Documente Academic
Documente Profesional
Documente Cultură
MOHAMMAD SHAMSUDDOHA
Assistant Professor, Department of Marketing Studies and International Marketing,
University of Chittagong, Chittagong, Bangladesh
E- mail: mdsdoha@gmail.com
Abstract:
Tourism attractions include archeological sites, historic mosques and monuments, resorts,
beaches, picnic spots, forest and wildlife. Bangladesh is a riverine country having attractive
panoramic beauty. There are hills, vales, deep and mangrove forests, rivers and the longest
beach in the world. In this country, the scope of nature based tourism, research based
tourism, culture based tourism and eco-tourism is quite evident. In Bangladesh, prospective
areas are present, minimum infra-structural arrangement is developing, role of government
is now positive, private and public organizations have come forward side by side to attract
the local and foreign tourists, researchers, dignitaries and foreign delegates. Having all the
minimum requirements, the tourism industry could not develop adequately. The cracks of
problem could not identify accurately because of paucity of sufficient number of research and
investigations in our country. This could benefit the tourism industry in multiple ways. This
could change the economic picture of tourism sector and contribute a big share in the GDP
of Bangladesh. This study will facilitate the decision makers to assess the intensity of the
problem and to plan accurate measures to train and develop a good number of manpower for
facing the current need readily.
1. INTRODUCTION
During the post-Second World War era, tourism demand has rapidly increased and
tourism has become a worldwide phenomenon. Not surprisingly, this post-war boom has
drawn the attention of many developing countries, and tourism as one of the growing
industries of the world economy has enticed many entrepreneurs and governments of various
countries to invest in the tourism industry without proper planning and preparation (Cevat
Tosun and Dallen J. Timothy, 2001).
Tourism is not associated with aristocracy. Today even ordinary persons can afford.
With the passage of time, the tourism has become almost a part of our norma l life. In the
background of its growing popularity, tourism has become a mass phenomenon. It has grown to
such dimensions that we consider it an important industry.
The promotion of tourism as an industry serves multi-pronged interest, e.g. protecting
our arts and culture, preserving our cultural heritage, interaction of different religion, exchange
of views, and generation of foreign exchange and so on. It is against this background that albeit
global tourism organizations like World Tourism Organization. Pacific Area Travel Association.
International Union of Official Travel Organization etc. have been active in developing tourism
as an industry. Particularly for the developing countries, the tourism industry is considered as a
bonanza. The conceptual exposition appears essential to study other dimensions of tourism
marketing.
Domestic Foreign
Rural Urban
3. CLASSIFICATION OF TOURISTS
According to a sample survey, the tourists’ arrivals are classified in the following
categories:
A. Business 42%
B. Pleasure 23%
C. Official 18%
D. Others 17%
17%
18% Business
Pleasure
Official
42%
Others
23%
The objectives and perceived benefits of tourism for Bangladesh are specific. They are:
Ø To improve the balance of payments and to reverse negative flow in the tourism
sector;
Ø To provide employment;
Ø To capitalize on the investment already made in airports, the nationals airline, in
transport and accommodation;
Ø To enhance the image of the country in the eyes of the world;
Ø To reinforce and protect the culture of the country;
Ø To expose its people to world movements, the stimulation provided by other cultures
and enhances their employment potential abroad;
Ø To enable its people to share in the enjoyment of facilities and amenities that would
be created for international tourism purposes and that would provide a base for
growth in domestic tourism.
The master plan study team observed a number of weaknesses in current practices that
should also be considered in the context of training programmes. A good knowledge of
foreign languages does not extend very far down the hotel hierarchy. Training programmes of
a forceful nature are required to remove inhibitions and give adequate practice in actually
speaking foreign languages. No attention is given to sales promotion in restaurants when an
extra sale might be made. In art this ay be a consequence of the limited number of items
actually available out of the menu list.
On the other hand, restaurant employees have been well trainee in accounting for the
sales they actually make. Because of the service charge system, there is a correlation between
the two objectives. Similarly, restaurant employees in particular tend not to be as attentive as
they might, again missing potential for extra sales as well as failing in their duties. It is
notable that the two international hotels in Dhaka have been most successful in their
employee training programmes and their cooperation with the HTTI programmes should be
most helpful. The international hotels are also a potential source of well-trained middle and
upper management personnel for new operations. The basic and long-term training needs are
met in principle by the current and proposed programmes. With will and commitment, they
should be successful.
6. RECOMMENDATIONS
There are so many problems, the researcher found regarding tourism in Bangladesh.
The customers of tourism market are price sensitive and want security in tourist place. To
expand the market it is necessary to set competitive price.
References
Butler, R.W. (1990), “Tourism- historical and conceptual context’’, in Nelson, J.G. and
O’Neil, P.C. (Eds), A Workshop on a Strategy for Tourism and Sustainable Development,
Heritage Resources Centre, University of Waterloo, Waterloo, pp. 15-19.
Cevat Tosun and Dallen J. Timothy, (2001), International Journal of Contemporary
Hospitality Management 13/7 Page. 352.
Tosun, C. and Jenkins, C.L. (1998), ``The evolution of tourism planning in third world
countries: a critique’’, Progress in Tourism and Hospitality Research, Vol. 4 No. 2, pp.
101-14.
Timothy, D. (1998), “Cooperative tourism planning in a developing destination’’, Journal
of Sustainable Tourism, Vol. 6 No. 1, pp. 52-68.
President’s Order No 143 of 1972 as published in the Bangladesh Gazette Extraordinary,
27th November 1972.
Philip Kotler & Gray Armstrong, (2003), Principles of Marketing, , 7th Edition
Philip Kotler, (2004), Marketing Management, , 9th Edition.
Website of UNDP, WTO, ILO
*** http://www.bangladeshonline.com
*** http://www.tourismindiaonline.com
*** http://www.tourismindia.com
*** http://www.bangladeshonline.com/tourism/spots
*** http://www.parjatancorporation.org