CD-ugc National Seminar On Exploring Contemporary Business Basics

1
ANNAMALAI UNIVERSITY
DEPARTMENT OF BUSINESS ADMINISTRATION
UGC NATIONAL SEMINAR ON EXPLORING CONTEMPORARY BUSINESS BASICS
20th & 21 st March 2010
S.No
PAPER TITLE
A
STUDY
ON SUSTAINABLE
1
AUTHOR DETAILS
S. MALA, Lecturer in Commerce
Bhaktavatsalam Memorial College for Women
Korattur, Chennai-80.
Email : keshavpranav@yahoo.com
Mobile: 9444958044
CHALLENGES AND
OPPORTUNITIES FOR
BUSINESS EXCELLENCE
MRS. SUJATHA.K, Assistant Professor

Department of English, Emerald Heights
College for Women, Ooty.
CHALLENGES AND
OPPORTUNITIES FOR
BUSINESS EXCELLENCE
Dr. K.SHEELA. Assistant Professor,

Department of Economics, Govt. Arts College
for Women
Sivagangai.
Mrs. K.RAJASELVI. Assistant Professor,
Department of Commerce, Emerald Heights
College for Women, Fingerpost, Ootacamund-6
BUSINESS EXCELLENCE
MRS. K.RAJASELVI. Asst Professor,

Department of Commerce, Emerald Heights
College for Women
Fingerpost, Ootacamund-6.
Dr. K.SHEELA. Assistant Professor,Dept. of
Economics
Govt. Arts College for Women, Sivagangai
CHALLENGES AND
OPPORTUNITIES FOR
BUSINESS EXCELLENCE
IMPROVING THE QUALITY OF

BUSINESS PERFORMANCE
BUSINESS AND THE ECO

SYSTEM
MR. A. GRACE ANTONY ROSE

Lecturer
RVS Institute of Management Studies &
Research
Sulur, Coimbatore 641 402.
Mob.: 9566533929
Email ID: graceantony@rvsgroup.com
G. AYYANAR, Lecturer in Commerce, Centre
for Higher Research, Yadava College
(Autonomous), Thiruppalai, Govindarajan
Campus, Madurai.
V. ANAND, Ph.D., Research Scholar, Mannar
Thirumalai Naicker College, Pasumalai,
Madurai
S.MEENA, Lecturer, Dept. of Commerce,
Bhaktavatsalam Memorial College for Women,
Korattur, Chennai 600082
BUSINESS DEVELOPMENT
2
E-mail: meenasrajesh @ yahoo.com
8
CHALLENGES &
OPPORUNTITIES FOR
BUSINESS EXCELLENCE
ESSENTIALS OF
SUSTAINABLE BUSINESS
PRACTICES AND ISSUES IN
DEVELOPMENT
10
THE EFFECTIVE BUSINESS

PRACTICES AND
STRATEGIES FOR
SUSTAINABLE
DEVELOPMENT IN THE
PRESENT SENARIO
T. VEZHAVAN, Sr. Lecturer-cumLiason officer, Directorate of Distance

Education, Annamalai University. 608002,
9443488181, vezhaa@rediffmail.com
11
DEVELOPMENT
R.SURIANARAYANAN, Asst.Professor,
Prist school of Business, PRIST University ,
Thanjavur.
R.SRIRAM KUMAR, Asst.Professor, Prist
school of Business,PRIST
University,Thanjavur.
12
KNOWLEDGE MANAGEMENT S.RAJALAKSHMI,Guest Faculty,Department

A WAY TO BUSINESS
of International Business School Of
EXCELLENCE
Management, Pondicherry University Email:
raji_pepy06@yahoo.comMobile: 9659316117
13
GLOBAL WARMING:
REACTIONS BY
THE AUTOMOTIVE SECTOR
IN INDIA
B.KALIDOSS, Lecturer-Cum-Liaison Officer,

Directorate of Distance Education,
Annamalai University.
14
MAPPING BUSINESS
PRACTICES IN THE
AUTOMOBILE INDUSTRY
DR.M.PRINCE MANICKAM ,C.MEERA
15
DEVELOPMENT
Leebathomas ,Dr.A.A.Ananth
DR.S. CHANDRAKUMARMANGALAM.,
Asst. Prof., Anna Universtiy, Coimbatore.
MRS. P.NALINI., Senior Lecturer, Velelar
College of Engg. & Tech., Erode
S.C. SIVA SUNDARAM ANUSHAN ,
Assistant Professor, Department of
Business Administration, V.H.N.S.N.
College, Virudhunagar.
sanushan@gmail.com, 9842898579.
Dr. R. NEELAMEGAM, Emeritus Professor
AICTE, Department of Management Studies,
V.H.N.S.N.College, Virudhunagar.
Support@vhnsnc.in / mba@vhnsnc.in
16
WORKING CAPITAL
MANAGEMENT TECHNIQUES
USED BY SMALL SCALE
INDUSTRIES: SEWING
THREADING MILLS IN INDIA
Banumathi,Lecturer in Business
Administration, Directorate of Distance
Education, Annamalai University, Annamalai
Nagar 608 002.
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STRATEGIC LEADERSHIP IN
VIBRANT BUSINESS
ENVIRONMENT
PAUL JOSEPH,RESEARCH
SCHOLAR,ANNAMALAIUNIVERSITY
18
AN EMPIRICAL STUDY:
CUSTOMERS BRAND
PREFERENCE ON
PASTEURIZED PACKAGED
MILK
19
AN EMPIRICAL STUDY:
STUDENTS PERCEPTION
ON SERVICE QUALITY
20
INFLUENCE OF SERVICE
QUALITY ON BANKING
CUSTOMERS BEHAVIOURAL
INTENTIONS
21
AN EMPIRICAL STUDY ON
IMPACT OF MOBILE
ADVERTISING IN CURRENT
BUSINESS SCENARIO
22
SERVICE QUALITY,
CUSTOMER SATISFACTION
AND CUSTOMER LOYALTY
OF MAJOR COMMERCIAL
BANKS IN CHENNAI CITY
AN EVALUATION
MR.S.SHEIK ABDULLAH, Student

Dept of Management Studies, Saranathan
College of Engineering, Trichy
Email:sheikabdullah88@gmail.com
MR.S. ARUN KUMAR, Asst Professor, Dept
of Management Studies Saranathan College of
Engineering, Trichy.
Email: arunkanthh@yahoo.co.in
MR.M.VANJIKOVAN, Dept of Management
Studies, Saranathan College of Engineering,
Trichy.Email: vanjiko@yahoo.co.in
MR.S.ARUN KUMAR, Asst Professor
Dept of Management Studies, Saranathan
College of Engineering, Trichy.
Email:arunkanthh@yahoo.co.in
MR.S. ARUN KUMAR, Asst Professor, Dept
of Management Studies, Saranathan College of
Engineering, Trichy, arunkanthh@yahoo.co.in
DR.B. TAMIL MANI, Reader, Dept of
Cooperation Gandhigram Rural University,
Dindugul.
Email:dr_tamilmani@rediffmail.com
MR S.MAHALINGAM , Dept of Mgt.
Studies, Saranathan College of Engineering,
Trichy
DR. K. KARTHIKEYAN, Asst. Prof
Saranathan College of Engineering,
Tiruchirapalli.
M.G.KRISHNA, Final MBA, Saranathan
College of Engineering, Trichy.
Dr.R.SEENIVASAGALU, Associate
Professor, PG and Research Department of
Commerce Government Arts College
(Autonomous)
Nandanam, Chennai-35
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CONTEMPORARY BUSINESS
BASICS - CUSTOMER
RELATIONSHIP MANAGEMENT
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RETAILERS PERCEPTIONS
OF CHENNAI
TELECOMMUNICATION
SERVICE PROVIDERS
S.CHANDRAMOULI, Lecturer, Dept of

Management Studies
Saveetha Engineering College
Thandalam, Chennai 602105
Mobile: 97898 15363
M. BHUVANA DEVI, Senior Faculty,
Saveetha Engineering College, Chennai.
prof_bhuvanadevi@yahoo.com
Mobile: 9840123547
25
BUSINESS
BASICS IN
HOSPITALS
MS. V. RENUKADEVI, Lecturer, PRIST

School of Business, PRIST University,
Chennai Campus
26
E-BANKING - A STUDY WITH

REFERENCE TO
CUSTOMER PREFERENCE
S. SUBRAMANIAN, Asst .Professor, PRIST

School of Business, PRIST University (off
campus), Chennai.
DR.M.SWAMINATHAN, Associate Professor,
PG Research &Dept of Commerce, A.V.V.M.
Sri Pushpam College, Poondi. Thanjavur.
manian61@yahoo.co.in , 9443104393
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AN EMPERICAL STUDY:
APPLICATION OF HEDPERF
(SERVICE QUALITY
MEASURING SCALE) AMONG
PROFESSIONAL
ENGINEERING COLLEGES IN
TAMILNADU
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CONTEMPORARY ISSUES IN
PONDICHERRY
TOURISM SERVICE
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CONCEPTUAL FRAMEWORK
FOR SUCCESS AND FAILURE
OF REGIONAL BRANDS
MR.S. ARUN KUMAR, Assistant Professor,

Department of Management Studies,
Saranathan College of Engineering, Trichy,
Email:arunkanthh@yahoo.co.in
DR.B.TAMIL MANI, Reader, Department of
Cooperation, Gandhigram Rural University,
Dindugul,
Email:dr_tamilmani@rediffmail.com
MR M.VANJIKOVAN, Student, Department
of Management Studies, Saranathan College of
Engineering, Trichy
Email:vanjiko@yahoo.co.in
MR.S.MUTHUKUMAR, Senior Lecturer in
Management Studies, Achariya School of
business and Technology, Pondicherry
DR.N.PANCHANATHAM, Professor and
Head, Department of Business Administration,
Annamalai University, Annamalai nagar.
MR. A. ANANDA KUMAR, Doctoral Scholar
(Bharathiar University), Department of
Management Studies, Christ College of
Engineering & Technology, Puducherry,
9944342433, searchanandu@gmail.com.
DR. R. SENAPATHI, Director (Management
Studies) Assistant Professor,Department of
Management Studies
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Adhiparasakthi Engineering College,
Melmaruvathur , Phone: 044-27528203
Mobile: 94862 68770, rsenapathi@sify.com
DR A M SAKKTHIVEL, Associate Professor
of Marketing and Assistant Dean for Academic
Affairs,
SUR University College (Affiliated to Bond
University, Australia), SUR, Sultanate of Oman
drsakkthi@gmail.com
/sakkthivel@suc.edu.com
30
CREATING AND
DEVELOPING CUSTOMER
LOYALTY TO DIFFUSE THE
UNEXPECTED BUSINESS
RISKS IN
ORDER TO DO BETTER
BUSINESS
31
EXPERIENTIAL RETAILING
A CONTEMPORARY
APPROACH IN CUSTOMER
ENGAGEMENT AND
RETENTION
32
THE PERFORMANCE OF
INFORMATION
TECHNOLOGY INDUSTRY IN
TAMIL NADU
33
BRAND POSITIONING
STRATEGIES FOR INDIAN
MARKET
J. Vidhya Jawahar, Lecturer in Business

Administration, Directorate of Distance
Education, Annamalai University, Annamalai
Nagar 608 002.
34
RIN Vs TIDE: COMPARATIVE

