A Summer Project Report On

“Market Survey on Insecticide in

Vadodara District”

For

Devidayal (Sales) Limited

Submitted in partial fulfillment of the

requirement for the award of
MASTER IN BUSINESS ADMINISTRATION
(INTERNATIONAL AGRI-BUSINESS)

Under the guidance of:

Mr. Bhavin Patel Mr. Y.A. Lad
General Manager Assistant Professor
Devidayal (Sales) Limited IABMI
Anand Agricultural
University

Submitted By:
BORSE RISHIKESH SHRIRAM
(04 - 0877 - 2008)

1
INTERNATIONAL AGRI-BUSINESS MANAGEMENT
INSTITUTE
ANAND AGRICULTURE UNIVERSITY
ANAND – 388 001
JULY – 2009

CERTIFICATE

This is to certificate that MR. BORSE RISHIKESH

SHRIRAM student of International Agribusiness
Management Institute, at Anand Agricultural
University, Anand has submitted his SUMMER
TRAINING REPORT on “MARKET SURVEY OF
INSECTICIDE IN VADODARA DISTRICT” for the
year 2008-09 in fulfillment of the requirements of
IABMI for the purpose of practical studies of the
Second semester of MBA-IAB program.

PRINCIPAL PROJECT GUIDE

IABMI,AAU
IABMI,AAU
ANAND
ANAND
2
Date:
Place:

PREFACE

This project is the result of 45 days training at

Devidayal Agro Chemicals. Summer training is an
integral part of “MBA - International Agri-
Business” course and it aims to providing a
firsthand experience of industry as well as market to
students. This practical experience helps the
students to view the real Business World closely.

I was really fortunate of getting an opportunity to

pursue my Summer Training in reputed, well
established, fast growing and professionally managed
organization like Devidayal (Sales) Limited.

3
Project assigned “The Market Survey on Insecticide in Vadodara
District”. For this project I had carried out survey of different
distributers, dealers and retailers who deal the agriculture input
products in the Baroda district. It gave me a great knowledge of
market and practical experience.

ACKNOWLEDGEMENT

An individual cannot do project of this scale. I take

this opportunity to express my acknowledgement and
deep sense of gratitude to the individuals for
rendering valuable assistance and gratitude to me.
Their inputs have played a vital role in success of this
project.

I am grateful to Mr. Ram Devidayal (Director) of

Devidayal (Sales) Limited for providing me an
opportunity to undertake a project, which enabled me
to interact with dealers, distributers of company of

4
Vadodara district to have better understanding and
practical exposure of market.

I express my sincere thanks to my project guide Mr.

Y. A. Lad, Assistant Professor (IABMI, AAU,
Anand) for his generous support, constant direction
and monitoring the work at all stages of training.

I am also indebted to Mr. Bhavin Patel (General

Manager), Vadodara. Devidayal (Sales) Limited.
Who was a real source of help and assistance to me
during the course of the project. I take this
opportunity to thank all dealers, distributors who
spared their precious time to provide me valuable
inputs for project without which it would have not
been possible.
I am also thankful to staff members in Vadodara
office and also thankful to Mr. A. V. Dharmadhikari
(General Manager) in factory and all staff members
in factory.
I express my special thanks to my parents, friends
and collogues, who have been a constant source of
help and encouragement. I firmly believe that there
is always a scope of improvement.

5
 CONTENT

SR. PG.
NO. PARTICULAR NO.

LIST OF TABLES
LIST OF FIGURES
6
 PREFACE
ACKNOWLEDGEMENT 1
COMPANY PROFILE 3
Vision, Mission of Devidayal
1 5
(Sales) Limited.
History of Devidayal (Sales)
2 5
Limited.
Collaborations of Devidayal
3 7
(Sales) Limited.
Future plane of Devidayal (Sales)
4 7
Limited.
About factory of Devidayal (Sales)
5 8
Limited
Production Unit of Devidayal
6 15
(Sales) Limited.
Focus product of Devidayal
7 15
(sales)Limited
1 INTRODUCTION 18
2 RESEARCH METHODOLOGY 22
INSECTICIDE PRODUCT GIVEN FOR
24
3 SURVEY
4 STUDY AREAS 30
5 BUSINESS POLICY OF COMPANY 48
6 DEALEAR SATISFACTION 54
7 CONCLUSION 56
8 REFERENCE 58
9 APPENDIX 59
10 QUESTIONNAIR 64

LIST OF TABLES

7
TABLE PAGE
CAPTION
NO. NO.
Statistical Information of
1 31
Vadodara District.
Statistical Information of
2 35
Anand District.
Statistical Information of
3 38
Karjan

8
 LIST OF FIGURES

FIGURE CAPTION PAGE

NO. NO.
Fig. No. Showcase of all product in the 10
1 factory and office
Fig. No. Dust Product Plant 11
2
Fig. No. Packaging room of Granuals 11
3
Fig. No. Sulphur Dust Yard 12
4
Fig. No. Wettable Dust Powder Plant 12
5
Fig. No. Packaging Materials 13
6
Fig. No. Raw Packaging Material Godown 14
7
Fig. No. Taluka Map of the Vadodara 31
8 District
Fig. No. selling percentage of different 32
9 companies in Vadodara dist.
Fig. No. Taluka map of Anand 35
10

9
Fig. No. Selling percentage of different 36
11 companies in Anand.
Fig. No. Selling percentage of different 39
12 companies in Karjan.
Fig. No. Sahakar Biyaran Kendra 41
13 Navabazar, Karjan
Fig. No. Selling percentage of different 43
14 companies in Padra
Fig. No. Dose of the diff. Product per Acre 45
15 for Different crops in Vadodara
district
Fig No. Price of the diff. company Product 46
16 in Vadodara district
Fig No. Market share of diff. Company for 47
17 Total Pesticide in Vadodara district
(in Value Base)

ACKNOWLEDGEMENT

An individual cannot do project of this scale. I take

this opportunity to express my acknowledgement and
deep sense of gratitude to the individuals for
rendering valuable assistance and gratitude to me.
Their inputs have played a vital role in success of this
project.

I am grateful to Mr. Ram Devidayal (Director) of

Devidayal (Sales) Limited for providing me an
10
opportunity to undertake a project, which enabled me
to interact with dealers, distributers of company of
Vadodara district to have better understanding and
practical exposure of market.

I express my sincere thanks to my project guide Mr.

Y. A. Lad, Assistant Professor (IABMI, AAU,
Anand) for his generous support, constant direction
and monitoring the work at all stages of training.

I am also indebted to Mr. Bhavin Patel (General

Manager), Vadodara. Devidayal (Sales) Limited.
Who was a real source of help and assistance to me
during the course of the project. I take this
opportunity to thank all dealers, distributors who
spared their precious time to provide me valuable
inputs for project without which it would have not
been possible.
I am also thankful to staff members in Vadodara
office and also thankful to Mr. A. V. Dharmadhikari
(General Manager) in factory and all staff members
in factory.
I express my special thanks to my parents, friends
and collogues, who have been a constant source of
help and encouragement. I firmly believe that there
is always a scope of improvement.

