Table of contents

Table of Contents Executive Summary Situation Analysis Target Audience Hispanic Market Research Strategy Creative Promotional Marketing Media Measurement Appendix

1 2 2 3 4 5-7 8-9 10-13 14 15-18 19 20

Executive summary
The Challenge
To build awareness and consideration for the Glidden Brilliance brand within Walmart among three segments: young millennial women, rural minority families and baby boomers.
Source: Case Study Pg.12 & Clarification Memo 3/1

Situational Analysis
Currently, Glidden Brilliance paint offered exclusively at Walmart has the opportunity to create the convenience and home decorating paint market. As the perception map shows below, no other brand is poised to own this new demand.

The Plan
Reposition Glidden Brilliance from merely a paint to a home decoration necessity through an intelligent strategic partnership available exclusively at Walmart. Hoof & Horn Advertising will accomplish this by: Forming a partnership between Glidden Brilliance paint and home decor to ensure Glidden is thought of as the first step in home decoration, not just a paint Implementing a digital marketing strategy using the latest trends in technology to endear these new targets to a specific Walmart purchase Using a variety of in-store advertising and promotional tactics to leverage the 72 percent of Americans that visit Walmart consistently Utilizing an umbrella advertising campaign to speak to multiple target segments with spot media to effectively achieve business and communication results

Brand Perception Map

High price/ high quality

@ The Home Depot

@ Lowes

Speciality paint stores

One-stop shop (convenience)

Low price/ low quality

Target Audience

Segment 1
Aspiration

Segment 2
Remind
Cheap Family Fix-ups: Walmart-loving mothers in rural areas. They want a cheap but not cheap-looking space for their families. 28-35, females with children, rural Homeowner Loyal Walmart shopper Loves involving family members in projects Brand loyal Cost-conscious 28-35, females with children, rural, hispanic Homeowner Devoted Walmart shopper Confidence in starting home decor projects Resourceful Paint price more important than color Self-sufficient

Segment 3
Persuade
Beautiful but Empty Nests: Baby boomer couples with a newly empty home and the sense to want it looking refreshed. 49-60, Caucasian, baby boomers Homeowner downsizing Walmart shopper but not for paint Does not enjoy painting Utility and maintenance driven Sacrifices paint color for convenience Would rather shop at home improvement stores

Inform
Quick Budget: Young, newly independent with low income. They want to personalize their space easily and on a budget. 18-29, Millennials, female Renter Frequently shops at Walmart Lacks confidence in their painting abilities On-the-go Sacrifices paint color for convenience

Lifestyle

Demographic Living Situation Behavior

Glidden Customer Lifetime Value

The amount of paint the average consumer purchases per year (8 gallons)*; the value of a loyal Glidden customer is $8,640 over a 40-year period. This means Glidden will generate an average of $90 of revenue per new customer acquisition over a five-month campaign period. We recommend that Glidden spend no more than $40 per new customer acquisition, to leave room for healthy profit potential. *Based on painting entire interior of 2,000 sq. ft. home every three years at $27 per gallon.
Source: US Census American FactFinder, 2013. Glidden.com paint calculator, Colortopia

Hispanic overlay
We have found multiple benefits to talking specifically with the Hispanic community.

47%

own their own homes, up from 40% in 1993

39%

did an interior painting project within the last 12 months

Hispanics are the fastest growing minority group in America, representing 56 percent of the nations population growth in the past decade. 2010 U.S. Census
Hispanics are more likely than any other minority group to have taken on a DIY project in the past 12 months. This group has the highest confidence in their skill level and are more assured in their purchasing decisions.
Sources: Simmons Data

19%
of all Walmart grocery shoppers are Hispanic

$1 trillion
in purchasing power

Sources: U.S Census, Simmons Data, Infographic List

What does this mean for Glidden?

Glidden has the opportunity to create brand loyalty within this rapidly growing sub-segment.

Throughout our research we have found the importance of speaking directly to young Hispanic mothers through spot media vehicles.

