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JIM WILLENBRINK Manteca, CA 95337 Home: (209) 825-1153 / Cell: (209) 275-2615 jwillenbrink@comcast.

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EXPERIENCE: 10/2012 Present VANGUARD CULINARY GROUP Fayetteville, NC NATIONAL SALES MANAGER Industry: Frozen Food, Frozen and Fresh Deli, Frozen Value Added Meat, Refrigerated Value Added Meat. Private Label and Branded Labels Prepare all presentations, have direct contact with buyers and decision makers, provide customer service with clients. Responsible for national accounts (Sams, Costco, Wal-Mart, Safeway, Ahold, and Kroger), in all areas. Responsible and oversee sales of $8 million annually, with a 10-15% increase annually. Co-managed packaging design & logistics, 100% responsible in researching insight data, and managing promotional funding. 2/2009 - 10/2012 FOOD CONNECTION Danville, CA DIRECTOR OF SALES Industry: frozen Food, Frozen and Fresh Deli, Frozen Value Added Meat, Refrigerated Value Added Meat, Raw Proteins in Marinades, Private Label and Branded Labels Responsible for Sales for the Company Worked directly with Buyers, Directors and Vice President's. Markets items and prepared store specific presentations, provided customer service and business reviews with the clients. Played a key role in packaging design, and logistics. 12/2006 - 2/2009 DESTINATION PRODUCTS INTERNATIONAL LTD Pleasanton, CA DIRECTOR OF SALES Industry: CPG - Frozen Food, Meat, and Deli Foodservice Developer and Supplier Private Label and Branded Labels. Formulated strategic sales plans for (5) Account Managers in the U.S. and Canada. Reported directly to the President of the company and worked with all levels of internal and external management to successfully manage the sales team. Evaluated new markets using statistical data, trend data, and IRI data to successfully develop new marketing and sales plans. Interviewed, hired, and managed numerous brokers. Created sales forecasts and monitor monthly sales. Developed actions plans when needed to keep ahead of budget and managed the execution of them. Increased sales by 12% in the first year, by applying specific customer based selling techniques. Average annually increases of 8-10%. Successfully managed and sold to Safeway (U.S. and Canada), Wal-Mart (U.S. and Canada), Sams, Costco, A&P, SUPERVALU accounts with annual sales exceeding $30 Million. Trained the brokers on our products and attributes, average annually increases of 6-9%. Designed business presentations to existing accounts and potential new business development.

11/2001 - 12/2006 C&S WHOLESALE GROCERS Lanham, MD / Pleasanton, CA SENIOR ACCOUNT MANAGER Industry: Grocery Wholesale Managed Safeway and Genuardis accounts which consisted of 243 stores with annual sales of $940 Million annually. Reported directly to Senior Vice President and managed administration staff. Built trust with Vice Presidents and Senior Vice Presidents to ensure Safeway and Genuardis customer satisfaction, through follow-up and effective 2-way communication. Developed, coordinated, and implemented new business planning processes to benefit both C&S and Safeway. Prepared, organized, and presented quarterly business reviews, using internal and external data, to top executives from C&S and Safeway. Controlled dead inventory and reserves. Exceeded sales plan by 4.2% by successfully having 100% follow through of policies and procedures, and maintaining contractual service level requirements. Decreased dead inventory by 67% and reserves by 29%, saving C&S over $10 million.

11/1995 - 10/2001 FLEMING COMPANIES Oklahoma City, OK RETAIL ACCOUNT EXECUTIVE 6/2000 10/2001 Industry: Grocery Wholesale Managed 25 retailers to increase sales and profits by 25%. Designed and implemented a marketing plan which increased sales by 11% weekly with a store faced with direct competition for a Wal-Mart Supercenter. Implemented a new category and merchandising technique for a retailer, increasing sales 14%. RETAIL CATEGORY/ INVENTORY MANAGER 11/1995 - 6/2000 Increased sales and revenues by 41% the first year. Planned annual budgets and executed plans to increase profits each year. Expanded territory and opened new untapped business. Developed and designed schematics for over 70 stores using store scan data and profitability analysis. Coordinated and managed total store resets. Quarterly reviewed the reset stores using new scan data to monitor the profitability of each category. Recognized as Star Performer for 1998, 1999, 2000/Promoted to Retail A/E. 2/1994 - 11/1995 OFFICE DEPOT Longview, TX ASSISTANT STORE MANAGER Industry: Retail Responsible for hiring, training, supervising, and evaluating 25 employees. Opened new stores in other areas prior to being assigned. Received awards for outstanding performance and customer service. 5/1988 - 2/1994 FOOD LION Virginia Beach, VA / Norman, OK STORE MANAGER Industry: Grocery Retail Directed overall store operations, wage control, loss control and P&L with $20,000,000 annually sales. Interviewed, hired, trained, and supervised 90 employees.

EDUCATION: BACHELORS DEGREE 1988 University of Missouri St. Louis, Missouri Bachelor of Science/Business Administration Minor in Finance SKILLS: Priority Management Training Dale Carnegie Effective Communications and Human Relations Certification Microsoft Office, Excel, PowerPoint, Word, Retail Link, and various database software.