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Introduction:
SAP AG is at the beginning of a new growth curve similar to the one it experienced in the
early 1990s. SAP is the world's largest business-software maker by revenue, ahead of
U.S.-based rivals Oracle Corp and Microsoft Corp. It took the top position with its so-
called enterprise resource, or ERP, software product R/3, which was launched in the early
1990s.
ERP became a big hit in the last decade as companies were able to run their business
more efficiently by using the software to replace staff working in back-office functions
such as administration. On the back of the ERP boom in the 1990s, SAP went from a
company with $255 million in annual revenue at the beginning of that decade, to $1.4
billion in the mid-1990s, to $6.3 billion in 2000 with annual growth rates ranging from
18% to as high as 66%. SAP currently generates around $10 billion in annual sales.
The next growth wave is coming from software that enables companies to link up their
back offices with those of partners, again automating a process that is largely done via
human contact such as procurement officers. Software launched last year by SAP --
MySAP 2005 in combination with its software platform NetWeaver -- is SAP's flagship
product to ride the upcoming wave.
SAP last year set a target to triple its customer base to 100,000 by 2010, as it aims to sell
more software to smaller companies with annual revenues below $1 billion. Traditionally,
SAP sells software to major firms like Wal-Mart Stores Inc. in the U.S. or German BMW
AG. SAP has set its hopes on a new software product for smaller companies.
The ERP market is a very competitive and fast growing market. According to AMR
Research Inc., the leading industry and market analysis firm specializing in enterprise
application and enabling technologies, the Enterprise Resource Planning (ERP) software
market will grow at a compound annual growth rate of 37 per cent over the next five
years.
AMR Research attributes the continued growth to three primary factors. These are:
ERP vendors are continuing to expand market presence by offering new application such
as supply chain management, sales force automation, customer support and human
resources.
To sustain their rapid growth, ERP vendors have to sell more licenses into their installed
base. Currently, ERP vendors will try to sell more licenses into their installed base.
Currently, ERP vendors have a 10-20 per cent penetration (i.e. percentage of total
employees currently using the ERP system). This will grow to 40-60 per cent within the
next five years.
While ERP originated in the manufacturing market, ERP usage has spread to nearly every
type of enterprise including retail, utilities, the public sector and healthcare organization.
Most will purchase new ERP system over the next five years, often for the first time.
By: M H Lakdawla 1
The vendors in the ERP market are segmenting into two tiers and are focusing on
expanded product functionality, new target markets and higher penetration rates. The top
tier consists of five vendors- SAP AG, Baan PeopleSoft, Oracle Applications and J.D.
Edwards.
These companies- The Big5-account for 64 per cent of the ERP market revenue and have
grown over the past year at a furious pace of 61 per cent. In addition. Baan, J.D.
Edwards, Oracle and People Soft are each expected to approach or exceed $1 billion in
total revenue in 1998, while SAP will approach $ 5 billion.
One thing is clear; no one wants just ERP' anymore .The emerging trends in the
enterprise packaged application industry are its integration with new, cutting-edge
technologies, such as sales force automation (SFA) and customer management.
Driven in part by the huge impact of Internet-based commerce, these new applications are
leading to a seeming divergence between so-called Back Office and Front Office
functionalities.
The Indian scenario is slightly different, with the Indian ERP package-Ramco’s Marshal
Accounting for 9 % of the market share. According to the Data Quest Survey (Dataquest
April 15, 1999), in India also, SAP is the market leader with a 20 % market share.
While SAP R/3 and ‘QAD does MFG/PRO continue to dominate the Indian Market
Scene, there is also an undeniable presence of lesser known breeds like J.D. Edwards and
SSA’S BPCS. Other familiar stalwarts like Oracle Financials, Ramco Marshal and Baan
also dominate the second and third rungs of the domestic ERP market.
SAP AG
Company Profile
Founded in 1972, SAP (Systems, Applications and Products in Data Processing), based in
Walldorf, Germany is a leading global provider of client/server business application
solutions. Today SAP has installations in more than 107 countries.
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The power of SAP’s software lies in real time integration, linking a company’s business
process and applications, and supporting immediate response to change throughout the
organizations on a departmental, divisional or global scale. The complete suite of R/3
applications is available in 24 languages, including Japanese (Kanji) and other double-
byte character languages.