ADVERTISING TO ITS
EXTREME
B. Karthikeyan,Dr.Panchanatham
35
FIVE STEPS TO A WINNING

BUSINESS CASE
36
THE CHALLENGE OF
ECONOMIC RECESSION AND
THE
STRATEGIC ROLE OF HRM
S PANDISELVI, Lecturer, Dept Of Commerce

Sri Krishna Arts & Science College,
Coimbatore
Dr. V. SELVANATHAN, Associate Professor
of Commerce, Govt. Arts College (Men),
Nandanam,
Chennai 600 035.
37
MAPPING BUSINESS
PRACTICES IN THE
AUTOMOBILE INDUSTRY
38
SOCIAL FLUIDITY MAPPING

SYSTEM- A WAY TO REDUCE
SOCIAL STIGMA IN BUSINESS
DR.M.SENTHIL, Associate Professor,

Alagappa Institute of Management, Alagappa
University, Karaikudi, Tamilnadu.
drmsenthil@gmail.com
S.SELVABASKAR, Asst.Professor, Happy
Valley Business School, Coimbatore,
Tamilnadu. prof.baskar@gmail.com
Er. E. Bhaskaran. B.E, M.B.A, (PhD),Assistant
Director of Industries and Commerce,
Government of Tamil Nadu, Chepauk, Chennai
5
C.MEERA, Head.
DR. M.PRINCE MANICKAM
S. BALACHANDRAN
Lecturers MBA, Park college of Engineering
and Tech, Coimbatore, Mail Id:
meera.phd@gmail.com Mobile:9976169135
MRS. M.SHANTHANA LAKSHMI, Lecturer
Department Of Commerce
B.SUNIL KUMAR & R. SIVA PRAKASH,
6
FAILURES
39
40
Students, Department Of Commerce

Sri Krishna Arts And Science College
Coimbatore.
CASE TITLE: HRM / OB CASE S PANDISELVI, Lecturer, Dept of Commerce,
STUDY: INDIAN WOMEN IN
Sri Krishna Arts & Science College,
BANKING INDUSTRY:
Coimbatore
BREAKING GLASS CEILINGS? Spbcomca@Gmail.Com
THERE ARE NO TRAFFIC
JAMS ALONG THE EXTRA
MILE
B.V.JAYANTHI, Lecturer, PRIST School of

Business, Chennai.
AN EVER GREEN BUSINESS

BASIC
41
EXPLORING
CONTEMPORARY ISSUES
HR PRACTICES
N.VENKATA VIJAYALAKSHMI, Lecturer,

PRIST School Of Business, PRIST University,
Chennai
42
HOW TO DEVELOP A
BUSINESS-ALIGNED SOCIAL
MEDIA & SOCIAL
NETWORKING STRATEGY
43
COMPETENCY MAPPING
44
KNOWLEDGE MANAGEMENT
FOR
E-BUSINESS PERFORMANCE
45
CHALLENGES AND
OPPORTUNITIES OF FAMILY
BUSINESS; HAS A FUTURE IN
INDIA?
N. SATHISH KUMAR, Scholar, Department

of Business Administration, Annamalai
University. mail2nsathish@gmail.com,
DR.A.A. ANANTH, Reader, Dept. of Business
Administration, Annamalai University
MR. S.A. SIRAJUDEEN, Assistant professor
& B.Anitha Rani, Lecturer, Dept of Mgt
Studies, J.J.College of Arts and Science,
Pudukkottai
K.GOMATHI, Lecturer, Dept of Commerce,
J.J.College of Arts and Science, Pudukkottai
S.SUBRAMANIAM, Assistant Professor, Prist
School of Business, Prist University, Thanjavur.
N.R.SARAVANAN, Assistant Professor, Prist
School of Business, Prist University, Thanjavur
G.S. JAYESH, Lecturer Cum Liaison
Officer, DDE, Annamalai University,
jayesh_gs@yahoo.com
DR. K. RAJESH KUMAR, Reader, Dept of
Business Administration DDE, Annamalai
University.
46
CONTEMPORARY CULTURAL
PRACTICES TO COMBAT
STRESS IN ORGANIZATIONS
47
GREEN FASHION AND ECO-
G.LATHA ,Lecturer, Department of Business

Dr.N.PANCHANATHAM ,Professor and
Head, Department of Business Administration,
Annamalai University
Mrs.S.SOWMIYA,Lect(SS),Dept of Business
7
FRIENDLY FABRICS
Administration,AnnamalaiUniversity
Dr.A.RAJAMOHAN,Prof,DeptofBusiness
D. SAKTHIVEL, Lecturer in Business
Administration; DR. J. JAYAKRISHNAN,
Reader in Business Administration, Annamalai
University
48
EDUCATION FOR
IMPROVING OF WORK LIFE
BALANCE TO WOMEN
EMPLOYEES
49
EXPLORING HUMAN
RESOURCE MANAGEMENT
PRACTICES IN NONPROFIT
SPORT ORGANIZATIONS
51
VALUE OF TRAINING AND

DEVELOPMENT IN
DIFFERENT SECTORS
52
PARTICIPATIVE
MANAGEMENT IN
CONTEMPORARY
INDUSTRIES
Ms.S.Subbulakshmi, Lecturer Department of

Business Admn., Annamalai University
53
CHALLENGES AND
OPPORTUNITIES OF NEW
ENTREPRENEURS
G.tamizharasi,lecturer, department of business

administration, annamalai university
Dr.n.panchanatham ,professor and head,
department of business administration,
annamalai university
54
TRENDS IN TRAINING
Dr.g.udayasuriyan, professor, department of

business administration, annamalai university
V.kalaiselvan, research scholar
55
CHALLENGES OF
LEADERSHIP STYLES
TODAY AND
TOMORROW
Ms. K. Rukmani, Lecturer, Department of

Business Admn., Annamalai University. Dr. M.
Ramesh, Reader, Department of Business
Admn., Annamalai University.
Y. Edith Joy (Faculty Member in Management

Studies, Bharathidasan University College (W),
Orathanadu).
A.Aroekiaraj (Faculty Member in Management
Studies, Bharathidasan University College,
Orathanadu).
AN.Solayappan (Faculty member in
Department of Business Administration ,
Annamalai university).
K.Chezhiyan (Faculty member in Department
of Business Administration , Annamalai
university).
S.Jayanthi, Research Scholar, Department of
Business Admn., Annamalai University
Dr.S.K.Nagarajan, Lecturer (S.S.) Department
of Business Admn., Annamalai University
Dr.S.K.Nagarajan, Lecturer (S.S.) Department

of Business Admn., Annamalai University
FIVE STEPS TO A WINNING BUSINESS CASE

S. Pandiselvi1
Abstract
Building a winning business case! It's just about the best first step you can take
to a successful project.
Making a successful business case for your new project is the winning way to ensure
a good beginning for your team. As a project manager, how often have you been
asked to "work the numbers" and provide a basis for a compelling project? Often, if
you are a project manager with responsibility to help your sponsor and your
company make decisions about which projects are the right ones to do. The PMBOK
provides the body of knowledge for "doing it the right way." In this article, you will
learn about the five steps of a methodology that you can take away and use everyday
for identifying, selecting, and justifying a new project or a significant change in
scope to an ongoing project. Projects with a solid business case return value to the
business, to their sponsors, and to the stakeholders and customers. Meeting scope,
staying within budget, and getting done on time are the tactical elements that deliver
the value. This being so, it is self-evident that successful project managers are those
that effectively make the connection between project accomplishment and business
value. [Goodpasture, 2001]
Business Case Basics
A winning business case is really no mystery. To begin, it provides the background
and context for the project. Historical performance is often necessary to illustrate
opportunity. Second, the business case identifies the functional, technical, or market
opportunity that the project is to address. From opportunity, specific solutions can be
developed. Third, the project proposal is given, laying out a description of scope,
required investment, expected results and project benefits, and key performance
indicators (KPI's).
Next, understanding is conveyed about how the results of the project fit into the
business operationally. For this, a "concept of operations" is needed. And last, and
perhaps most important, you ask for a decision on the project proposal. In this
section, it is customary to ask for approval of the assignment of managers for
performance responsibility.
Lecturer, Department of Commerce, Sri Krishna Arts & Science College, Coimbatore-8
9
AN EMPIRICAL STUDY: CUSTOMERS BRAND PREFERENCE ON
PASTEURIZED PACKAGED MILK
Mr.S.Sheik Abdullah1 & Mr.S. Arun Kumar2
Abstract
The study on customer brand preference on pasteurized packaged milk is taken place
in Coimbatore city of Tamilnadu, India. The methodology of the study is by mall
intercept interviewing, whereby shoppers were intercepted in the public areas of
shopping outlets and distributed the structured questionnaire for their valuable
response. A Judgmental (Purposive) and Non-Probability Sampling techniques were
employed with a sample size of 150 respondents. In our materialistic and
competitive societies, people want to give meaning to their consumption by
extending specific preference towards a particular brand .Hence, producers and
marketers of packaged milk products need to identify those specific factors/variables
which determine their brand preference of consumers. From this study, it is
concluded that the dominant variables identified by statistical analysis (Multiple
Regression Analysis) from consumer responses are advertisement, reasonable price,
taste, brand name and packaging which has prominent implications on the marketers
brand building exercise.
Key Terms: Brand, Pasteurized Milk, Purposive Sampling, Packaged Milk.
1
2
Student, Department of Management Studies, Saranathan College of Engineering, Trichy.

Assistant Professor, Department of Management Studies, Saranathan College of Engineering, Trichy.
10
AN EMPIRICAL STUDY: STUDENTS PERCEPTION

ON SERVICE QUALITY
Mr.S. Arun Kumar1 & Mr.M. Vanjikovan2
Abstract
The purpose of this paper is to empirically measure the service quality level using
the new industry specific scale called HEdPERF (Higher education performanceMeasurement Scale) among engineering colleges/Institutions which are offering
professional courses in Tiruchirappalli, Tamilnadu, India. In this study, Purposive
Non-Probability sampling techniques were adopted with a sample size of 106
respondents were administered using structured questionnaire .Statistical tools
namely Univariate analysis, multiple regression analysis and factor analysis were
used for this study. From the study findings using multiple regression analysis
,attributes namely standardized syllabus and structure, quality programs, students
feedback for progressive measures, empathetic administrative staffs to solve
students problem and fair and equal treatment are the dominant variables strongly
predicts the overall service quality. Also, from the study findings using factor
analysis, it is inferred that a HEdPERF scale is not factor loaded as per the proposed
original five dimensions, instead we got a loading of eleven [1] factors. Hence,
professional engineering institutions should concentrate their efforts on the extracted
dimensions[1] perceived to be important rather than focusing their energy on a
number different attribute, which they feel are important determinants of service
quality.
Keyterms: Service quality, Professional Engineering colleges, Higher education,
Performance measurement (Quality).
1
2

Department of Management Studies, Saranathan College of Engineering, Trichy.
11
A STUDY ON SUSTAINABLE BUSINESS DEVELOPMENT

