PORTFOLIO/

Pauline Joy Richard

Content/
About_

Resume_

Projects_ Hongkong made Ecco: The Ladder Chanel Room Design against Crime Collection Audi camera Bibi Chemnitz Miscellaneous

About/
Pauline Joy Richard is a French-American designer. At 6 she spent more time building wooden ships, three dimensional cities made of paper and wire, or tables out of tree logs than on anything else.

Later on, she received a Product Design Bachelors degree from Central Saint Martins College at Kolding School of Design, Denmark.

of Art and Design in London, and a Masters degree in 2013 from the Industrial Design Program

During her design education in London, She founded with fellow students the design collectives around London.

Artinavan and DEBT, which over two years created many design exhibitions and installations all

Pauline soon established that her major inspiration for design practice was Japanese minimalists and the Scandinavian design masters, encouraging her to undertake a masters program at the Danish Kolding design school.

Over her two years spent in Denmark, Pauline took part in an exclusive collaboration with ECCO shoes, a furniture project supported by Danish textile Kvadrat, an internship in Hong Kong and another experience as a design intern for French fashion brand Chanel in Paris.

This unusual and eclectic curriculum refined her design practice, and gave her strong convictions about what ought to be her design philosophy.

You find beauty, delicacy and humor in the unexpected, the surprising. Design practice should

challenge the conventions, whilst combining fine detailing and honest materials, reinforcing the through product design or installations.

elegance and the simplicity of an object. My work aims to channel and benefit from these values,

Resume/
Main Information Name: Pauline Joy Richard. Date of birth: 15 of September 1989, in New York. Nationality: French and American. Location: Lived in America, Belgium, France, England, Denmark and Hong Kong. Language: French and English fluently, Mandarin HSK intermediate level. Conctact Details Email : paulinejoyrichard@gmail.com Website: www.paulinejoyrichard.com Telephone: +33 (0)632410907 Education & Degrees: 2011-2013: Industrial Design Master Course at the Danish Kolding Design School. 2008-2011: (BA) product design at Central Saint Martins School of art and design, London, UK, with honors. 2007-2008: Art Foundation in Paris, at LAtelier de Svre. 2007: French scientific (mathematic specialty) baccalaureate with honors (Mention Bien). American SAT 1 and SAT 2 in Chinese, French, World history and math level 1 & 2. Skills: Adobe Photoshop, Illustrator and InDesign. 3D modelling: Google 3D Sketchup, Rhinoceros and Solidworks. General Arrangement: Ashlar Vellum Graphite V8. Rendering: Key Shot and VRay for Rhino. Good experience and knowledge of workshops using wood, metal and plastics. International Driving license. Professional Experience: September 2012 - January 2013: Design Intern at Chanel image, Paris, France. June 2012 - August 2012: Lead Designer at Bamboa, Hong Kong. October 2011 - December 2011: Industrial Designer at Bureau Detours, Aarhus, Denmark. April 2009 - May 2010 : Sales associate at Fortnum and Mason, Piccadilly London. Selected Client Projects: 2013: ERES paris, window display for saint valentines in Paris and France. 2012: ECCO shoes: collaboaration project exhibited at the Salone del Mobile in Milan. Kvadrat: Upholstered and textile furniture project, Denmark. 2011: Design Against Crime (DAC) Research Center: Social innovation project to improve safety around ATM machines, in collaboration and sponsored by the NCR and the Royal Bank of Scotland, UK. 2010: Heinz, UK branch: Re-designing the packaging and product of the heinz tomato ketchup. 2009: Vetteri Bruni, Italy: Glass and bottle design. AUDI, UK branch: Brand analysis, outcome being a concept camera for AUDI. Undertaken Responsibilities: 2011 Head of the Central Saint Martins BA Product Design Degree Show 2011. 2010 Member of the Design collective DEBT 2009 Member of the art collective Artinavan// Selected Installations and Exhibitions: 2013 Eres Saint Valentin, Window display for Eres, Paris, France. Koldinghus, Kolding design school master program degree show, Kolding, DK. REITIR, Design collaboration, Siglofuldr, Iceland. 2012 The Tube, Salone del Mobile in collaboration with ECCO shoes and DSKD, Milan, Italy. The little black Jacket, with Chanel, Seoul, Korea. 2011 FashionForShow, Catwalk and Space head design and construction, Red Church Street, London, UK. Central Saint Martins (BA) Product design Degree show 2011, head of the Space Design,at Central Saint Martins Southampton Row, London, UK. ATM Crime exhibition, with Design Against Crime research centre, Central Saint Martins, London, UK. New Designers 2011, featured with Central Saint Martins, Business Design Center, London, UK. Hacker Lab Wall, Collaboration with Plaform 6000, Kolding School of Design, Kolding, DK. Bibi Chemnitz, Design a Sensorial Shopping space for a clothing store, Bureau Detours, Aarhus, DK. 2010 72. 4th AVE, by Artinavan, Brixton Village Market, London, UK. The Ant colony MYRETUEN, by Artinavan+Bureau Detours, CCA Museum, rhus, DK. The Root, by DEBT, Park 10, Cannizaro Park in Wimbeldon, London, UK. Norberg Festival, Design and Ambiance team, Norberg, SE. Dream, by Dream exhibition, Shoreditch Town Hall Basement Gallery, London, UK. (Work selected for the London Design Week 2010 website.) Homeland, by DEBT, Camberwell College of Arts, London, UK. 2009 The Collection, by Artinavan, Rotating Gallery, London, UK. Personal Interests: Reading a lot and everything. Right now Haruki Murakami and F.S Fitzgerald. Drawing with Indian ink and watercolors. Electronic music, the cello and Ricardo Villalobos. Danish design and Japanese design, which are for me indisputable inspiration. My grandparents live in the french alps, and taught me how to ski before I could remember. My father is a keen sailor, and I grew up partially on a sailboat. The color blue.

