1/2/14

Luxury insight

Explore
Submit Search

Upload Go Pro Login Signup

Email

Like

S ave

Embed

Like this presentation? Why not share! Share Email

Luxurypresentation by Pujil Khanna 9758 views

Fung Luxury Market by Marc Morelli in China 2013 1541 views

China Luxury Apparel by michalgilly and Accessori... 474 views

1

/18 Share
1/6

www.slideshare.net/ionutgrossu/luxury-insight

1/2/14

Luxury insight

by David2591

Luxury Goods International Retailin... 477 views by Sudio Sudarsan

LUXURY BRAND MANAGEMENT 58790 views by IEMI European Ins...

Luxury destination 2389 views by guest7ce159

India Luxury Retail Market A Long T... 9988 views by Klaus Heine

The Concept of Luxury Brands - Pres... 6050 views by prkonceptanalytics

Global luxury goods market: 2012 Ed... 425 views by Murali Ramesh

Luxury retails-evolving-landscape v3 1006 views by vy1230

Luxury Goods Industry Analysis 2013 4641 views

www.slideshare.net/ionutgrossu/luxury-insight

2/6

1/2/14

Luxury insight

by Marinet Ltd

Understanding china's growing love ... 2857 views

Luxury insight
by ionutgrossu on Feb 27, 2013
+ Follow

808
views

More

No comments yet

Post Comment

Related Subscribe to comments

M ore Luxurypresentation
9758 views

1 Like MAHAGIRL
2 months ago

Like Fung Luxury Market in China 2013

1541 views

Like

Luxury insight
Presentation T ranscript

China Luxury Apparel and Accessories Market Report, 20122015:New Industry Anal
474 views

1. Luxury insightSmall research of overall marketRomanian market reviewNew business opportunities 2. What LUXURY is? DESIGN QUALITY CRAFTMANSHIP SERVICETo build reputation it takes decades

Like Luxury Goods International Retailing Market August 2013

477 views

Like

3. Luxury Market Summary Most important brand owners and distributor in the luxury market: LVHM (double digit growth in 2012) (Louis Vuitton, Moet, Hennessey) PPR (double digit growth in 2012) (Gucci, YSL) Richemont (double digit growth in 2012) (Dunhill, Cartier, Chloe) Hermes (double digit growth in 2012) Fast growing emergent markets (ASIA China) UBS report in 2010 says: 50% of world luxury revenue comes from Asia 50% of Europe luxury revenue are Asian tourists 4. Luxury Market Summary China is the 2nd largest consuming group of luxury goods after USA while Europe is struggling with an organic growth of 1 digit last year Biggest growth by gender is made by mens luxur. Top 5 Brands of men luxury: E. Zegna, Hugo Boss, Dunhill, Armani, Burberry Many
Like Like

LUXURY BRAND MANAGEMENT

58790 views

Luxury destination
2389 views

India Luxury Retail Market A Long Term-Bet_Value Partners

9988 views

www.slideshare.net/ionutgrossu/luxury-insight

3/6

1/2/14
luxury companies are going online Armani.com delivers in 27 European countries Escada to open e-shop in 2013 PPR opened Stella McCarthy Estore last year Ittiere opened E-commerce business line for 35 countries Zalando open Emeza, luxury discounted E-store

Luxury insight
Like The Concept of Luxury Brands Presentation
6050 views

Like

5. Local Luxury Market Local luxury market are divided by: Products Watches & Jewelry Fashion Cosmetics and Fragrances Investments Real Estates Art Way of life Cars, Airplanes, Tourism Home decorations, Alcohol, Cigars 6. Local Luxury Market Most of the luxury brands are present in the market Hermes, Chanel and Prada are not yet locally based Local luxury market decreased in the area of luxury cars, watches and accessories over the crisis period Fashion, accessories and cosmetics reported 20% decrease in 2008 at the beginning of crisis Meanwhile brands like Max Mara, La Perla, Pal Zileri, Canali reported constant growth of 20-30% in 2008 In 2009 7 branded fashion stores were closed In 2009, 9000 people were clients of luxury products, while in 2008 were 11,000 (CPP Management) 7. Local Luxury Market 2010 luxury market of fashion and accessories goods was nearly 50 million Euro (including counterfeit products) Louis Vuitton Romania reports 4.5 million Euro sales in 2010 Arts sales decrease to 8 million Euro after 2008 of 31 million Euro sales. For 2013 it is said to be up to 25-30 million Euro. 2011 reports a general growth of luxury products up to 500 million Euro 50-60% of total sales represent cars luxury industry 30% of the market is represented by fashion luxury 8. Local Luxury Market First half of 2012 reported a decrease of 30% of sold luxury goods comparing 2011 same period Gucci, Moschino, Dunhill, Valentino, Emporio Armeni, Hugo Boss, Burberry decrease in sales based of cost cut optimization of global strategy Luxury cars industry grew with 39% in the first half of 2012. Real estate industry double the revenue comparing same period of last year Roberto Cavalli, Porsche Design and Montegrappa opens first monobrand store in Bucharest Frey Wille reported more then 1 million Euro revenue for a newly brands in the market 9. Romanian customer profile of luxurygoods Billionaire or Millionaire Having more then 40 million Euro wealth Buying most exclusivist brands like: Hermes, L. Vuitton, Moet & Chandon, Rolex, Gucci, Prada Top Managers and business owners Aspirants of luxury lifestyle Expensive cars and watches Expensive travelers Luxury consuming goods Woman are more attracted by fashion while man by cars 10. Romanian customer profile of luxurygoods Online luxury customers are seeking: Fashion & shoes 60% Cosmetics & fragrances 46% Food & Alcohol 26% 31% of urban inhabitants will buy a luxury product next year 47% of them are 32-47 y.o. Active professionals and married Daily usage of internet with high education Analytical and pragmatic 11. Romanian customer profile of luxurygoods 37% of them are between 18 to 31 years old Technological addicted Self focused and self inventive Appreciate variety Unmarried with middle high education 16% of them are
Like Like Like Like Like Like Like Like Like Like Like