Ms. S. Mala1
Abstract
For the business enterprises, sustainable development means adopting strategies and
activities that meet the needs of the enterprise and its stakeholders today and
protecting, sustaining and enhancing the human and natural resources that will be
needed in the future. Many companies are discovering the benefits of going beyond
regulatory compliance, toward sustainability. Business people should develop a
vision of a sustainable company, translate that vision into a management action plan
and turn sustainability into a competitive advantage. By adopting sustainable
practices, companies can gain competitive edge, increase their market share, and
boost shareholder value.
No business firm can survive without its employees, factors of production,
customers, suppliers, distributors, society, culture, and environment as a whole. A
company produces a product or service by using various resources. But at the end, it
is the choice of the customers to buy or reject it, if it does not serve their purpose. If
the product is accepted by consumers it will help the firm to break-even and
generate profits, or else, it could lead to closure of business enterprise. So, all firms
existence is impossible without the involvement of the society and it is the duty of
the firms to adopt ethical consumerism and to provide clean healthy environment for
all the future generations to come.
Organisations are integrating ethics as a process for business success. Ethics in
Business refers to moral standards of the people working in the organisation and the
application of right practices in the business firm. In doing the ethically right thing
for all which in turn generates significant and sustainable business value for the
organization. Business firms are using business ethics as a tool for retaining
customers and increasing its market share by highlighting the initiatives it has taken
for providing a clean environment for the society.
Lecturer in Commerce, Bhaktavatsalam Memorial College For Women, Korattur, Chennai-80.
12
CHALLENGES AND OPPORTUNITIES FOR

BUSINESS EXCELLENCE
Mrs. K. Sujatha1
Abstract
Of all the challenges posed in this world, acquiring good communicative skill
in various business situations is being increasingly felt today. The opportunities are
open for those who have gained effective communication ability and it helps them to
win respectability, visibility and recognition not only at the organizational and at the
corporate level but also at the global level. Areas like personnel, public relations,
marketing, sales and labour relations call for exceptional communication skills.
Executives are expected to make speeches, prepare pamphlets, brochures, souvenirs
and to give interviews to the media in order to project a favourable image of the
organization. If the ideas of the executives are accurately replicated in the mind of
the receiver, the process of communication is perfect and there will be no dilution,
exaggeration or distortion of ideas. Though the students of Business Management
and young executives have very good background of education in English medium
schools and colleges, they face the worst barriers of communication and they have to
realise that knowing English language is one thing, but to be able to use it for the
purpose of communicating a thought precisely and tactfully for business purpose is a
different skill that one has to learn by practice.
Management is a complex practice of communicating with other people. In an age
when a lot is being experienced in organizations in terms of career uncertainties,
rightsizing, the pressure of working in a multicultural environment, and the pressure
of reaching out to the stakeholders through corporate communication channels, the
need for good communication skill is the most required.
Assistant Professor, Department of English, Emerald Heights College for Women, Ooty.
13
INFLUENCE OF SERVICE QUALITY ON BANKING

CUSTOMERS BEHAVIOURAL INTENTIONS
Mr.S. Arun Kumar,1 Dr.B. Tamil Mani2 & Mr S.Mahalingam3
Abstract
Investigating the influence of SERVQUAL variables on multidimensional model of
customers behavioral intentions should help to measure, control and improve
customer perception of service quality by public banks. Hence, this relational impact
should be a central concern for public retail bank managers as well as for service
management academics and practitioners. Purposive sampling technique is used to
select the respondents from two major public banks of Tiruchirapalli city of
Tamilnadu, India. Univariate analysis is used to analyze the demographic and
rational variables. The service quality variables of tangibility, responsiveness and
empathy dimensions play an important role in predicting Customer behavioral
intention which is identified using multiple regression analysis. The study also
determines the dimensionality of customer perception of service quality using
exploratory factor analysis. Specific managerial implications and recommendations
also presented in this study.
Key Terms: SERVQUAL, Behavioral Intention, Loyalty and Perception of Service
Quality, Rational, Tangibility, Responsiveness, Empathy.

Reader, Department of Cooperation, Gandhigram Rural University, Dindugul.
3
2
14

BUSINESS EXCELLENCE
Dr. K. Sheela1 & Mrs. K. Rajaselvi2
Abstract
This paper highlighted global flow of information, technology, capital, goods,
services and people has been greater in the recent past. Challenges and opportunities
facing businesses include unprecedented growth in the engineering world, the
increased need for consistency, standards, controls, compliance and governance, and
the cost, risk and management needs associated with the Return on Investment
issues. Some of the major challenges that the organizations have been facing since
the origin of engineering include, but not limited to Ever-Reducing Profit Margins,
Cut-throat Competition, Missed Commitments, Post Delivery Customer Complaints,
Late Deliveries, High Cycle Time, Poor visibility into project progress, High Cost of
Quality, Too much rework and Frustrated People. Furthermore, improving
performance has become a persistent need for companies striving to remain
competitive and effective in this environment.
1
2
Assistant Professor, Department of Economics, Govt. Arts College for Women, Sivagangai.
Asst. Professor, Dept. of Commerce, Emerald Heights College for Women, Fingerpost, Ootacamund-6.
15
BUSINESS EXCELLENCE
Mrs. K.Rajaselvi1 & Dr. K. Sheela2
Abstract
A key feature of the BPIR members area is the use of business excellence models
to categories and present business improvement information. At present in addition
to the BPIR's own categorization system, members have a choice of selecting the
Baldrige Model, EFQM Excellence Model or Singapore Quality Award Framework
through which to view the BPIR databases. Future development includes the
addition of more models in order to increase the range of choice for members from
different parts of the world. This paper has a brief discussion of what business
excellence models are. Included are the key challenges and proven benefits that can
stem from their use. Business excellence models are frameworks that, when applied
within an organization can help to focus thought and action in a more systematic and
structured way that should lead to increased performance. All the formal models
used within the BPIR are best practice models i.e. thorough and consistent use of the
model can lead to world class performance levels in the area(s) related to the model.
1
2
Asst. Professor, Dept. of Commerce, Emerald Heights College for Women, Fingerpost, Ootacamund-6.
Assistant Professor, Department of Economics, Govt. Arts College for Women, Sivagangai.
16
THE CHALLENGE OF ECONOMIC RECESSION AND THE
STRATEGIC ROLE OF HRM

Dr. V. Selvanathan1
Abstract
The Global Meltdown has its impact in every part of the world. Countries are using
their own monetary mechanisms to pullout the recessionary impacts. Here comes the
Strategic Role of HRM. The monetary mechanisms adopted by different countries
would clearly indicate that each country wants to protect their own economy. The
changes and implications of monetary mechanism will have a direct link with the
organizations and firms. India has taken a stand called inclusive economy. The
recession is an opportunity for HR professionals to step-up and contributes
strategically. In the classical strategy paradigm one has to look both Micro and
Macro environment. It includes the strategic factors of HR, and creative Human
Resource Management. The following points are to be focused to meet the challenge
of Economic recession.
Optimize the Manpower strength
Strategic initiative to increase the productivity.
Compensation Benefits
Redesign Training and Development
Organisation Policies and hand Book.
Work Schedules
Cutting Pay
Modification of Job and Responsibility.
Attitudinal Change
Proactive HRM
Associate Professor of Commerce, Govt. Arts College (Men), Nandanam, Chennai 600 035.
17
AN EMPIRICAL STUDY ON IMPACT OF MOBILE

ADVERTISING IN CURRENT BUSINESS SCENARIO
Dr. K. Karthikeyan1 & M.G. Krishna2
Abstract
Technology developments have created new marketing communication channels or
media such as email, SMS (Short Messaging Service) and MMS (Multimedia
Messaging Service). These digital media are considered to potentially improve the
possibilities to reach consumers by allowing personalization of the content and
context of the message. Mobile advertising, which is an area of mobile commerce, is
a form of advertising that targets users of handheld wireless devices such as mobile
phones and Personal Digital Assistants. In Comparison with traditional advertising,
the main advantage of mobile advertising is that it can reach the target customers
anywhere anytime. In order to promote the selling of products or services, the most
popular mobile application, referred to as text messaging or Short Message Service
(SMS). Studies on this new advertising medium indicate that mobile advertising
campaigns can generate responses that are as high as 40%, compared with a 3%
response rate through direct mail and 1% with internet banner ads. Multimedia
Messaging Services (MMS).
The purpose of this paper is to identify the mobile advertising and its impact on
consumers purchase decision. Primary data was collected by the researcher with the
help of a structured questionnaire administered to the mobile users in Tiruchirappalli
City. Convenient sampling has been employed with the questionnaire being
collected from 200 respondents. Using various statistical tools like 1) Factor
Analysis and 2) Mean Score, some of the major findings were derived and that will
be useful to identify the impact of mobile advertising in consumers purchase
decision. So this study becomes more relevant and significant to the present Indian
scenario.
1
2
Asst. Prof, Saranathan College of Engineering, Tiruchirapalli.

Final Year MBA Student, Saranathan College of Engineering, Tiruchirapalli.
18
SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER

LOYALTY OF MAJOR COMMERCIAL BANKS IN CHENNAI CITY
AN EVALUATION
Dr. R. Seenivasagalu1
Abstract
Post-liberalisation in 1990s has witnessed tremendous changes in the Indian banking
sector as a part of financial sector reforms. Prior to economic liberalisation, public
sector banks enjoyed a protected market. After liberalisation, Indian banks were
exposed to free market competition and consequently, the strategic need for
customer retention. Banks tend to emphasise customer retention because the cost of
acquisition of new customers is higher than their retention. Intense competition and
continuously evolving customer demands have led Indian banks to identify drivers
of customer satisfaction and loyalty. Customers are the major decision makers in
any marketing efforts. They select a service offering that adds value to them and
optimises their satisfaction. Therefore, bank managers are seeking out most
influential determinants of customer satisfaction and loyalty. Customers satisfaction
leads to their loyalty that helps in realising economic success of the firm in terms of
profitability, market share and return on investment.
This paper examines whether service quality of major commercial banks in Chennai
city (State Bank of India, Indian Bank, Indian Overseas Bank and Canara Bank)
increases customer satisfaction that fosters customer loyalty. A questionnaire is used
to elicit information on socio-demographic variables along with human, technical,
and tangible aspects of service quality, customer satisfaction and loyalty. An attempt
is also made to identify which aspects of service quality of banks are important in
determining customer satisfaction.
Associate Professor, PG and Research Dept. of Commerce Govt. Arts College (Autonomous), Nandanam, Chennai.
19