What does this mean for our campaign?

We will specifically reach out to Hispanics to drive brand awareness and consideration for Glidden Brilliance. We will use additional media resources to target this sub-segment.

Recommendation
Extend the Hispanic overlay to segments 1 and 3.

Projection U.S. Population Growth From 2010 to 2050

+1% +42%

+56%

+142%
Asian*

+167%
Hispanic

Total

White Non-Hispanic

Black

*Excludes American Indian, Alaska Native, Hawaiian & Other Pacific Islander Source: U.S. Census Bureau Population Projections

Research
We started with the following objectives: Key insights from our survey:

1 2 3

Determine what attributes and benefits are the most important to our targets when purchasing paint Ascertain what motivates our targets to purchase paint Discover Glidden Brilliances brand perception among target markets

4 5

Unearth the unique characteristics of Walmart that are considered to be the most compelling to current consumers Define what is affecting awareness and consideration of the Glidden brand at Walmart

35%

Currently shop for home decor when shopping at Walmart.

43%

Define convenience as being able to go to one location for all their needs.

of information when beginning a home improvement project for all three segments.

Friends and family are the primary source

Ethnographic Research
At the start of our primary research our team visited over 80 Walmart stores in various markets to better understand the paint buyers experience and the overall layout of the paint section.

Survey
Our extensive discovery period helped us design our 26 question survey which was distributed through online portals. We gleaned insights from the 565 surveys completed in 35 different states and provinces by our target demographics.

From here we felt confident enough to begin conversing with our targets.

Think Tank
Although the research we conducted was informative, it was not enough. We wanted to talk with people the way they talk with each other. Our conversation with the segments needed to continue. So we created the Think Tank using a medium our consumers were comfortable with, then filled it with a hand-selected sample of our target.

Personal Interviews
We asked each member of our team to interview a minimum of six people in our target demographics. On Black Friday, we attended several competitors Doorbuster Deal events, and noticed members of each segment exhibit strong brand loyalty towards certain retailers and most were unaware Walmart sold quality Glidden Brilliance paint. We attended Conga Caliente, the second largest Hispanic family festival in Florida. We learned that while many are avid Walmart shoppers, most are unaware the retailer sells paint. We took part in the Tampa Bay Times Home Show, an annual event that brings together brand loyal consumers from segments 2 and 3, as well as home improvement experts. We discovered brand name is very important to people who have more home improvement experience.

What is the Think Tank?

We created a private Facebook group and were able to continually receive crowd-sourced feedback from our sample. Over four and a half months, the 47 member sample from 24 markets answered a few questions each week. Three moderators asked questions on an alternating schedule and encouraged the respondents to spark discussion with one another, while providing in-depth explanations of how they felt. Topics ranged from simple fill-in-the-blanks to concept testing our campaign strategy and creative executions. Two comment curators were put in place to make sure the conversation continued and interactions between the sample took place.

"Walmart sells paint? I honestly had no idea. I don't currently have a need for paint, but if I did, offering it at Walmart makes it more convenient. -Allie, 23, Austin, TX I would buy paint at Walmart. If I am needing paint and Im in Walmart, Ill go and get the paint there. If I need paint, I dont really care where I buy it. -Steve, 53, Pittsburgh, PA Yes [I would purchase paint]; I buy everything at Walmart. -Lindsay, 32, hispanic mother, Zephyrhills, FL

How we selected the sample

We filtered members based on demographic factors such as age, gender, ethnicity and marital status. We also determined whether they were home improvement and DIY friendly, assuring accurate results.

Think Tank Insights

Smaller projects are preferred and classified as cleaning, changing paint and home decor.

