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ABSTRACT
Students often find it difficult to learn the basic principles of operant conditioning. For
example, many students confuse negative reinforcement with punishment. For this
reason, several authors have evaluated the effectiveness of various methods of teaching
such concepts as reinforcement, punishment, and extinction. For the current study, the
first author created a video detailing how to teach a chicken to discriminate between
playing cards in such a way that this behavior could be incorporated into a card trick.
This video was then evaluated in introductory psychology classes. The video resulted in
greater retention of the material covered than did lectures alone.
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5 NATIONAL FORUM OF EDUCATIONAL ADMINISTRATION AND SUPERVISION JOURNAL__________
Method
Results
The next question that was analyzed in this manner was, “How
confident are you that you could teach an animal to perform a trick?”
Before watching the video, 32.5 percent reported that they were “very
confident”, 57.9 percent reported that they were “somewhat
confident”, and 9.5 percent reported that they were “not at all
confident”. After viewing the video, these percentages increased to
43.7, 53.2, and 3.2 respectively. This difference was significant at the
.001 level.
Discussion
REFERENCES