BUSINESS EXCELLENCE
A. Grace Antony Rose1
Abstract
One must forever strive for excellence, or even perfection, in any task, however
small and never satisfied with the second best.
-
Late Shri. JRD Tata, Indias pioneering Industrialist
The world around us abounds with excellence. Business Excellence denotes

outstanding performance, superior quality, and consistently extra ordinary service
especially in the face of severe hardships. The global presence of Mercedes-Benz
and Rolls-Royce is a good example. Among Indian Companies, which embody
excellence, HUL, Reliance, L&T, Telco, Bajaj Auto, Titan, Tisco, ITC, MRF and
Tata Motors stand out. These business units excel in exploiting ideas, inventions and
innovations and make concrete efforts to promote human excellence. It also
indicates sustained commitment and quest of the organizational members to
individually excel in their chosen area of work. The following factors are the
challenges and opportunities for business excellence, which are discussed in detail
and few factors are supported with real business case studies not only to add value,
but also to enhance the quality of the paper towards excellence:
1. Innovation, 2. Differentiated Product, 3. Economies of Scale, 4. Customer Focus,
5. Faster Response Time, 6. Quality Orientation, 7. Technological/ Skills, 8.
Sensitivity, 9. Competitiveness, as an attitude, 10. Positive frame of mind, 11.
Customer focused product concept, 12. Global Efficiencies, 13. Leadership, 14.
Distributed Resources, 15. Identifying, developing & exploiting core competencies,
16. Environmental Sensitivity, 17. World Class Manufacturing Facilities, 18.
Willingness
to
succeed/
Positive
Attitude,
19.
Productivity,
20. Shared vision & values, 21. Learning Organization, 22. Global presence & preemption, 23. Brand Equity, 24. Benchmarking, 25. Strategic Alliances,
26. Systems Thinking.
This paper is a comprehensive framework highlighting on detailed description of
core values and issues contributing to business excellence.
Lecturer, RVS Institute of Management Studies & Research, Sulur, Coimbatore.
20
MAPPING BUSINESS PRACTICES IN THE

AUTOMOBILE INDUSTRY
C. Meera,1 Dr. M. Prince Manickam & S. Balachandran2
Abstract
The Indian automobile industry is expected to grow to US$ 40 billion by 2015 from
the current level of US$ 7 billion in 2008. By the year 2016 the industry is expected
to contribute 10% of the nations GDP. The industry manufacturers over 11 million
vehicles in a year, employing more than three million people. The greatest challenge
and competition would be from the Chinese automobile industry. The Chinese
automobile industry has been able to give stiff completion to India in terms of
productivity, cost of manufacturing and technology. Again the present trend of
excess manufacturing capability, reduced margins put additional pressure on the
industry. The global recession has had a dampener effect on the growth of the
industry, but market experts believe it is only a short term phenomenon and are
confident of the industry bouncing back. This paper focuses the contemporary issues
and mapping business with reference to Automobile Industry.
1
2
Head, MBA Dept., Park College of Engineering and Tech, Coimbatore.

Lecturers, MBA Dept., Park College of Engineering and Tech, Coimbatore.
21
SOCIAL FLUIDITY MAPPING SYSTEM- A WAY TO REDUCE SOCIAL

STIGMA IN BUSINESS FAILURES
Mrs. M. Shanthana Lakshmi,1 B. Sunil Kumar & R. Siva Prakash2
Abstract
The main intention of the research is to analyze the social stigma associated with the
failure of entrepreneurial activity. The social stigma was recognized by negative
publicity, corporate crisis, lack of funds, disgrace among the workers and violations
over the technology. The research aims to model new SFMS strategy and to find out
the essential requirements to build SFMS among the entrepreneurs.
Prior Practices:
The entrepreneurship lacks in collaborative networks, experimentation, developing
community leaders and creating social responsibility for the enterprise. The concept
of evolving SFMS was lacking with the entrepreneurs. Usually entrepreneurial
intelligence will be created in the long run of the enterprise. During that time the
entrepreneurs tend to map the societal needs. But due to social stigma, the business
failure happened before identifying the social responsibilities. The entrepreneurial
skills lacks in community funding, creating entrepreneurial structural relationship,
introducing cause related marketing and leveraging the social networks. Structural
relationship system of entrepreneurship has evolved in the U. S has been quite
successful and has considerable applicability to other countries also .The optimal
role for individual entrepreneurs and the public policies necessary to support this
role are somewhat different in India. In this context the research was done to
explore the possibilities of introducing SFMS that can reduce social stigma.
1
2
Lecturer, Department of Commerce, Sri Krishna Arts & Science College, Coimbatore.
Students, Department of Commerce, Sri Krishna Arts & Science College, Coimbatore.
22
CASE TITLE: HRM / OB CASE STUDY: INDIAN WOMEN IN

BANKING INDUSTRY: BREAKING GLASS CEILINGS?
Ms. S. Pandiselvi1
Abstract
The dawn of the year 2009 presented an occasion to celebrate for India as it
experienced a magnificent moment made by women. It is rightly said, To awaken
people, it is the woman who must be awakened. Once she is on the move, the family
moves, the village moves and the nation moves. The purpose of this case study is to
understand the paradigm shifts of India Inc.s gender composition and how Indian
women are carving a niche in the corporate world. From ancient times, women have
held respectable position in the society, particularly in the Indian scenario. But
unfortunately, their potential was underestimated since they were limited to
domestic duties and were denied top positions in the corporate world. With the
introduction of economic reforms in 1990s, women started stepping into the
corporate world and excelled in their fields or showcased their talent. Though the
women participation in labour force has increased, they are still striving to find
considerable position at the top levels of organisational structure. In the maledominated banking industry, Chanda Kochhar, Shikha Sharma, Naina Lal Kidwai
and Manisha Girotra are some of the successful women executives who proved their
mettle.
Further, the case study provides a rich discussion on should women lead all the
industries, which are crucial to an economy, in particular, banking industry? Do
women make better bankers?
Pedagogical Objectives:
To understand the paradigm shifts in India Inc.s gender composition and discuss
particularly the role played by economic reforms ushered in 1991
To make an objective evaluation of the role played by women managers in ICICI
Banks meteoric rise
To debate and discuss in the light of greater presence of Indian women in the
banking industry, especially at the highest level whether women make better
bankers.
Lecturer, Department of Commerce, Sri Krishna Arts & Science College, Coimbatore.
23
IMPROVING THE QUALITY OF BUSINESS PERFORMANCE

G. Ayyanar1 & V. Anand2
Abstract
Some companies are reporting higher earnings while some are still reporting
declines. Some organizations may be weathering the storm right now, but rapid
growth companies are still the exception. If we look at business history, the
recession in the 1980s was marked by massive layoffs. The benefits from these
employment cost reductions didnt seem to be realized until process changes and
innovation followed.
First Step - Be More Customer-Driven
Although customer expectations or satisfaction were still important, they were
competing for attention in a capital-driven, employee-focused business environment.
In todays environment, a loyal, quality customer is like gold.
One that should be cared for and protected. Some organizations are afraid to
communicate with their customers for fear of what they might find out. Also, many
organisations put too much emphasis on the survey ratings much like
a report
card instead of focusing on how to make customers more loyal.
Few suggestions to become more customer-driven
Ask key customers or clients what they want and expect out of a provider like you.
Make it an information-gathering dialogue. Probe and gather specific examples of
what they expect and the impact that has on their organisation if the expectations are
met. Make sure you clearly understand their expectations before you ask how your
company as a provider is doing in meeting or exceeding those expectations. We
understand the impact this can have since we conduct customer satisfaction reviews
for our clients where we help them become more customer-driven one key customer
at a time. It may not always be profitable to meet each and every customer
expectation. However, most customers are quite reasonable if they see progress and
improvements in areas that matter.
1
2
Lecturer in Commerce, Centre for Higher Research, Yadava College (Autonomous), Madurai.
Ph.D., Research Scholar, Mannar Thirumalai Naicker College, Pasumalai, Madurai.
24
BUSINESS AND THE ECO SYSTEM

S. Meena1
Abstract
The World Resources Institute (WRI) goes beyond research to create practical ways
to protect the Earth and improve peoples lives. Its mission is to move human
society to live in ways that protect Earths environment and its capacity to provide
for the needs and aspirations of current and future generations.
In the course of daily operations, all businesses impact and depend on ecosystems
and the essential ecosystem services they provide like flood control, fuel, food or
fiber. Yet because ecosystems are largely treated by society and economies as
under-valued assets and therefore externalities, most companies have little real
understanding of their direct or indirect ecosystem impacts or dependence, let alone
the business risk of loss of critical manufacturing inputs like fresh water.
Business Ecosystem
This paper discusses the concept of business ecosystem. Business ecosystem is a
relatively new concept in the field of business research, and there is still a lot of
work to be done to establish it.
The network of organizations including suppliers, distributors, customers,
competitors, government agencies and so on involved in the delivery of a specific
product or service through both competition and cooperation. The idea is that each
business in the ecosystem affects and is affected by the others, creating a
constantly evolving relationship in which each business must be flexible and
adaptable in order to survive, as in a biological ecosystem
The ecosystem model can also be applied to organizations such as hospitals and
universities. This term is part of a recent trend toward using biological concepts to
better understand ways to succeed in business. Advances in technology and
increasing globalization have changed ideas about the best ways to do business, and
the idea of a business ecosystem is thought to help companies understand how to
thrive in this rapidly changing environment.
Lecturer, Dept of Commerce, Bhaktavatsalam Memorial College for Women, Korattur, Chennai.
25
CONTEMPORARY BUSINESS BASICS - CUSTOMER RELATIONSHIP

MANAGEMENT
S. Chandramouli1
Abstract
Every business organization depends on customers for sustenance, the question is
how to create and maintain customer satisfaction. Every business communicates
with their clients in many different ways, especially in our technology rich and
information based society. How we treat all of this information is where CRM plays
a key role.
This paper deals with Contemporary Business Basics - Customer Relationship
management:
CRM is not about technology. Its about a companys culture and how that culture
focuses on their customers. Customer Relationship Management refers to the
methodologies and tools that help businesses to manage the customer relationships
in a well organized way.
The main aim of CRM is to put our customers at the centre of the information flow
of our company. CRM acts as a central repository of information on our clients and
potential clients. Customer relationship management software sharpens up in on the
relationship.
Key Words: Customer, Relationship, Management & Strategy.
Lecturer, Department of Management Studies, Saveetha Engineering College, Thandalam, Chennai.
26
RETAILERS PERCEPTIONS OF CHENNAI

TELECOMMUNICATION SERVICE PROVIDERS
M. Bhuvana Devi1
Abstract
The growth in cellular mobile telephony has been phenomenal and the number of
subscribers in India as of December 2009 stands at 380,447,562subscribers. The
statutory and regulatory framework apart, what deserves immediate attention is
service quality and strategic imperatives. This article examines such issues and also
presents the critical factor affecting service quality (part of a doctoral degree
research).
Senior Faculty, Saveetha Engineering College, Thandalam, Chennai.
27
E-BANKING - A STUDY WITH REFERENCE TO

CUSTOMER PREFERENCE
S. Subramanian1 & Dr. M. Swaminathan2
Abstract
The banking system of India should not only be hassle free but also be able to meet
new challenges posed by technology and any other external and internal factors.
Without a sound banking system, India cannot have a healthy economy. During the
past three decades Indian banking system had several outstanding achievements to
its credit, the most striking being its extensive reach. It is no longer confined to
metropolitans or cosmopolitans in India. In fact, it has reached even the remote
corners of the country. This is one of the main reasons for the growth of Indian
economy.
In a developing economy like India, e-banking has helped in modernizing the
financial systems, creating economic transparency and contributing to greater
predictability, liquidity and stability. But what has been the most important
advantage and the main reason for migration to electronic banking from traditional
paper based banking is that of the improved operational efficiency brought about by
its use. Reduction in transaction times and transaction costs has helped companies,
governments and other end users of e-banking products to improve their operational
efficiencies to a great extent. VISA has estimated that an electronic payment
network, by increasing the efficiency and velocity of payments has the potential to
create cost savings of at least 1 percent of the GDP annually over paper based
systems in any given economy. This research study makes an attempt to analyze
whether the customers preference to use the e-banking products and the reason for
preferring e-banking products with the services provided by the banks.
Key words: E-banking, ECS, NEFT, Credit card, Debit card, financial system,
Customers preference, Technology, Cost saving, Cheque/DD, cyberspace, Internet
banking.
1
2
Asst .Professor, PRIST School of Business, PRIST University (Off Campus), Chennai.
Associate Prof., PG Research &Dept of Commerce, A.V.V.M. Sri Pushpam College (Auto), Poondi.
28
HOW TO DEVELOP A BUSINESS-ALIGNED SOCIAL MEDIA &

SOCIAL NETWORKING STRATEGY
N. Sathish Kumar1 & Dr. A.A. Ananth2
Abstract
This paper describes a process for helping organizations define and prioritize the
steps involved in applying social media and social networking to their operations.
The process described here is a structured one. A general structure and flow of work
is proposed with the end goal being support for development of an organizationwide plan for employing social media and social networking in support of defined
corporate goals. The intended audience for this document is middle and upper
management within mid- to large-size organizations.
No assumptions or recommendations are made here about the governance structure
of how such a plan should be implemented, nor are recommendations made for how
technology should be managed to achieve these goals. It is assumed that (a) the
strategy development process described here is applied across the entire
organization, (b) all functions performed by the organization are considered in the
strategy, and (c) the organization is receptive to a structured approach to planning
such as the one described here.
Key words: Organizations, Social Networking, Structured, Goal, Social
Networking, Governance Structure, Technology.
1
2
Scholar, Department of Business Administration, Annamalai University.