The Insights for Success

Smaller, simpler paint projects are preferred: The majority of our targets enjoy smaller projects, such as painting accent walls and replacing home decor items. We will promote a smaller Glidden Brilliance paint size in order to encourage smaller home decor projects. Perceived value trumps pricing extremes: They do not want the cheapest brand of paint because they know it is not the best value. Through our partnership initiative with Better Homes and Gardens, we will increase the perceived value of Glidden Brilliance paint. Paint defines home decor: Many people believe that painting a room or even a wall, is an essential step in the home decor process. Create a need in the consumers mind by positioning paint with home decor. One-stop shopping outstrips color: Our targets define convenience as being able to buy their paint and home decor in one place and are willing to compromise on color choices to get their shopping done in one trip. We will use Walmart to our advantage by offering home decor and paint in the same section with pre-selected color palettes.This will make Glidden Brilliance a convenient home decor paint and encourage consumers to complete paint purchases in-store. Partnerships enhance perceptions: Our targets say that partnering with a prominent home decor brand would raise awareness and consideration in-store. Our campaign will implement a home decor partnership with Better Homes and Gardens which will be the key to success in improving perception, raising awareness and increasing consideration in our campaign.

Color schemes and palettes are useful and important to our targets.

Using the name Better Homes with Glidden would help increase brand credibility.

Recommendation to keep the Think Tank

By continuing this group or a similar group, Glidden will receive constant feedback from consumers who know and understand their brand. The implementation of small incentives will also build influencers within the community and help the brand strive for advocates.

strategy
Glidden has recently begun incorporating home decor in their messaging. However, we feel partnering Walmarts top quality paint, Glidden Brilliance, with the retailers top quality home decor, Better Homes and Gardens, will reinforce and leverage this combination of products, strengthening both the brand and messaging.

Communication Objectives
Inform Inform our target markets of the Glidden brand in-store Educate them of the partnership between Glidden and Better Homes and Gardens Ensure our target markets leave the store knowing Glidden is a home decor paint brand Remind Remind our target markets that paint is a part of the home decorating process Improve brand affinity by providing the target markets with all of their home decor needs Encourage our target markets to prefer the Glidden brand over ColorPlace

Marketing Objectives
1. Raise consideration among our target markets by pairing Glidden Brilliance with home decor items. 2. Drive purchase across all segments with targeted marketing, communication, advertising and promotion of paint and home decor. 3. Increase Glidden Brilliance paint sales in Walmart to surpass ColorPlace paint sales.

Persuade 4. Utilize Walmart and its resources as a medium to coordinate with Persuade our target markets to purchase the Glidden paint that fits their home decor home decor. Motivate our target markets to recommend the Glidden paint brand to friends or family Reach our target audiences through media channels that facilitate a conversation

Messaging
Consumers should purchase Glidden Brilliance because it is the best quality paint in a location that offers other variety of home decor options. The Better Homes and Gardens brand has a large presence in the Walmart home decor department. Better Homes & Glidden is a partnership that will position Glidden Brillance as a home decor paint brand.

home.

Tone and Manner

Heartwarming, real-life moments delivered in a subtle manner.

Positioning

Better Homes and Gardens Partnership

Better Homes and Gardens and Glidden Brilliance coexist within Walmart. Better Homes and Gardens has a positive brand perception and is already established as a home decor authority. Pairing the two brands will strengthen Gliddens credibility in home decor and consequently in paint as well. In addition, other brands such as Benjamin Moore and Pottery Barn are currently leveraging partnerships. While that partnership speaks to a segment of a higher income range, Gliddens partnership with Better Homes and Gardens will be available to lower income segments.

Home decor begins with

paint.

Consumer Promise
Glidden will be there to integrate paint into the home decorating process by providing the consumer with a more complete picture of home decorating and improvement.

Theme
Home decor is incomplete without paint and the best decision any Walmart shopper can make about home decor is to paint with Glidden Brillance. With Better Homes & Glidden, home decor starts and ends in Walmart: starting with Glidden Brilliance paint and ending with a better

Creative
Creative Strategy
To represent the partnership that will drive our campaign, we chose the imagery of a red door. The red door is a visual union of Better Homes & Glidden. By bringing the front door, a quintessential symbol of home, together with the Glidden red, we created a visual motif for our campaign that represents the fusion of our brands, the movement of Glidden into the decor space and the importance of color in making a house a home.

