MET Institute of Management Prof.

Shannon Sir Presented by 144: Shweta Shah

162:Dharma Tanna

INDEX
SR. NO
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TOPIC
CRY History

PAGE NO.
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Vision and Mission

People in CRY

CRY World

Nature of Support

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CRY Services

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How they Do It

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CRY'SHISTORY
Way back in the 1970s, Rippan Kapur, a young airline purser, was driven by the extraordinary dream to see a day when no Indian child would be deprived of rights as basic as survival, participation, protection and development.

Like many of us, Rippan too was upset when he saw disparities between privileged and underprivileged children. He hated to see children begging and working as servants. Unlike most of us though, he did something about it.

He joined his school's social service club and read to the blind, visited children in hospitals, held reading and writing classes for street children, and started a free dispensary at a slum the club adopted. To raise funds for these activities, the club sold milk. It even won a shield for the best Interact club! These qualities of resourcefulness and determination would come in handy. In 1979 Rippan and 6 friends started CRY with Rs. 50/- around his mother's dining table. They felt that something needed to be done to improve the situation of the underprivileged Indian child. Uncharacteristically, given their backgrounds and motivations, they chose not to found a grassroots-level implementing organisation working directly with and for underprivileged children. They opted instead to make CRY a link between the millions of Indians who could provide resources and thousands of dedicated people and organisations at the grassroots-level who are struggling to function for lack of them. This "link" or enabling position has determined CRY's strategic choices at every juncture - from the fundraising methods it employs, to the nature of its relationship with the NGOs it partners. All through the early, difficult years, it was Rippan's passion and conviction that drove CRY. He was firmly convinced that each of us can, in our own small way, be agents of change, and when enough of us are moved to this, the impact is a lasting change for the better. All he asked of people was that they help CRY by doing what they were good at. As he put it, "What I can do, I must do." Although Rippan passed away in 1994, his vision for underprivileged children ensures that CRY continues to grow.

Vision and Missions

VISION A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all

MISSION To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential To make people discover their potential for action and change To enable peoples' collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India's children

PEOPLE IN CRY
1) Trustees Each one of our Trustees holds CRY's interest above everything else, sharing a firm belief in values of public trust, collective responsibility and transparency. 2) ManComm A leadership collective comprising of Regional and Strategic Directors, whose key role is to provide direction and leadership, as well as uphold CRYs values across the organisation. 3) Resource Generation Fundraising or Resource Generation, as we call it in CRY, is driven with a social justice agenda. Our primary role is to channelize public action for child rights, in the form of financial and material resources and time and skills. CRYs endeavour is to get the maximum number of people and organisations involved, driving a people's movement for the rights of India's underprivileged children. Marketing tie-ups with corporations, events, school and college workshops, media campaigns, signature drives, advocacy campaigns, the Internet and street theatre ensure that people everywhere can access information on the situation of India's children and avenues to get involved. Every fundraising venture from greeting cards to web marketing integrates revenue objectives with advocacy for children. CRY is almost entirely funded by individual donors who are people from every walk of life and every corner of the country. In addition to this, Corporate or Institutional partnerships have added more zeal to our work and been an opportunity for the development sector (grant making) and the corporate sector to come together and learn from each other. Today, we have a strong and committed community of lakhs of donors across the globe who shares our vision for the future of our children and you too can be a part of this movement. 4) Development Support We adopt an angel investor or a social venture capitalist approach to grant making. That means we look for promising, nascent, grassroots-level NGOs and communities that work in the rights framework, addressing the root causes of inequity rather than its symptoms. Our grant making (also known as Development Support within CRY) follows a social justice agenda. We emphasise on advocacy as an essential medium if change is to be achieved on a significant scale. With the NGOs we support, CRY defines its role as that of a partner - each infusion of funds is accompanied by the non-financial inputs necessary to ensure their optimum utilisation and

maximum impact. Inputs in the areas of organisation building, programme development, training, and perspective building in child rights, accountability and advocacy.

