CERTIFICATE BY THE GUIDE

This is to certify that the contents of this report entitled Food And Dairy Industry by ShikhaMod(12044311052),VishalPatel(12044311119),PriyankaPrajapati(12044311131),Zala kPrajapati(12044311133),DharaShah (12044311146),Vishesh Shah (12044311147)submitted to V. M. Patel Institute of Management for the Award of Master of Business Administration (MBA Semester -III) is original research work carried out by them under my supervision.

This report has not been submitted either partly or fully to any other University or Institute for award of any degree or diploma.

Prof. (Dr.) Mahendra Sharma, (Professor & Head) V. M. Patel Institute Of Management, Ganpat University.

Date: Place: Kherva

CANDIDATES STATEMENT

We hereby declare that the work incorporated in this report entitled Food And Dairy Industry in partial fulfillment of the requirements for the award of Master of Business Administration (Semester - III ) is the outcome of original study undertaken by us and it has not been submitted earlier to any other University or Institution for the award of any Degree or Diploma.

Date: Place: Kherva

Shikha Modi Vishal Patel Priyanka Prajapati Zalak Prajapati Dhara Shah Vishesh Shah

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PREFACE
Industrial activity plays an important role in economic development of our country. The knowledge of present market scenario is very much essential and keeping that in view, our college gave us a very good opportunity of industrial interaction in terms of Management Research Project-I. As a part of Our Academic requirement of MBA program, we have selected FOOD AND DAIRY INDUSTRY as the industry to be analyzed under the subject named MRP-1. The reason to choose Food and Dairy Industry is very obvious. One, that industry has very interesting history and background. It is concerned with basic Infrastructure development as well as continuous changing advanced technology. Secondly, it has opportunistic future and directly impact on economy. Industry has a very rich area of analyzing. Through this kind of Industry Analysis we can have good exercise of learning and also help us to understand current trend of industry with its all-possible dimensions. The report covers all the landmark changes in Dairy industry and competitive markets being driven by globalization. It would also provide you the idea of analyzing, crafting, formulating, evaluating, implementing and executing business strategies related to the Food and Dairy Industry in todays volatile markets.

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ACKNOWLEDGEMENT
We would like to take this opportunity, to express our most sincere gratitude to Dr. Mahendra Sharma Professor & Head, V.M.Patel institute of management for his assistant to give chance for prepare MRP-I reports. We would also like to thanks to Ms. Harsha Jariwala for her assistant and support without which this project would not successfully completed. She provides us all necessary guidance. We are heartily thankful Mr. Abhishek K Parikh for them support in preparing this report. We would also like to thanks to all faculty members of V.M. Patel Institute of Management, Ganpat University. Kherva, Mehsana.

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EXECUTIVE SUMMERY
Objective of the Study:
The project is taken with an objective to analyze various product offered by Food and Dairy industry provider and to study Food and Dairy industry in depth .To know the functioning of Food and Dairy industry in Gujarat. To analyze the Food and Dairy industry, taking in to accounts the intensity of competition amongst the companies. To do the comparative assessment of selected dairies based on various perimeter current ratios, Inventory turnover ratio, Debt equity ratio for analyzing Food and Dairy industry in Gujarat. Through the presence of such industries, a wider range of food products could be sold and distributed to the distant locations. The term 'food and dairy' is mainly defined as a process of value addition to the agricultural or horticultural produce by various methods like grading, sorting and packaging. Benefits of food and dairy include toxin removal, preservation, easing marketing and distribution tasks, and increasing food consistency. In addition, it increases seasonal availability of many foods, enables transportation of delicate perishable foods across long distances and makes many kinds of foods safe to eat by de-activating spoilage and pathogenic micro-organisms. The industry is becoming increasingly automated, and is therefore seeing labour costs decline. The advantages of food and dairy include greater food consistency, longer shelf life, removal of toxins, reduction of food borne diseases and cheaper food. The global fresh meat market is expected to produce 300 million tons by 2015. A rising global population and extensive urbanization are driving forces for the market. The company has also introduced the major areas like Nestle India Limited, Cadbury India Limited, Jubilant Food works Limited, Britannia Industries Limited, GlaxoSmithKline Consumer healthcare Limited. In strategic analysis we include Economic Features, Porters five force model, Driving Force Model, Strategy Group Mapping, PEST Analyses, SWOT Analysis.

Financial analysis is an assessment of the effectiveness with which are employed in a firm, efficiency and profitability of its operations, and value and safety of debtors' claims against the firm's assets. We also analyze Ratio Analysis and Trend analysis.