In-Store
Cart Redesign: A select number of carts will be painted a variety of colors and will showcase our Open the Door to... tagline on the handle.

Open the Door Campaign

The act of opening a door represents different things depending on who you are and where you are in your life. Our creative centers around opening doors both literally and metaphorically. For a person coming to the end of a long trip, opening a front door means a return to a safe and familiar space. When a person moves into a new home, they are opening the door to a new chapter of their life. To purchase Better Homes & Glidden is to open the door to possibility, new beginnings, creative expression and home.

Parking Lot Banner: Banners that feature Better Homes & Glidden doors will hang from light poles in Walmart parking lots. This will provide a sneak peek into our brand partnership. Pop-up Showroom: Small showrooms will be positioned outside of select Walmart stores allowing consumers to interact with the Better Homes & Glidden products. Digital interaction via social media will allow users to share the Better Homes & Glidden experience with friends and family.

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Department Merger: An aisle of Better Homes and Gardens decor items paired with Glidden Brilliance colors will enhance the visibility of the brand and solidify its partnership with home decor.

Decor Swatches: Paint swatches in aisle will feature a full color palette with matching Better Homes and Gardens decor items. The swatches will provide a catalog detailing home decor options, complementing the color palette.

Aisle Progression: Three consecutive ads will be placed within an aisle showcasing the progression of a rooms decor makeover. These will act as reminders of the possibilities offered by the co-branded partnership.

Pens: Paint brush pens will be distributed to select Walmarts. These will act as souvenirs and reminders of Glidden Brilliances presence in Walmart. Lanyards: Specially designed Better Homes & Glidden lanyards will be given to employees and showroom visitors. This will activate discussion with Walmart employees and customers on the new synergy of the two brands. Smart Network: This is Walmarts network that reaches consumers instore through digital display. Better Homes & Glidden will promote products on the network.

Traditional
Spot Radio: 15-30 second radio spots will introduce the partnership of the Better Homes & Glidden brands.

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Print: Peel back ads featuring red doors that will open to reveal rooms furnished with Better Homes & Glidden. Personalized ads will speak to the different segments.

Circular: Weekly circulars will introduce the Better Homes & Glidden partnership and reinforce the idea of decor paint by pairing a Glidden Brilliance color with a Better Homes and Gardens item.

Guerilla: We will be placing our red door decals on select elevator doors in major metropolitan markets. Once open, the inside of the elevator will reveal decals created to simulate a room designed with Better Homes & Glidden products.

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Digital
Augmented Reality App: Users will hold their mobile devices up to one of three red doors placed in-store. Once a door is selected, users will experience a virtual showroom. A can of Glidden Brilliance paint will be hidden within each room. Once found, users will receive a digital coupon for a Glidden Brilliance product. At home, consumers will be able to see rooms designed with Glidden Brilliance paint and Better Homes and Gardens decor. One door will allow them to create and view their own Glidden Brilliant Space with the items they saw in-store. Select items will display product names and customer reviews.

Youtube/Hulu Pre-Roll: The videos will feature three unique storylines of the Open the Door campaign.

8tracks.com Playlist: A list of songs selected for painting projects will be featured on 8tracks. Painters will be able to choose their mood and genre for songs to be played while painting and share their playlist on social platforms. Online Banner/Mobile Ads: These banners will feature our red door, which will open to themed Better Homes & Glidden inspired rooms. When clicked, users will be directed to the microsite. Suggested names for Glidden playlists are:

Segment 1: Lady in Red which will feature pop, country, and top Segment 2: Our House which will feature contemporary, latin Segment 3: Painting with Masters which would feature classic
rock, jazz, and 80s hits and country Digital Magazines: Users can change the color of the walls after the door opens to customize the room to their liking. hits, old skool hip hop, and smooth R&B 100 hits

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Promotional marketing
The United Service Organization (USO) is a nonprofit that provides various forms of support to members of the military and their families. Through our research we have found Americanbased companies supporting the military would generate brand recognition and consideration.