Reader, Dept. of Business Administration, Annamalai University.
29
AN EMPERICAL STUDY: APPLICATION OF HEDPERF (SERVICE

QUALITY MEASURING SCALE) AMONG PROFESSIONAL
ENGINEERING COLLEGES IN TAMILNADU
Mr.S. Arun Kumar,1 Dr.B.Tamil Mani2 & Mr M.Vanjikovan3
Abstract
The purpose of this paper is to empirically measure the service quality level using
the new industry specific scale called HEdPERF (Higher education performanceMeasurement Scale) among engineering colleges which are offering professional
courses in Tiruchirappalli, Tamilnadu, India. In this study Purposive NonProbability sampling techniques were adopted. Structured questionnaire were
administered and Statistical tools namely univariate analysis, multiple regression
analysis and factor analysis were used for this study. The current findings of this
study do provide some important insights. As the outcome of the study the service
quality level can be improved among professional engineering colleges and specific
recommendation & implications are enumerated for the impoverished management
of engineering colleges.
Key terms: Service quality, Professional Engineering colleges, Higher education,
Performance measurement (Quality).

Reader, Department of Cooperation, Gandhigram Rural University, Dindugul.
3
2
30
CHALLENGES & OPPORUNTITIES FOR

BUSINESS EXCELLENCE
Dr. S. Chandrakumarmangalm1 & Mrs. P. Nalini2
Abstract
Business Excellence as described by the Europeon foundation for Quality
management (EFQM) refers to
Outstanding practices in managing the organization & achieving results, all based
on a set of eight fundamental concepts these being
Results orientation, Customer focus, leadership & constancy of purpose,
Management by processes & facts, People development & involvement, Continuous
learning, innovation & improvement, Partnership development & Public
responsibility.
In this business excellence challenges & opportunities facing businesses include
unprecedented growth in the engineering world, the increased need for consistency,
standards, controls, compliance & governance and the cost, risk & management
needs associated with the ROI issues.
Some of the major challenges that the organization have been facing since the origin
of engineering include; but not limited to ever reducing Profit margins, cut throat
competition, missed commitment, post delivery customer complaints, late deliveries,
High cycle time, poor visibility into project progress, High cost of quality, too much
rework & frustrated peoples.
For these challenges, we have an opportunity in the way IT governance, Business
Performance Improvement Resource (BPIR), using Quality models & Standards &
Business Process Quality Measure (BPQM). This BPQM model, advocate the
process & quality management journey to be driven from ROI approach rather than
just from a certification (or) Compliance front.
1
2
Asst. Professor, Anna Universtiy, Coimbatore.

Senior Lecturer, Velelar College of Engg. & Tech., Erode.
31
COMPETENCY MAPPING
S.A. Sirajudeen,1 B.Anitha Rani2 & K.Gomathi3
Abstract
This is competency era and a significant shift towards competency board
organisation(CBO) had been observed people and their competencies have become
the most significant factors that give a competitive edge to any corporation. HR
professionals and line managers can contribute a great deal to develop competency
based organisation.
Any underlying characteristic required for performing a given task, activity or role
successfully can be considered as competency.
Competency mapping is a process through which are assess and determines ones
strengths as an individual worker and in some cases, as part of an organisation,
Generally, examine two broad areas:
1. Emotionally intelligence or emotional quotient (EQ)
2. Strength of the India in areas like team structure, leadership and decision-making.
Competencies are defined behaviour skills combined with technical knowledge and
skill that will serve as an indicator of success in a position.
Competency mapping is one such process that helps in identifying and mapping
competencies required for successful performance in a particular role. Competency
mapping and assessment has gained paramount importance in organisations, for
keeping people development strategies and processes in sync with organisational
growth and objectives and maximisation the human potential creating competency
based culture and systems in organisations are the need of the hour. This creates a
demand for HR professionals to have specialised skills and have a continuous upgradation of the knowledge.
Asst. Professor, Department of Management Studies, JJ College of Arts and Science, Pudukkottai.
Lecturer, Dept of Mgt Studies, JJ College of Arts and Science, Pudukkottai.
3
Lecturer, Dept of Commerce, JJ College of Arts and Science, Pudukkottai.
2
32
CONTEMPORARY ISSUES IN PONDICHERRY

TOURISM SERVICE
Mr. S. Muthukumar1 and Dr. N. Panchanatham2
Abstract
The tourism sector is a major sector that yields the one third of the total revenue for
the country. Today this sector emerged as leading employment opportunities to
increase living standard of the local communities. In our India, tourism service leads
to rapid growth for the last few years but in recently it faces several issues as a
challenging one. The Pondicherry territory is unique place where the tourists feel a
different experience such as visiting spiritual heritage sites, boating, shopping
destination and festivals. The recent survey shows that the domestic tourists
increases by 22.43% and foreign tourists by 24.66% from the year 2006 to 2007.
This indicates that Pondicherry have scope to develop a lot. Now the Pondicherry
government proposed to implement eco-beach project in Karaikal district of
Pondicherry. But certain issues made seriousness in regard to environmental
policies, security concern and more concentration over infrastructures by the
government. This paper will highlights these issues and stress some strategies to
overcome from these issues by the researchers through the observation.
1
2
Senior Lecturer in Management Studies, Achariya School of business and Technology, Pondicherry
Professor and Head, Department of Business Administration, Annamalai University, Annamalainagar.
33
CONCEPTUAL FRAMEWORK FOR SUCCESS AND FAILURE

OF REGIONAL BRANDS
Mr. A. Ananda Kumar1 & Dr. R. Senapathi2
Abstract
A regional brand is a small-scale brand recognized only in a certain geographic
location or located in certain region. In the past, regional brands were confined by
their geography and location; however, today's technology allows for regional
brands to reach the target markets and compete with national brands. Regional
Brand is highly-focused personal or local brand built with clever public relations,
innovating targeted marketing and strategic networking. Regional branding is to
discover what your customers value and to make common values known. Probably
the biggest strength the regional brands bring to the table is that they are often close
to the market and respond to changes faster. This research paper discusses the
various reasons and factors which affects the successes and failures of regional
brands. Moreover the author gives many examples and case studies to support his
arguments in this paper. This research study will help further research by empirical
researchers, marketers and academicians.
Keywords: Branding, regional brands, business, markets, national brands.
Doctoral Scholar (Bharathiar University), Assistant Professor, Department of Management Studies, Christ
College of Engineering & Technology, Puducherry.
2
Director (Management Studies), Department of Management Studies, Adhiparasakthi Engineering
College, Melmaruvathur.
34
CREATING AND DEVELOPING CUSTOMER LOYALTY TO DIFFUSE

THE UNEXPECTED BUSINESS RISKS IN
ORDER TO DO BETTER BUSINESS
Dr. A.M. Sakkthivel1
Abstract
Acquiring and maintaining consumers becomes a herculean task for the marketers.
The marketers witness the continuous movements of consumers across different
brands. Albeit, the marketers spend billions to entice, influence and motivate
consumers to stay, the results are not very encouraging. The constant movement of
consumers across the brands makes the marketers vulnerable and makes the business
volatile and risky. In order to reduce the unexpected risks, the marketers need to
identify certain strategies in order to hold the customers. Hence, the paper aims at
discussing the different conceptual dimensions of customer loyalty in order to create
antecedent to achieve customer loyalty in order to diffuse the expected and
unexpected business risks for doing better business.
Key words: Customer Loyalty, Business risks, Relationship Marketing, Customer
Need Model, Customer Value-Involvement Model, Relationship Continuum Model.
Associate Professor of Marketing and Assistant Dean for Academic Affairs, SUR University College
(Affiliated to Bond University, Australia) SUR, Sultanate of Oman.
35
ESSENTIALS OF SUSTAINABLE BUSINESS PRACTICES AND ISSUES

IN SUSTAINABLE BUSINESS DEVELOPMENT
S.C. Siva Sundaram Anusha1 & Dr. R. Neelamegam2
Abstract
Businesses keen to profit from the transition to sustainable development often have a
longer time-horizon and a broader set of goals than traditional companies. Typically
they are dissatisfied with the status quo and want to operate in a socially responsible
manner, as well as protect the environment. They value the well-being of
employees, society, culture and future generations. Whilst they cannot afford to
ignore short-term cash flow, their definition of success is more sophisticated and
long-term.
This paper is designed to provide the means for companies to prosper during the first
decade of the 21st century. The current focus on environment, empowerment,
education, enjoyment and ethics is not likely to be a passing fad. People are finally
waking up to the need for organizations that protect the environment and our social
well-being.
Key words: Internal Consistency, External Credibility. Green Certification, & Ecoefficiency.
1
2
PhD Scholar, Asst. Professor, Department of Business Administration, VHNSN College, Virudhunagar.
Emeritus Professor AICTE, Department of Management Studies, VHNSN College, Virudhunagar.
36
KNOWLEDGE MANAGEMENT FOR

E-BUSINESS PERFORMANCE
S. Subramaniam1 & N. R. Saravanan2
Abstract
Introduction Many companies use models of knowledge Management that suit the
industrial epoch Transition from Incremental to Radical Change Various phasesFrom Information processing to knowledge creation- key Myths about knowledge
Management to E-Business Reconciling Knowledge Management and E-Business
Strategy Paradigm shift in business strategy- Conclusion.
1
2
Assistant Professor, Prist School of Business, Prist University, Thanjavur.

