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Unit 1 Investigating the Media Exam Topic: Promotion and Marketing of Video Games
Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use ZigZag Education, 2013 1
Starter
How many celebrities can you think of who endorse video games?
Celebrity Endorsement
Another way for a celebrity to generate income is to endorse a video game. They can lead to a successful franchise, e.g. Tiger Woods PGA Tour, which has been released every year since 1998. OR They can fail completely, e.g. David Beckham Soccer which was released in 2001. Rage, the developer and publisher, signed Beckham on a three-year contract for a vast amount of money. However, being up against Pro Evolution Soccer and FIFA was suicide. The game received awful reviews, it bombed and Rage spiralled into debt and eventually went bankrupt. 4
Pokmon Black and Pokmon White were the second main-series games to hit the Nintendo DS and brought a lot of innovations to the well-established series. Sadly, the inclusion of Simon Cowells collection of teen heartbreakers One Direction in the advertising campaign was not one that existing fans of the series would have wanted. Pokmon is a well-structured RPG game packaged as a kids game. As a result, it can be played very simply by youngsters who are fans of the TV series, but can also offer a more in-depth gaming experience for older gamers. It is the latter of these two groups who will always come under scrutiny for playing this kids game and these adverts will do nothing to help them. Before seeing these ads I had never been ashamed to admit I was still a Pokmon player. That has now changed.
http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/
You will then pitch to a partner and they will give your idea a rating out of 10.
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You can download and print images from the internet to construct your cover.
Make sure it has a slogan and appropriate reviews to attract the audience.
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Plenary
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Homework
Complete cover.
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