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24/12/13

Johan Cruyff Institute | Football Management Degree

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Is Sport your Passion? Education in Sport Management


Generation of Projects within the Sport Industry
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Academic Outline

Introduction

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24/12/13

Johan Cruyff Institute | Football Management Degree

Module 1: Strategic Management

Introduction Values Mission Vision Goals Strategy Competitive Advantage Environmental Analysis Sector Analysis International Analysis Value Chain Conclusions

Module 2: Financial Management

Introduction Financial state interpretation Financial Planning Financing Investment and project evaluation Risk Management Annex 1: ratios Module 3: Management Skills

Leadership Generating Competitive Advantage through People Corporate Culture Managing Change Organizational Behaviour Emotional Intelligence in Sport

Module 4: Marketing

Consumers 4C Advertising Branding Sponsorship

Module 5: Football Club Management

Tender Process Event Organization Risk Management Facility Management Volunteer Management Economic Balance of an Event Event Evaluation Outsourcing

Module 6: Strategic/Business Plan: Final Synthesis

Final Presentation
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Johan Cruyff Institute | Football Management Degree

At the end of the program you will have to submit a Business Plan that you would have been working during the year with your tutor. The Business Plan may be submitted:

Online: through live videoconference. On Campus: at the Johan Cruyff Institute Barcelona.

Certificate
Students who successfully complete the program and submit the Business Plan will be awarded with the Football Management Degree of the Johan Cruyff Institute.

The Johan Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102.

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Highlights
Happy Holidays
by JCI on December 23, 2013 at 12:43 Read more...

Israel Villaseor to play for Monarcas Morelia in Mexico


by JCI on December 11, 2013 at 16:33 Israel Villaseor, alumnus of the Johan Cruyff Institute was chosen as 1 of 4... Read more...

Israel Villaseor Goalkeeper for Jaguares of Chiapas


by JCI on December 11, 2013 at 10:25 The attention given by the course tutors was excellent and immediate: they make you... Read more...

Agreement signed with CAR Sant Cugat


by JCI on December 09, 2013 at 15:35 The Johan Cruyff Institute has signed an agreement in collaboration with CAR (Center for High... Read more...

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24/12/13

Johan Cruyff Institute | Football Management Degree

Esther Vergeer: Best Female at the Paralympic Sport & Media Awards
by JCI on November 29, 2013 at 10:14 Last Saturday, Esther Vergeer, current sport management student at the Johan Cruyff Institute added another honor to... Read more... Load more

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Cruyff Institute INT @Cruyff_Inst_INT 9h Nike unveils #Xmas Day #shoes for LeBron James, Kevin Durant and Kobe Bryant ow.ly/s2v7b #SportMarketing

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Last blog entires


Frank Wolbertus: Studying the Sport Business Fundamentals program has helped me go further.
by JCI on December 24, 2013 at 11:48 Frank Wolbertus works as a wheelchair basketball coach for the Dutch Basketball League. To... Read more...

Happy Holidays
by JCI on December 23, 2013 at 12:43 Read more...

Mauroof Ahmed International Master of Sport Management (Online)


by JCI on December 17, 2013 at 16:17 In my country, the Maldives, the club system is not managed well, we have... Read more...

Is thinking outside the box, retro?


by JCI on December 09, 2013 at 19:52 When one lives long enough, all trends and knowledge seems to be timeless and... Read more...

Running: From solitary sport to city marketing event


by JCI on December 03, 2013 at 10:18 The quote from Forrest Gump the Oscar-winning movie from 1994 always plays... Read more... Load more Malaysia Mexico Netherlands Peru Spain Sweden Highlights Blog Site Map Legal Terms World of Johan Cruyff 2002-2013 Johan Cruyff Institute. All rights reserved. Pomaret 8, 08017 Barcelona +34 93 418 78 68 jci@cruyffinstitute.org
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Johan Cruyff Institute | Football Management Degree

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