11
COMPANY PROFILE

12
 DEVIDAYAL (SALES) LIMITED

With a motto of “Farmers Right Hands”, Devidayal

Agro Chemicals is engaged in the businesses of Agro-
Chemicals under Devidayal Sales Limited.
Devidayal Agro Chemicals has world class
manufacturing facilities across India including 1 Agro-
Chemicals Formulation Units, and a SGS United
Kingdom Ltd. system and service Certification.
The Devidayal (Sales) Limited has a pan India
presence, with branches in all major Indian states
and over 15000 strong dealer’s network. Our 1000
strong techno-commercial team takes the message
of modern farming to the country.
Devidayal Agro Chemicals has been actively involved
in the service of Indian farmers for the past 50 years
and has been instrumental in providing crop specific,
eco-friendly high quality crop care products such as
Thiram 25%, Missile, Deviquin, Deviban, Don400,
Devisulphan35, Deviziram, Trikaal, Duet etc, through
its international collaborations.
Devidayal Agro Chemicals has most modern, state of
art manufacturing facilities in Rajastan, Madhya
Pradesh, Gujarat and Maharashtra.
Devidayal (Sales) Limited takes pride in its strong
marketing, sales & distribution set up. This set up for
pesticides business:

13
• Zonal offices headed by General Managers/
Directors,
• Technical support teams,

• Distributor and dealer base for supporting the

pesticides trade,
• Matching communication infrastructure at all
levels.
In pesticides industry the right use is as important as
the right product in right quantity at the right time.
With literacy levels in rural India being very low
educating the farmers is a herculean task particularly
in a vast country like ours, where terrains are
difficult, agro climatic conditions are diverse, large
variety of crops is present and land holding is
fragmented resulting in extensive training
requirement for very small farmers.
The marketing team is expert in relationship
management. They visit villages as per predefined
schedule for the week, for giving product
demonstrations and providing technical advice to
farmers on right use of technology and about specific
crop related problems. Devidayal team is specially
trained before each season to answer queries from
the farmers and channel partners. They are also
equipped with product literatures, product samples,
demo kits etc. to provide on the spot solutions.
Devidayal Agro Chemicals puts highly focused efforts
to provide Indian farmers, and understanding of
14
different modern agriculture technologies, to ensure
high quality produce with increased profits, through
its techno-commercial professionals and national
marketing network.
Devidayal (Sales) Limited is a quality conscious;
customer friendly and eco-friendly group conscious
for new molecules. The group is committed to
provide Customer Support Services in the area of
product of safety and disposals.
Devidayal (Sales) Limited has taken up a number of
community welfare programs like Devidayal training
institutes for the benefit of Agri. Students and
farmers also, as well as Scholarships or gold medals
for promising agri students.
PURPOSE, MISSION, VALUE AND RESOURCES
OF DEVIDAYAL (SALES) LIMITED:
PURPOSE: Quality growth with strong foundation.
MISSION: To serve our customer in all possible
ways
VALUE: Excellence in what we do good business
ethics customers delight.
RESOURCES: Motivated team, strong customer
base, loyal and dedicated business
associates.

BRIEF HISTORY OF DEVIDAYAL (SALES) LIMITED:

Devidayal (Sales) Limited, a leading manufacturing
of agrochemicals in India.
15
It was established in 1949. And today, we market
our product under the brand name “Devidayal Agro
Chemicals”.
Company registered office is located in Mumbai, and
the manufacturing plant is in Kalol in Dist:
Panchamal (Gujarat)
In addition to having a substantial domestic market
share,
 Company exports their product to more than
35 countries in Europe, South America, the Far
East, Asia-pacific, Africa and the Middle East.
 We have registered more than150 of our
product overseas.
 Formulation unit was one of the first in India to
obtain an ISO 9001:2000 certified.
 Sales turnover of 24 crores annually and
seasonally sales turnover is above 2 to 2.5
crores.
Devidayal (Sales) Limited, was incorporated as a
public Limited Company under Indian Companies Act
in the year 1949; primarily for manufacture of
technical grade pesticides namely Cypermethrin.
STRENGTHS OF COMPANY:
i. Been in business in 1949.
ii. An ISO 9001:2000 approved manufacturing
plant in Gujarat, India spread over 200,000
sq.feet.

16
 iii. Stringent quality control in accordance with
recognized international standards.
iv. A work force of over 700 people dedicated to
serving our customers.
v. More than 200 products registered in India and
150 in abroad.
vi. Strong domestic market presence with more
than 8000 preferred dealers.
vii.Wide product range, attractive packaging,
timely supplies, and competitive pricing.
viii.Global presence with export to more than 35
countries.

CERTIFICATE SG00/17935
Devidayal (Sales) Limited has been assessed and
certified as meeting the requirement of
ISO9001:2000
Further clarification regarding the scope of this
certificate and the applicability of ISO 9001:2000
requirement may be obtained by consulting the
organization.
17
SGS United Kingdom Ltd. system and service
certification
Address
Rossore Business Park, Ellesmere Port Cheshire
CH65 3EN UK.
(www.sgs.com)

COLLABORATIONS OF DEVIDAYAL (SALES)

LIMITED:

Devidayal (Sales) Limited has emerged as the chosen

partner for several Multi-National companies doing
business with India, for agricultural products. The
Devidayal (Sales) Limited are collaborated so many
companies in different countries like Sudan, Pakistan,
china, etc.

Collaboration with Country

Harvest Field Industries
Lagos Nigeria

Afcott Nigeria Plc Nigeria

ELDOMA COM.& Agri.S.Co Sudan

FUTURE PLANS OF DEVIDAYAL (SALES) LIMITED:

• Develop our pesticide business in all over India

as well as in other country in the world.
• Set up new herbicide plant with latest
technology.
• Create strong, modern infrastructure in the
production area.
18
 • Have overseas partnership with reputed
International companies.
ABOUT FACTORY OF DEVIDAYAL (SALES)
LIMITED
The Devidayal Agro Chemicals company factory is
situated in Kalol G.I.D.C area and is nearby Godhra.
Mr. A. V. Dharmadhikari (General Manager) is
handling the works in factory. Factory area is well
developed in all the technologies to manufacturing
the pesticide for domestic and export market. All
departments are separated like Insecticide plant,
Herbicide plant, Sulphur store yard, Wetteble powder
plant, Raw material store godowns etc.
Total factory area 23-25
Acre
Dust plant 2
Solluant tank 40 KL 2
Solluant tank 20 KL 1
Store room/ 5
Packaging
Total Staff members 100
Labour 500

Different types of Packaging material are used in the

factory like as below:
1) HDP Bottles are used for Devikol and Don etc and
it available in 25 ml to 20 Ltr. carbo sizes.
2) Pet Bottles are used for Devisulfan and Deviban 50
TC.
3) Tin are available in 125 ml to 5 Ltr. in size.
19
4) Stickers: In one roll are 2000 product covers. (Fig
no.6)
5) Different size of pouch (10 gm, 25 gm, etc)
6) Aluminium seal caps.
7) Aluminium bottles are available in 50 ml to 5 Ltr.
Size.(fig no.6)
8) Dust bags and Plastic bags are available in 5 kg to
50 kg size.
9) Carton packets are used for the wettable dust
product only.
10) Measuring caps (plastic) in 10 ml to 150 in size.
11) Jar bottles are available in 100 gm to 5 kg in size.
In factory 5 stores rooms or packaging material
rooms are available in that 3 rooms are used only for
EC product in that 80% items are EC product and
20% are pouches. And another one store room is
used for only Dust product and Wetteble dust
product. And remain one store room is used for
Herbicide materials.
In all the total five stores rooms 60% of Domestic
market and 40% of Export market materials are
available.