Reaching Bloggers
We will also focus on home design, DIY and mommy blogs providing them with free samples of Glidden Brilliance paint for consumer review. These blogs would include: POPSUGAR Home, Retro Mummy, Dormify and P.S. I Made This.

Our Think Tank agrees

Together the USO and Better Homes & Glidden will help find and organize home makeovers for soldiers returning from war. The makeovers will be documented through the initial trip to Walmart to the soldiers return home. These stories will be shared across the companys social media platforms using #GliddenHomeComing. Glidden red doors will be placed around soldiers hometowns as forms of guerilla marketing. The doors will include QR codes that will allow access to our augmented reality app. Through the app, consumers can scan doors that reveal soldiers stories and home makeovers. In addition to posters within the USO and Walmarts, press releases about this initiative will be sent to the top 25 military spouse/mom blogs such as The Meat and Potatoes Life and Deployment Diatribes.

Brilliance Foundation Scholarship Fund: With every can of Brilliance paint sold, Glidden will donate one dollar to a scholarship fund set up to assist military veterans and families pursuing higher education. Scholarship award winners will be featured on the Glidden campaign microsite in conjunction with local media exposure.

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Media
Strategy
Utilizing spot marketing through in-store promotions with a digital focus that has potential to expand nationally and continue past 2014.

Digital
$1,115,000
To increase Gliddens presence in the digital space, and leave the door open for the campaign to expand nationally. We will be implementing SEO, mobile technology, and social media.

Tactics
Two-thirds of the media budget is allocated to creating a Glidden brandscape through Walmart stores. One-third of the budget is designated to national advertising to increase awareness and correlate with the in-store changes. In order to best utilize the budget, we will be targeting key DMAs where segments shop more than 10 times in four weeks at Walmart. Timing: May 2014- September 2014.

$100,000 Display/Rich Media Ads

Advertising networks will allow us to target our desired audiences online. Undertone delivers more than 20,000 high-precision target audiences with high reach across the web. Rising Stars ad platforms will be implemented.

$75,000 SEO/PPC
Forty-four percent of online shoppers begin by using a search engine. SEO and Pay Per Click ensure that Glidden and Walmart are synonymous with home decor and will appear when users search specific keywords. This will drive traffic to the microsite through paid and organic search.

Spot Markets: A collaboration of the DMAs

$85,000 Mobile Ads

Nine out of ten respondents reported using their phones to scour for deals, coupons and specials. Geotargeting near Walmart locations will drive consumers to the microsite and into Walmart. This tactic would target segment 1 and 2 who use their phones most often.

$800,000 Digital/Traditional Magazine

We chose our spot markets based on states and DMAs which index over 100 for frequent Walmart shopping in all segments; with the exception of California and New Mexico, which index extremely high for Hispanic shoppers. Magazines have a high pass along value and vivid imagery among segment 3. Interactive digital editions reach segments 1 and 2. We will place ads in magazines such as: Good Housekeeping, Better Homes and Gardens and Ser Padres.

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Social Media
Will drive referral traffic while increasing backlinks. $5,000 Allows the brand to interact with consumers on a moment to moment basis. These interactions will build brand equity and legitimize brand experience.

Vine is a 6-second video sharing platform integrated with Twitter. Will drive traffic to our Twitter, YouTube and microsite through feedback links.

Promotes real-time online discussions between consumers and the brand.

Microsite

$100,000 8tracks.com is a simple and free way for people to share and discover Gliddens painting playlist.

Will build the brands SEO and encourage Google hangouts with professionals and the consumer.

A cost efficient medium to launch 15-30-second ads targeted towards segments 1 and 2 on Hulu as well as all segments on YouTube.

