Jaico Publishing House

Elevate Your Life. Transform Your World.

RETAIL MANAGEMENT
FUNCTIONAL PRINCIPLES AND PRACTICES

4th Edition
Revised & Enlarged

Gibson G. Vedamani, PhD

The new edition of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in todays retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Dr. Gibson G. Vedamani, a doctorate in Retail Management from Symbiosis International University, currently serves as a consultant to various retailing organizations, handling a portfolio of diverse categories. He was the founding CEO of Retailers Association of India and presently serves on its advisory board. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He is a visiting faculty for Retail Management at the Prin. L. N. Welingkar Institute of Management Development and Research and the Jamnalal Bajaj Institute of Management Studies, Mumbai. He has received the Dewang Mehta Award for the Best Teacher in Retail Management, FICCIs Retailers Retailer Award and IBS Award for Excellent Contribution to the Retail Industry in India. Dr. Gibsons blog: http://gibsonvedamani.blogspot.com that carries retail insights is very popular among both students and retail practitioners.

KEY FEATURES
Provides distinct perspectives on both retailing in India and in international markets Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject Presents updates on recent retail concepts and initiatives practiced in retail organizations 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

CONTENTS
Introduction Trends in Retailing Retail Economics Retail Strategies International Retailing Retail Formats Rural Retailing in India Mall Management Merchandise Planning Buying in Retail Category Management Pricing Strategies Private Labels Supply Chain Management in Retailing 15. Store Planning, Design and Layout Retail Location Management Retail Store Operations Retail Legislations & Taxation Managing Retail Personnel Customer Service Management Role of Personal Selling in Retailing Consumer Behaviour Retail Marketing & Advertising Visual Merchandising and Displays Franchising in Retailing Retail Research Retail Management Information Systems 28. Multichannel Retailing 29. Online Retailing (E-tailing) 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.

Visit us at www.jaicobooks.com