TP ON VIN THNG QUN I TRUNG TM O TO VIETTEL

CNG HA X HI CH NGHA VIT NAM c lp - T do - Hnh phc H Ni, ngy thng nm 2013

NGN HNG CU HI V MARKETING CN BN

(QUESTION BANK ABOUT MARKETING ESSENTIALS)
STT Loi CH Nghip v Ni dung cu hi cp 1 The process that turns marketing strategies and plans into marketing Marketing actions in order to accomplish cn bn strategic marketing objectives is called: According to the text, the most dramatic of the environments that Marketing affect marketing and appears to be cn bn now shaping our world is the ________________ environment. _________________ is the step in the selling process in which the Marketing salesperson learns as much as cn bn possible about a prospective customer before making a sales call Marketing A price reduction to buyers who buy cn bn in large volumes is called a(n): __________________ is the process Marketing of evaluating each market segment's cn bn attractiveness and selecting one or more segments to enter. If your company were to make a Marketing product such as a suit of clothes and cn bn sold that product to a retailer, your company would have sold to the You are choosing relaxing activity for Marketing this weekend. This choice is made by cn bn which element? p n La chn 1 La chn 2 La chn 3 La chn 4 La chn 5

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Marketing strategy

Marketing control

Marketing analysis

Marketing implementation

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natural

demographic

economic

technological

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Prospecting

Preapproach

Approach

Handling objections

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quantity discount

cash discount

seasonal discount

trade discount

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Mass marketing

Market segmentation

Market targeting

Market positioning

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reseller

business

government

service

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Your favorite activity

The price of each activity

The value of each activity

All solutions are rights

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Nghip v Ni dung cu hi cp 1 Marketing-orientied production Marketing advocates believe consumers like cn bn products which Marketing Which opinion is right? cn bn Marketing "Desire" becomes "demand" in which cn bn condition? Marketing The customer satisfaction after using cn bn goods depends on which element?

p n

La chn 1 Wildly sold with low price

La chn 2

La chn 3 Are uniquely designed Term "Sales" includes "marketing"

La chn 4 Have many new features Term "Marketing" includes "sales"

La chn 5

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Are produced by high- technology line Terms "marketing" Marketing and sales and "sales" are are the same different. Need Product

Purchasing capacity Wishes The comparison between consumption value and the product perfection Sales is falling so make every effort to promote it.

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Marketing Which opinion reflects the marketingcn bn oriented business phylosophy?

The comparison between consumption value and product expectation The expenditure on The customer needs the input material We are trying to sell product A, produce for producing B is perfect products A and sell A to the high so cut it down customer to sell B with lower price. The consumer The price are high or expectation of the low product The group of buyers Those who have and sellers of a bought the product certain goods. of the company Goods are Goods for daily uses purchased selectively Production philosophy

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Marketing According to marketing perspective, cn bn what is the market of the enterprise?

Those who are Those who will company customers There is no correct become the and potential answer company customers customers Goods are purchased for special needs. Goods are purchased by passive needs. Marketing philosophy

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Marketing To what kind of goods the selling cn bn principles are strictly applied? Which marketing management philosophy states: "The company Marketing need to produce what the consumers cn bn wants to satisfy the consumers and get profit"?

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Product philosophy Sales philosophy

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Nghip v Ni dung cu hi cp 1 Marketing management includes following tasks: (1): Analyzing market opportunity (2): Building marketing strategy Marketing (3): Segmenting market and selecting cn bn target market (4): Planning marketing program (5): Implementing and monitoring marketing activities Which is the right order? Marketing What is the first step in doing cn bn marketing research? Marketing After data collection what is the next cn bn step? Marketing What is the secondary data? cn bn Marketing What is the objective of marketing cn bn research? Marketing What is a close question? cn bn Marketing Advantage of primary data comparing cn bn to secondary data? Which of the following interview Marketing surveys is the most reliable and gives cn bn most information? Marketing If the question is not multiple choice cn bn type so what type is it?

