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FOOTHILLS TRADER
DISPLAY
COLUMNS
1
SAU WIDTHS/INCH-
ES
1 9⁄16
COLUMN
WIDTHS/PICAS
9.6
16.PREPRINT POLICY
Due to variances in newspaper circulation draws on a
2 3 5⁄16 20
3 5 1⁄16 30.6 day-to-day basis the quantity you send us may be over or
4 6 13⁄16 41 under what we need to fulfill your distribution instruc-
5 8 9⁄16 51.6 tions on a given day.
6 10 5⁄16 62 To assure efficient coverage we will, depending on
whether your supplied quantity is over or under our need
for that day, add distribution closest to each store or sub-
tract furthest away based on your buy in home-delivery.
12.SPECIAL CLASSIFICATION/RATES
a. Demand Position 10% extra, net.
In addition we will subtract from or add to single copy
distribution based on variances in draws. In both cases,
we understand that home delivery is most valuable and
b. Non-Profit rate: 10% discount (must provide tax ID numbers). will act accordingly.
c. Novenas...........$21.21
d. Political Ads must be paid in advance, no contract rates.
DISTRIBUTION GREEN ZONE: 22,500
Foothills Trader 15,000 Direct Mailed
-Torrington
52,500 Copies Distributed - 76% Home Delivery Winsted
Colebrook
Riverton
Norfolk
Canaan
North Canaan
Salisbury
Sharon
Goshen
Litchfield
New Hartford
Barkhamsted
Lakeville