Assistant Professor, Prist School of Business, Prist University, Thanjavur.
37
THE EFFECTIVE BUSINESS PRACTICES AND STRATEGIES FOR

SUSTAINABLE DEVELOPMENT IN THE PRESENT SENARIO
T. Vezhavan1
Abstract
In this paper introduction to sustainable development will help you to gain a quick
overview of what sustainable development is and why it is important and we know
some simple practices and strategies for the sustainable development, Sustainable
development is development that meets the needs of the present without
compromising the ability of future generations to meet their own needs." Sustainable
development is a fluid concept that will continue to evolve over time. Sustainable
development focuses on improving the quality of life for all of the Earth's citizens
without increasing the use of natural resources beyond the capacity of the
environment to supply them indefinitely. At the beginning of this century, company
strategies were directed primarily towards earning the maximum return for
shareholders and investors. Sustainable development often looks such major aspects
of development, including sociological, ecological and economic. "Sustainable
development is development that meets the needs of the present without
compromising the ability of future generations to meet their own needs. It contains
within it two key concepts:
1. the concept of needs, in particular the essential needs of the world's poor, to
which overriding priority should be given;
2. and the idea of limitations imposed by the state of technology and social
organization on the environment's ability to meet present and future needs."
3. Some of the basic practices and strategies are given
A). Enhancing management systems
1. Perform a stakeholder analysis
2. Set sustainable development policies and objectives
3. Design and execute an implementation plan
4. Develop a supportive corporate culture
5. Develop measures and standards of performance
B).Role of the board, C).Self-assessment, D).Deciding on a strategy, E).Strategy
implementation.
Sr. Lecturer-cum-Liaison Officer, Directorate of Distance Education, Annamalai University.
38
SUSTAINABLE BUSINESS DEVELOPMENT

R. Surianarayanan1 & R. Sriram Kumar2
Abstract
Sustainable development for business as adopting business strategies and activities
that meet the needs of the enterprise and its stakeholders today while protecting,
sustaining, and enhancing the human and natural resources that will be needed in the
future. The green business, which is more common, focuses on operations and
products that minimize damage to the environment. People who run either
sustainable or green businesses are referred to as eco-entrepreneurs. Like an
avalanche, the adoption of environmental and social criteria in purchasing decisions
will dramatically change the landscape. Eco-entrepreneurs must provide the
traditional values of price, quality, convenience and availability. The Green Seal
Certification Mark the blue globe with the green check assures consumers that
products bearing the Seal meet stringent environmental standards. Green
Procurement- Purchasing for a Sustainable Future- A growing number of businesses
and government agencies are discovering that the power of their purse can accelerate
the availability of greener, cleaner products. By specifying minimum recycled
content, improved energy efficiency, or reduced toxicity in their tender
specifications, demand from these buyers is beginning to dramatically increase the
supply and quality of a broad range of environmentally superior products. The
concept of sustainable development provides direction as we work to develop
solutions to our economic, environmental, and social problems. Wind turbines,
small-scale cogeneration units, and manufacturing technologies that incorporate
recycled materials are examples.
1
2
Asst. Professor, Prist school of Business, PRIST University, Thanjavur.

Asst. Professor, Prist school of Business, PRIST University, Thanjavur.
39
EXPERIENTIAL RETAILING A CONTEMPORARY APPROACH IN

CUSTOMER ENGAGEMENT AND RETENTION
Dr. M. Senthil1 & S. Selvabaskar2
Abstract
The global economic crisis has affected the Indian market to a considerable extent.
The adverse effects of economic slowdown have just had an official entry into the
trajectory of Indian retailing which is evident from recent trends. News of Indian
retailers putting off expansion plans, pruning their headcount, revising strategy, or
delaying plans of a tie-up with a foreign partner has become almost a daily item in
the business headlines. These are prompted by sliding customer numbers, falling
sales which even affected Kishore Biyani, the King of Indian Retail to slow down
his expansion plans.
During such difficult times, the retailers are in search of survival strategies which
could help them off-set the harmful effects of adverse market conditions.
Unfortunately, the successful strategies of the past are in no way helpful in this
situation. Hence, it is time for the retailers to identify a strategy which is capable of
delivering the results at less cost. The authors prescribe Experiential Retailing as a
viable contemporary retailing strategy which can attract footfalls in good numbers
and convert them into sales even when the industry is bleeding with eroding profits
and mounting losses. This paper presents a consolidated approach which the retailers
can adapt to engage customers and retain them to a larger extent.
1
2
Associate Professor, Alagappa Institute of Management, Alagappa University, Karaikudi.

Asst. Professor, Happy Valley Business School, Coimbatore.
40
KNOWLEDGE MANAGEMENT
A WAY TO BUSINESS EXCELLENCE
S.Rajalakshmi1
Abstract
Recent transitions from the industrial to knowledge economy suggest an immediate
and wholesale retraining scenario so that many organizations can remain at the
cutting edge of technology. The dynamics of the job market is creating a challenge
for many organizations in recruiting and retaining their core staff. In fact, many
companies are in fear of losing critical business knowledge when their employees
leave. This paper tries to give the idea of implementing the concept of knowledge
management in the organization which wants to gain the competitive advantage in
order to meet the emerging needs. This also shows the way by which business
excellence can be attained through managing the knowledge of the employees as
human beings are considered to be the greatest asset in the organization. Some real
time examples of successful companies that is which implementing KM in their
workplace is also discussed.
Guest Faculty, Department of International Business School of Management, Pondicherry
41
CONTEMPORARY CULTURAL PRACTICES TO COMBAT STRESS IN

ORGANIZATIONS
G. Latha1 & Dr. N. Panchanatham2
Abstract
Globalization has created tough competition among business organizations. In order
to survive and succeed in the competitive situation, organizations need to think of
innovative ways. In this scenario, Human Resource Management has gained
significance over the past few decades. As far as business is concerned, changes take
place in the external as well as internal environment. In order to accustom to the
changes taking place in the corporate world, organizations need to frame, redesign
and strengthen strategies that help them attain the competitive advantage.
Organizational culture is one such strategy and so companies focus on building a
healthy culture. Cultural influences have a strong bearing on the character and
persona of an organization. Culture has its own influence on the stress experienced
at workplace. The influencers of stress like feedback, open and two way
communication, career concern, work environment and interpersonal relations at
work place are the important determinants of work culture. Either employee friendly
culture or a clear understanding of existing culture helps to reduce stress in
organizations. The eight important values relevant to organizational culture are
Openness, Confrontation, Trust, Authenticity, Proaction, Autonomy, Collaboration
and Experimentation termed as OCTAPACE culture. The paper aims to identify the
extent to which these values exist in organizations, especially, software companies.
It also aims to explore the relationship between culture and stress.
1
2
Lecturer (SS), Dept. of Business Administration, Annamalai University

Professor & Head, Dept. of Business Administration, Annamalai University
42
THE PERFORMANCE OF INFORMATION TECHNOLOGY

INDUSTRY IN TAMIL NADU
Er. E. Bhaskaran1
Abstract
Tamil Nadu, traditionally, one of the most industralised states of India, represents
11% of Indias GDP, 15% of Indias Exports has a long tradition of scientific and
technological innovation which is the first State in India to announce an IT Policy in
the year 1997 witnessed tremendous progress in Information Technology. The
vision of ICT Industry in Tamil Nadu is Tamil Nadu shall be the ICT Hub of South
Asia by creating a knowledge driven ecosystem, leveraging entrepreneurship and
promoting socially inclusive growth to achieve a 25% production share of the Indian
ICT industry. However, there is need for the study on the performance of Software
Industry for the benefit of Industries and Policy makers after the implementation of
IT Policy 2008 and IT Act, 2006.
The objectives are (1) to study the Physical and Financial Performance of
Information Technology Industry in Tamil Nadu for the period 1993-94 to 2008-09.
The analysis is based on two important performance variables like No. of Units and
Exports. To study the Category wise and Country wise Export Performance of
Information Technology Industry in Tamil Nadu for the period 2008-09. To bring
out the interrelationships between No. of Units and Exports. To find the rank and
score of the financial year. To give suggestions to policy makers to improve the
performance of Software and Hardware Industry.
The data structure for the study is based on official publications of the Software
Technology Park of India (STPI), Government of India and Information Technology
Department, Government of Tamil Nadu and other reports on industrial statistics. In
this paper the author has used some basic graphs, Cumulative Annual Growth Rates
for preliminary analysis of data. In addition to some statistical techniques viz.,
fitting of Trend Equations for Time Series Data, Correlation analysis, construction
of Multiple Linear Regression Models and Data Envelopment Analysis of Charnes
Cooper and Rhodes (CCR) Model are also attempted.
Assistant Director of Industries and Commerce, Government of Tamil Nadu, Chepauk, Chennai 5.
43
GLOBAL WARMING: REACTIONS BY

THE AUTOMOTIVE SECTOR IN INDIA
B. Kalidoss1
Abstract
In the beginning of the 20th century we watched the born of the serial production
and the fast development of the automobile industry. The new century is about to
begin, the amount of cars available increases every day, and our challenge is to offer
technology associated to life quality. The time in which we used to waste materials
is over. New alternatives orientated to ecological concern have to be included in the
automobile production. Some concepts have been rethought and discussed. Recycled
and reused components, electronic cars, smart cars are some of the new trends that
have been seeked by the producers. . This paper is deals how the Indian automobile
industry face the challenge and introducing alternative ways to be a successful
manufacturer of the field.
Lecturer-Cum-Liaison Officer, Directorate of Distance Education, Annamalai University.
44
GREEN FASHION AND ECO-FRIENDLY FABRICS

Mrs. S. Sowmiya1 & Dr. A. Rajamohan2
Abstract
The Fabric industry is the booming sector in India. Day by day , more ecological
issues are jostling the textile production in India. Todays customer is increasingly
become health conscious. More informed buyers are looking for symbols of ecofriendliness or at least for information on the contents of the materials used in
garment production, for these lay closer to the skin, affecting the body. Besides,
comfort and ease of maintenance are emerging matters of importance. Eco-friendly
sustainable/green fabrics are mostly manufactured in India. Eco-friendly fabrics
such as organic cotton and silk, Bamboo fabric, soy knits, wovens etc., and all dying
on these fabrics are used by vegetables or natural dyes like banana fiber, pearl fiber,
milk fiber, aloe vera fiber fabrics etc.,, are manufactured only in India. The natural
colours are attained only using dyes extracted from plants, herbs and natural
minerals. According to the estimates of Cotton Corporation of India, Mumbai 14-15
lakh bales of organic cotton is produced in India and used for making textile
products. This paper reveals about the organic cotton, eco-friendly fibers , natural
dyes used to make our clothing the best.
1
2
Lecturer(SS), Dept of Business Administration, Annamalai University

Professor, Dept of Business Administration, Annamalai University
45
EDUCATION FOR IMPROVING OF WORK LIFE

BALANCE TO WOMEN EMPLOYEES
D. Sakthivel1 & Dr. J. Jayakrishnan2
Abstract
Work Life Balance (WLB) is not a new concept. The change in the pattern of work
and the concept of the workplace after the industrial revolution in the second half of
the 18th century gave a new dimension to the concept of WLB. As time progressed,
nuclear families increased. A later change was the fading away of the "ideal home"
in which the earning member's spouse took care of the home. With improved
education and employment opportunities today, most homes are ones in which both
parents work, because of necessity and the desire to augment incomes.
1
2
Lecturer, Dept. of Business Administration, Annamalai University.