20
21
Fig No.1 Showcase of all product in the factory
and office

22
 Fig No.2 Dust Product Plant

Fig no.3 Packaging room of Granuals

23
 Fig No.4 Sulphur Dust Yard

Fig No.5 Wettable Dust Powder Plant

24
 Stickers All size
Aluminum Bottles

25
 Pet Bottles
Aluminum Pot Bottles

Fig No.6 Packaging Materials

26
Fig No.7 Raw Packaging Material Godown

27
PRODUCTION UNITS OF DEVIDAYAL (SALES)
LIMITED:

Devidayal Agro Chemicals has pesticides formulation

centers at Kalol in Gujarat.

Devidayal Agro Chemicals

Area 93000 sq.mt
Formulation Capacity Per Day
Liquid
250 KL
(EC/SL)
WDP 250 MT
Granules 300 MT
DP 250-275 MT

EC Product: Emulsifier Concentrate.

DP Product: Dust Powder.
WDP: Wettable Dust Powder.
The production centers are equipped with the latest
machinery with high degree of sophistication for
production and testing with best safety standards in
the industry. The total production capacity now
available with the company for pesticides formulation
provides it with a strong competitive advantage for
meeting seasonal demand and Toll Manufacturing for
all the formulations.
28
FOCUS PRODUCTS OF DEVIDAYAL (SALES)
LIMITED:
In the Devidayal Agro Chemicals manufacture the so
many pesticide products and also export in other
countries. Sulphur and Devikol is registered in ISI
mark product after some day Deviban and Thirum is
registered in ISI mark some major product is mention
below:

INSECTICIDE:

1) MISSILE: It is a broad spectrum systemic

insecticide with contact and stomach action. It is
also effective and economical control of wide range
pest. And give quick & longer effect.
It controls wide range of insect like aphid, jassid,
thrips, and leaf minor, saw flies. It also controls
bollworms of cotton.

2) NINJA: Ninja is a broad spectrum highly active

novel pyrethroid. It has strong contact and systemic
insecticide with repellent properties. It effectively
controls Bollworm, jassid, and Thrips in cotton. Leaf
folder, Stem borer, Hispa in Paddy.
3) MIDAS SUPER 70: It is a broad spectrum
insecticide having strong systemic action. It
effectively control wide range of sucking and other
pest in Cotton, Okra, Chilli, Sunflower, Sugarcane etc.
it is recommended for “Integrated Pest Management”
29
when handled properly according to good agricultural
practices.
FUNGICIDE:
1) DEVISTIN: It is most effective broad- spectrum
systemic fungicide. It can be used easily as foliar
spray, seedling dip, seed dressing etc. it controls the
Leaf spot, Powdery mildew, Anthracnose, in Moong,
Cotton, Peas, Tobacco etc
2) MACZIM: It is a broad spectrum combination
fungicide having contact and systemic action with
protective and curative action. It effectively controls
leaf spot and rust of groundnut and blast of paddy
crop.
3) FORCE 5E: It is a broad spectrum systemic
fungicide with protective and curative action. It is
used for control of powdery mildew of grapes, pea
and mango, scab of apple, tikka of groundnut etc
HERBICIDE:
1) ATTACK: It is selective systemic pre- and early
post emergence herbicide. It is effectively control
wide variety broad leaved weeds and grasses in
maize & sugarcane etc. it absorb by foliage & roots
and translocate throughout the weed plant.
2) FOSTER: Foster is selective herbicide. It
effectively controls annual grasses and sedges in
transplanted paddy and soybean. It is primarily
absorbed through the roots and to some extent

30
through germinating and young spouts and tender
leaves.
3) BETA 50: It is selective systemic pre-emergence
herbicide. It effectively controls wide variety of
annual grasses and broad leaved weeds in paddy
field. It is also stops germination of weeds.
PLANT GROWTH REGULATOR:
1) ACIMONE: It controls the flower, buds, fruit drops
and induces flowering on plant.
2) DEVIGIBB (Gibberellic acid technical).
3) DEVIMINO (amino acid).
Address
Devidayal (Sales) Limited
P.B. No. 6219, Devidayal estate, 1st floor, Reay Road
Mumbai-400010(India)
Tel No: +91-22-23714913, Fax: +91-22-23742708
Email: bombay@devidayalagro.com

Baroda Office: 33, Alkapuri Soc.,

Baroda-390007, Guj., India
Tel No: +91-265-2357797
Email: baroda@devidayalagro.com

1 INTRODUCTION

An insecticide is a pesticide used against insects.

They include ovicides and larvicides used against the
eggs and larvae of insects respectively. Insecticides
31
are used in agriculture, medicine, industry and the
household. The use of insecticides is believed to be
one of the major factors behind the increase in
agricultural productivity in the 20th century. Nearly
all insecticides have the potential to significantly
alter ecosystems; many are toxic to humans; and
others are concentrated in the food chain.
The classification of insecticides is done in several
different ways:
1. Systemic insecticides are incorporated by treated
plants. Insects ingest (eat) the insecticide while
feeding on the plants.
2. Contact insecticides are toxic to insects brought
into direct contact. Effectiveness is often related to
the quality of pesticide application, with small
droplets (such as aerosols) often improving
performance.
3. Natural insecticides such as nicotine and
pyrethrum are made by plants as defences against
insects. Nicotine based insecticides have been barred
in the U.S. since 2001 to prevent residues from
contaminating foods.
4. Inorganic insecticides are manufactured with
metals and include arsenates copper- and fluorine
compounds, which are now seldom used, and sulfur,
which is commonly used.

32
5. Organic insecticides are synthetic chemicals which
comprise the largest numbers of pesticides available
for use today.

WORLD PESTICIDE:
Annual growth in world pesticide demand through
2009 will improve from the 1999-2004 period when
many prices dropped, in part due to patent
expirations. This study analyzes the US$26 billion
global pesticide industry. It presents historical
demand data for 1994, 1999 and 2004 and forecasts
to 2009 and 2014 by product (e.g., herbicides,
insecticides, fungicides); market (e.g., wheat, corn,
rice, soybeans); by world region and for 27 countries.
The study also considers market environment
indicators, details industry structure, evaluates
company market share and profiles major
competitors including Bayer Crop Science, Sygenta,
BASF Agricultural Products, Dow Agro Sciences,
DuPont Crop Protection, and Monsanto.
INDIAN SCENARIO OF AGRO PESTICIDE:
India is agriculture-based country. Agriculture sector
alone contributes more than 19% to the GDP and
about 70% of the total population of India depends
upon this sector. Agriculture sector need to be on
boom if the country like India wants to feed its
increasing population. The Indian pesticide industry
33
with 85,000 MT of production during FY 07 is ranked
second in Asia (behind China) and twelfth globally. In
value terms, the size of the Indian pesticide industry
was estimated at Rs.74 bn for 2007, including
exports of Rs.29 bn.
Globally, due to consolidation in the industry, the top
five global MNCs control almost 78% of the market. In
India, the industry is very fragmented with about 30-
40 large manufacturers and about 400 formulators.
The per hectare consumption of pesticide is low in
India at 381 grams when compared to the world
average of 500 grams. Low consumption can be
attributed to fragmented land holdings, low level of
irrigation, dependence on monsoons, low awareness
among farmers about the benefits of usage of
pesticides etc. India, being a tropical country, the
consumption
Pattern is also more skewed towards insecticides
which accounted for 64% of the total pesticide
consumption in FY07. India due to its inherent
strength of low-cost manufacturing and qualified low-
cost manpower is a net exporter of pesticides to
countries such as USA and some European & African
countries. Exports formed 39% of total industry
turnover in FY07 and have grown at a Compounded
Annual Growth Rate (CAGR) of 18% from FY 03 to FY
07.