R/3-An Overview:
SAP’s R/3 system is the world’s most-use standard software for client/server computing.
R/3 enables you to respond quickly by making you more flexible- so that you can
leverage changes for your advantage. R/3 helps client’s everyday business to grow,
letting them concentrate on strategically expanding to address new products and markets.
It gives them both a forward-looking information management system and the means to
optimize their business processes.
R/3 Main features:
1. R/3 employs three-tier client/server architecture: widely recognized by SAP
customers, technology partners and industry analysts as a winning approach to solve
some of today’s most demanding information-management challenges. The three-tiered
architecture separates system into three functional layers, is structured to support the
demands of its function.
2. SAP has also incorporated and integrated the intranet and Internet technologies
into business solutions for its customers: Both internally and together with its partners,
the company is defining and creating a number of Internet standards- based interface,
applications and business processes that will extend the usefulness of SAP software in
entirely new ways and to new classes of customers.
3. At R/3’s core are powerful programs for accounting and controlling, production and
material management, quality management and plant maintenance, sales and distribution,
human resources management and project management.
4. The R/3 system is an unbeatable combination functionality and technology.
Although designed as an integrated system, R/3’s modules can also be individually. You
can expand it in stages to meet the specific requirements of your businesses.
5. R/3’s runs on the hardware platforms of leading international vendors and can
mesh smoothly with your in-house applications. It is quick and efficient to install.
6. Best Business Practices and new Technologies:
R/3 software lets Client integrate all their business operations in all overall systems for
planning, controlling and monitoring. Client can chose from 800 plus readymade
business processes- and their number continues to grow.
7. Dynamic Information Management
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R/3 gives enterprises of all sizes and from all types of industries, a flexible software base
for their business infrastructure. Moreover, the profit from the quality and powerful
functionality of R/3’s application, which meet the information management, needs of
both medium-sized and large multi national companies.
8. Retail companies use R/3 to boost consumer response. The pharmaceutical and
chemical industries use R/3 to integrate commercial and technical applications. Banking
and insurance business use R/3 to coordinate revenue and risk management and optimally
manage their financial assets. Manufacturing companies use it because R/3
simultaneously supports several types of production.
9. Special enhancement to the R/3 systems, enable government agencies to make their
services more efficient and cost effective. In wholesale businesses R/3 speeds up all
processes-from suppliers to final customers and permits the simultaneous optimization of
wholesale and consumer prices. Publishers and media take advantage of R/3’s flexibility
to respond to short term changes in the market. Utilities used by R/3 to recognize their
business processes and improve the quality of their services.
BAAN Company
Baan Cornpany is a leading global provider of enterprise business software. Baan
Company offers a comprehensive portfolio of best-in-class, component-based
applications for front office, corporate office and back office automation. These
applications are in use at over 7,000 customer sites worldwide. Baan Company products
reduce complexity and cost, improve core business processes, are faster to implement and
use, are more flexible in adapting to business changes and optimize the management of
information throughout the entire value chain.
Founded in the Netherlands in 1978 by brothers Jan and Paul Baan, Baan Company has
dual headquarters in Barneveld, The Netherlands and Reston,Virginia, United States of
America. Since 1995, the Company has significantly expanded its sales and service
presence in North America, Latin America, Europe and Asia.
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7. Baan Company supports popular Unix platforms as well as Microsoft NT, and
was the first solution provider in its class to earn the Designed for Microsoft®
BackOffice' logo certification. Products also support major relational database
systems (Oracle, Informix, DB2, Sybase
8. Serving Vertical Industries Aerospace and Defense (A&D): Baan offers specific
vertical industry solutions for aerospace and defense companies engaging in
multi-level projects and contracts. Baan's A&D offering includes Baan Project to
enable the effective management of key functional business process areas. This
unique, industry specific approach solves the problems faced by organizations
engaged in large, extensive projects. Today, Baan is recognized as the leader in
the Aerospace and Defense industry segment for ERP.
