Documente Academic
Documente Profesional
Documente Cultură
Submitted to:
Prof. Ganesh Khanna Dr.Taruna Gautam Prof.Amit Kumar
Submitted by:
Rahul Yadav PGDM 20140109
ACKNOWLEDGEMENT
It is great pleasure to express my sense of gratitude to, Prof. Ganesh Khanna, Dr. Taruna Gautam and Prof.Amit Kumar without whose valuable guidance generous help and constant enthusiastic inspiration this report would have never been a success. We thank Sir and Madam for giving us all the valuable inputs all along and guiding us to once again explore some part of Retail sector and process of research methodology.
Introduction
Nalli silk sari was established in 1928 by Dr.Nalli Kuppusamy chetty, the Nalli Group is a family owned and operated business that retailed Indian ethnic wear. This company had enjoyed impressive growth with $95 million turnover, 22 store retail footprints, had outdone its competitors by being the only player in its segment to have a national presence.
Vendor Management
They made a strategy to make a close chain of vendors. In 2007 they had around 5000 dedicated vendors who supplied to nalli. They made relation with their vendors by consulting them for ideas of locations priorities etc. This seemed an important decision to form a company of good vendors in all areas.
Nalli s competitor
In 2010 the textile market was accounting for 15% of the Indian industrial production. In this state nalli silk sarees was experiencing the national presence. There many other names associated with silk saree but the nalli silk sarees presence was very strong in the market . in south and Mumbai there were many competitors such as kumaran silk, pothy, roop kala , sheetall sarees. There were having the same level and were neck to neck competitor for Nalli sarees. The marketing strategy for Nalli was very straight no show off. They simply depended on word of mouth. They did not give discounts in sales season. The only thing that was there sword was the quality, design and comfortable service for their customers.