Reader, Dept. of Business Administration, Annamalai University.
46
MAPPING BUSINESS PRACTICES IN THE

AUTOMOBILE INDUSTRY
Dr. M. Prince Manickam & C. Meera
Abstract
Business practices in India are undergoing massive transformation. The common
man today is expecting something more from huge business houses. The common
man is not willing to compromise on quality and prompt services. Business in India
is practiced according to public demand. In a market where the basic product is
similar, it is ultimately the ability to understand the customers need completely and
structure value-adds that holds the key. It is with this thought in mind that
developers try to innovate constantly, based on constant interaction with the
customer. Business in India is practiced on these lines; in order to succeed offer not
only the best possible service but also value-added features and benefits.
India is a developing country with an emerging automobile sector that grew rapidly
over the past few years. It has become Eleventh largest passenger car producer.
India is the largest democracy in the world. Recently Indian Government also came
up with their Auto Policy and the vision of this policy is To establish a globally
competitive automotive industry in India and to double its contribution to the
economy by 2010. The Indian automotive industry has already attained a turnover
of Rs.1, 65,000 crore ($34 billion USD). The contribution of the automotive industry
to GDP has risen from 2.77% in 1992- 93 to 5% in 2005-06. The auto companies
have a manufacturing capacity of over 95 vehicles per annum. Foreign investors
have found this stable economy very favorable for their investments into the
country. Indias GDP real growth rate is 9.2% (2006 EST.). The country's advantage
in affordable and quality cars has let the economy to increase their international
sales which stimulated the economy to boost up again in recent years. The FDI
inflow is much higher into India rather than the out flow. It is the 50th position in
world competitiveness ranking. Its high level of well-educated workers, who
constitute a formidable brain trust for future research and development, are its major
asset. The raw materials and auto parts required by automobile production are
widely available in India. The knowledge and information oriented automobile
industries here are attracting foreign automobile investors as they are suitable for
developing sophisticated activities. The rapid advancement in the automobile
industry in developed countries has boosted up the demand for locally produced
multipurpose cars and made the automobile industry of India to strongly focus on
exterior design and frequent introduction of new models and on products with good
quality and strong technology. One of the main reasons for Indias automobile
industry...
47
Global car makers such as General Motors (GM), Ford Motor Company, Fiat
Automobiles, and Toyota Motor Sales are making huge sums of investment and
partnering companies in India, the world's second fastest growing automobile
market, as consumers in their home markets tighten purchases after the credit crisis.
Global luxury carmakers launched new models, with companies like Mercedes
India, which exhibited as many as twelve different car models at the 10th Auto Expo
held at New Delhi in January 2010. BMW India, which is now the country's largest
selling luxury passenger carmaker, launched three new car models at the expo. The
luxury car maker, Aston Martin Lagonda Ltd, is firming plans to enter India. Luxury
bike makers are also attracted to enter India. Harley-Davidson plans to launch its
range of motorcycles in April 2010, and Ducati is expanding its presence across the
country. Ernst & Young has forecast the passenger car market in India to grow by 12
per cent annually over the next five years from the present figure of 1.89 million
units to reach 3.75 million units by 2014. The industry's turnover is estimated to
touch US$ 155 billion by 2016, which would rank the Indian automobile industry as
the world's seventh largest as per analysts at Ernst & Young. The Automotive
Mission Plan of the government also forecasts that by 2016, India is to emerge as the
seventh largest carmaker in the world, accounting for over 10 per cent of the
country's economy.
48
SUSTAINABLE BUSINESS DEVELOPMENT

*Leebathomas **Dr.A.A.Ananth
1
Abstract
The World Commission on Environment and Development (the Brundtland Commission), in

its report "Our Common Future" (Oxford: Oxford University Press, 1987), defines
sustainable development:
"Sustainable development is development that meets the needs of the present without
compromising the ability of future generations to meet their own needs. It contains within it
two key concepts:
1. The concept of needs, in particular the essential needs of the world's poor, to
which overriding priority should be given;
2. And the idea of limitations imposed by the state of technology and social
organization on the environment's ability to meet present and future needs."
The profession of management is increasingly interested in sustainable development
as today's organizations confront the realities of managing limited resources, many of which
were previously considered to be unlimited in scope. For example, sustainable development
was the main topic of the national Organization Development Network's 2003 conference.
Sustainable development often looks at three major aspects of development, including
sociological, ecological and economic.
49
BRAND POSITIONING STRATEGIES FOR INDIAN MARKET

J. Vidhya Jawahar
Abstract
This study summarizes the issues which involved in branding in the present scenario. Now a
days no one can ask in the shops just product name, definitely with the brand name. These
brands have become part of our daily life. Developing an effective brand is not an easy task
to the corporate world especially brand managers. They are today facing the numerous
challenges in creating a new and effective branding.
Lecturer,Managementwing,DDE, Annamalai University.
50
EXPLORING HUMAN RESOURCE MANAGEMENT PRACTICES IN
NONPROFIT SPORT ORGANIZATIONS
*Y. Edith Joy ** A.Aroekiaraj *** AN.Solayappan **** K.Chezhiyan
Abstract
Contemporary business challenges and globalization pressures have had a significant
impact on the human resource management (HRM) practices of many organizations. Whilst
the adoption of more sophisticated, complex and strategic management systems is well
documented in the general HR literature, organizations that operate with both paid and
volunteer human resources have been virtually ignored by scholars. In this paper we report on
a study on the adoption of HRM practices by state sport organizations in New South Wales,
Australia. Our results indicate that despite pressures to become more strategic in their people
management, only a minority of these sport organizations has formal HRM systems. We also
found differences between the HRM practices used with paid employees and volunteers
particularly in organizations with formal HR policies. Research and practical implications for
HRM in sport organizations are discussed as well as future challenges
Key words: sport organizations; volunteers; human resource management
*Faculty Member in Management Studies, Bharathidasan University .

** Faculty Member in Management Studies, Bharathidasan University
***Lecturer,Department of Business Admn., Annamalai University
****Lecturer,Department of Business Admn., Annamalai University
51
VALUE OF TRAINING AND DEVELOPMENT IN DIFFERENT SECTORS

*
S.Jayanthi ** Dr.S.K.Nagarajan
Abstract
Training is a learning process that involves the acquisition of knowledge, sharpening

of skills, concepts, rules, or changing of attitudes and behaviours to enhance the performance
of employees.
The HR functioning is changing with time and with this change, the relationship
between the training function and other management activity is also changing. The training
and development activities are now equally important with that of other HR functions. Gone
are the days, when training was considered to be futile, waste of time, resources, and money.
Now a days, training is an investment because the departments such as, marketing & sales,
HR, production, finance, etc depends on training for its survival. Training actually provides
the opportunity to raise the profile development activities in the organization.
To increase the commitment level of employees and growth in quality movement
(concepts of HRM), senior management team is now increasing the role of training. Such
concepts of HRM require careful planning as well as greater emphasis on employee
development and long term education. Mostly employees are educated by inhouse training
and few specific skill oriented training are also taking place. Training is now the important
tool of Human Resource Management to control the attrition rate because it helps in
motivating employees, achieving their professional and personal goals, increasing the level of
job satisfaction, etc.
This paper aims to give the present scenario of training in different sectors such as
pharmaceutical, hospitality and BPO.
*Department of Business Admn., Annamalai University

** Lecturer (S.S.) Department of Business Admn., Annamalai University
52
PARTICIPATIVE MANAGEMENT IN CONTEMPORARY INDUSTRIES

*Ms.S.Subbulakshmi **Dr.S.K.Nagarajan
Abstract
A most serious challenge faced by industry today is finding techniques to improve the
effectiveness of organizations and become more competitive, particularly in relation to
Improving productivity have become the clarion call throughout the country. Enhancing
organizational effectiveness is currently the overriding mission of many companies. One of
the recommendations that have been offered for improving organizational effectiveness is to
encourage extensive employee participation.
Consultants, industrial organisational psychologists, managers and executives, believe that
the vast majority of employees wish to become actively involved in their work; they reckon
their ability, knowledge and expertise to assume greater responsibility in the workplace and
can make some significant contribution to their organizations. They also seek to fulfil many
of their psychological needs through their work; and that participative management
stimulates employee passion and willingness to carry out decisions in which they have been
involved. Accordingly, encouraging employee participation satisfies employee inner needs
and serves as a motivating vehicle resulting in greater productivity and effectiveness for the
organization.
In this paper researcher address two issues, first to identify what extent participative
management practised in industries and second how it can be effectively be implemented.
The study concludes that participative management is more than a willingness to share
influence - formal patterns of participation need to be truly implemented where employees
have a right to contribute on all levels of decision-making.
**Lecturer Department of Business Admn., Annamalai University

** Lecturer (S.S.) Department of Business Admn., Annamalai University
53
CHALLENGES AND OPPORTUNITIES OF NEW ENTREPRENEURS

G.Tamizharasi* Dr.N.Panchanatham**
Abstract
Entrepreneurship involves creativity that is consistent with the healthy edge required to
change the basis of competition. Due to the rapid industrialization and urbanization has
created a number of job prospectus along with the concept of entrepreneurship development.
In the globalization world, the new entrepreneurs faced lot of challenges in their businesses.
The Indian scenario for entrepreneurs have got good potential if managed wisely, can turn
into a profitable ventures. The present paper deals with the challenges and opportunities of
new entrepreneurs. It highlights the way for sustainable development for better prospects.
This paper will definitely be helpful for the new entrepreneurs to develop the different skills
required for successful entrepreneurship development.
Key words: Entrepreneurship, entrepreneurs, challenges, opportunities
* Lecturer, Department of Business Administration, Annamalai University

** Professor and Head, Department of Business Administration, Annamalai University
54
RIN Vs TIDE: COMPARATIVE ADVERTISING TO ITS EXTREME
*B. Karthikeyan **Dr. N. Panchanatham
Abstract
For television viewers, it was hard to miss the now infamous Rin commercial, which was
unleashed on Indian television screens last month. Perhaps bombardment would be a better
word: the high-voltage TVC was supported by a media plan that included primetime slots
across all major GECs and news channels, in an effort to deliver maximum impact over the
long weekend. Procter & Gamble India has certainly not going to sit back over rival FMCG
maker Hindustan Unilever Ltd's TV spots openly saying that P&G's new mid-tier detergent
Tide Naturals is inferior to HUL's lower-price brand Rin. The commercial, launched on 26
February, claims that Tide delivers better whiteness than Tide Naturals at an affordable price
* Lecturer, Department of Business Administration, Annamalai University

** Professor and Head, Department of Business Administration, Annamalai University
55
TRENDS IN TRAINING
*Dr.G.Udayasuriyan, **V.Kalaiselvan,
Abstract
"Unless we learn from the past, we are condemned to repeat it" - Albert Einstein. As a
Human Resource and Training Broker, I am in the privileged position of being in touch with
a wide range of Human Resource practices in various organizations. A wise person is capable
of reflecting on what is currently happening and thus likely to happen in the near future.
Seeing things coming puts us in a position in which we can work out how we can best be
useful and satisfied in that future. Strategic, innovative and talented people will be the ones
who will best leverage off trends. Trends always have the seeds of counter trends within. We
want effective detergents, but we also enjoy homemade soaps from craft shops. Thus while
being aware of any trend, we do not slavishly have to follow it. Once we know what is
happening, we still need to think through what is best for us. What happens in training is
influenced by what is happening in business, government and education. Business is
becoming global. An outcome is that individual enterprises have to be internationally
competitive. Mergers, acquisitions, and closures abound. Governments are having difficulty
reconciling the short-term needs of voters and long-term needs of countries as well as the
world. With the world becoming more complex and performance driven, the value of the
competent individual is going to become even more important. We in the talent development
business have great opportunities, as well as heightened responsibility.
* Professor , Department of Business Administration, Annamalai University