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

(1) (2) (3) (4) (5)

(1) (3) (4) (2) (5)

(3) (1) (2) (4) (5)

(1) (3) (2) (4) (5)

There is no correct answer

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Prepare the equipemtn for data processing

Problems and objectives which need studying

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Reporting the results Analyzing the data It is secondly important To provide the information about marketing environment and policies. There is only one answer More updated It is already available To penetrate into one market

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Make research plan or design research Data collection project Sending the data to Working out the marketing managers solutions for their consideration It is collected after There is no correct the primary data answer To sell more To establish better products at higher distributing channels price Answers are not given Once collected, the data processing take less time. There is no way to ensure both requirements. To enrich the company's information repository

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Its ended with a full Answers are listed. stop Lower searching cost Higher reliability

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Interview by phone Interview by mail

Interview in person Group interview Maybe it is close question, maybe it is Structure question open question

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Close question

Open question

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Nghip v Ni dung cu hi cp 1 A recent marketing research has found that if the price of the product Marketing increase by 15%, the profit will cn bn increase by 25%. What method was used in this research? Which of the following elemets does Marketing not belong to micro marketing cn bn environment of a company? The macro marketing environment is Marketing expressed by the following elements, cn bn except :

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

Observing

Experimenting

Interview in person Survey

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Marketing intermediaries

Customer

Annual inflation rate Competitor Indices of consumption capability Because of the globalization, cultures of different countries are becoming more and more similar.

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Population

National income

Competitive advantage The job of marketing people is to adjust marketing activities to the requirements of culture.

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Marketing Why is culture an important factor in cn bn modern marketing?

Every product has cultural aspect

Consuming behaviors of customers are becoming increasingly similar

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Marketing How can the market environment of a cn bn company be defined?

A set of A set of controllable uncontrollable factors factors

A set of controllable A set of external and uncontrollable factors of a business factors They are interested They are interested in the company in the company with because of their a positive attitude need of the company's products The structure of the The change in the economy scale of households Don't affect Demand of residents significantly are different. marketing activities

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Which of the following is true for Marketing people who are active employees in a cn bn company?

The company is attacting their interest

The company is drawing their attention

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Marketing Which factors are not within the cn bn scope of demorgraphic environment? When marketing product, in which Marketing view do geographic and climatic cn bn factors affect the most?

Scale and pace of population growth Resident incomes are not equal.

The structure of population age. Require the adaptability of product

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Nghip v p Ni dung cu hi La chn 1 cp 1 n The competitors of shampoo Clear Marketing are all other shampoos in the market. Expected cn bn This is based on which of the competition. following principles? What do the organizations who purchase goods and services to serve Marketing Buy first, sell the process of production to make cn bn second profit and implement targets are called? Which of the following factors is not Marketing environmental business factor Economy cn bn affecting the buying behavior of customers? A customer intended to buy the motorcycle A, yet after his friend Marketing A type of confusing informed that the manteinance service cn bn message of the brand wasn't good. what type of information is it? When a person tries to adjust the Marketing Selected retention of received information to his own cn bn information opinion. We call this process is If a customer is not satisfied with the products they have bought and used. Looking for a Marketing Their dissatisfaction is expressed the replacing product in cn bn most by which of the following the next shopping reaction?

La chn 2 Competition between products

La chn 3 Competition between similar products

La chn 4 Competition between brands

La chn 5

International

Industry

Consumption

Authority

Culture

Politics

Promotion

There is no correct answer

A factor that prevents customers from buying

A factor for Secondary consideration before information deciding to buy

Selected perception Selected distortion

Take in selectively

Do not buy any other products of that company

Boycott and spread Complain to the bad feedback about company leaders the product.

Email or call company's hot line

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According to Maslow's theory, to Marketing which order are people's needs cn bn arranged?

Physiology, safety, to be respected, individual, selfimprovement

Safety, physiology, self-improvement, to be respected, individual

Physiology, safety, society, to be respected, selfimprovement

There is no correct answer

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Nghip v Ni dung cu hi cp 1 what do we call a person whose Marketing decision influence other's final cn bn decision? Marketing What are the features of a brand that a cn bn customer is interested in? Two customers of same motivation, yet have different choice of product Marketing brand when walking into the same cn bn shop, that is due to their difference in? During the phase of information searching customer often receive Marketing information from the .. the most. cn bn However, the ..source plays an important role in buying decision? Marketing What is the role of the wife and cn bn husband in purchasing decision? Targeted marketing has to be taken in Marketing 4 steps. Which of the following steps cn bn does not belong to those steps? Customer's loyalty is an example of Marketing criteria to segmentize market. Fill cn bn in the blank "" According to market segment theory: "Market segment is a group ofthat Marketing has the same reaction to a set of cn bn marketing promotion". Fill in the gap with one of the following answer. Marketing Which best describes focus cn bn marketing?

