasat 20071)

    Differentsystemdesigns/paradigms
    Basedonavailabilityofexploitabledata Implicitandexplicituserfeedback Domaincharacteristics
    (1)XiaoandBenbasat,Ecommerceproductrecommendationagents:Use,characteristics,andimpact,MISQuarterly31(2007),no.1,137209 -5-

    Purposeandsuccesscriteria(1)
    Differentperspectives/aspects
    Dependsondomainandpurpose Noholisticevaluationscenarioexists

    Retrievalperspective
    Reducesearchcosts Provide"correct"proposals Usersknowinadvancewhattheywant

    Recommendationperspective
    Serendipity identifyitemsfromtheLongTail Usersdidnotknowaboutexistence

    -6-

    WhendoesaRSdoitsjobwell?
    "Recommendwidely unknownitemsthat usersmightactually like!"

    Recommenditems fromthelongtail

    20%ofitems accumulate74%ofall positiveratings

    Itemsrated>3in MovieLens100K dataset

    -7-

    Purposeandsuccesscriteria(2)
    Predictionperspective
    Predicttowhatdegreeuserslikeanitem Mostpopularevaluationscenarioinresearch

    Interactionperspective
    Giveusersa"goodfeeling" Educateusersabouttheproductdomain Convince/persuadeusers explain

    Finally,conversionperspective
    Commercialsituations Increase"hit","clickthrough","lookerstobookers"rates Optimizesalesmarginsandprofit
    -8-

    Recommendersystems
    RSseenasafunction Given:
    Usermodel(e.g.ratings,preferences,demographics,situationalcontext) Items(withorwithoutdescriptionofitemcharacteristics)

    Find:
    Relevancescore.Usedforranking.

    RelationtoInformationRetrieval:
    IRisfindingmaterial[..]ofanunstructurednature[..]thatsatisfiesan informationneedfromwithinlargecollections[..].
    (Manning et al. 20081)
    (1)Manning,Raghavan,andSchtze,Introductiontoinformationretrieval,CambridgeUniversityPress,2008

    -9-

    Paradigmsofrecommendersystems
    Recommendersystemsreduce informationoverloadbyestimating relevance

    - 10 -

    Paradigmsofrecommendersystems
    Personalizedrecommendations

    - 11 -

    Paradigmsofrecommendersystems
    Collaborative:"Tellmewhat'spopular amongmypeers"

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    Paradigmsofrecommendersystems
    Contentbased:"Showmemoreofthe samewhatI'veliked"

    - 13 -

    Paradigmsofrecommendersystems
    Knowledgebased:"Tellmewhatfits basedonmyneeds"

    - 14 -

    Paradigmsofrecommendersystems
    Hybrid:combinationsofvariousinputs and/orcompositionofdifferent mechanism

    - 15 -

    Outlook
    PartI(BasicConcepts)
    Basicparadigmsofcollaborative, contentbased,and knowledgebasedrecommendation, aswellashybridizationmethods. Explainingthereasonsforrecommendinganitem Experimentalevaluation

    PartII(RecentResearchTopics)
    Howtocopewitheffortstoattackandmanipulatearecommendersystem fromoutside, supportingconsumerdecisionmakingand potentialpersuasionstrategies, recommendationsystemsinthecontextofthesocialandsemanticwebs,and theapplicationofrecommendersystemstoubiquitousdomains
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