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CASE STUDY
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CASE NO: - 2
INTEGRATED L & SCM
CASE NO:4-
CUTTING- EDGE CUSTOMER SERVICE
➢ Channel integration.
➢ Customer audit to ascertain how customers define
their expectation – shortest lead-time? Consistent
lead-time?
➢ ‘A’ ‘B’ C’ of customers and identify salient features
of customer service
➢ Decide degree of customization of service
Question:3- What change would you recommended for the
implication of the new strategy?