Business Communication 2.

0/Winter09/COMPANY DATA MATRIX

Year Size #of Industry Business Nationality

COMPANY Est. (Large, Medium, Employees Line (s)
Small)
Non-
Wal-mart stores 1962 Large 2,100,000 services food ，food, American
Housew ar e,
Clo thing

Nestle 1867 large 276,000 Manuf ac Food like Switzer lan -

t-uring Choco late d
bars, Instant
coffee

commercial
Citigroup 1984 large 147,000 Financia banks, American
-l investment
services banks,
insurance,
mutual funds,
securities
trading and
many other
financial
services
business.
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

Major Major Past Current Future

COMPANY Services Products Achievements Projects Goals

Wal-wart All the Wal-Mart in Tries to move To be the most

Wal-mart stores store cheap in Europe and Glo bal izat ion
Sam’s products New York in Asia.And
club 1974, listed Germany is
Wal-wart shares, the Wal-Mart's
shopping key
value of the
plaza objectives;
next 25 years China, while
(to 1999) turned Wal-Mart in
Asia, the most
a 4900-fold. In
promising
1985 the United market.
States well-
known financial
magazine
"Forbes"
Walton as the
richest man in
America.
 Choco late Instant In 1991, Ministry of To Nestle's
Nestle bars, coffee,milk according to Agriculture, most important
Instant Baby the U.S. blue- Nestle strategic
coffee food,chees pass the Another task brands, such as
s chocolate company's is to help Nescafe
Products,c survey results, farmers to develop basic
andy, Fast Nestle coffee plan for the communication
tea brand has been Dazhong Xiao strategies; for
listed as one of coffee these strategies
the world's top plantations of to develop the
10 brands and all sizes to brand symbol
its brand value provide cost on the
in 1994 was accounting, to packaging and
identified as provide the labeling
11.549 billion output of each guidelines to
U.S. dollars. planting area achieve greater
In 2005, Nestlé forecast to consistency; by
in the Greater reduce reducing the
China region, farmer's risk. per brands
annual sales serve the
amounted to number of
11.2 billion advertising
yuan, paying agencies, in
the tax of about order to
1.1 billion yuan. improve the
efficiency of
communication
with consumers
and
effectiveness.
 banking, The corporate Travelers Life To be global
Citigroup securities and pension financial
,investme brand in the insurance, services
nt trusts, World Brand Smith Barney, companies with
insurance Lab (World Citi-financial, the highest
,financing Banamex, and growth rate
Brand Lab)
, leasing Primerica.
and other prepared in individuals,
financial 2006, "the institutions,
services enterprises
world's 500
and
Most Influential government
Brands" list departments,
ranked 31st. provides a
wide range of
The enterprises financial
in 2007 products and
“wealth”The services from
consumer
world's largest banking and
500 companies credit,
ranked ranked corporate and
investment
14th.
banking
The company's
services, as
2008 "Fortune"
well as
500 list ranking
brokerage,
insurance and
asset
management,
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY Why I think this company is “great”

Wal-wart stores Wal-mart has distribution systen in logistics and supply chainmanagement.Just because
of this, Wal-Mart's business has been able to rapidly grow and become now
very well-known company . And Wal-Mart can guarantee that goods shipped
from the distribution center to store any one time is not more than 48 hours;
through to maintain minimum inventory, Wal-Mart not only saves storage space
but also reduce inventory costs.Also,Wal-wart has perfect operation of law,just
like Wholeheartedly operations, more dedicated than others, Exceed customer
expectations, they will come again and again, Upstream, take a different road,
to abandon traditional values,and so on.

Nestle Firstly,because of the policy about helping famer, farmers are sticking to the most
superior coffee beans sold to Nestle. Secondly, also the most important reason
about my chooseing of Nestle as great company. Nestle welcomes the cultural
and social diversity. The company has a staff of so many nationalities in the
world, is rare.I convinced that only by combining local and international talent
in order to best develop their potentials and capacities, and thus no matter
when, where and in what manner, can provide consumers with high-quality
products and brands Nestle .Thirdly , Nestle's local companies to make the best
analysis to determine the company in a variety of products in the food how to
adapt to local tastes habits and preferences, and to take into account States
with food-related regulations.
 Citigroup are always innovation.I think no innovate no future.And they believe
Citigroup t he sublimation of corporate culture at Citibank, ranging from development
strategies, small as the form of services are constantly innovating. It is
believed that changes in sexual and daring decision-making is a key
breakthrough in the development of, and if you can foresee the future, you will
have a future. This means that enterprises must never-ending, always-on to
innovate.And Citigroup's efforts to create a working environment.They have
Citigroup Pride, Working Parents Network, Heritage Months.And Citigroup
courage, Citigroup's strategy, Citigroup's execution,even more make me
choose Citigroup as a great company.

Student name: SUN XIAOCHENG

Number: 20075751