** Research scholar, Department of Business Administration, Annamalai Universit
56
STRATEGIC LEADERSHIP IN VIBRANT BUSINESS ENVIRONMENT
Paul Joseph
Abstract
Environmentofabusinessmeanstheexternalforcesinfluencingthe
business decisions. They can be forces of economic, social, political and
technologicalfactors.Thesefactorsareoutsidethecontrolofthebusiness.
The business can do little to change them. A rapidly changing world and new
technology has created a society craving for speed and action. Leaders face incredible
pressures to deliver immediate results, to do more with less, and to manage an everincreasing personal workload. The pace and urgency of daily demands can make it difficult to
see more than a step ahead into the future. But in a world of changing conditions and
priorities, leaders and individual contributors alike must be able to look beyond the "now"
and take a more strategic leadership approach to their work. Strategic leadership is
nothingmorethantheabilitytoanticipate,prepare,andgetpositionedfor
thefuture.Itistheabilitytomobilizeandfocusresourcesandenergyon
thingsthatmakeadifferenceandwillpositionyouforsuccessinthefuture.
It is the courage to think deeply about what you want to do. Applied
strategicleadershipisaboutcreativity,intuition,andplanningtohelpyou
reach your destiny. Strategic people think and act before they have to,
beforetheyareforcedtotakeupadefensiveorreactiveposition.Themain
strategy usually employed in a strategic style of leadership is to motivate
workers to take the initiative to improve their productive input into the
company.Strategyinvolvesthinkingandplanning.Leadershipinspiresothers
totaketheappropriateaction.Strategicleadershipisamanagementmodelthat
trains and encourages employees to best prepare the company for the
future.Strategicleadersarealwayslookingaheadandanalyzingthepresent
intermsofpreparationforwhatmaybeaheadforthebusiness.Awareness
isabigpartofastrategicleadershipstyle,butitmustbefollowedupwithwell
thoughtoutaction.Strategicleadersareadaptableandgrowthoriented.They
take responsibility for getting things done by training employees to think
andactmoreeffectivelytoachievethebestresultpossibleforthecompany
57
Research Scholar,Annamalaiuniversity
WORKING CAPITAL MANAGEMENT TECHNIQUES USED BY SMALL SCALE

INDUSTRIES: SEWING THREADING MILLS IN INDIA
*M. Banumathi
Abstract
The small scale industries gives importance in utilization of financial resources and working
capital management techniques. It meet many challenges in this task. Basically small scale
industries in India face many practical difficulties. This article summarized the working
capital management technique used by small scale industries, especially sewing threading
mills in India and tactics followed by them to face the challenges.
Lecturer,Managementwing,DDE, Annamalai University.
58
THERE ARE NO TRAFFIC JAMS ALONG THE EXTRA MILE

AN EVER GREEN BUSINESS BASIC
B.V.Jayanthi
Abstract
Excellent customer service is the ability of an organization to constantly and consistently

exceed the customer's expectations
Good customer service may not be as noticeable as the bad. But for the companies that do it
right, good service has its rewards. Good customer service is the lifeblood of any business. A
marketer can offer promotions and slash prices to bring in as many new customers as he
wants, but unless he can get some of those customers to come back, hi business wont be
profitable for long. The essence of good customer service is forming a relationship with
customers a relationship that that individual customer feels that he would like to pursue.
How does a good marketer go about forming such a relationship? By remembering the one
true secret of good customer service and acting accordingly; You will be judged by what
you do, not what you say.
Lecturer,PRIST School of Business, Chennai
59
EXPLORING CONTEMPORARY ISSUES HR PRACTICES

N.venkata vijayalakshmi,
Abstract
Management is more art than science. Managing is working with and through other people
to accomplish the objectives of both the organizations and its members.
Management consists of:
the rational assessment of a situation and the systematic selection of goals and
purposes (what is to be done)
the systematic development of strategies to achieve these goals;
the marshalling of the required resources;
the rational design, organization, direction, and control of the activities required to
attain the selected purposes; and finally,
the motivating and rewarding of people to do the work.
Difference Between Effectiveness and Efficiency
There is vital distinction between effectiveness and efficiency
Efficiency is doing things right
Effectiveness is doing right things
Main Business Purpose
"Enterprises are paid to create wealth... The only valid definition of business purpose: to
create a customer... The foundations have to be customer values and customer decisions. It
is with those foundations that management policy and management strategy increasingly
will have to start."2 Therefore customer values and decisions are the starting point for the
actual practice of management, its policy and strategy.
Lecturer,Prist school of business,Prist universityChennai
BUSINESS BASICS IN HOSPITALS
60
Ms. V. Renukadevi,
Abstract
Business basics are very important in Hospitals to meet the needs of the
people with a view of service aspects. So, basic things like resources like man,
material & money, quality of care, competitors & Communication are
considered. Apart from these, essential qualities of hospital manager have to
be followed to have a strong foundation in starting the hospital.
Lecturer,Prist school of business,Prist universityChennai

CHALLENGES AND OPPORTUNITIES OF FAMILY BUSINESS; HAS A FUTURE
IN INDIA?
*G.S. Jayesh.,**Dr. K. Rajesh Kumar
61
Abstract
The Indian family business dates back to the latter half of the 19th century, which also
marks the beginning of business in India. It is not surprising then that family-run businesses
currently account for a whopping 95 per cent of all Indian companies. Considering that onethird of the companies listed in Fortune 500 fall under this category, including the currently
second WalMart, family businesses have indubitably cemented their place in the world
economy.
The Indian economy, currently in a state of rapid development, is burgeoning with
innumerable small and medium-sized family-run enterprises. Family businesses in India
initially started in the 1890s as a means to promote import substitution and attain economic
freedom from the British. These enterprises were an integral part of Indias freedom struggle,
and as part of the Swadeshi movement, got special treatment and subsidies from the
government.
The businesses consolidated their positions as near monopolies under the protective
environment of the licence raj and their inefficiencies did not get exposed to the indefatigable
market realities. Some of the prominent business families during the 1960s were the Modis,
Thapars, Shrirams, Singhanias, Birlas, Wadias and Godrej.
The Indian family business has been merely tolerated by government. Yet it has
managed to remain the main employer and the user and creator of economic resources. It has
been the primary supplier of goods and services to Indian society Indian society has not
allowed the traders and Industrialist to dominate the national political agenda. Family
Business contributes 60-70 percent of GDP of most developed & developing countries. India
is no exception.
* Lecturer Cum Liaison Officer, DDE, Annamalai University.

**Reader, Dept of Business Administration DDE, Annamalai University.
CHALLENGES OF LEADERSHIP STYLES

TODAY AND TOMORROW
62
Ms. K. Rukmani* , Dr. M. Ramesh **
Leadership plays an important role in business environment now a days there are
many problem and challenges in the environment of leadership behaviour. Leadership
qualities, behaviour and styles are changing in current of business environment. It is expected
to change in the future also. Every leadership style has specific behavior and qualities of
personality and locus of control leadership tries to cope with change. Where as leaders are
seen as people, centric, proactive, intuitive and attracted to situation of high risk where the
reward for success are great. This paper mainly focus on the challenges of leadership styles in
current and future, review of literature is the source of information.
Lecturer, Department of Business Administration, Annamalai University.

Reader, Department of Business Administration, Annamalai University.

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CD-ugc National Seminar On Exploring Contemporary Business Basics

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1

MRS. SUJATHA.K, Assistant Professor

Dr. K.SHEELA. Assistant Professor,

MRS. K.RAJASELVI. Asst Professor,

IMPROVING THE QUALITY OF

BUSINESS AND THE ECO

MR. A. GRACE ANTONY ROSE

THE EFFECTIVE BUSINESS

T. VEZHAVAN, Sr. Lecturer-cumLiason officer, Directorate of Distance

KNOWLEDGE MANAGEMENT S.RAJALAKSHMI,Guest Faculty,Department

B.KALIDOSS, Lecturer-Cum-Liaison Officer,

DR.M.PRINCE MANICKAM ,C.MEERA

MR.S.SHEIK ABDULLAH, Student

S.CHANDRAMOULI, Lecturer, Dept of

MS. V. RENUKADEVI, Lecturer, PRIST

E-BANKING - A STUDY WITH

S. SUBRAMANIAN, Asst .Professor, PRIST

MR.S. ARUN KUMAR, Assistant Professor,

J. Vidhya Jawahar, Lecturer in Business

RIN Vs TIDE: COMPARATIVE

FIVE STEPS TO A WINNING

S PANDISELVI, Lecturer, Dept Of Commerce

SOCIAL FLUIDITY MAPPING

DR.M.SENTHIL, Associate Professor,

Students, Department Of Commerce

B.V.JAYANTHI, Lecturer, PRIST School of

AN EVER GREEN BUSINESS

N.VENKATA VIJAYALAKSHMI, Lecturer,

N. SATHISH KUMAR, Scholar, Department

GREEN FASHION AND ECO-

G.LATHA ,Lecturer, Department of Business

VALUE OF TRAINING AND

Ms.S.Subbulakshmi, Lecturer Department of

G.tamizharasi,lecturer, department of business

Dr.g.udayasuriyan, professor, department of

Ms. K. Rukmani, Lecturer, Department of

Y. Edith Joy (Faculty Member in Management

Dr.S.K.Nagarajan, Lecturer (S.S.) Department

FIVE STEPS TO A WINNING BUSINESS CASE

Student, Department of Management Studies, Saranathan College of Engineering, Trichy.

AN EMPIRICAL STUDY: STUDENTS PERCEPTION

Assistant Professor, Department of Management Studies, Saranathan College of Engineering, Trichy.

A STUDY ON SUSTAINABLE BUSINESS DEVELOPMENT

Lecturer in Commerce, Bhaktavatsalam Memorial College For Women, Korattur, Chennai-80.

CHALLENGES AND OPPORTUNITIES FOR

INFLUENCE OF SERVICE QUALITY ON BANKING

Assistant Professor, Department of Management Studies, Saranathan College of Engineering, Trichy.

CHALLENGES AND OPPORTUNITIES FOR

THE CHALLENGE OF ECONOMIC RECESSION AND THE

STRATEGIC ROLE OF HRM

AN EMPIRICAL STUDY ON IMPACT OF MOBILE

Asst. Prof, Saranathan College of Engineering, Tiruchirapalli.

SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER

CHALLENGES AND OPPORTUNITIES FOR

Late Shri. JRD Tata, Indias pioneering Industrialist

The world around us abounds with excellence. Business Excellence denotes

Lecturer, RVS Institute of Management Studies & Research, Sulur, Coimbatore.

MAPPING BUSINESS PRACTICES IN THE

Head, MBA Dept., Park College of Engineering and Tech, Coimbatore.

SOCIAL FLUIDITY MAPPING SYSTEM- A WAY TO REDUCE SOCIAL

CASE TITLE: HRM / OB CASE STUDY: INDIAN WOMEN IN

IMPROVING THE QUALITY OF BUSINESS PERFORMANCE

BUSINESS AND THE ECO SYSTEM