Candidate 1

Selecting a Television Advertising Campaign

You work for a car company, and your company needs to advertise its new luxury car. You are on the committee to select the television advertising campaign.

Bright Advertising
The following is a list of some of the relevant features of the advertising campaign and the company: costs $100,000 car admired by young people focus on speed shows car driving fast in city rock music for soundtrack company has many advertising awards clients complain about extra charges

Green Associates
The following is a list of some of the relevant features of the advertising campaign and the company: costs $400,000 car endorsed by champion driver highlights fuel economy car filmed driving on curved roads advertisement ends with jazz music company named best newcomer in 2007 company facing bankruptcy

ECPE 2011 Sample Speaking Test Prompt 1

Candidate 2

Selecting a Television Advertising Campaign

You work for a car company, and your company needs to advertise its new luxury car. You are on the committee to select the television advertising campaign.

Cross and Sons

The following is a list of some of the relevant features of the advertising campaign and the company: costs $75,000 car endorsed by film star emphasizes car comfort detailed pictures of car interior classical music throughout advertisement last advertising campaign tripled sales advertises products tested on animals

Bell Creative
The following is a list of some of the relevant features of the advertising campaign and the company: costs $300,000 car presented by fashion model focus on car body pictures of women driving advertisement starts with dance music company director familiar with auto industry company sued for unfair employment practices

ECPE 2011 Sample Speaking Test Prompt 1

Candidate 3

Selecting a Television Advertising Campaign

You work for a car company, and your company needs to advertise its new luxury car. You are on the committee to select the television advertising campaign.

Jones and Company

The following is a list of some of the relevant features of the advertising campaign and the company: costs $150,000 car presented by professional car reviewer advertisement emphasizes car safety scenes of car assembly easy listening music in background company highly experienced in car advertising last campaign failed

Smith and Porter

The following is a list of some of the relevant features of the advertising campaign and the company: costs $500,000 car praised by famous soccer player advertisement shows uses in the countryside car filmed in the mountains nature soundtrack company donates to environmental causes advertises for another carmaker

ECPE 2011 Sample Speaking Test Prompt 1