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Shopper Marketing
$6,200,000 In-Store
This will concentrate on Walmart stores that have a larger product selection and heavier traffic. Through secondary research we have found: 32 percent of 18-34 year olds 21 percent of 55-64 year olds 82 percent of Hispanics ...are more likely to make in-store purchase decisions in Walmart. As the case study states, 120 million Americans are shopping instore. We will spend most of our budget in Walmart, hitting our target segments with strong in-store advertising. Spending most of our advertising dollars in a medium where our consumers are shopping will increase consideration for purchases.

$0 Newspaper
Walmart will feature Glidden Brilliance and matching home decor once a month for the duration of our campaign in their FSI Weekly ads.

$85,000 Spot Radio

Specifically for segment two, this medium reaches 95 percent of Hispanics and African Americans ages 18-49 who listen for an average of 14.5 hours per week.

$110,000 Gas Station Pump Ads

We found that 70 percent of participants recalled advertising shown on the Gas Station TV network. Results from the study also showed that an exceedingly high 50 percent of respondents recalled one or more brands.

Traditional Advertising
$2,085,000
The traditional advertising we have chosen is essential to reach our specific segments. We will reduce wasted ad dollars by specifically targeting our spot markets to speak directly to our audience.

Sales Promotion
Home Decor Bundles Select home decor items will be discounted when purchased with a Glidden Brilliance product. Promotional items will change weekly. A tiered discount system will be used: 10 percent off three items, 15 percent off four items and 20 percent off five or more items. Free Stencil with Purchase To boost sales of Glidden Brilliance paint, we will include a promotional pack of stencils free with purchase of any quart-size can of Glidden Brilliance interior paint.

$700,000 Guerilla
To create buzz around the new Better Homes & Glidden partnership, we will be initiating guerilla marketing in select metropolitan markets in: Los Angeles, Miami, Atlanta and Chicago. This will generate millions of impressions.

$500,000 Coupons (in-store purchase)

Coupons for Glidden Brilliance printed on receipts when Better Homes and Gardens items are purchased. Walmart shoppers are 33% more likely to use coupons when handed to them in store.
Sources: Simmons Data, NeilsenMedia Research

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Media Flowchart
MAY
IN-STORE PROMOTIONS Shopping Carts, Banner/3D Doors, Show Rooms, In-Store Aisles, Augmented Reality App, Swatches, Aisles Progression, Smart Network, Banner Ads on Walmart.com, Ads within Walmart App, Pens & Lanyards TRADITIONAL Guerilla Magazine Direct Mail Radio FSI DIGITAL Facebook Ads Pinterest Google+ Twitter Instagram Vine 8tracks.com Digital Magazine Hulu YouTube Mobile App Ads Gas Station Pre-Roll Banner Ads/Rich Media SEO TOTAL COST Contingency

JUNE

JULY

AUG

SEPT

TOTAL COST $ 6,200,000

$ 2,085,000 $ 300,000 $ 800,000 $ 900,000 $ 85,000 $ $ 1,115,000 $ 5,000 $ $ $ $ $ $ 100,000 $ 200,000 $ 400,000 $ 40,000 $ 85,000 $ 110,000 $ 100,000 $ 75,000 $ 9,400,000 $ 600,000

Guerilla

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MEASUREMENTs
Measurements and Evaluations
OBJECTIVES EVALUATION TECHNIQUES DESIRED RESULTS

Expand in-store brand awareness among Walmart shoppers

Analyze the download rates of in-store coupons

Stimulate in-store purchase decisions and interaction with the digital platforms

Establish brand preference over leading competitors

Concept testing in the Think Tank, continuous testing through the ARS Persuasion Method and Brand Preference Monitor Analyze brand messaging, sales promotions and purchase transactions of paint and home decor items together Measure the digital footprint through the means of brand engagement and sales conversion

Increase the market share and top-of-mind consideration of the Glidden Billance brand

Develop strong connection between paint and home decor

Effectively establish Glidden as a home decor paint brand

Increase the digital presence of the Glidden Brillance brand

Create a social community of brand advocates

Our goal is to maximize growth and stimulate healthy brand revenue for Glidden Brilliance. Measurement and evaluation efforts will be conducted on a monthly basis to gauge effectiveness during the allocated length of the campaign. This will allow the brand to make any adjustments in real-time to efficiently reach our target consumers.

