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Outline
Why Hybrids?
Hybrid Strategic Prospects From an OEM Perspective
What Hybrid?
The New Two-Mode Hybrid Technology
Why Hybrids?
Hybrid Strategic Prospects From an OEM Perspective
Why Hybrids?
Starting a new phase of hybrid commercialization
Hybrid Prospects
KNOWNS KNOWN UNKNOWNS
Hybrid market is growing Environmental pressures will increase Ongoing hybrid competition
Hybrid market size, speed and composition Hybrid technologies Mainstream customer perspective
KNOWN:
Hybrids are the future and Im willing to pay extra. We really need to see a lot more fuel efficient vehicles with the high cost of fuel and no indication of it lowering.
Source: HybridCars.com
KNOWN:
Emissions Recycling
Fuel Consumption
World Population bn 9 6
~9
World Mobility
~2.2
bn
Energy Security
2000
2050 t
1950
2000
2050 t
Gb/a
1950
2000
2050 t
KNOWN:
Lexus hybrid SUV orders set record 9,000 'pre-sold' orders; customers can track birth of their car
A Hybrid With Attitude Lexus GS 450h has style, expression and brute strength, with 339 hp. Its as fast as a Porsche 911.
Honda Working on Hybrid Fit The next hybrid to join Honda's lineup may be a gas-electric version of the new Fit subcompact.
Ford Escape Hybrid: OK, but it's no Prius Factory adds incentives, adjusts distribution
Volvo Unveils New Hybrid Technology Hybrid Vehicle Market Share Expected to Peak at 3 Percent Thirty-Eight Hybrid Vehicle Models to be Available by 2011 Toyota, Fuji Heavy to Make Camrys in Ind. Reasons to Buy a Hybrid Car They're fuel-efficient, ecofriendly, and cool to drive. Could a hybrid be right for your family?
KNOWN UNKNOWN:
Speed Composition Market Size Styles
I want full towing capacity in my hybrid.
KNOWN UNKNOWN:
Powertrain Components Integration Next Generation
Two-Mode
One-Mode Power-split
E E E P P G P E E E
Congested City
Congested Traffic Start/Stop Driving
Speed Speed
Intraurban
Intraurban Driving
Speed
Highway
Highway/Autobahn Driving
Time Source: GM
Time
Time
KNOWN UNKNOWN:
Powertrain Components Integration Next Generation
Description
No gear required as configuration acts as electric continuous variable transmission EM must be applied with electricity, even when only the ICE is being used Toyota Prius Lexus RX 400h* ICE Planetary gear
Highly complex mechanical system Already in use in US buses Considered only for SUVS, trucks and luxury cars because of its large size
Not suited for efficient electric drive since ICE cannot be decoupled
Simple layout with side-mounted starter generator (SSG) Realizable for small engines with present-day starting generators BMW Citroen
OEM (examples)
Electric motor power (kW) Voltage (V) Fuel efficiency increase (%)**
GM/DC/BMW
VW/Audi/ Porsche
Honda IMA
~ 10 20 42 - 144 ~ 12
<5 14 ~5
* ** Source:
Additional EM for powering the rear axle ("P4") Compared to conventional ICE McKinsey DRIVE study
KNOWN UNKNOWN:
Performance Appearance Acceptance Driving Styles
EARLY ADAPTORS
liked it
n L o i DE rat O e M op SS C o E N rid I S yb U B lH ba lo G
COOPETITION
What Hybrid?
The New Two-Mode Hybrid Technology
1990s
2005
1990s
2005
Parallel-Hybrid 5-Series
ElectricAssist 3-Series
PowerAssist X5
1990s
2005
One-Mode Hybrid
Engine Battery
1
Motor A