Documente Academic
Documente Profesional
Documente Cultură
Planning Booklet
Name:
Form:
Deadlines
Pre-
Production:___________________________
Final Edit:_______________________________
Studio Dates:____________________________
Contents Page
Production Schedule
Production Log
Trailer Analysis
Trailer Planning
Treatment
Script
Storyboard Paper
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Extra Resources
Links
Terminology
Studio Running Order
Production Schedule
Lesson One
Lesson Two
14th Sept
Lesson One
Lesson Two
21st Sept
Lesson One
Lesson Two
28th Sept
Lesson One
Lesson Two
5th Oct
Lesson One
Lesson Two
12th Oct
Lesson One
Lesson Two
19th Oct
Lesson One
Lesson Two
2nd Nov
Lesson One
Lesson Two
Lesson Two
16th Nov
Lesson One
Lesson Two
23rd Nov
Lesson One
Lesson Two
Links and Resources
http://11gcsechfs.blogspot.com/
http://www.apple.com/trailers/
http://www.imdb.com/
http://movies.yahoo.com/trailers/
http://www.mediaedu.co.uk/music/ind
ex.php
http://www.mediamagazine.org.uk/
www.mediaknowall.com
http://www.trailers.co.uk/
Glossary
what marketing seeks to create - when audiences know something
Awareness about the content of a film (stars, plot premise etc) and when it is going
to be released
Buzz Positive word-of-mouth
a nationwide or global opening when a film opens in a large number of
Day and Date Release
cinemas at the same time
buys the rights to sell a film to the cinema, video and TV markets. All
blockbuster movies are made with the distribution rights pre-sold or
Distributor arranged as big studios have their own distribution arm. Smaller, or
independently produced movies often have to wait till they are
completed before anyone will buy the distribution rights
Exhibitor Cinemas - usually large chains of cinemas (eg UA in Hong Kong)
When a film plays for longer than originally intended, perhaps because
Hold-over
of large audiences, or winning an award
When selected members of the press are invited to visit the set of a
Junket movie and are invited "exclusive" interviews with the stars, and to write
about the making of the movie. Like in America's Sweethearts...
Key art The central concept or design used in posters and print ads
The process of manufacturing, distributing, licensing and sale of T-shirts,
Merchandising toys, posters, key-rings etc that contain characters or designs from a
movie
A limited opening at key cinemas to develop word of mouth. Once a
Platform release
good buzz has been achieved, the movie will open at more cinemas
Playdate Date of release of a film in a specific market
The pack given to journalists containing such things as still photos,
press release, biographies of main personnel. Some press kits
Press kit (particularly around Oscar time) are unusual and inventive, and contain
small gifts as a not-very-subtle persusasive tactice to get the journalist
to be nice about the film
The main target audience of a film, those who are likely to go and see it
Primary Audience on its opening weekend, or even start queuing up six months before it is
released
The audience who will only go and see a movie after they have heard
about it - either from friends or from reading reviews - and have been
Secondary audience
persuaded that it is worth seeing. They will not risk it on its opening
weekend
The one-liner summing up the story which appears on posters ("Same
Tagline
planet. Different scum" etc)
A short trailer which does not give very much at all away about a film. It
Teaser Trailer is designed to arouse curiosity and may appear a long time prior to the
release of a movie
Promotional campaigns (Happy Meals, car tvcs - you name it) where
Tie-ins another company gets together with the film company and they promote
their products jointly
A 'sample' of the best points of a film which works to create awareness
Trailer
in audiences. Can be anything from 30-180 seconds long
The general public attitude to a movie - what people tell each other
Word-of-mouth about it. This is thought to be the most important ingredient for box
office success
RUNNING ORDER- 5 Minute Film Review Show
Shooting Script
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