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Appendix
Simmons: (http://www.experian.com/simmons-research/simmons-consumer-research. html) Nielsen: (http://www.nielsen.com/us/en.html) Local Television Market Universe Estimates Walmart Geographic Breakdown (Hispanic Shoppers) Walmart Geographic Breakdown Walmart Geographic Breakdown by State Walmart Geographic Breakdown (45-64) Walmart Geographic Breakdown (18-34) Funding Universe: http://www.fundinguniverse.com/company-histories/the-gliddencompany-history/ Post Gazette: http://www.post-gazette.com/stories/business/news/ppg-to-acquirepiece-of-akzonobel-in-105-billion-transaction-666357/ Cleveland: http://www.cleveland.com/business/index.ssf/2012/12/akzo_nobel_sells_ glidden_and_r_1.html#incart_river Experian Marketing Service Case Study: The New American Consumer: State of the Hispanic Consumer Marketplace Mintel Oxygen Reports: DIY Retailing 2012: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/590085/?highlight=true Home Improvement 2011: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/542833/?highlight=true Bed and Bath Linens January 2013: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/637567/?highlight=true Shopping for Home Dcor April 2012: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/590324/?highlight=true Furniture Retailing August 2012: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/590657/?highlight=true The Budget Shopper June 2012: http://academic.mintel.com.ezproxy.lib.usf.edu/ display/590587/?highlight=true U.S. Census Bureau (http://www.census.gov) http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml Websites: Colour Lovers: www.Colourlovers.com Green Your Decor: www.GreenYourDecor.com Censtational Girl: www.CenstationalGirl.com Blogs: POPSUGAR Home: http://www.popsugar.com/author/POPSUGAR+Home Retro Mummy: http://retromummy.com/ Dormify: http://www.dormify.com/ P.S.- I Made This: http://psimadethis.com/ Walmart.com: http://www.walmart.com/c/walmart-mobile-infographic.html Apartment Guide: http://www.apartmentguide.com/blog/find-the-right-colorcombination-for-you-and-your-space/ Blog Homes: http://blog.homes.com/2012/04/learn-to-paint-like-a-pro-with-thisinfographic/ Color Budz: http://www.colorbudz.com/2012/01/paint-prices-per-gallonmajor-brandsinfographic/ Infographic List: http://infographiclist.com/2012/04/27/national-painting-week-infographic/ http://infographiclist.com/2012/02/14/have-an-interest-in-pinterest-infographic/ http://infographiclist.com/2012/03/05/diy-website-review-infographic/ http://infographiclist.com/2012/04/04/2012-hispanic-mobile-consumer-trendsinfographic/ Nerd Graphics: http://nerdgraphics.com/what-colors-to-paint-your-home-infographic/ The Logo Company: http://thelogocompany.net/blog/logo-design/diy-logo-design-toptips/ Edudemic: http://edudemic.com/2012/08/diy-infographics/ Curbly: http://www.curbly.com/users/diy-maven/posts/13995-the-4-things-homebuyers-want-infographic Boost Advertising: http://boostadvertising.com/news/our-own-mobile-infographic Neolane: http://blog.neolane.com/mobile-marketing-2/mobile-application/ Media Cache: http://media-cache-ec5.pinterest.com/originals/a5/4b/ef/ a54befed2a1f06db5acb062d50d5aa22.jpg

Team Members
Strategy Director-Jessica McLemore Steven Kelly Drew Senesac Susanne Stafford Media Director-Natalie Green Raneshia Lawrence Brandon Schuster Taylor Katcher Creative Director-Max Dempster Diana Aguilar-Flores Eduarda Castro Carmen Davis Bobbie Jo Stuff Amanda Vinson Account Director-Kristen DAgostino Amber Stickel Chelsea ONeil

Advisor
Carol Pilon Osborne

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