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

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Decision maker

Influential person

Pioneer

Shopper

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Striking property

Useful function

Consumption value Brand's image

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Attention

Awareness

Attitude and belief

There is no correct answer

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Individual/Public

Commerce/Public

Commerce/Individu Public/Commerce al

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Depending on who has higher income

Often the same

Vary depending on different goods

Of depending on the Often depending on wife because they husband if wife are those who do the doesn't work shopping Select target market

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Locating market

Work out marketingDistributing mix system for Segmenting market products target market Social Psychological Behavioral

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Geographical

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Markets

Customers

Business

Consumer

All are correct

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Riskier than normal

More expense than normal

Pursuiting a segment of a bigger market.

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Nghip v Ni dung cu hi cp 1 If a small company wants to sell a Marketing new product in a heterogeneous cn bn market which strategy should they choose? Marketing Which is the strength of cn bn undistinguished marketing? Which one is not a proper criteria to Marketing evaluate the attraction level of a cn bn market segment? In a market with high level of product Marketing homogenousness which strategy cn bn should be used? In the advertisement of Thanglong University, it is stated that "over the past 15 years, since its foundation, Marketing Thang Long university has always put cn bn a great emphasis on quality of teaching and learning" what is the effect of this sentence? Marketing What is the advantage of naming cn bn every single product? What do we call a product whose price, quality and design are always Marketing compared with other products when cn bn being purchased? (cau nay xem lai meaning tieng viet)

p n

La chn 1 Distinguishing marketing

La chn 2 Non distinguishing marketing

La chn 3

La chn 4 Product development

La chn 5

Focus marketing

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Cost saving

Especially suitable May confront fierce for companies of competition limited resources.

All are correct

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The suitable growth The larger the scale, Suitable for Low level of level the better company's resources competition Undistinguising marketing Distinguising marketing Focus marketing All are correct

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Simply advertising

Remind students Establish its and lectures to word reputation harder

There is no correct answer

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Provide information Reduce advertising Not binding the on the difference of cost when launching company's prestige each product. new product by any product.

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Buying for specical Selected purchase need

Buying for passive need

Buying for daily use

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Marketing All of the following are reasons for cn bn packaging goods except

Customers are ready to pay more Package plays a part There are more and provided that the in creating company more supermarkets goods are and brand's image. beautifully and conveniently packed

Package create possibility and concept of goods' improvement.

Package increase the using value of goods.

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Nghip v Ni dung cu hi cp 1 What is the advantage of applying the Marketing strategy of naming brand for every cn bn product? What is the effect of that some Korean cosmetics brands introduce Marketing products at final stage of life circle in cn bn Korean market into Vietnamese market? Marketing Which is the right order of stages in a cn bn product's life circle? Marketing In which stage in a product's life is it cn bn sold well and the profit grows fast? Which of the following should not be Marketing done when the product is in its cn bn growing stage? Marketing Which sentence doesn't describe plain cn bn monopoly market? Compared to other competitors, If Marketing company's product has differences cn bn that are accepted by customers, then what should company do? Which condition is not favourable for Marketing pricing strategy known as "stick to the cn bn market" The price of a set of Johnson products is cheaper compared to the price of Marketing each product when sold separately. cn bn Which pricing strategy is applied in this case?

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

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Company's Facilitate the reputation does not Lower expenses for introduction of new All are correct go with the level of introducing product product product acceptance Reduce expenses of Create new life researching and circles for old developing new products product Growth, saturation, Penetration, penetration, saturation, growth, degradation degradation Saturation Keep unchanged or improve product's quality Demand of the market is also the demand of the industry Penetration Reduce marketing expense for new product Growth, degradation, saturation, penetration Growth

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Increase sales

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There is no correct answer

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Degradation Change a bit advertising message

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Continue to Assess and re-select Bring product to propagate product to distribution channels new market the public Price is determined by buyers. Appealing marketing but difficult to enter Pricing lower than competitor Price is one of tools to maintain and protect monopoly Pricing varies with seasons

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Pricing according to Pricing higher than production expenses competitor

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The market is highly Production cost rises Distribution cost Low cost frustrates sensitive to price when volume of declines when sales current and potential and low price will production increases increase competitors extend the market

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For supplementary items

For types of product Package

For compulsory attached product

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Nghip v p Ni dung cu hi La chn 1 cp 1 n Retail price of 1kg detergent X is Marketing 14.000 VND/1kg. If buy 6kg or more, Discount for cn bn the price is 12.000/kg. Which pricing retailers strategy is applied? Marketing In which situation should company cn bn reduce price? Marketing Hanoi Bus company reduce fare for cn bn students. Which strategy is applied? Pricing aiming to maximizing profit Marketing is correspond to which of the cn bn following strategy? Marketing In which situation should company cn bn increase price?