In addition, each initiative combines direct action with children, community mobilisation and policy influencing components to maximise impact and ensure long-term viability. This is particularly critical where both, society and government institutions are still plagued by feudal biases of caste, gender, ethnicity and religion. Over three decades of working with and for children, their families and communities, CRY's grant making efforts to over 500 NGOs, has helped restore to 1,500,000 children their basic rights to a childhood. Community mobilisation is what we at CRY believe is the most effective long-term solution to the multiple causes of poverty, deprivation, exploitation and abuse that shackle India's children. In recent years, we have been witnessing incredible transformation across 13000 village and slum communities in 22 Indian states that CRY works in along with its partner initiatives. Erstwhile bonded labourers being elected to panchayats, women and girls now challenging centuries old practices and biases, non-violent redistribution of community resources, and transparent, democratic, accountable governance. With our experience, reach, credibility and influence, we have increasingly taken on the role of initiating networks to enhance solidarity, enable the transfer of learning, increase the effectiveness of our policy influencing efforts and establish standards in the area of public accountability 5) Volunteer Action CRY began as an endeavour of 7 young volunteers and ever since, the spirit of volunteerism has been an underlying lifeline of the organization. Volunteerism for us does not mean the mere utilisation of additional human resource to aid our work. To us, our volunteers are a repository of energy, creativity and commitment. At CRY, we encourage and support our volunteers to empower people and communities to bring about positive change - by encouraging them to initiate action in their environment. The mutual commitment that exists between us and our volunteers provides a free space for reaching out and a shared learning.

6)Policy, Research, Advocacy & Documentation Work(PRAD) At CRY Work done by Policy, Research, Advocacy & Documentation Division of CRY could be summed up as follows: Policy Advocacy: analysis of laws, policies, schemes and budgets; tracking of developments on Human Rights (HR) and Child Rights (CR) Policy processes; periodic consolidation of Social and Economic Policies (National and International); tracking of trends on policy debates (civil society and government); following up on action and inaction of legislature, executive and judiciary on CR issues; development of Working Papers and Policy Briefs; engagement with external stakeholders (Civil Society, Policy Influencers and Policy Makers)

Research: undertaking national research to inform legislations and policies; providing support in designing/ensuring quality in researches undertaken by various functions of CRY; identifying potential areas of research for the organisation to inform programme interventions; capacity building of VA teams/volunteers on research methodologies Knowledge Management: collating and analyzing secondary data on key child rights indicators; developing fact sheets on the issues of education and malnutrition; providing relevant data to media advocacy teams for press releases

Media Advocacy: generating content for media; Info packs on child labour, malnutrition, Right to Education, and the girl child; anchoring overseas media coverage; collating case studies and converting them into media savvy content; capacity building of regional media teams; networking with senior editors Documentation Centre: The centre serves as repository of knowledge and information on various child rights issues. We invite you to visit the centre housed at the Mumbai office and browse through the collection of books, journals and papers on a range of development-related topics.

CRY World
At CRY World you will find attractive gifts, decorative and household items, stationery products, toys and educational games that ensure learning while playing each item, narrating a story of its own. CRY World also stocks a complete range of paper products like diaries, notebooks and beautiful cards. You can also make us a part of your special occasions by creating invitation cards through CRY World, ordering customised gifts with your name and photographs or even creating special giveaways for personal and official functions. As always, the proceeds from your purchase will go towards strengthening CRY's projects across 23 states in India. So, be it for a birthday party, a seminar, or corporate gifts, contact CRY World on 022-23061740 or cryworld@crymail.org and pick up some wonderful products while you help us ensure a lasting change for children across India.

MORE THAN 30 YEARS OF CHANGE Rippan Kapur registers CRY as an Indian Charitable Trust. With 6 friends and Rs. 50/Pointer 'Buy a Brick, Build a School', CRYs first event to sensitise privileged children towards those less privileged. Rs. 1,14,000/- raised for the Shilpalaya Technical Institute which focuses on vocational training and foster care.

