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20121018 www.1rusLSphere.com 2012 1rusLSphere

roducL Cvervlew

!"#$%&'#(% *"+,#-% ./0"/102


3! 3 453678
9'::1;< %=0 8;%0":"1$0 >+-1'( 4"':=
Messaglng provldes a rlch daLa source for organlzaLlons
Lo beLLer undersLand Lhe conLexL of Lhelr dlglLal
relaLlonshlps and acLlvlLles. 1rusLvaulL capLures,
auLhenLlcaLes and manages real-Llme messaglng daLa -
provldlng messaglng lnLelllgence".
LxlsLlng securlLy appllcaLlons can use Lhls newly
avallable lnLelllgence Lo slgnlflcanLly reduce spear
phlshlng, uuoS aLLacks and emall false poslLlves.
Messaglng lnLelllgence can be used ln many oLher areas
of Lhe buslness Lo yleld smarLer managemenL, for
example Lhrough Sales and CperaLlonal lnLelllgence,
lncreased efflclency, supporL for lnLernal lnvesLlgaLlons
and lmproved communlcaLlons vlslblllLy vla Lhe resulLlng
map of relaLlonshlps, known as Lhe enLerprlse soclal
graph".

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>#:0"-='"<0 8D1$%1;< >0-#"1%E >E$%0F$
Leverage Lhe value of soclal conLexL Lo reduce
operaLlons cosLs and enable more efflclenL securlLy
soluLlons.
./0"='#( G#$1;0$$ :"+-0$$0$
uslng Messaglng lnLelllgence ln all areas of Lhe buslness
provldes vlLal feedback, check polnLs and lnformaLlon
LhaL can lead Lo smooLher operaLlon and, ulLlmaLely,
lncreased revenue.



!"#$%&'#(% H C;/0$% 1; !"#$%
!"#$%&'#(% doesn'L replace exlsLlng
lnfrasLrucLure, lnsLead, lL works alongslde
exlsLlng messaglng lnfrasLrucLure Lo bulld a map
of relaLlonshlps, glvlng access Lo Lhe 'LrusL
conLexL' LhaL can power lncreased efflclency
and value Lo Lhe enLlre ecosysLem.
Lach new message sLrengLhens and exLends Lhls
LrusL conLexL, whlch ls held absLracLed from Lhe
acLual message conLenL, enabllng real-Llme
performance.
CLher sysLems and appllcaLlons can easlly Lap
lnLo 1rusLvaulL's lnLelllgence uslng slmple, well
documenLed lnLerfaces.
>E$%0F$ 9',0 >F'"%0"
!"#$%&'#(% has connecLors for many cloud-
based or on-slLe securlLy sysLems, flrewall
gaLeway appllances, M1As and mall servers.
Lach elemenL can leverage Lhls newly avallable
lnLelllgence Lo mlLlgaLe or resolve exlsLlng
securlLy challenges, as descrlbed below.
1yplcally a connecLor ls lnsLalled for Lhe currenL
sysLem, whlch allows Messaglng lnLelllgence
daLa Lo be querled, resulLs are Lhen used ln Lhe
exlsLlng rules englne, or scorlng sysLem.
8D1$%1;< >0-#"1%E 7='((0;<0$
>:0'" :=1$=1;< '%%'-I$ alm Lo lnfecL organlzaLlons wlLh malware (e.g. 8SA, Sony, lMl, Lpsllon breaches),
reveal personal lnformaLlon (Coogle) or decelve vlcLlms lnLo paylng a phony lnvolce (Conde nasL).
B'($0 :+$1%1/0$J leglLlmaLe messages quaranLlned or dlscarded by anLl-spam sysLems, cosL organlzaLlons
over $40 bllllon worldwlde. When conLracLs, purchase orders, legal lnqulrles and oLher sLraLeglc
communlcaLlon become casualLles of spam fllLers, Lhey are effecLlvely lnvlslble. WlLhouL regular Llme-
consumlng quaranLlne revlews, Lhese messages become sLale and evenLually lose value compleLely.
KK+> '%%'-I$ LargeL an organlzaLlon's communlcaLlons lnfrasLrucLure, uslng neLwork and appllcaLlon
Lechnlques Lo brlng messaglng Lo a vlrLual sLandsLlll. CrlLlcal messages are delayed or losL, crlppllng
producLlvlLy and damaglng repuLaLlons.
>+-1'( KK+> '%%'-I$ LargeL an lndlvldual wlLhln an organlzaLlon, usually for a soclal or pollLlcal raLher
Lhan a flnanclal purpose.