PEOPLESOFT
Company Profile:
PeopleSoft Inc. was established in 1987 to provide innovative software solutions that
meet the changing business demands of enterprises worldwide. It employs more than
7,000 people worldwide. The annual revenue for the year 1998 was $ 1.3 billion.
PeopleSoft's mission is to provide innovative software solutions that meet the changing
business demands of organizations world-wide.
PeopleSoft, Inc. was a company that provided HRM (human resource management),
CRM (customer relationship management), Manufacturing, Financials, EPM (Enterprise
Performance Management) and Student Administration software solutions to large
corporations, governments, and organizations.
Founded in 1987 by David Duffield and Ken Morris, originally headquartered in Walnut
Creek, California, and eventually Pleasanton, California, PeopleSoft's roots began with
an idea Duffield had about a "Client-Server" (then a new concept) version of Integral
Systems popular mainframe HRMS package.
In 2003, when PeopleSoft acquired J.D. Edwards, it decided to differentiate its former
product line with those of Edwards by renaming both products. PeopleSoft's original
flagship product was rebranded as PeopleSoft Enterprise, J.D. Edwards' OneWorld ERP
product was rebranded as PeopleSoft EnterpriseOne and J.D. Edwards' legacy World
product was rebranded as PeopleSoft World. In January 2005, PeopleSoft was acquired in
a hostile takeover by Oracle Corporation. This takeover was resisted by PeopleSoft but
Oracle overcame the legal challenge and after the approved merger, PeopleSoft ceased to
be an independent company, although its products continue to be used by thousands of
companies.
Both the Enterprise and EnterpriseOne products are considered ERP systems and
modularized into specific components: HRMS (including payroll, human resources,
benefits, etc.), Financials (including Accounts Payable, Accounts Receivable, General
Ledger, Asset Management, EPM, etc), Manufacturing (including inventory, purchasing,
billing, order management, production management, cost management), Student
Administration, and CRM (including helpdesk, support, and sales). PeopleSoft is well
known for its ability to be easily customized, or tailor-made, to fit the specific business
needs of each client, while still being generic enough to meet corporate and governmental
tracking requirements. Its detractors decry the frequent bugs found in the system, which
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required patches and fixes. PeopleSoft — like most large software companies — spawned
an industry-within-an-industry of PeopleSoft consulting, the implementation and
maintenance of the product
The company's products are sold through direct sales offices and distributors in the
United States, Canada, Europe, Asia/Pacific, Latin America and Africa. With award-
winning customer service, PeopleSoft dedicates approximately 47 per cent of its staff to
customer service in the areas of account management, product support, professional
services, education services and communication services.
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6. Web Client:
Self-service applications use the PeopleSoft Web Client.
The Web Client is downloadable on demand and runs on a Web browser across multiple
platforms. Its affordability, open architecture and simplicity provides an ideal framework
for delivering enterprise solutions to a large number of people. Applications don't need to
be installed at every desktop; they are accessed easily through a browser.
In addition to supporting self-service applications, the PeopleSoft Web Client has a Work
list and Query interface to help incorporate occasional users in the How of a company's
business processes and improve access to in formation.
Furthermore, all data transmitted between the Web Client and the application server is
encrypted for added security. Because the Web Client takes advantage of PeopleTools,
self-service applications can be deployed across the Internet or existing corporate
intranets—with common business rules workflow logic and security features.
7. Partnerships:
PeopleSoft has established global consulting agreements with Andersen Consulting,
Deloitte & Touche Consulting Group, KPMG Consulting (a part of KPMG Peat Marwick
LLP) and Price Waterhbuse LLP, four of the world's leading consulting and systems
integration firms. PeopleSoft also maintains relationships with more than 150 industry-
leading third-party vendors through its six Partnership Programs—Application, Database,
Hardware, Implementation, System Integration and Workflow.
8. PeopleSoft Implementation Toolkit:
PeopleSoft has a modular application structure, which lends itself to the use of phasing
—an incremental process by which you 'bite off only what you can chew'—during
implementation. Yet it allows the riskier tig bang' approach when time-critical business
needs must be addressed quickly. A phased implementation helps to minimise risk and
allows better resource and overall project cost management.
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2. Data modification: You'll use this approach when data analysis, modification and
clean-up are a primary focus of the implementation For example, if your implementation
is driven by legacy data held in date storage formats that don't support the Year 2000.
