Job Description - Marketing Assistant

Job title: Salary: Reporting to: Hours of work: Marketing Assistant Competitive plus benefits Marketing Manager 37.5 hours per week. Usual working hours are 8.30 am 5.00 pm, Monday to Friday. There will be a requirement from time to time to start work earlier or finish later as the role dictates. 20 days, one of which must be reserved for Christmas Eve.

Annual leave:

Duties and Responsibilities

1. Marketing campaigns and database management Identify companies within different target markets as agreed with the Marketing Manager and perform market research as required Co-ordinate weekly direct mail initiatives (planning, mail merge and individual letters, printing, checking, signing and packaging) Draft new letters as required in conjunction with the Marketing Manager Work closely with our Telemarketer to schedule calls, confirm appointments, report back on quotations made and outcomes Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks Prepare partner briefing packs prior to prospect appointments Prepare marketing statistics Electronic and digital filing as required 2. Events and hosted networking Prepare materials for planning meetings, take minutes as required Contribute to the project plan and preparation of checklists Research audiences as agreed with the Marketing Manager Research venues and catering, supplier liaison as required Internal communication and diary co-ordination Partner and speaker liaison as appropriate and in conjunction with the Marketing Manager Draft invitation copy and liase with the graphic designer to ensure quality work delivered on time and to budget Co-ordinate the distribution of invitations, monitor responses, manage follow ups and manage cancellations Prepare supporting materials (literature packs, promotional merchandise, delegate lists, name badges, place names, table plans etc) Event set up and clear down Prepare safety information for speaker and staff Greet and manage delegates Networking as appropriate

Co-ordinate follow up activity, monitor referrals, actions, work won Measure and report outcomes 3. Internet and Email Marketing Manage email distribution list including new subscriptions, opt-outs and bounce backs Assist in monitoring the market for developments of significance Edit and / or draft articles for the enews as required Upload articles to website using the Content Management System, add the necessary links Compose emails ensuring the correct formatting is in place Distribute enews to contacts and staff Monitor website analytics and report back as required Draft copy for the website, liase with web hosting company to ensure changes are made in an accurate and timely manner Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time 4. Literature and stationery Monitor stock levels and in conjunction with the Marketing Manager, liase with the various Secretaries to order stock and manage any amendments Handle deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials between offices and storage at Darlington Contribute ideas for new campaigns and supporting literature Draft copy and design ideas for new literature in conjunction with the Marketing Manager Liase with the Partner group and other departmental heads as required Proof reading Collate suitable imagery and create a photographers brief where bespoke imagery is required Prepare literature packs as required, primarily for prospect meetings and distribution at events Prepare distribution lists, plan and manage the distribution process as appropriate 5. Public Relations Help identify and research suitable client and internal stories Prepare agency briefs and / or draft press releases as required Support the Marketing Manager in liasing with Partners, co-ordinating diaries for photo shoots and interviews and source props as required Monitor and record printed and online press coverage for Clive Owen & Co LLP and Coniscliffe Financial Planning as well as clients and prospective clients Distribute press items of note to interested parties Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio) 6. Internal communications Collate internal news stories from Clive Owen & Co LLP and Coniscliffe Financial Planning and draft the quarterly internal newsletter Prepare marketing statistics and information on referrals, introductions, networking activity, events, press releases and new clients Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing to staff Keep the intranet up-to-date, adding images, news and documents as required Contribute to the ongoing development and monitoring of internal relations and brand management 7. Marketing audit and strategy Perform market, competitor and internal research as agreed with the marketing manager

Collate data and prepare marketing statistics throughout the year Contribute ideas and suggest new initiatives or areas of improvement Prepare supporting materials as requested 8. Marketing processes and standards Comply with marketing standards and follow set processes for routine work Assist with the development of marketing processes over time Contribute ideas for improving marketing standards and processes 9. Miscellaneous administrative duties Prepare and distribute supporting materials for management and ad-hoc meetings Prepare literature packs and bound copies of marketing materials and proposals as required Company research as required for Partners Liase with caterers/purchase and prepare lunches for networking, client or internal meetings; clear the crockery afterwards and ensure meeting rooms are left clean and tidy Ad hoc duties as required The above job description is designed to give an overview of the tasks and responsibilities for this position. The marketing department will however evolve and grow over time to meet practice and market demands. The selected individual will be expected to embrace such changes and rise to the challenge of developing their skills over time.