34
 OBJECTIVES OF STUDY

The project “Market survey on Insecticide

product in the Vadodara District” is started with

the following objectives:

(i) To prepare market profile for Insecticide in

Vadodara District.

35
(ii) To know the Competitor’s market as well as

Devidayal (Sales) Limited for total insecticide

market in Vadodara district.

(iii) To find out the total selling insecticide in

Vadodara district.

(iv) To find the Dealers’ Satisfaction Level with

pesticide Industries.

2 RESEARCH METHODOLOGIES

The purpose of the Methodology is to describe the

process involve in the research design, data
collection, sampling procedure, field-survey and
analysis processor.
(1)Data Sources:

36
(a) Primary Data:
Primary data was collected through interview
schedules by personal contact with distributors,
dealer and retailer of agro inputs in different Taluka.
(b) Secondary Data:
Secondary data was collected from
1. Company literature.
2. Government publications.
3. Newspapers & magazines.
4. Internet.
5. Allied research papers.
(2)Study Approach:
It was based on descriptive study.
The survey has been conducted on the following
guidelines:

(a) Structured schedule was used as an

instrument for gathering information.
(b) Conduction of survey of distributors, dealers/
retailers of agri inputs.
(c) After gathering information, tabulation was
done and then a report was prepared after
analysis and interpretation of charts & tables.
(3)Research Instruments:
Research instrument was a schedule with both
open ended and close ended questions.
(4)Sampling Plan:

37
 4.1) Sampling Unit:
Sampling unit consisted of distributers,
dealers and retailers agro centers.
4.2) Sample Size:
For this survey Dealers/ Distributors - 20
4.3) Sampling Procedure:
The simple random sampling was chosen
for collection of the sample.
(5)Analysis of Data:
The important fact and data collected was
presented & analyzed by percentage and graphical
method.

3 INSECTICIDE PRODUCTS GIVEN FOR SURVEY

In the survey area company gives me major

insecticide product which is highly selling and some
38
farmers why not purchase the product in Vadodara
dist. I mention the product details as below:
1. MISSILE (ACEPHATE 75% SP).
2. ALERT (CYPERMETHRIN 3% EC + QUINALPHOS 20%
EC).
3. CARVAN PLUS 50(CARTAP HYDROCLORIDE 50% SP).
4. DEVISULFAN 4 DP (ENDOSULFAN 4% DP).
5. EAGLE 405(ETHIO 40% + CYPERMETHRIN 5% EC).
PRODUCT DETAILS:
1) MISSILE(ACEPHATE 75% SP):

It is a broad spectrum systemic insecticide with

contact and stomach action. It is also effective and
economical control of wide range pest. And give
quick & longer effect.
It controls wide range of insect like aphid, jassid,
thrips, leaf minor, saw flies. It also controls
bollworms of cotton.

39
 Crop Pest
COTTON Jassid, Aphid, Thrips,
Whitefly,
VEGETABLEs: Jassid, Aphid, Thrips,
Whitefly, Fruit borer
Chilies, Bhendi, Tomato,
Brinjal
OIL SEEDS: Jassid, Aphid, Thrips,
Groundnut, castor, Aphid
soybean, Safflower
PULSES: Aphid, Jassid, Thrips
Tur, Gram, Peas, Beans

Active ingredient specification

1. Common name: Acephate
2. Chemicals name: O, S- Dimethyl acetyl
Phosphoramidothioate
3. Appearance: White colour free flowing powder
4. Bulk density: 0.33 to 0.39 gm/cc

5. Shelf life: 2 years

6. Packing material: 100 gm to 5 kg. Jar and Pouch

& 25 kg. Drum.
7. Storage condition: keep in cool, dark, dry, &
well ventilated place, away from direct sunlight,
open flames, food stuff, animals, & children.
8. Toxicity: moderately toxic

40
2) CARVAN PLUS 50(CARTAP HYDROCLORIDE
50% SP):

It is a broad- spectrum systemic insecticide with

stomach and contact action. It effectively controls
wide range of sucking and chewing insects like stem
borer, leaf folder etc. in crop like paddy etc. it
causes paralysis of central nervous system and
insects stop feeding on contact and die of
starvation.
Active ingredient specification
1. Common name: Cartap Hydrocloride
2. Chemicals name: S,S-(2-Dimeethylamino
trimethylen)
3. Appearance: White colour free flowing powder
4. Bulk density: 0.42 to 0.46 gm/cc
5. Shelf life: 2 years
41
 6. Packing material: packed in 500gm and 1kg
packets.
7. Storage condition: keep in cool, dark, dry, &
well ventilated place, away from direct sunlight,
open flames, food stuff, animals, & children.
8. Toxicity: Highly toxic

3) ALERT (CYPERMETHRIN 3% EC +
QUINALPHOS 20% EC):

It is a broad spectrum strong stomach and contact

insecticide. It effectively controls wide range of
insects like fruits and shoot borer in brinjals and
American bollworm, spotted bollworms and jassid in
cotton.
Active ingredient specification
1. Common name: Cypermethrin and
Quinalphos
2. Appearance: Green colour clear liquid
3. Specific Gravity: 0.94 to 0.97
42
 4. Shelf life: 2 years
5. Packing material: packed in 100ml to 5ltr.
Aluminium/PET bottles.
6. Storage condition: keep in cool, dark, dry, &
well ventilated place, away from direct sunlight,
open flames, food stuff, animals, & children.
7. Toxicity: Highly toxic

4) DEVISULFAN 4 DP (ENDOSULFAN 4% DP):

Devisulfan is broad spectrum insecticide and

Acaricidal properties. It is effectively control sucking
and chewing insects in chillies, brinjals, and
groundnut etc.and also it can be mixed with other
dust formulations.
Active ingredient specification
1. Common name: Endosulfan

43
 2. Chemicals name: 6,7,8,9,10,10-Hexachloro
1,5,5a6,9,9a-hexahydro-6,9 methano-2,4,3-
benzo(e)
3. Appearance: White to cream colour free flowing
powder
4. Bulk density: 60% max.
5. Shelf life: 2 years
6. Packing material: packed in 10 kg. And 25 kg.
HDPE Bags.
7. Storage condition: keep in cool, dark, dry, &
well ventilated place, away from direct sunlight,
open flames, food stuff, animals, & children.
8. Toxicity: Highly toxic

5) EAGLE 405(ETHIO 40% + CYPERMETHRIN 5%

EC):

44
Eagle 405 is a broad spectrum insecticide having
contact and stomach action with good Acaricidal
effect. It effectively controls wide range of pests like
Heliothis, Spotted bollworm, Pink bollworm etc. in
crops like cotton etc.
Active ingredient specification
1. Common name: 1) Ethion 2) Cypermethrin
2. Chemicals name: O,O,O’,O’,-Tetraethyl di
3. Appearance: Light yellow colour clear liquid
4. Specific Gravity: 1.01 to 1.04
5. Shelf life: 2 years
6. Packing material: packed in 100ml.to 5
ltr.Aluminium containers.
7. Storage condition: keep in cool, dark, dry, &
well ventilated place, away from direct sunlight,
open flames, food stuff, animals, & children.
8. Toxicity: Highly toxic