1980's Greeting Cards division gets underway. Sanat Surti, a well-known artist and illustrator creates 2 designs. 30,000 cards sold. Nirmala is hired as CRY's first employee; uses Rippan's mother's dining table as the "office". Access to free and quality education becomes CRY's main focus in its partnership with projects. Parisar Asha, CRY's first long-term education project, takes off. Its emphasis is on environmental education. Education Sponsorship Scheme is introduced. For just Rs. 10, any individual can get involved in CRY's work.

School-to-School Programme is introduced to sensitise affluent children to the needs of the less fortunate. One boy sends his earnings, made from teaching origami, to CRY. We take our first steps to corporatisation by setting up a corpus. It is a major step for an organisation that started with Rs. 50. Corporate contribution scheme is introduced so that companies can make donations to CRY's Corpus. The first CRY desk calendar is launched, with contributions from Indian contemporary artists. CRYs 10th anniversary. We launch "Art for CRY" nationwide - 144 artists donate 180 pieces of work, with overwhelming corporate support. Rippan Kapur, CRY's Founder, passes away on 10 April 1994. 'Baal Sawaal' and 'Baal Dhamaal' programmes launched. The first training workshop is conducted for teachers of CRY-supported projects in Maharashtra. Scope of activities broadens to include underprivileged disabled children and disaster victims, free and compulsory education for all under 14 and child labour. Outreach programmes extend to other states. The Policy and Research Cell of CRY starts, to handle policy analysis, research, documentation and government interface. CRY joins The National Alliance for Education, a strategic alliance to ensure accessibility of quality education for all children. First export order comes in, from Gallerie Lafayette, the largest department store chain in France. "Childwatch", our first media awareness project, is launched at a national level. "Art for CRY" is staged again to commemorate CRY's 15th anniversary and to pay tribute to Rippan Kapur. "Remembering Rippan," the book and film, launched as tributes. Release of The Indian Child book. It is a compilation of articles, facts, figures and help lines for children, with a focus on child rights and the status of children in India. FACT '98 (Free-a-child today), CRY's first corporate quiz, is organised by CRY's Bangalore volunteer group, Friends of CRY. The quiz raises funds for the education and health care of 100 children for a year. And goes on to become an annual event. Central Government awards CRY 100% tax deductable status. A structured HR division and strategy for CRY is initiated. The International Cell kicks off. CRY goes online with our first website http://www.cry.org/

2000's National Alliance for the Fundamental Right to Education (NAFRE) founded by CRY, Pratham, the National Foundation of India, the National Law School of India, UNICEF, the Aga Khan Foundation and Save the Children Foundation (UK). The alliance advocates free and compulsory education up to the high school level. A strategic partnership, with Archies Greetings and Gifts, to outsource manufacture and retailing of CRY products, augments CRY's reach and market share.

Citibank's Citi Junior Account programme launched - CRY gets a contribution each time a Citibank customer opens an account for their child. Scope of activities broadens to include relief and rehabilitation support to those affected by the Gujarat earthquake, tsunami relief and the flood-affected families in Mumbai. The Social Justice and Empowerment Ministry adopted CRY's Activity Centre model for disaster relief. CRY participates in the UN General Assembly's Special Session for Children. CRY-Child Relief and You America Inc. and Child Rights and You UK Limited formally registered CRY is invited to present "The Impact of Globalisation on Child Rights in India", at the House of Lords, London. Launched an Election Advocacy Campaign, develop a Childrens Manifesto to coincide with CRYs 25th year celebrations in 2004. A 7-hour CRY Telethon on Sony TV, to spread the message of Child Rights to almost 42 million homes in India on 26th January, 2005. It was India's first ever, interactive social responsibility show with celebrities and personalities from different fields appealed to audiences to contribute time or money towards changing children's lives. Launch of the National Child Rights Research Fellowship. 325 applications received. Volunteer Action makes a shift in its approach; moves from fundraising to engaging volunteers in activities. Launch of CRYBuddies, a virtual space for children to listen, talk and interact. CRY changes to Child Rights and You in 2006. CRY wins in the Large NGO category at Indian NGO awards 2007. Online payment gateway introduced on www.cry.org