Projects/

HONGKONGmade is a collection of objects design based on the undefined Western modern.

and hybrid identity of Hong Kong. A combination of traditional Chinese with These products reflect the history and the roots of Hong Kong that are already

HONGKONG made/

embodied in the city, and focus of their perfect adaptation to the environment, Hong Kong, and destined to be once manufactured, distributed locally.

climat and Hong Kong space. Hence produced by craftsmanship and artisans of

This 6 months undertaking, from January until June 2013 was my masters project, and the collaboration with local craftsmanship is ongoing, with hopefully the complete collection out soon_

ECCO: The Ladder/

ECCO shoes at Milan 2012_

In my first year of masters program at Kolding Design school, I was one of six students to collaborate with a major Danish design company: Lego, ECCO, Kvadrat, Republic of at Salone del Mobile, Milan, 2012, in a show called The Tube. Fritz Hansen, Le Klint and Ege. The outcome of each collaboration was to be exhibited The Tube consisted of six white, specially designed containers that were placed in Milans exhibition area Ventura Lambrate. Each container held a new product, an installation, or commercial potential. an experience which, besides being innovative design, entailed an artistic dimension and a

My designated company was Ecco shoes. Ecco is established as the third largest shoe manufacturer in the world, the original design headquarter still based in the Danish installation entitled The Ladder_ countryside. The collaboration between Ecco and Pauline Joy Richard resulted in an

Internship at the Chanel Image team, Paris, from September 2012 until January 2013. During this time, I was responsible for the design of some major projects_ The set of the exhibition The Little Black Jacket in Seoul. The 2012 Christmas tree for New York, Geneva and Monaco. The interior of the Chanel Ecole de mode, Paris.

The Paris-Edinburgh Pre-fall collection catwalks and showrooms.

Chanel/

The Little Black Jacket , Seoul, December 2012.

Exhibition concept: All-black gardens_

First solo project. Set, light, furniture and floor design.

Christmas tree for New York, Monaco and Geneva stores.

Second solo project: design based on the Chanel Cruise collection 2012_

Les Mtiers dArts/ Paris-Edimbourg , December 2012.

Third solo project: Collection Events Catwalk and Showroom design_

This project was handed to me in November 2011 with only 3 words as a brief:

Room, Textile & Furniture.

The openness of the brief was an opportunity to challenge the archetypes of furniture such

as tables, chairs, shelves, and offer new perspectives upon the meaning of the term Room. The entire approach of this design process is based on the work of two artists that I admire, Paul Klee and Saul Steinberg. It is a peculiar approach that aims to push the boundaries of the physicality of furniture design in a structured space.

Danish textile company Kvadrat was collaborating with the students during the entire process.

Room/

ATM Bike Stand_ ATM fraud costs half a billion pounds every year in the United Kingdom. Taking advantage of the physicality of the bicycle, this design is a bike stand located near ATM machines. The bike is secured inside the stand, and creates a shield between the

Design Against Crime/

crowds, confusion, distraction of people on the streets, whilst the cyclist can safely focus on the money transaction.

This product is a response to these assaults, whilst taking advantage of the raising trend of biking in London.

The stand is designed to resist all urban conditions, whilst the maintaining and cost of the product is low, offering affordable solution to banks or city councils.

Project done in collaboration with NCR, Barclays and Royal Bank of Scotland, 2011_

StoryBoard_

Collapsing Table & Negative Space I and II_

the chaos of infinity. Susan Stewart, On longing 1999.

The space of collection is a complex interplay of hiding and exposing, organization and

Collection is my Bachelor Project, and presents a range of furniture entitled Collapsing Table, and Negative space I and II. and tell another story. These three pieces are about being surprised. Product design should confront paradoxes, This table, this set of shelves and these drawers offer a new approach to the archetypes of home furniture. Furthermore, they impose a new system of ownership. They make the distinction between the unnecessary and what matters, what you really care about_

Collection/

2009: Product design students at Central Saint Martins, after receiving design branding lectures, were given an exercise; apply what they had learned through the design of a camera for a brand that did not have an existing camera at the time. My designated brand was the German car Audi_

AUDI camera/

AUDI digital touch screen camera_

Every control & component is concealed within the device.

BIBI CHEMNITZ/
Store Design_

Bibi Chemnitz is a fashion label from Greenland based in Aarhus and Copenhagen.

Their space located has a multipurpose: Not only is it the studio where the clothes are

designed, but it is also the storing area for the garments waiting to be shipped across the

World. Finally, it is also a physical store where people can walk in and try on the clothes. The concept of the Shop is to use the visual identity of the Cargo and Container look, to create a dynamic space, where objects are in movement. Every element in the store will will be installed, and various wooden boxes will be combined together in order to store and display the clothes. be mobile: A rolling crane will be built to slide through the whole room, a workshop area

Identity and concept design by Pauline, realisation made in collaboration with Bureau Detours_

BIBI CHEMNITZ, Aarhus_

Miscellaneous/

Animals From The Woods_

Children toys and mobiles made out of beech wood.

Hand-Coiled Bamboo table, in production, Hong Kong_

International Design Camp 2012,

Electricity: from tangible to wonderful, Denmark_

Bamboa Showroom,

Tuen Mun, Hong Kong_

Iskandar Store Object Inventory, Paris_