4 AREAS GIVEN FOR THE STUDY

VADODARA DISTRICT:
Vadodara District is a district in the eastern part of
the state of Gujarat in western India. The city of
Vadodara (Baroda), in the western part of the district,
is the administrative headquarters. Vadodara District
45
covers an area of 7,794 km². It had a population of
3,641,802 of which 45.20% were urban as of 2001
census.
Modern Baroda is a memorial to its late ruler,
Sayajirao Rao Gaekwad III (1875-1939). It was the
dream of this able administrator to make Baroda an
educational, industrial and commercial centre.
The district is bounded by Panchmahal and Dahod districts to the
north, Anand and Kheda districts to the west, Bharuch and
Narmada districts to the south, and the state of Madhya Pradesh to
the east. The tallest point in the region is the hill of Pavagadh. The
Mahi River passes through the district.
Geographical Location of the Vadodara district is
69.40° to 71.05° East (Longitude) and 73.12° to
22.18° North (Latitude). The district is divided into 13
talukas of which major ones include, Chhota Udaipur
, Dabhoi , Karjan , Kwant , Naswadi , Padra ,
Pavijetpur , Sankheda , Savli , Sinor ,Vadodara City ,
Vadodara Rural , Waghodia.

46
Fig. No: 8 - Taluka Map of the Vadodara District
Table No: 1 - Statistical information of
Vadodara District
Sr.
Details Statistical Information
No.
73.12° to 22.18° north
Geographical
1 latitude and 69.40° to 71.05°
location
east longitude
2 Total Area 7,794 Sq. km.
3 Climate Semi arid climate
4 Land Type Black soil
Cotton, Bajra, and Vegetables
5 Crops
crops
6 Total Talukas 13
Population
7 density (per sq. 1022
km)
8 Temperature 43° C (Max.) & 12° C (Min)
47
9 Average Rainfall 787 mm
3625471 (As per 2001
10 Population
Census)
Source: Vadodara district Profile 2007-08

Major crops produced in the district are cotton, Bajra,

and Vegetables crops. In the Vadodara city so many
dealers and distributors of agro pesticide. The survey
report of Vadodara city as below:
Market size:
In the Vadodara area so many dealers and
distributors in different pesticide companies. So in
the Vadodara areas mostly 80-85% insecticides
selling in different companies. Mostly all the
companies are successful in these field.
Dealers of company:
In the Vadodara area more than 75 agri pesticide
shops. I survey some agri. Pesticide shops and these
shop owners have more than 3 to 4 company
dealership. As I mentioned below:
1) Supriya Agrico Input
2) Bharat Traders
3) Ganesh Beej
4) Darti Fertilizers
5) Agro deal Corporation

Fig no: 9 selling percentage of different companies

in Vadodara dist.
48
Competitor (company):-
In the Vadodara area high competitions are in
insecticide products. I mention some competitors of
Devidayal (sales) Limited as mention below:
1) Rallies (India) Ltd
2) Hindustan insecticide
3) Dow Agro Sciences
4) E. I. DuPont India
Price negotiation:
Dealers are doing price negotiation with farmers.
According to the performance of company products.
They are giving various credit and discount facilities
to the farmers. In the Baroda I have found the dealers
are given product in 80% in cash and 20% in credit
basis.

49
ANAND
Anand District is an administrative district of Gujarat
state in western India. It was carved out of the Kheda
district in 1997. Anand is the administrative
headquarters of the district. It is bounded by Kheda
District to the north, Vadodara District to the east,
Ahmadabad District to the west, and the Gulf of
Cambay to the south. The district had a population of
1,856,872 of which 27.36% were urban as of 2001.
Anand is an industrial base for Chemical, Engineering
and Food & Agriculture products With a turnover of
INR 4,305 Crore (USD 1,050 million) and milk
collection of 6.5 million kg/day (2006-07), Anand
Milk-producers Union Limited (AMUL) is the largest
dairy cooperative in India. Industrial developments
could be attributed to the presence of a significant
numbers of Chemical and Engineering units in the
district. Over 950 units of Small and Medium
Enterprises (SMEs) are present in the district.
Industries engaged in lathes & machine tools, rice
production, Tobacco stemming and wood products.
Major crops produced in the district are banana,
papaya, potato, mango, gooseberry, onion and
cabbage.

50
Some of the main constituents of engineering sector,
such as metallurgical industries, electrical
equipments, misc. machinery & engineering and auto
parts have also been growing at a steady pace

Fig: 10 Taluka map of Anand

Table No: 2 Statistical information of Anand
District
Sr.
Details Statistical Information
No.
72.150 to 73.180 East (Longitude)
Geographical
1 22.070 to 23.290 North
location
(Latitude)
2 Total Area 2,951 sq. km.
3 Climate Semi arid climate
4 Land Type Black soil
5 Crops Papaya, Potato, and Tobacco
6 Total Talukas 8

51
 Population
7 density (per sq. 558 Persons per sq. km
km)
8 Temperature 43° C (Max.) & 15° C (Min)
9 Average Rainfall 787 mm
1,647,759 (As per 2001
10 Population
Census)

Market size:-
In the anand and karmsad area insecticide are 75%
selling in the market but farmers are mostly preferred
different company product because other company
product marketing is goods in these areas. So
Devidayal company product is not good or less sell in
these areas.
Dealers of company:
1) Khetiwadi beej store
2) Agro chemicals
3) Agro service corporation
4) Kailash agro chemicals
5) Hari Om agro service in karmsad
These are the main dealers in anand areas and they
sell other company product higher as well as
Devidayal product. I mention fig no.4 see as below

52
Fig: 11 selling percentage of different companies
in Anand.

Competitor (company):-
In the Anand area high competitors to Devidayal
product see the fig no. 4 Bayer are highly selling
insecticide product as well as syngenta. Devidayal
product is 4th rank in these areas. In below mention
the competitors name in these area.
1)Bayer Crop Science
2)Hindustan insecticide
3)Sygenta (India) Ltd.
4)BASF
Price negotiation:
Dealers are doing price negotiation with farmers.
According to the performance of company products.
They are giving various credit and discount facilities
to the farmers. In the Anand and karmsad I have
found the dealers are given product in 70% in cash
and 30% in credit basis.

53
KARJAN:
Karjan is a city and a municipality in Vadodara district
in the Indian state of Gujarat. Karajan is one of the
best Taluka in Vadodara. Karjan railways are very
nice. As of the India census, Karjan had a population
of 26,344. 52% of the population was male, and 48%
was female. The average literacy rate is 91%, higher
than the national average of 60.5%. In Karjan, 18% of
the population is under 6 years of age. Karjan is
divided in juna bazaar and Nava bazaar. National
highway no.8 is passing to juna bazaar. Famous
spiritual place of Rang avadhudh maharaj ashram
'Nareshawar' in Karjan Taluka. Karjan is also a home
town of Great Philosopher Mr. Prakash Bacharwala
Table No: 3 Statistical information of Karjan
Sr.
Details Statistical Information
No.
71.12° to 34.18° north latitude
Geographica
1 and 69.40° to 71.05° east
l location
longitude
2 Total Area 5,654 Sq. km.
3 Climate Semi arid climate
4 Land Type Heavy Black soil
5 Crops Cotton, Tur, Bhendi, Sugarcane

54
 6 Villages 99
Temperatur
7
e 43° C (Max.) & 12° C (Min)
8 Population 32,344 (2004)

Market Size:
In the Karjan market is very systematic arrangement
means some pesticide shops are in juna bazaar and
some is in Nava bazaar. And in the Karjan area
insecticide are highly selling product in the market.
Most of the dealers are good educated and selling
the different company insecticide product.
Dealers of company
There are few major suppliers of pesticide industry. In
the face of limited availability of quality insecticide in
the market. So many dealers in the Karjan Taluka in
Baroda dist. They take only these product what
farmers requirement or what farmers demand in
these area. In below major dealers in these areas:
1) Nirant Biyaran
2) Shree marutinandan pesticide.
3) Sahakar Biyaran
4) Durga traders
5) Karjan sang
6) Manav fertilizer
55
Fig: 12 selling percentage of different companies
in Karjan.

