AMBORISH ROYCHOUDHURY

Phone: 9920463366 www.Amborish.com http://twitter.com/amborish +919987762874 amborish@gmail.com http://www.facebook.com/AmborishR

Partner Social Media at Rediffusion Y&R

with more than 10 years of qualitative experience in multiple areas, including: Social Media/ ORM - Brand Management - Product Development Channel Management - Business Development - Strategic Planning Presently associated with Rediffusion Y&R, Mumbai A strategic thinker with a flair for charting out Social Media strategies that work by widening reach and maximizing engagement Expertise in designing communication devices that optimize the process of reaching out to the customer Possess excellent interpersonal, analytical, troubleshooting and team building skills, and the ability to utilize such tools towards achieving organizational goals

PROFESSIONAL EXPERIENCE
May 13 Present Rediffusion Y&R Partner Social Media

Heading the ORM/ Social Media Team at Rediffusion. Managing the Social Media Command Centre for a major conglomerate with interests in multiple business verticals Manager Social Media

Apr 12 May 13 Interactive Avenues Pvt. Ltd

Social Media Marketing Design, strategize and implement Social Media Plans for clients. Devise content that engages the audience, and maximizes reach and virality. Worked actively on Zee Cinema, Zee TV, Jet Airways, Mahindra Auto, HDFC Life Online Reputation Monitoring With the explosive growth of the Internet and Social Networking in particular, more and more users talk about their favourite brands online. I help Brands listen in on the conversation and engage users, via Online Reputation Monitoring (ORM). ORM Projects HDFC Life Insurance, Jet Airways, Mahindra Auto, Birla Sunlife, Aditya Birla Money, Lodha Group

Apr '10 Mar 12 ICICI Securities Limited

Regional Manager ICICIdirect Centre for Financial Learning

Product & Business Development Premium Education Programmes End to end Product Management from conceptualizing the Programmes to ensuring proper execution Driving and promoting Premium Education Programmes on Financial Markets: Garnering Programme Registrations through Branch Sales and Channel Partners Identifying and developing a pool of Trainers and Experts on Financial Markets who are competent to deliver such high end Programmes

Vendor Management End-to-end coordination including conceptualizing, promoting, operational aspects and successful execution of the Programmes Contribute to product development and marketing strategies by providing valuable insights and inputs on an ongoing basis Oct 08 Mar '10 ICICI Securities Limited Manager - Customer Strategy & Advisory

Mutual Fund Advisory Service Developing an Innovative Service for HNI Customers that would advise them on their Mutual Fund Holdings with ICICI Direct. Leading a team of Advisors Features of the service included Running a thorough Portfolio Scan on the customers Mutual Fund holdings Advising action and recommending fund schemes on the basis of Customer Profile Customizing and fine-tuning the MF bucket to suit customers individual investment needs Monitoring and evaluating advisor performance Handling Customer queries and escalations Customer Strategy Outlining broad customer strategies for Mutual Fund investors Drafting, designing and coordinating communiqu to the customers Working as a Change Agent, designing and implementing online customer strategy Coordinating Service Level/ Licensing Agreements with vendors for use of third party software or services Seeing such Agreements through to completion, with respect to Marketing and Statutory aspects Relationship Manager

Jun07 - Jul 08 Reliance Mutual Fund

Monitoring channel sales and marketing activities; implementing effective strategies to maximize sales and accomplish revenue and collection targets Channel partners included Individual Financial Advisors, Financial Institutions and Banks Establishing strategic alliances/ tie-ups with sound and reliable channel partners, resulting deeper market penetration and reach Boosted the AUM of Reliance Mutual Fund in Shillong by more than 50%. Incremental AUM contributed: Rs.16 Crores. Over Rs. 7 Crores collected in multiple NFOs (New Fund Offers). Retaining the top position among Asset Management Companies in the territory by a huge margin

Jun 06 May 07 Kotak Life Insurance

Assistant Manager Trade Marketing

Lead generation, promotions, branding, advertising and marketing for all the branches in the north east region (Guwahati, Jorhat and Tinsukia)

Promotion of the Reward & Recognition drives for participation in the various reward programs. Subsequently Guwahati Branch became the Best Branch in the East in terms of participation in R&R Program; Marketing support to the Training Team for Life Advisors Induction Program R&R Awareness Program for the trainees Investor Relations Officer

Nov 03 - May 06 KARVY Securities Ltd.

Selling a variety of investment products including Mutual Funds, IPOs, Bonds, Demat Accounts etc. Part of investment advice to the clients also included guidance on how their money could be allocated across the wide spectrum of investment products available. Finance Executive

May 00 Jul 01 S.M. Apartments Ltd.

Worked on various Real Estate projects on behalf of the company for preparation of Financial Feasibility Studies and preparation of Cash Budgets and Ratio Analyses

EDUCATIONAL CREDENTIALS
MBA (Finance) in 2003 Visva Bharati University, West Bengal B.Com in 2000 Guwahati University, Assam

SOCIAL MEDIA/ BLOGGING

Apart from being active on Twitter (http://twitter.com/amborish) and Facebook (www.facebook.com/AmborishR), I also write an informative and interesting blog on Cinema, entitled The Film Fanatic (www.Amborish.com)

WRITINGS & PUBLICATIONS

An amateur Film Journalist, I have written for a number of periodicals like Filmfare, Cine Blitz, and Times of India (Crest Edition) and for online magazines and film blogs like Dear Cinema, UnBoxed Writers, etc.