1rusLvaulL roducL Cvervlew
20121018 www.1rusLSphere.com 2012 1rusLSphere

8D1$%1;< *"+,#-%1/1%E 7='((0;<0$
Messaglng sysLems are vlLal Lo Lhe smooLh
runnlng of modern buslness pracLlces.
Powever, lL ls very dlfflculL Lo quanLlfy Lhe
beneflLs LhaL Lhey brlng. Challenges for P8
depLs. and managers ln general are found ln
galnlng vlslblllLy and conLrol over Lhese sysLems,
uslng Lhem Lo show buslness effecLlveness.
AddlLlonally, P8 depLs. may need Lo carry ouL
forenslc lnvesLlgaLlons lnLo susplclous sLaff
acLlvlLy, lnformaLlon leakage eLc.
9';'<0F0;% 9',0 >F'"%0"
!"#$%&'#(% lnLegraLes wlLh buslness lnLelllgence
and forenslc sysLems, allowlng Lhese soluLlons
Lo leverage boLh relaLlonshlp and hlsLorlc
message meLadaLa Lo hlghllghL Lrends or show
Lhe soclal conLexL of communlcaLlons.
C;%0";'( C;/0$%1<'%1+;$ can now proceed
rapldly, by uslng Lhls daLa Lo glve a very fasL
overlay on Lhe huge daLa volumes ofLen
lnvolved. lnformaLlon can Lhen be cherry-
plcked from sysLems-of-record" daLabase,
raLher Lhan have Lo wade Lhrough Lhem.
7L9 lnLegraLlons qulckly show Lhe beneflLs of
lncorporaLlng messaglng lnLelllgence, brlnglng
an lnslghL lnLo cusLomer communlcaLlons LhaL
was prevlously unseen. Managers can also
qulckly see Leam acLlvlLy and producLlvlLy.

!"#$%&'#(% H !=0 1;;+/'%1/0 $+(#%1+;
1rusLSphere's !"##$%&'% )'*"++&%"',"
-+$*./012 1rusLvaulL, effecLlvely bullds an
8;%0":"1$0 >+-1'( 4"':=M whlch glves a unlque
lnslghL lnLo an organlzaLlons relaLlonshlps. Cnly
1rusLvaulL can provlde Lhe lnLelllgence Lo
enable Lhls new perspecLlve.
1rusLvaulL uses paLenL pendlng Lechnology Lo
capLure, auLhenLlcaLe and manage real-Llme
sender repuLaLlons. 1hls accumulaLed wealLh of
lnLelllgence ls aL Lhe hearL of Lhls new producL
caLegory.
B(0D1G(0 K0:(+EF0;% .:%1+;$
uslng open sLandards, publlshed Als and a
varleLy of lnLerface connecLors, 1rusLvaulL ls
easlly deployed lnLo any securlLy archlLecLure:
Cloud based
Cn premlse (dlrecLly on server or vla
vMware LSx vlrLuallzaLlon)
Pybrld
Plgh AvallablllLy

3$I #$ =+2 you can sLarL reallzlng Lhe value
currenLly lylng dormanL ln your communlcaLlon
lnfrasLrucLure.
1rusLSphere
3 hllllp SLreeL
#13-03 Commerce olnL
Slngapore 048693
1el: +63 6336 3203
lax: +63 6336 3463
www.LrusLsphere.com
1rusLSphere - uSA
1330 Avenue of Lhe Amerlcas
23rd lloor
new ?ork, n? 10019
1el: +1 212 633 0632
lax: +1 212 633 0630
www.LrusLsphere.com