Competitor (company):-
In the Karjan area farmers are most purchase the
Devidayal product as well as Tata Rallies and other
company product because in these area vegetables
crops are high cultivation and Devidayal product are
very useful for these crops as well as quality and
price in other company product. In below some
competitors in Devidayal product.
1) Rallies (India) Ltd
2) BASF
3) Coromandal fertilizer
4) Agricon chemicals
Price negotiation:
Dealers are doing price negotiation with farmers.
According to the performance of company products.
They are giving various credit and discount facilities
to the farmers. In the Karjan I have found the dealers
are given product in 10% in cash and 90% in credit
basis.

56
Fig No.13 Sahakar Biyaran Kendra Navabazar,
Karjan

57
PADRA:
Padra is a city and a municipality in Vadodara district
in the Indian state of Gujarat. Padra is located about
16 kilometers from Vadodara city. It has an average
elevation of 79 meters (259 feet).
Demographics
As of 2001 India, Padra had a population of 35,922.
Males constitute 52% of the population and females
48%. Padra has an average literacy rate of 77%,
higher than the national average of 59.5%: male
literacy is 81%, and female literacy is 72%. In Padra,
11% of the population is under 6 years of age. Padra
is also well known for vegetable farming. Padra's
green and fresh vegetable reaches to Mumbai, New
Delhi, Ahmadabad, Vadodara and many other cities
in India. It is also well known for producing Toor or
Tuvar Dal (a yellowish type of lentil which is a part of
everyday Gujarati food). And Padra is very well
known for manufacturing traditional Gold and Silver
jewellery (mainly handcrafted). And it is also well
known for producing Cotton & Tobacco.
Transport
A road is currently being built from Vadodara to
Jambusar which will pass through Padra. Dabhasa is a
very large village in Padra Taluka. Many factories are
situated near Dabhasa. Now a day’s big pharmacy

58
and chemical industries at Dabhasa. So many
company exports from their product.

Market size:
In the Padra market area are systematically arranged
because all the pesticide shops are situated in the
one complex. And these areas mostly 80-85%
insecticide selling in different companies. Like Tata
Rallies, Bayer, Bharat pesticide etc and mostly all the
companies are successful in these field.
Dealers of company:
1) Bharat Pesticide
2) Navbharat Pesticide
3) Krishna Fertilizer
4) Shrinath Agro Traders
In the Padra area Bharat Pesticide and Navbharat
Pesticide are highly selling insecticide as well as
other product such as seeds, fertilizer etc

Fig: 14 selling percentage of different

companies in Padra

59
Competitor (company):-
In this area more competitors for Devidayal product
you see the fig no. 6 Bharat pesticide and Rallies
India are highly selling percentage as well as
Devidayal product and other companies. Because of
farmers are mostly prefers or use the other company
product in their field.
1)Rallies (India) Ltd 4) Godrej
Agrovet Ltd.
2) Coromandal fertilizer 5) Bharat
pesticide
3) Crystal Phosphate 6) Bayer Crop
Science
Price negotiation:
Dealers are doing price negotiation with farmers.
According to the performance of company products.
They are giving various credit and discount facilities
to the farmers. In the Padra and Muval I have found
the dealers are given product in 60% in cash and
40% in credit basis.

60
According to all over area survey I also find out the
different types of Dose per acre used / take in
different areas. I mention as below fig no. 7 and also
find different company product are different prices
but quantity is same. You see the fig no. 8 as below
1) To compare the Dose/Acre of the product
used for spraying for different crops in
Vadodara district.

Dose/acre (in gm)

Fig. No: 15 –Dose of the diff. Product per Acre
for Different crops in Vadodara district
From the above graph we can see that most of all
products are higher used in this area remains two
products. Some product is high dose of in used like
Devicarb, Devisulfan etc. Active and Combi DT are
highly toxic product that’s way the dose of per acre is
low.

61
2) To compare the price of the different
company product used for farmers in the
Vadodara district.

Fig. No: 16 – Price of the diff. company Product

in Vadodara district
By the above graph we can conclude that price of the
Endosulfan product of the Bayer Company is costliest
product in insecticide and there after our product
Missile has the price of 605 Rs/kg.

3) To know the market share of Devidayal

(Sales) Limited and their competitors for
total pesticides in the Vadodara district.
62
Fig. No: 17 – Market share of diff. Company for
Total Pesticide in Vadodara district (in Value
Base)
By the figure no. 9 we conclude that the market
share of Devidayal (Sales) limited is the highest with
15 % in total pesticides market and in the second
position Dhanuka Argo with 13 % and the Bayer is
11% in the Vadodara district.

ASSUMPTIONS AND LIMITATIONS:

(a) Assumptions of Study:
➢ Respondents will respondent without
biases.
➢ Respondents will response correctly.
➢ Sample is true representative of
population.
(b) Limitations of Study:
➢ As the study is completed in a short span
of 30 days. The time factor put a limit on
the scope at extensiveness of the study.
➢ Sample size was small (20) therefore
sample may not be true representative of
population.
63
 ➢ Convenience sampling was used.
In some cases respondent are not well educated so
there is no guarantee of extracting the correct
information.

5 BUSINESS POLICY OF DEVIDAYL (SALES)

LIMITED
64
 The policy is divided in four major heads that are
further sub-divided.
1) DEALERSHIP POLICY
2) COMMERCIAL POLICY
3) EXTENSION WORK POLICY
4) STOCK POLICY
1. DEALERSHIP POLICY:
All dealers are required to fulfill following:
a. Dealer’s Information: Company has the
dealer information form, which should be filled up
with all the details and submitted to the company.
b. Partnership deed: Wherever applicable certified
true copy of partnership deed is to be given to the
company.
c. Deposit: Initially every dealer is required to
give an interest free, refundable minimum deposit of
Rs. 10000/- to the company. The company in future
depending on volume of business will increase
interest free deposit amount.
d. Cash Business: every year in the beginning we
would like our dealers to transact min. of Rs. 21000/-
or 5% of last year turn over, whichever is higher,
business on cash terms. This is the bare minimum
business on cash terms and this condition has to be
fulfilled by each dealer, every year.
e. Secured credit: Please note that if you want
credit facility, company can provide the same only if

