ILHAM BAHAWALPUR

SWOT Analysis

ABOUT ILHAM BAHAWALPUR

Since 1940, Ilham Bahawalpur has been a subscription based magazine

intellectual publication in which, youth, politics, religion, social-reform and

civil action, along with articles on current affairs and reader feedback are

published.
Ilham has been published on a monthly basis by Shihab Academy,

Bahawalpur and its circulation reaches out to all parts of the country.

ILHAM

Parent Company

Ilham Bahawalpur

Category

Magazines

Sector

Media
Monthly Magazine ( ... ) It is considered to be one of the most historical magazines of Bahawalpur.

Tagline/ Slogan

USP

STP

Segment

Youth, Politics, Religion, Social-Reform, Current Affairs

Target Group

Students, Religious and Political people through out Pakistan A monthly magazine that covers religion, literature, politics and cover all events and news

Positioning

ITS COMPETITORS
Its competitors are;

Raza-e-Mustafa, Gujranwala
Al-Ashraf, Karachi

Zia-e-Haram, Sarghoda
Haqiqat, Bahawalpur

SWOT ANALYSIS
SWOT is a tool that identifies the strengths, weaknesses, opportunities

and threats of an organization.

Specifically, SWOT is a basic, straightforward model that assesses what an

organization can and cannot do as well as its potential opportunities and

threats.

STRENGTH
One of the Most reputed and respected magazine brand in Bahawalpur.

Rich History
Its founder (Shihab Dehlvi) has very good repute in Politics, Journalism,

Literature & Poetry

Currently have young energetic and highly qualified administration.

WEAKNESS
Don't have their own Press

Small target market due to which face stiff competition

Dont have their own website The brand is comparatively not as popular as it is in Bahawalpur

OPPORTUNITY
The magazine covers a variety of issues such as politics, business and

religion, hence it can appeal to a wide range of potential customers

The magazine has some very popular names associated with its editorial

panel which the magazine can use for branding.

Integration, Social Media and Online Publishing

THREATS
The magazine operates in a very competitive space with several big brands

competing for the same potential customer base

Print media is becoming weaker day by day due to the widespread network

of internet all over the world

The distribution networks is not well developed as other magazines

CONCLUSION
Rich History Good reputation Press Market Stiff Competition

Strength

Weakness

Opportunity
Potential Customers New Target Market

Threats
Print Media become weaker Poor Distribution