2010's New Vision and Mission statements, focusing on the rights of a child and the importance of collective action, towards ensuring child rights. Ensuring Lasting Change for Children taken on as articulating the CRY brands essence. "My School campaign" to showcase aspirations of children from CRY project areas launched as an exhibition. First ever CRY Corporate Responsibility Summit launched to enhance engagement with corporate organisations. CRY World moves from individual retail to processing only bulk orders. CRY partnership with Archies continues. Participation in the development of the Alternate Report on child rights and the Ministry of Women and Child Developments strategic 5-year plan meeting. One of the five organisations to win the South Asia Fund Raising Groups Fundraising Campaign Award 2011. First ever CRY Child Rights Champion Awards launched to recognise corporate organisations demonstrating exceptional commitment to childrens rights. CRY Volunteers present KAP study on girl child at The National Commission for Protection of Child Rights (NCPCR). CRYs Youth division changes to focus on ensuring childrens voices are recognised as significant and unique in issues that affect them.
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NATURE OF SUPPORT
CRY's role as an enabler has determined our strategic choices at every juncture - from the fundraising methods we employ, to the nature of our relationship with the NGOs we partner.

Our interventions are designed to include

Direct action ameliorating immediate, critical needs Community mobilisation linking child rights and local pre-dominant issues Stringent planning, monitoring and evaluation both, financial and programmatic

Our partnership takes the form of: 1. Grant making: o We prioritise grant-making basis district-level analysis of child rights indicators o We identify grassroots NGOs and communities addressing the key issues Besides partnering organisations, we also partner individuals under the The Rippan Kapur Fellowship programme that was launched in 1994 (it was introduced in memory of our late founder). It seeks to enable motivated individuals starting a career in grassroots development work to make a beginning. 2. Capacity Building: enable build perspective and capacity in areas of o child rights o accountability o organisation building o policy analysis o advocacy 3. Community mobilisation: We believe this is the most effective long-term solution to the multiple causes of poverty, deprivation, exploitation and abuse that constrain the rights of India's children. In recent years, we have spearheaded a concerted, nationwide grassroots campaign in partnership with our supported NGOs that aims to establish:
o

Authentic data on the situation of children - infant and child mortality, nutrition, enrolment, availability of functioning schools of at least adequate quality, child labour, gender and caste differences. Workable models to achieve universal access to primary and elementary education, healthcare, livelihoods and governance combining direct action, community mobilisation and policy influence.
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Nation-wide support from all segments of society for the policy changes including the constitution amendment making education a fundamental right and laws relating to juvenile justice. Grassroots community mobilisation aimed at ensuring universal access to equitable education through the Common School System and implementation of policies ranging from land rights through to the right to information.

4. Networking and Alliance building: o The aim of strategic alliances or networks is to facilitate the transfer of learning, build solidarity between partner organisations and influence policy to positively impact the situation of Indian children. In short we interface with local government and other power structures and foster alliances with state, regional, issue interest groups

o Through supporting networks, we provide a platform for partners to meet, share and learn from each other's experiences. This enables the strengthening of field level initiatives. It also acts as a forum for perspective building on macro issues. We are also part of many state level alliances and national issue based alliances like the Campaign Against Child Labour, ECPAT, Donor Agency Network and the National Alliance for the Fundamental Right to Education (NAFRE) 5. Influencing child-friendly Policies: o While we consider the state to be primarily responsible for ensuring the rights of children, we realise that we too have a role to play in impacting and influencing government policies towards child rights. We approach this through national level advocacy and policy influence through direct interface with ministries, legislators, alliances, networks and coalitions and the media.