3. Legacy integration: Useful when interfaces between legacy systems and
PeopleSoft applications are a significant factor in the implementation.
This approach includes business event analysis and early resolution of interface
issues.
J.D. Edwards, also called JDE, is a software company founded in March 1977 in Denver,
Colorado by Jack Thompson, C.T.P."Chuck" Hintze, Dan Gregory and Ed McVaney.
The company made its name building accounting software for IBM minicomputers,
beginning with the System/34 and /36, focusing from the mid 1980s on System/38
minicomputers, switching to the AS/400 when it became available.
In the early years, JD Edwards designed software for several small and medium-sized
computers, eventually focusing on the IBM System/38 in the early 1980s.
It was in this effort that JD Edwards pioneered the CASE software development and
design tool, which lends consistency across the broad range of JD Edwards' integrated
applications.
Their main AS/400 offering was called JDEdwards WorldSoftware and is popularly
called World. In 1996, J.D. Edwards also launched a client-server version of their
software called OneWorld. JDE was bought out by PeopleSoft in 2003. PeopleSoft, in
turn, was purchased by Oracle Corporation in 2005.
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The company had gradually been adding functions to its accounting software, evolving it
into a platform-independent enterprise resource planning (ERP) application that was
renamed OneWorld in 1996. This newer technology used the so-called Configurable
Network Computing architecture to transparently shield business applications from the
servers that ran those same applications, the databases in which the data was stored as
well as the underlying operating system and server hardware.
When McVaney and Thompson began to design and implement World Software, they
provided the pathway to success. By the mid-1980s, JD Edwards was being recognised as
an industry-leading supplier of applications software for the highly successful IBM
AS/400 computer, a direct descendant of the System/38.
With the June 1996 introduction of One World, the company once again achieved a
technological breakthrough. Building on the CASE technology pioneered in the 1980s,
One World combines a full range of platform independent applications with an integrated
toolset. One World gives organizations the power to configure their systems and
applications as their needs change.
Today, JD Edwards is a publicly traded company that has more than 4,700customers with
sites in over 100 countries and more than 4,200 employees.
OneWorld
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1. JD Edwards OneWorld is flexible enough to support an extended solution by
integrating with legacy, best-of-breed and third-party products. All this with
out sacrificing the security, integrity, or consistency of the existing systems or
data.
2. OneWorld's own APIs, as well as such industry standards as CORBA, ODBC and
other packaged integration solutions and process ware options, ensure that you
won't be locked into limited functionality and out of future opportunities.
3. OneWorld embraces change with its modular architectural foundation. The
information processing is segmented into five functional elements—database,
data warehouse, business objects, reporting and GUI. The users can link these
elements in a variety of configurations from one tier, with every ele ment running
on a stand-alone PC, to five tiers or more.
4. One can also distribute the elements geographically, departmentally, or
administratively and can configure and reconfigure in the field, as requirements
change. There are provisions to add new servers, even Web servers, without
having to rewrite applications for the new machine.
5. OneWorld has the tools and technologies that will quickly bring archived data to
light. And you can extend and supplement those technologies with solutions
offered by leading industry data warehousing and decision support specialists.
6. The customer has the option to choose the data warehousing solution that he
wants, rather than be satisfied with a proprietary system. OneWorld provides
alternatives, so that you can choose the most appropriate solution based upon your
own requirements.
7. With OneWorld, you can distribute your enterprise applications to employees,
business partners and customers using web-based technology, without rewriting
your applications one software version supports both client/server and Internet
modes. This results in an extended enterprise that works together to support the
same business tasks.
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6. WorldVision also allows you to: a. Maximise productivity by shrinking the
amount of training users need. b. Make a safe move to client/server by leveraging
your existing host centric
7. WorldSoftware applications. And like WorldSoftware, WorldVision is continually
enhanced for the future. For example, you can have WorldVision as a Windows
95/NT style GUI for a PC and as a Java-based interface for use across the
Internet, intranets, or extranets.
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technologies, giving them more choices and freedom to develop their own innovative
business processes.