La chn 2 Discount due to immediate cash payment

La chn 3

La chn 4

La chn 5 Commercial discount When face "cost inflation"

Discount due to high Seasonal discount volume of buying Profit is increasing sharply Distinguished price Market share is increasing

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Abundant Goods sold doesn't production capacity meet demand Package price Two part price

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Pricing according to Discount price image Package There is no correct answer

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Absord market

Neutral

Skimming Market share is declining Producers sell directly to consumers

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Abundant Excessive demand production capacity Wholesalers and retailers act as intermediaries between producers and consumers

Economic recession

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Marketing What is the characteristic of direct cn bn marketing channel?

Must have wholesalers

There is no correct answer

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Moc Chau company sells its product to consumption stores, then those Marketing stores sell their products to cn bn comsumers. How is Mocchau system of marketing channel organised? Viet Ha beer company distributes its products by using retail shops all over Marketing the North. The company's target is to cn bn have as many retailers as possible. What is this type of distribution called?

Direct

One level

Two levels

Three levels

There is no correct answer

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Selective distribution

Wide distribution

Distribute exclusively for retailer shops

Distribute according to two level channel

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Nghip v Ni dung cu hi cp 1

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

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Producers cooperate with Marketing intermediate distributors because of cn bn all the following reasons EXCEPT

Producers often do not possess adequate Producers are aware Producers do not There is no correct financial resource to of the effect of want to get involved answer implement specialization in distribution distribution function Comprise large number of intermediaries of each level of distribution channel

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Marketing What is the characteristic of a long cn bn distribution channel?

Comprise large number of marketing intermediaries

Comprise many levels of All are correct intermediaries in the channel

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Marketing What is the distribution channel? cn bn

Is a set of organizations and individuals who get Must consist of at involved in flow of least one intermediary level goods from producers to their customers. Retail is the activity Retail is a big of selling good to industry final customers

Must involve logistics company

All are correct

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Marketing Which sentence is incorrect about cn bn retail industry? What is the activity of selling products to individuals and Marketing companies with the aim of selling cn bn them again or using for business called? Which among the following decisions Marketing is not basic one about product that cn bn retailer has the right to use? If producers assist retailer in Marketing displaying goods and doing cn bn consulting service. This is known as

Producer and wholesaler are not able to carry out retail selling

Retail is carried out by sales staff, email, phone and direct sales

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Retail

Wholesale

Joint venture

Production

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About type of goods

About the About the structure atmosphere (way to About target market of service display products)

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Establish relations

Share risks

Sponsor

Sales promotion

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Nghip v Ni dung cu hi cp 1 Marketing What is the method that selling at cn bn customer's house? what is the approach that introduces Marketing outstanding functions of a product cn bn through its packaging?

p n

La chn 1

La chn 2

La chn 3 Selling not through agent

La chn 4 There is no correct answer

La chn 5

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Retails

Direct marketing

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Public relations

Personal selling

Selling by packaging Advertisement

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Marketing What is the nature of mixed cn bn promoting activities?

Strategy focus on selling

Promote trade

Communicate information about bussiness, product to customer

Promote sale

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A message which shows customers Marketing the benefit of using product is one cn bn type of attraction. What type of attraction is it?

Emotion

Economic benefit

Sentiment

Morality

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Marketing In a life of a product, which should be cn bn done in the introduction stage?

advertisment and Personal selling propaganda are needs more attention suitable methos to than advertisement get the recognition of potential Large and scattered Many potential target market customers

No promotion

No propaganda

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Marketing When is personal selling better than cn bn advertisement?

Immediate responding information

cut down marketing cost

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In the mixed promoting activities, Marketing what kind of activity can establish cn bn diverse relationship with customers? Marketing Which task below is not the task of a cn bn direct sales?

Advertisement

Personal selling

Promote sale

Public relations.

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Look for new customer

Design suitable product to meet customer's needs

Present information Provide service of product to before and after customer selling

Research and collect information about market

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Nghip v Ni dung cu hi cp 1 In the market of production elements, Marketing what is the mixed promoting tool that cn bn help enterprise reach the highest result? Marketing Applying this strategy, what is the cn bn most effective tool among those?

p n

La chn 1

La chn 2

La chn 3

La chn 4

La chn 5

Advertisement

Propaganda

Personal selling

Promote sale

Advertisement

Propaganda

Intermediary favour No tool

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