Overview of the Company: Founded: October 2 nd , 1984 Headquarters: Louisville, Kentucky, USA John Schnatter opened the first Papa Johns in 1985. IPO was offered on June 8 th , 1993.
CEO: John Schnatter President and Co-Ceo: J.Jude Thompson
As of 2010, Revenue: $1.126,397 billion Net Income: $51.940 million Employees: 16,000
Papa John's slogan is "Better I ngredients. Better pizza. Papa J ohn's"
Product Type: Traditional Crust Pizza Deep Dish Pizza New York Style Pizza Create your own pizza & speciality pizza Bread sticks Chicken Wings Dipping Sauces
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Value Chain Analysis
Support Activities: Firm Infrastructure: #3 in pizza takeout and delivery restaurant chain. Company image Franchising Brand Recognition
Human Resource Management: Training programs for corporate members & franchisee, performance based financial incentives. Operates Operation Support and Service and Training (OSST) program for human capital development.
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Technological Development: 1 st pizza company with online ordering system & text message ordering. Reinforced IT systems. Strong database of customer info that is stored and quickly accessible by employees to process orders faster. Technology development also enables Papa Johns to identify the current trends in the industry through customer feedback.
Procurement:
The products are sourced domestically or locally and the procurement managers negotiate the prices.
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Primary Activities: Inbound Logistics: Acquiring of raw materials Quality Control Renewable resources Just in time order and delivery Supply chain control
Operations: Channels of distribution: Sit-Down dining Delivery Carry out Take n Bake Store located in prime areas supported by commissaries as its suppliers. Corporate guidelines enforced on franchises. Research in target consumer demands.
Outbound Logistics: Refrigerated trucks for transport of raw materials. Packaging quality reinforces freshness (Hot/Warm). Food delivery on time both in dine-in and take outs.
Marketing & Sales: Coca-Cola (sole in supplier in Papa Johns stores) Endorsement Blockbuster video (30-day trial of free blockbuster video online) Local Communities sponsorship
Service: Customer service available both online and via telephone.