6. Resource Organisations: o In the development sector there are numerous organisations that play a critical role of being a resource hub. These organisations have expertise in various areas of development, expertise that could enhance the quality of smaller, newer initiatives. These resource organisations work towards building the capacities of CRY's other development partners as well as nonCRY supported initiatives.

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CRY Services
India is home to over 400* million children; a group which does not yet have the right to vote, sign a contract or form unions and associations. And yet, this same group pays the highest price for all our failures as a society, falling victim to the problems of discrimination and abuse. Inspite of this, we continue to treat them as objects of sympathy and concern rather than as citizens whose constitutional rights are violated more than any other group. What began as one mans vision (of Late Rippan Kapur, our founder) is today a movement; of people from all walks of life, who believe that no child must be wronged. Our child rights approach is geared towards bringing a sustainable and permanent change, one that ensures every child in India, whether girl or boy, gets an equal opportunity to a childhood. Types of CHILDRIGHTS SURVIVAL The Right to survive with adequate nutrition and quality health care services, citizenship and a wholesome family life. CRY, in partnership with local NGOs ensures that Primary Health Centres are functional, pre and post-natal care services are available, immunisation camps are organised. 46,896 children have benefited from health programmes in 2006-07 PROTECTION The right to be protected entails that all children be nurtured and protected from harmful influences, abuse and exploitation in any form and have a caring, secure family. By mobilising communities to ask for minimum wages and avail of government schemes like employment guarantee schemes, so that they do not have to send their children to work. Thus by demanding for an accountable governance, creating a safer environment for Indias children. 102 more villages were child-labour free in 2006-07 DEVELOPMENT The right to let a child develop fully through free, equal and quality education, recreation and a supportive environment. CRY, along with its alliance partners, lobbies for policy- level changes to ensure that children have access to quality, free and equal education; ensures that children attend bridge classes or non-formal educational centres and are admitted into government schools with functional infrastructure. 22,736 more children went to school on 2006-2007

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PARTICIPATION The right to freedom of thought, opinion, religion, expression and action without social or gender discrimination. All children shall enjoy their fundamental rights. Works towards ensuring this by providing a canvas for expression forming childrens groups, enabling motivation and opportunities at various levels to explore their potential. 690 childrens groups formed or activated in 2006-07

How We DO IT
Understand the root cause of the problem Illiteracy, malnutrition, female foeticide and child labour are symptoms of deeper problems like lack of livelihoods, caste, gender bias and other similar issues. By addressing these root causes, we work to eliminate the visible symptoms. Mobilise support We bring together donations, time, voices, support and resources from individuals like you. Catalyse change Using the funds and resources generated, we help build capacities of our grassroots partners and field workers towards mobilising their communities to address the root causes that affect them. Thus bringing about a sustainable change in the lives of their children. Today, 200 grassroots NGO partners, communities in over 5000 villages and slums in 18 states across India, along with 1.5 lakh individuals are doing whats right for Indias children.

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STAND UP FOR WHAT IS RIGHT Thanks to individuals like you, CRY has carried the demand for a just world for children this far. But the job is only just begun, because every time you see a violation of childrens rights and look away, you support those who exploit children for their own gains, because 400 million children in India need your belief and your support. HOW YOU CAN MAKE A DIFFERENCE DONATE: Funds are the critical lifeline not only for CRY, but for over 200 NGOs working with us. VOLUNTEER & PARTICIPATE: Your time, skills and moral support are crucial. You can join a Public Action Group near your area and participate in activities like the marathon, yatras and street plays. WRITE, BLOG & SPREAD THE WORD: If you are a media person or have access to the media, write about the injustice meted out to children. Blog your views on www.childrightsandyou.blogspot.com SHOP: Shop for gifts online at www.thecryshop.cry.org The sales proceeds are ploughed back to support our demand for child rights.

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