ANDREI-CRISTIAN BASOC

+40745152781 andrei.basoc@gmail.com www.andreibasoc.ro Bucharest, sect 3

ACCOUNT MANAGER IT DIGITAL COMMUNICATION STRATEGY Account Manager IT for eCommerce I have 5 years experience in IT, working at one of top two distributors in Romania, Scop Computers. I started with customer service, with the small retail partners and after six months I was promoted to deal with the key accounts in eCommerce due to my results and passion for the online environment. My main focus was on sales, where I had to to proceed in accordance with the companys sales strategy, and marketing, where I guided them into their marketing actions (like newsletters) and helped them to access additional marketing budgets from our vendors in order to grow my overall revenue and market share. Digital Communication Strategy I have been an active and renowned member of the bloggers community in Romania since 2008 and due to my notoriety Ive worked with the top brands in their communication strategy and campaigns. Ive also studied best practices and case studies as Ive attended all the major conferences and events in the country. Im also following a continuous process of personal development, as things evolve quite fast in this profession.

KEY STRENGTHS VALUE OFFERED Sales planning in ecommerce Working closely to the biggest players in IT (eCommerce) Ive learned how to manage the sales process and best practices when you are selling to the online prosumers. Also, due the level of my partners, I learned to work with strategic sales to extend my market share and profits. Digital communication strategy On a personal level, Ive been an active member of the blogging/social media community since its beginning. I have an interest in learning the mechanisms of the digital world and particularly how to communicate on the major social media platforms. Ive learned and used this process together with my sales knowledge and I think that my vision and expertise differentiate me from the rest of the communication experts. Start-up and entrepreneurial knowledge Ive studied for a while the entrepreneurial mechanics and mindset because I feel that Im very close to this world. Im familiar with some models like the lean startup. This is, for me, a constant and accelerated learning

process that helps me in my professional work with the ability to see the bigger picture and enhance my creative skills. This is the answer to my next 5-10 years vision and expectations. EXPERIENCE SUMMARY Digital Specialist GolinHarris Bucharest
Activity:

Aug 2013 present

Digital Media Strategist for brands like Mercedes-Benz, KFC, Electrolux, Palmolive
Accomplishments:

Mercedes-Benz is the most visible auto brand on Facebook in September 2013 (link) Local concept and execution for a global Electrolux campaign (link)

Online communication manager Brand Toshiba SKIN MEDIA

Activity:

May 2013 June 2013

I was hired to develop a digital communication strategy for the Toshiba brand in Romania. I had been recommended two times for this job in the past, when the communication process was at MCCann Erickson.
Accomplishments:

Being the lead of communications for a world known brand, for the Romanian market

Account manager Online Sales Scop Computers

Activity:

Nov 2008 May 2013

The main purpose of my job was in the sales & marketing area. Scop Computers is an important IT distributor with an A brands portfolio. My major partners were emag.ro / cel.ro / evomag.ro / oktal.ro & others. My main responsibility was in the sales/negotiation process with product managers (and also the sales team from my partners) but I also was included in the marketing strategy discussions. In order to fulfill my target I also helped them in the newsletters and marketing campaigns with our vendors (Acer Romania, Asus Romania etc). I also was part of the planning process for future acquisitions, offering the marketing team my expertise because the online sales that I was generating were quite an important part of the overall numbers. I reported to the Retail Manager and Sales Director and had the authority to plan my own actions. I enjoyed that independence. Also, for the first 6 months of my job at Scop I was a part of the distribution team for the small retail partners.
Accomplishments:

Nearly 12 million euros in sales with about 800.000 euros in profit Being the lead in online sales department at a top IT distributor, in Romania Promoted to account manager for top key accounts Taking and maintaining my company in the top 2 vendors for my partners with around 30% market share for our main sales categories.

Internship RTC DIVERTA

Activity:

June 2008 Nov 2008

I was an intern in the book distribution department.

Accomplishments: learning the main structure of a company and the processes.

EDUCATION Student at Cantemir University - Touristic & Commercial Management, Bucharest, 2007-2009 Other relevant training Microsoft Sales Specialist diploma 2008 (one of the youngest certified in sales for MS, at that time) Sales / soft skills training at CBC Romania Language skills: English fluent Others: Self learning marketing, sales and digital communications. Also a member of The Hub Bucharest and taking part of their workshops and entrepreneurial community Passion for photography Drivers license cat B