7. Multitier Transaction Processing:
The ability to support large numbers of concurrent users, while maintaining reliable and
superior performance, is critical to enterprise-wide data processing. Recognizing that
------------ in a variety of settings over local area networks (LANs) and wide area
networks (WANs), throughout organizations of varying sizes there is an option of two-
tier or three-tier processing. In the latter, the application logic runs on an application
server instead of the client.
The application server is designed to relieve the client from processing intense SQL
transactions, thereby reducing LAN traffic and improving performance across WANs.
Three-tier architecture also provides increased scalability to accommodate high volumes
of concurrent users while maintaining a consistent and reliable performance level.
-------------continues to support its traditional two-tier architecture as well.
8. Online Analytical Processing:
Companies must be able to quickly extract and analyze the information they require for
effective decision making. OLAP, or online analytical processing, is a powerful method
for interactively analyzing data online.
-------------- integrates popular OLAP tools—including Cognos Power Play and Arbor
Essbase that enable users to easily 'slice and dice' multidimensional data stored in
various locations.
With the Cube Manager, users can define the data they want to extract into an OLAP
cube, enabling them to quickly view information from all different angles to test
conclusions, conduct what-if scenarios and compare alternative strategies.
With multidimensional information presented in quick-read formats, managers can make
better decisions, react faster to competitive threats and identify inefficiencies.
9. Workflow
An essential part of our solution, ------------- workflow capabilities help communications
companies achieve enterprise-wide integration of information, applications and people.
Workflow enables a company to automate many time-consuming clerical tasks, while
putting useful data into the hands of users.
With workflow, the company's ---------applications do more of the work.
For example, if managerial approval is needed for a work order, the system
automatically forwards the request. Workflow can also help the company track
projects, by initiating a workflow message to the appropriate person when a project
exceeds a predetermined cost. The company can even bring non---------- users into the
workflow process, using e-mail systems and the Internet for collecting and distributing
data.
10. Solutions: Business doesn't live by software alone. -------- offers a balance of
technology and service options tailored to client unique industry and processes. A
network of certified service and support providers complements the services directly
available from JD Edwards to ensure timely implementation and ongoing quality of the
solution.
11. Relationships with company, clients have a partner committed to ushering them
through changes in business and technology. The company's product development,
support and training are tuned to meet your current and evolving needs. By understanding
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the customers' industry, paying attention to business fundamentals and ensuring customer
participation in the development process, JD Edwards work to protect the customer's
investment with solutions that evolve with their business.
ERP industry watchers are agreed on at least one point: 'one-size-fits-all', across the board
integration is no longer seen as the unwritten law. As revolutionary as the ERP concept
was, and to a certain extent still is, given the number of companies yet to implement it, it
is doubtful whether it can hold onto its overall position as the 'hottest' dominating
technology in the face of competition from new cutting-edge technologies such as
Internet commerce and EDI (Electronic Date Interchange), and competitive new business
practices involving supply chain and customer self-service.
Vendor Product
SAP AG R/3
OracleCorporation OracleApplications
JD EdwardsWorld OneWorld
SolutionsCo.
PeopleSoft Inc. PeopleSoft
Baan Co. Baan IV________
M H Lakdawala
9- 3
NEW MARKETS:
As larger enterprises become saturated with new-generation client/server
ERP systems, vendors are being forced to find new markets for their product
suites in order to grow. This pressure is causing ERP vendors to increase their appeal to
small business clients through a number of initiatives.
These initiatives include the following:
1. Supplementing their direct sales force with reseller channels
2. Lowering the entry price point of their software to make it financially viable
3. Stratifying their software offerings to appeal on the basis of reduced functionality
4. Improving the implementation methodologies for faster deployment
5. Porting the products to platforms such as Microsoft Windows NT.
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NEW CHANNELS
Vendors such as SAP AG Inc., Oracle Corporation, and Baan Co. have been building
reseller channels—both in the US and worldwide—to reach the smaller businesses that
are looking for the complete-one-stop shopping for their ERP solutions.
The ERP software is made more financially attractive by lowering the entry price point
for each module and by ramping up the total costs by basing price on user licenses.
Oracle is being particularly aggressive in this respect with software pricing comparing
favourably with middle-market client/server offerings from companies such as Platinum
Software and Great Plains Software.