Global luxury goods market: 2012 Edition- Koncept Analytics

425 views

Luxury retails-evolving-landscape v3
1006 views

Luxury Goods Industry Analysis 2013

4641 views

Understanding china's growing love for luxury

2857 views

Rich pickings: The outlook for luxury goods in Asia

895 views

Cm luxury brand
2225 views

Luxury retails-evolving-landscape
318 views

Global Handbags Market Report: 2013 Edition- Koncept Analytics

2698 views

Prada Business Model Evolution and Future

8565 views

39566716 ppt-class
808 views

Luxury retailing
4133 views

www.slideshare.net/ionutgrossu/luxury-insight

4/6

1/2/14
between 48 to 64 years old and married 12. Local luxury reports 13. Local luxury reports 14. Conclusions & Opportunities Luxury market in Romania after a period of decrease started to gain more value. Specialists reported growth for 2013 in most of the luxury segments New fashion brands established monobrand store and other are to come in 2013 and 2014 as luxury fashion will increase this year Cars luxury is to growth in exclusivist segment and to stabilize on the other with perspective to grow Online luxury is the new trend in business Romanian luxury customers will be more interested in high services in order to gain loyalty 2013 to pass half a billion Euro market value in Romania 15. Business Concept Online Luxury Store that will sell fashion, jewelry, consuming goods, IT & Gadgets luxury brands

Luxury insight
Luxury In Turbulent Times S lideshare
5725 views

Like Luxury Goods in Emerging Markets 2013 - Competitive Analysis

2290 views

Like There is always an aura of mystery surrounding luxury brands 297 luxury-brandi
435 views

Like Luxury marketing outlook_2013

1597 views

Like

16. Competition For the online segment there are couple of websites which sells luxury goods but there is not a dominant player 17. Risks Even the luxury market stabilized a little and in some areas a growth took place there are a few risks due to the instable economical situation The Romanian millionaires power of purchase decreased with 30% over the last year Big counterfeit market and no clear strategy to avoid the phenomenon over the local authorities Many international brands opened online stores with delivery to Romanian market 18. Thank you! LESS IS MORE MORE IS BETTER KEEP IT SIMPLE
Like Like

Maintaining the mystery of the luxury brands whilst maximizing sales, an interna
4044 views

297 luxury branding_india

445 views

New world luxury - BCG S tudy

12174 views

Like Gucci case only110910

3107 views

Like Hermes S tudy9

29301 views

Follow us on LinkedIn Follow us on Twitter Find us on Facebook Find us on Google+ Learn About Us About Careers Our Blog Press Contact Us Help & Support Using SlideShare SlideShare 101 Terms of Use Privacy Policy Copyright & DMCA Community Guidelines SlideShare on Mobile
www.slideshare.net/ionutgrossu/luxury-insight

Like HS BC Luxury The Bling Dynasty 2013

875 views

Like Ubs luxury qa

484 views

Like Global luxury car market sample presentation

181 views

Like Global Luxury Retailing: Market

5/6

1/2/14

Luxury insight

Pro & more Go PRO Enterprise Sales PRO Features Developers & API Developers Section Developers Group Engineering Blog Blog Widgets 2014 SlideShare Inc. All rights reserved. RSS Feed ENGLISH English Franais Espaol Portugus (Brasil) Deutsch

S ize, Brand S trategies and Competitor Performanc

2582 views

Like The S tate of Luxury Digital Marketing

1423 views

Like Luxury fashion branding_final_thesis

4422 views

Like Brazil 2013 luxury market intelligence report

3418 views

Like Mint Luxury S ummit 2013

1069 views

Like

www.slideshare.net/ionutgrossu/luxury-insight

6/6