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Customer relationship management (CRM) systems integrate customer-facing processes across sales, marketing, and customer service. Enterprise resource planning (ERP) systems integrate internal business processes across functions like manufacturing, logistics, and finance. Supply chain management (SCM) systems integrate business processes between a company and its suppliers, customers, and partners.
Customer relationship management (CRM) systems integrate customer-facing processes across sales, marketing, and customer service. Enterprise resource planning (ERP) systems integrate internal business processes across functions like manufacturing, logistics, and finance. Supply chain management (SCM) systems integrate business processes between a company and its suppliers, customers, and partners.
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Customer relationship management (CRM) systems integrate customer-facing processes across sales, marketing, and customer service. Enterprise resource planning (ERP) systems integrate internal business processes across functions like manufacturing, logistics, and finance. Supply chain management (SCM) systems integrate business processes between a company and its suppliers, customers, and partners.
Drepturi de autor:
Attribution Non-Commercial (BY-NC)
Formate disponibile
Descărcați ca PDF, TXT sau citiți online pe Scribd
Definition: The use of information technology to create a cross-functional enterprise system that integrates and automates many of the customer-serving processes in sales, marketing, and customer services that interact with a companys customers