65
 you issue cheques against the outstanding and / or
order.
f. Product Display: We want our dealers to
display our entire product in his shop hence you must
provide a prominent display space for our products in
your showcase.
g. All products Sales: The Company has a wide
range of products & we expect from our dealers to
sell all our products. In any case minimum one case
or one bag of 20 products must be sold.
h. Yearly Projections: To serve you better with
timely availability of all products, we want to plan
your business & make projection for our products,
which should be on quarterly basis. Our sales staff
will assist you to fill up your projections, and we
definitely want these projections to be taken
seriously in the interest of business growth for you as
well as company.
i. Market Share: Since our range of products is
large and to provide you better service we expect
you to give us 25% share of your total business with
our company. The company to achieve the above will
provide all the necessary assistance
2) COMMERCIAL POLICY:
a. Price List: Company has price list in circulation
that is being mailed to you as and when it is made
applicable, Pricing term & condition are mentioned in
the price list is to be prepared by distributors in
consultation with the company only.
66
b. Credit Period: Applicable credit period is
indicated in the price list. For dust product on credit
terms, you will have to pay 20% of billing amount
against supply to cover the freight and handling
charges. Company also has the facility of extended
credit on mutually agreed terms & conditions for
which our sales staff or Branch office may please be
contacted.
c. Bill-To-Bill Payment: We don’t believe in any ad
hoc payment being received from you. We definitely
want bill-to-bill payment for better control of our
account & avoid any dispute.
d. No Cash: We don’t encourage payments of bills in
cash. Please don’t pay any cash to our sales staff as
you are doing this at your own risks. We prefer
advance postdated Cheques or Demand Draft only.

e. Discount structure: We don’t have any general

trade discount on our price list.
f. Overdue Interest: Since we are allowing discount
for early payment, overdue interest will be charged
beyond the agreed credit terms @18% P.A.
g. Return of unpaid Cheques: In case of such an
incident from your side a penalty & bank charges will
be debited to your account as per the company’s
policy in force from time to time. You are fully
responsible and need to pay all penalties & bank
charges as per the Rules / act.
67
h. Year-end credit notes: We would like you to
confirm the closing balance at the end of every
season & issue the cheques for the entire
outstanding amount. This is to settle all pending
issues & claims of any nature will be admissible once
you confirm the balance.
3. EXTENSION WORK POLICY:
The company has a definite and fixed plan and policy
for post sales service and extension activity. Once
you have fulfilled all above requirement of
dealership. You have to plan & co-ordinate with our
sales representative and branch office. These are
mainly.
a. Quality & Field Demonstration: Our field
staff and sales staff are trained and have ‘unique’
quality demonstration skill. You will have to co-
ordinate with our staff and organize various farmers
or dealers meeting where our field staff can give
these demonstrations to enhance confidence of your
customers in our product.
b. 1000-Acre Plan: As per our company we want
you to give us the list of good & progressive farmers
of approx. 1000 acres area with their name & address
for providing special attention by the company to
such customers. We would like to concentrate on
them and provide technical services and literatures
to make them Devidayal farmers.

68
 c. Wall painting: The Company willing to sponsor
wall painting or hoarding in your area provided you
feel that will definitely help to boost your as well as
our business prospects.
d. Kisan Mela / Company stall: We are ready to
put our product stalls in ‘Kisan Mela’ please contact
our Sales Representative for such needs.
4. STOCK POLICY:
The company has the fixed policy related to stock,
which is as under.
a. Shortage of Goods: If there is shortage in
quantity of Cartons of Bags while taking delivery from
transporter, inform our branch office within 24 hr. of
receipt of goods.
b. Leakage / Damaged Goods: Any complaints
regarding leakage’s or damages to goods in transit
must be lodged within 3 days of receiving goods.
Shortage inside the case or bag should be got
verified by our representative of your area.
c. Near Expiry Material: In case you have goods
which are of near expiry date i.e. expiring in next 3
months, and cannot be sold before expiry date by
you, please intimate our branch office in writing
about products, packing size, batch no and expiry
date. We will take suitable action to take back or
transfer these goods to the other area and issue
credit note to you. Company will not entertains any
claim on expired goods if the details are not sent to
us before 3 month of expiry date of the goods.
69
d. Slow Movement of stocks: In case you have
some product stocks which are moving very slowly or
not selling at all, you are requested to inform in
writing to our salesperson attached to you with a
copy to branch office. Our salesperson will try and
liquidate all such stocks in your market area by
positioning / selling 1-1 case or bag to other dealers.
Stock Management: If you are stocking large
quantities of our product it is suggested that you
report the stock to us on quarterly basis. In case of
any excess stock, which may not sell in present
season, please indicate in stock report, which is sent
to us so that we can take immediate decision to take
back or divert the stock to other place.

70
 6 DEALER SATISFACTIONS

Dealer Satisfaction begins with the following specific

assumptions about company’s relationship with the
customers.
1. The dealer service activities focus mainly on
existing dealers.
2. Some dealers are more important than others.
3. They are the assets.
4. The dealer is always specific.
The dealer needs and value should
influence every aspect of the organization strategy,
employee safety and performance, product and
organization strategy, employee safety and
performance, product and service development, sales
and marketing programs, operational procedures and
information and measurement system.
Understanding the dealer is critical to the success of
any customer focus initiative, the first step in
understanding the dealers is to listen to them. A
company needs to hear what its dealers are saying
about its people, product service and vision. Their
information helps to develop meaningful product and

71
service. As there are a large number of dealers
dealing with pesticide industries, the study was
conducted to know the retailers satisfaction towards
pesticides Industries.
Farmers need to be aware about latest development
in this sector and used improved spraying treatment
to achieve high production with quality produce.
There is cut throat competition in pesticides market
so this study will help Devidayal Agro Chemicals to
knowing the market share of their company in the
Vadodara district particularly the product deal for
pesticide. The study will be of great importance for
Scientists, Extension officers and company’s sales
promotions.
Problems Faced by Dealers

In the agro pesticide market dealers are faced the

several problems like as below:
• Period of credit (maximum three months) is not
enough because the farmers are in need of credit for
six months, i.e. for one complete crop season.
• The life time of the formulated pesticides is about
one year for almost all the products. Once a certain
quantity of pesticides is purchased by the dealer, it is
his responsibility to sell before its expiry date. The
company is not bound to replace the unsold quantity
of pesticides. Thus, the dealer has to either bear the
loss or try to sell the outdated stock at a low price.
72
• The dealers are not fully trained in the use of
appropriate type of pesticides for different crops and
for different types of pest attacks.
• A few local formulators produce sub-standard
quality products and their packing are under weight.
This becomes a major problem for dealers. Some
dealers have lost their licenses because of this.
• In the name of quality control, pesticide inspectors
frequently visit dealers' shops and ask them to sell
more of certain products in which they get their
commission from the companies.
• Some dealers have reported that they had to write
off some part of credit given to the farmers because
of crop failure.
• Some dealers suffer from the low facilities
transportations in long distances area.

7 CONCLUSIONS

From the above survey it can be concluded that the

Vadodara district is the major industrial area in
Gujarat state. So many competitions in the pesticide
industries in this district. In the total survey some
areas like Karjan high selling the Devidayal (Sales)
Limited insecticide product as well as other
competitors companies.
73
Devidayal Agro Chemicals are spread in not only in
the Gujarat but also in Maharashtra, M.P. in India etc
and also other countries
Devidayal (Sales) Limited has good image among the
farmers as well as retailers and dealers for their
quality products, wide range of products, good
services provided by proven scientists and field
assistants in each districts and also provide
literatures, templates. It has excellent supply chain
market system in the district. The total pesticides
market share is 15 % in the Vadodara district due to
their good performance in the crop protection.

