Promotional Video Rubric

Expectations Creativity 4 Advanced 3

Team:
Proficient 2 Basic 1

Period:
Minimal

Completely original idea. Delivered material in a new and creative way. Evidence of strong critical thinking skills used.

SCORE: ___ Content SCORE: ___ Professionalism The video has a professional feel that perfectly matches the content. Camera movements are clear and follow proper camera techniques. Includes accurate information above what is required.

Majority of Video is original. May have used 1 idea from another source and changed it to fit the needs of the content. Evidence of critical thinking skills used. Includes all of the required information. All info. Is accurate.

Half of the video is original and half may have come from the ideas of others. Some evidence of critical thinking skills used. Includes 80% of the required information. Only 80% of info. Is accurate.

Majority of video is not original. No evidence of critical thinking skills used.

Includes less than 80% of required information. Information is not accurate. The video appears amateurish, resembling consumer-produced media. Erratic camera movements in video. Proper camera techniques not used.

The video has a professional feel that you would expect in this genre.

The video shows an attempt to look and feel professional but does so inconsistently. Some erratic camera movements in video. Camera techniques need improvement. Some audio is sufficient and sometimes hard to hear. Occasionally Audio dialog or sound effects do not sync with video. Included credits for most of the media featured. Includes names of contributors.

SCORE: ___ Camera-work

Most all camera movements are Appropriate. Proper camera techniques not used. Audio has minor errors, Audio dialog or sound effects typically sync with video.

SCORE: ___ Audio Quality Audio is clear and easy to listen to. It is at the same level throughout the entire broadcast. Audio is distorted and/or hard to hear. Audio dialog or sound effects do not sync with video.

SCORE: ___ Credits SCORE: ___ Titles/Effects SCORE: ___ Credits were done in a creative way and included video, images and music. Included names of contributors. Titles, animations and effects are used creatively to enhance the message. Included credits for video clips, images and music. Included name of contributors.

Credits were not included in the video.

Titles and effects are used to help organize the content of the video.

Titles are occasionally used to make sense of the story or message.

Little titles or effects were used or were not used effectively.

Editing SCORE: ___

Precise and intentional cuts and use of transitions.

Precise cuts and transitions help to create an appropriate pace to the video. Everyone contributed towards the completion of the project.

Shots were edited together in a somewhat organized way. Some clips were not efficiently cut. Most of the team contributed to the project, but not equally nor throughout the process.

Shots were put together in a haphazard way. A majority of the clips could have been edited more efficiently. One or two members of the group carried the burden of the work. Roles and responsibilities were not defined. The overriding attitude and work ethic of the group was not present throughout the process.

Collaboration SCORE: ___ Time Management SCORE: ___

Everyone in the team were clear of regarding his/her role and the work was divided equally throughout the entire process. Everyone worked diligently at each stage and met all deadlines.

The team met deadlines, but they did not always focus on the task at hand.

One or two deadlines were not met; some team members were not always on task.

Score:

/ 40