Although JD Edwards ventured in these waters by complementing its OneWorld suite
with a lower-cost line called Genesis, most of the vendors have avoided producing less-
expensive 'lite' versions of their software. SAP abandoned its SAP Lite project some time
ago and it looks as if the lite versions will have to wait for some more time.
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Business models and business application programming interfaces
(BAPIs):
SAP has attacked the notion that the R/3 system is not open by releasing the
specifications for some 170 business application programming interfaces (BAPIs), which
help third-party applications interact with R/3 directly.
BAPIs are simply, sets of methods that allow external applications to collaborate with
specific R/3 business objects, such as customers, accounts, or employees.
The fact that the R/3 data is addressable through these callable methods, (BAPIs) gives
the third party application vendors a lot of flexibility to build supporting applications for
the R/3 system.
In a similar manner, Baan provides an offering called OrgWare that is based on the use of
a tightly integrated business-modeling tool, combined with business-specific templates
that help to automatically configure the software to suit specific operational needs.
Baan is currently in the process of enhancing this tool with new setup wizards to
accelerate software implementation on the Windows NT platform.
APPLICATION PLATFORMS
ERP vendors already deliver comprehensive suites of application modules that support
multinational deployment, Year 2000 compliance, and the Euro (European single
currency).
But each vendor is trying to extend the reach ofits software and make it more like an
application platform than a suite of modules.
SAP is already ahead in this race; its R/3 product is one of the few that can be managed,
centrally using popular platform management tools from vendors such as Computer
Associates (UniCenter TNG) and Tivoh (TME),
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SmartMart suite'of database access middleware, data transformation, reporting, and
OLAP tools.
Oracle provides a data mart designer and builder tool for creating data marts, and Oracle
also offers Oracle Discoverer, an end-user tool for querying, charting and reporting data
from Oracle's Applications suite.
The next version of PeopleSoft will include closer integration between PeopleSoft
applications and both, the client-based Cognos Corp.
PowerPlay multidimensional OLAP tool and Arbor Software Corp.'s multidimensional
Essbase server.
SAP has also previewed its own Business Information Ware-house product for
synchronising the R/3 transaction system with a data warehouse that can manage both
R/3 and non-R/3 data, through use of a metadata repository and a front-end OLAP
engine.
WEB ENABLING
As with every other software market, ERP vendors are being forced to move from a
client/server to browser/server architecture to Web-enable their software and thus, deliver
self-service and electronic commerce capabilities.
Baan is working to deliver a Java-based Web interface to all its products. The company
is also focusing on the automation of supply-chain relationships via the Internet, on e-
commerce via the Microsoft Merchant Server (now known as Site Server), and on using
Hyperion Software Corp.'s Spider-Man technology for report and alert distribution across
the Web.
PeopleSoft is set to deliver its Universal Applications—Java-based self-service applets—
with its PeopleSoft 7. JD Edwards is also using Java to allow its OneWorld functionality
to be available either through a Windows client or a Web browser. While Oracle has used
Java to deliver its Oracle Web Employees, Oracle Web Customers, and Oracle Web
Suppliers modules.
In 1997, SAP released 25 Web applications for version 3.1 of the R/3 and recently
previewed links to online catalogs for Web-based procurement. Unlike the Microsoft-
centric middle market applications, the ERP vendors are all using Java, rather than
Microsoft's ActiveX, for their first generation of Web-enabled applications.
The move by the ERP vendors to embrace Java as a means to deliver and deploy their
Web functionality is the first move away from proprietary technologies to more open
tools.
One reason why implementing solutions from SAP and PeopleSoft can be expensive is
because the tools for customizing their products—ABAP4 and People-Tools—are
proprietary. Whereas many lower-tier software vendors have built their application front
ends using popular commercial tools—such as PowerBuilder, Visual Basic, or
MicrosoftAccess—the ERP vendors have not taken this route.
As a result, the customer will have to pay a premium for ABAP4 and PeopleTools
programmers, instead of leveraging the PowerScript or Visual Basic expertise that they
may already have in-house. Because Oracle is already a tool vendor, the company uses
Oracle Forms, Developer 2000, and Designer 2000 to develop its Oracle Applications.
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