Suggestion

74
Devidayal (Sales) Limited is the very old organization
and In my all over in 45 days summer project in
Devidayal (sales) Limited I observed that in survey of
Vadodara district Devidayal products marketing is
good but the responses of the farmers is less in some
areas like anand and Padra etc. because of most of
the companies are also selling and good marketing in
these areas. So I suggest that the increases the new
techniques used in marketing of product, and also
increase the communication and relationship to
dealers and distributors as well as the farmers. I also
suggest that arrange the extension and field activity
for farmers. And also search out what problem are
created to dose not selling the product in some
areas.

75
 8 REFERENCES

Anonymous (2007-08). Vadodara District Profile,

District Office.

Websites:
www.vadodara.guj.gov.in
www.devidayalagro.com
www.mapofindia.com
www.bharatbook.com

76
 9 APPENDIX - A

The questioner used for Market Survey of Insecticide

in Vadodara District
“Market Survey of Insecticide in Vadodara
District”
Name: …………………………………………………………..
Address: ………………………………………………………
…
Contact: …………………………………………………………
Status: Distributor/ Dealer/ Retailer
77
 Territory for which place: …………………
….........................
Major crops in your areas:
% covered by seed
Sr. No. Crop Area
treatment

Pest problem in major crops:

Sr. Crop Disease Pest Push / Pull
No.

No. of company’s product selling:

1.
2.
3.
4.

Maximum product selling of which company:

Company name:

Product:

Company wise insecticide:

78
 Sr. Product Compan Dose/ Acre
No. y

Company wise turnover:

Sr. No. Company name Turn over

Service provide by company:

………………………………………………………………………
………………………………………………………………………
………………………………
Suggestion: …………………………………………………
………………………………………………………………………
……………………………………………………

APPENDIX-B

Price list of all insecticide products

C Product 1 250ml/ 500ml/ 1ltr/k 5Ltr/ 10Ltr/ 20Ltr/ 50ml/ 25/
ode 00ml gm gm g kg kg kg gm 200
No. / gm ml/g
1 INDEX 279 - 1356 2693 - - - - 550
002
79
 3 67.8 160.54 309 605 626 - 617 - -
076 MISSILE
3 ACTIVE 129 292 572 - - - - 67 -
088
1 NINJA 31 69 121 230 1127 - - - -
010
1 JUDO 46 105 194 374 1842 - - - -
110
3 CARVAN 98.0 235.43 452 896. - - - - 24.8
068 PLUS 50 4 11 8
1 DEVICYPER 23.5 51.01 92.69 173 828.9 - - 15.75 -
012 10 (ALU) 8 4
PET - - 89.13 167. 799.1 - - - -
77 1
3 DEVICARB 36.3 - 156 - 1553 - - - -
089 3
1 DEVIGON 30 31.4 71.93 131 251 1237 - - 19 -
015 5
1 DEVISULFAN - 68.45 124.48 237. 1165 2325 4641 - -
016 35(TIN) 5
ALU/PET 31.2 - 124 237 - - - - -
5
1 DEVIKOL 40.4 93 173 337 1655 3301 6602 27 -
017 1
1 DEVIQUIN25 34.5 78.63 143 276 1349 2688 5377 - -
018 3
1 ALERT 42.3 98.33 179 346 1712 - - - -
418 1
1 DEVITHION5 40.4 94.06 175 338 1660 - - 23 -
019 0 1
1 DEVIASTRA5 33.4 75.88 139.82 263. 1289 2579 5148. - -
020 0 3 85 67
1 EAGLE405 38.6 89.36 164 317 1568 - - - -
420 3
1 DEVISYSTOX 39.7 91.06 170 325. 1593 - - - -
021 25 54
1 DEVIBAN20 24.8 53.5 94 177 861 1697 3386 - -
022 6
1 DEVIBANTC - 99.04 186 359 1762 - - - -
122
1 DEVIMALT 26.4 57.98 104 195 953 1897 3794 - -
023 6
1 AGNIBAN 49.2 113.92 205 398 1974 - - - -
025 5
1 DEVIMONO 43.2 98.04 181 352 1735 3465 6926 - -
026 8
1 DON400 37.8 85.34 156 302 1493 - - - -
027 1
1 SOLDIER 49 115.71 212 412 2024 - - - -
033
1 DEVIFEN20 29.5 65.45 117 224 1090 2146 - 18 -
028 5
1 PROSPER44 48.1 110.78 207.1 402 1989 - - - -
433 8
1 DEVILIN20 42.5 98.99 181 352 1730 3450 6891 - -
029 8
1 DMS601 21 46.25 82 155 750 1500 3000 - -
030

80
 1 MIG 10 30.1 67.43 118.9 226 1097 - - - -
036 5
1 CURRENT 44.2 102 187.2 362 1782 3560 7110 - -
037
1 COMBI DT 49.7 117 216 420 - - - - -
437 6
1 MIDAS2000 116 276 528 1022 - - - 70 39
039
1 DEVIGENT 85.3 205.62 400 788 - - - 50 -
096 3
2 DEVIQUIN - - - - 95.31 186 - - -
018 1.5 DP

APPENDIX - C

Name, address and contact number of the agro

centers which had surveyed.
Sr.N
Name Address Contact
o.
Khetiwadi beej 02692-
1 store Anand 258184
02692-
2 Agro chemicals Anand 254346
Agro service
3 corporation Anand -
Kailash agro
4 chemicals Anand 9998444214
5 Sabar agencies Anand -
Hari om agro
6 services Karmsad 9426588124
7 Navbharat traders Padra 9898545622
8 Umia fertilizer Padra 9879654322
Shree nath agro
9 trader Padra -
10 Krishna fertilizer Padra 9879655941
Sahakar Biyaran
11 Kendra Karjan 02666-33933
02666-
12 Nirant Biyaran Karjan 232101
02666-
13 Karjan taluka sungh Karjan 232030
14 Shree Karjan -
81
 marutinandan
Navbharat 02666-
15 pesticide Karjan 232266
16 Manav fertilizer Karjan -
Supriya Agrico
17 input Vadodara 0265-244572
18 Darti pesticide Vadodara -
19 Bharat traders Vadodara 9898434559
0265-
20 Ganesh beej Vadodara 2420751

APPENDIX - D

Devidayal (Sales) Limited

ORDER

Customer Name: __________________ Date:

_____________
Place : __________________ Cust. Code:
________
Delivery at : _________________ Delivery Date:
_______

82
Transporter’s Name: _________________________________

Produc Produc Packin No. of Payme Remark

t Code t g Case/Ba nt s.
Name gs Terms

Customer’s signature Name & Sign. of

person booked the order
*Must be obtained in case the order is at the time of
personal visit

(OFFICE USE)
Order No: _______Date:__________ Godown: __________
ORD

10 QUESTIONNAIR

83
MARKET SURVEY FOR INSECTICIDE, FUNGICIDE,
HERBICIDE

1) Which product is highly selling in the market?

2) What is the customer requirement?
3) Who is the competitor?
4) What are weaknesses of product through
competitor product?
5) What is feedback of product through customers?
6) Which type of market policies/facilities give the
company to wholesaler?
7) How much price difference in product & other
company product?
8) How many product dealers selling (company
product)?
9) Market share of product?
10)Fill up feedback / survey form to dealers/
wholesaler?

84
85