Hi Folks, PLEASE NOTE THIS IS AN EXAMPLE, please research the meaning of Example in the oxford dictionary, please DO NOT

COPY BLINDLY. Here is link to ensure you understand the concept http://dictionary.reference.com/browse/example Right based on all the guidelines being sent here is an example that you will need to follow -:

1.0 Introduction 2.0 Business Level Strategy ... 2.1 Cost Leadership. 2.2 Differentiation Strategy 2.3 Focus Strategy 4.0 SWOT Analysis 4.0 PESTLE Analysis 5.0 Corporate Level Strategy 5.1. ANSOFF Matrix 5.2. Portfolio Management 5.3. BCG Matrix 5.4. GE-McKinsey Matrix
Conclusion Right what does the introduction look like

1.0

INTRODUCTION

When choosing a strategy, an organisation may decide to pursue one course of action instead of others (Hitt et al, 2009). Any process of choice could be rationally divided into four steps identify options, evaluate the options against preference criteria, select the best option and then take action. An evaluation of strategic options or choices would be in response to the strategic position an organisation enjoys relative to its competitors, the opportunities and threats in the firms external environment, its capabilities, stakeholder expectations, history and cultural context. The fundamental objective of any strategy would be to gain strategic competitiveness and earn aboveaverage returns and demonstrate a shared understanding of the organisations vision and mission (Hitt et al, 2009) as sound strategic choices are the foundation on which successful strategies are built (Ireland and Miller, 2005). There are three main choices that need to be made which would include how the organisation would position itself at a business level in relation to its competitors, which products, industries and markets to pursue and the method by which these strategies will be pursued (Johnson et al, 2011). These choices would need to be made in the

context of the organisations strategic position and with the use of ana lytical tools such as Porters Generic strategies, SWOT, PESTEL, Ansoff matrix, BCG matrix and GE McKinsey matrix how this can be achieved. This report would seek to show the strategic options available to Harley-Davidson as they respond to the environment while preserving its mission, values and goals.

Hi Folks here is a direct quote from the module leader

identifies how McDonalds is positioned - what is its competitive advantage look at the key models and concepts that have been studied so far to show why this company has such a large presence. one or two aspects of their strengths, and perhaps use this to support and illustrate their answer for example they may find some examples about the product adaptation for different food cultures, or the alliance they have with Disney to provide toys for children, or their training and development ethos which creates consistently good and motivated staff - so the fits two questions are linked..."

Best Regards Vinod

Hi Folks here is the break down to get started Question -:

1. Analyse the strategies used by the McDonalds Corporation to build and sustain competitive advantage. 2. What are the strategic issues and options currently facing the organisation?Note that you are required only to identify strategic issues and
options. 3. Explain which theoretical tools you have chosen to use, and why. 4. Evaluate their usefulness and reflect on the process of compiling the report Take care Enjoy !!!! Vinod