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23/01/14 20:58
http://tracesofthereal.com/2010/02/25/playing-in-the-elds-of-the-image-abigail-solomon-godeau-1982/
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Playing In The Fields Of The Image Abigail Solomon-Godeau (1982) | Traces Of The Real
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The key issue here is that art photographys achievements are based largely on an aesthetic of the photographic meaning that there are distinct inherent properties of the medium itself that give it value as an art-form, and the skilled practitioner can employ these properties in order to produce expressive work (this position is outlined in Szarkowskis Introduction To The Photographers Eye (http://tracesofthereal.com/2010/02/21/introduction-to-the-photographers-eye-john-szarkowski1966/)). In contrast to this, artists who began to use photography in the 1960s were not so interested in the aesthetic of the photographic as such they were interested in the eld of photography itself and what its role in culture and politics is. They were interested in probing how photographs are used to convey messages, how photography is related to consumerism, and how photography is employed to exert political control. While art photography eschewed functional and directly commercial applications of photography (e.g. snapshots, advertising) and dened itself in opposition to this, these photographers were interested in exploring and exploiting these aspects of the medium in order to propagate their own messages, and subvert those being propagated by the mass culture. SolomonGodeau goes on to suggest that the repudiation of subjectivity and self-expression lies at the heart of the distinction between these photographic artists and traditional art photographers. The remainder of her essay takes the work of a number of these artists in turn Vikky Alexander (http://en.wikipedia.org/wiki/Vikky_Alexander), Barbara Kruger (http://en.wikipedia.org/wiki/Barbara_Kruger), Richard Prince (http://en.wikipedia.org/wiki/Richard_Prince) and James Welling (http://www.artinfo.com/news/story/30868/pencil-of-nature/) and discusses how the work of each rejects many of the values of modernism. I wont try and summarise Solomon-Godeaus analysis of each of these, but conne it to one. Vikky Alexanders work is based on a strategy of appropriation, where she re-uses existing images, mostly taken from fashion, advertising and so on. The aim is to analyse and expose how these images are employed and what messages they are used to convey. Solomon-Godeaus way of putting it is that Alexander is playing off the eld of the image.
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Playing In The Fields Of The Image Abigail Solomon-Godeau (1982) | Traces Of The Real
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(http://hughitb.les.wordpress.com/2010/02/ale003.jpg) St Sebastian by Vikky Alexander (1983) Alexanders work is an example of the post-modern rejection of modernist values for a number of reasons. Firstly, by employing a strategy of appropriation she is bringing into question the notion of the value of originality and authorship. Secondly, her work displays no interest in the photographic aesthetic she is not trying to create images that conform to any preconceived notions of what is beautiful or what is a good picture, and she is not trying to employ elements of the photographic aesthetic as an expression of the artists interior world. Finally, and perhaps most signicantly, the images are questioning and commenting on photographic practice itself (in the case above the photographic practice employed in advertising) and using the very codes and conventions of that same practice to do so, or as Solomon-Godeau puts it to use the image (or images) against itself. Solomon-Godeaus essay raises all sorts of issues for me it manages to be both infuriating and thought-provoking at the same time. I nd the rejection of the idea that photography can function as a means of subjectivity and self-expression to be slightly ludicrous. While I dont have much truck with those who talk about how minute manipulations of tones on b&w prints are expressions of their vision or feelings about the subject, surely the choice of what to photograph, and how to photograph it, can function as a vehicle of subjective thought? If not, we might as well throw the bulk of photographic history in the bin. How is the choice of what the photograph all that different anyway to the choice of what to appropriate? At the same time it does bring in to focus the need to employ a deeply critical analysis to how images are employed, particularly in the mass media, and her dissections of the work of Prince, Alexander, Welling et al. are illuminating in that they ll in a theoretical background that it is crucial to any understanding of what these artists are trying to do. Essentially they are engaging in photography
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Playing In The Fields Of The Image Abigail Solomon-Godeau (1982) | Traces Of The Real
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about photography, or maybe image-making about the image. Rather than employing photography to look outwards, they are employing it to look in on itself. This has clear parallels with the documentary work that Maartje van den Heuvel (http://tracesofthereal.com/2009/11/01/helloworld/) writes about documentary practice being used to analyze the practice of documentary.
(http://hughitb.les.wordpress.com/2010/02/prince.jpg) Untitled (Publicity) (Triptych) Richard Prince (2003) Her conclusion states that (within this work) the photographers personal vision, sensibility, or capacity for self-expression is assumed to be of interest only to his or her friends, families, lovers, or analysts. She goes on to suggest that the myth of the hero artist is a myth propagated for entirely commercial reasons, and to engage in the sort practice she is describing requires only an operator, a producer, a scriptor, or a pasticheur. This would be a little easier to swallow were it not for the fact that the artists she is championing are themselves so deeply implicated within the commercial art world. For example, a quick perusal of Art Net (http://www.artnet.com/) reveals that the Richard Prince picture shown above is up for auction with a guide price of more than 80,000 dollars. I wonder if whoever purchases this regards it as simply the work of an operator? I suspect that on the contrary the purchaser fully buys into the notion of Prince as heroic artist even if this is purely in the hope of increasing its value for a future sale.
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Playing In The Fields Of The Image Abigail Solomon-Godeau (1982) | Traces Of The Real
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Posted in Photography Criticism, Photography Theory | Tagged abigail solomon-godeau, art, john szarkowski, Maartje van den Heuvel, modernism, ncad, photography, Photography Criticism, postmodernism, richard prince, vikky alexander, visual culture | 3 Comments
3 Responses
1. Exception to the Norm: Representations of Urban Africa in on March 16, 2010 at 9:58 pm | Reply Paul Seawrights Invisible Cities (Part Two) Traces Of The Real [...] about how aesthetics should or should not be employed in documentary (for example in writings by Abigail Solomon-Godeau, Martha Rosler and David Levi-Strauss) and more often than not, representations of Africa have been [...] max oettli on February 1, 2012 at 8:23 am | Reply Dear Hugh, seem to be pirating this. Excellent summary which (as a street photographer over more than 4 decades, and someone who has had the privelege of meeting Martha) even after a decade is still fresh in the debate. Photography moves on, moves. Hugh on February 1, 2012 at 9:51 am | Reply Hi Max. Thanks for your comment, though I am not sure what you mean by seem to be pirating this? Anyway, its interesting reading back on this, since I wrote it almost two years ago now. I think I am now a bit more sympathetic to her position than I was back then ..
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