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Business Infographics
Information architecture
Visual consulting
The book





Moscow & The Hague
2009-2014
The agency champions the
use of data visualization
and information design to
explore new directions in
business storytelling with
data



The team is located in Moscow
and The Hague, embodying a
spectacular range of experience
for the last 6 years
Our mission is to deliver results
that help our clients gain prots
using visualizations
Who we are
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We create targeted visual
communication solutions
based on source data,
information and logic

We make it right, then we
make as beautiful as you need
We apply key techniques from the
worlds best infographics journalism
to your daily business needs
Drive sales by easier understanding by your clients;
Be ready for the new insights by easy access to valuable
data. Data is the new oil, insights are the new diamonds;
Achieve more inuence at keynote speeches by engaging
the audience;
Challenge the speed of your business by increasing the
speed&quality of data communication and knowledge
transfer in the company / with key clients;
Raise investments / win supporters by clear visual
explanations of your transformational ideas;
Be the king of your information. Use it as your weapon.
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Daily information overload
hardens decision making
While visual form of data
helps to understand
information faster and
easier
How we can help you
Business infographics is the best
medium for business communica-
tions, both internal and external.
It helps transfer the result of analysis
into image

Infographics (info
by
graphics)
is the principle of structuring visual
communication to catch the desired
target audiences with complex
notions and data

Dont let me be misunderstood!
Clarity in
understanding
drives action
Clarity in action
drives business
outcome
Do you know the
difference
between
Cappuccino,
Americano and
Espresso
Macchiato?
Infographics


Presentations


Analytic reports, digital/print


Executive dashboards


Interactive graphics


Animations


Visual consulting


Workshops


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Analytics is at the core of every service
We distill meaning from raw data into a transferable knowledge
Beautiful illustrations of any statistical / meaningful information,
maps with a touch of journalism

Brilliant speech presentations for your best ever star moment on the
stage, as well as beautiful data-lled reports for distribution

Reports are boring when numbers do not drive action. We rearrange
logic and highlight what do you really want to say behind data

Do you need to monitor efciency? Dashboard (helicopter view) is
what you need for decision-making process via KPI tracking

Automated charting to share large datasets. Interactivity adds extra
levels of study. Reusable for different/updateable assets of data!

Animation is especially suitable for a remote project presentation.
Scenario is the key for message delivery in this case

How does it work? If you need to structure your ideas we make a
facilitation sessions / workshop to help you make right decisions

In-house corporate workshops on data visualization and visual
thinking skills. We help your analysts and managers improve data
visualization skills
What we do
we work
on your data
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Draft sketch example
How we do it:
the methodology
Final illustration example
1. Raw data/
information
Usually delivered by
client. When required,
Infographer may
conduct special
facilitation meeting
session with the client
team and stake
holders interviews, to
extract information
out of the brains.
3. Illustration and
related production
Can be done by Infographer or
by Clients designers.
Illustrators task at this stage
is to create a full-color
illustration, preserving the
layout, the elements and visual
links between them. Draft is
the master guide for the
graphics. Illustration style
depends on the project
requirements and brand book
limits.
2.1 Data/info
processing
Infographer is processing the
collected data, to reveal logic
structures in the information,
dependencies etc.(based on
the task of visual
communication).
2.2 Detailed
sketching
Infographer creates the
layout sketches of the
information processed (black
and white colors with focus
on meaning, not on style). All
logical structures are put into
layout according the the
readability schemes and
visualization techniques. A
draft is an almost complete
infographics (including texts
and ideas on visuals), still
without decoration.
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Here lies the key value of
#1.
PowerPoint
text-based all-time
classics
#2. Metaphor
mountain with roads
and a ag on top
(the target goal)
#3. Roadmap
diagram of the
consecutive tasks
BMW Financial Services
strategy was presented in 3
different ways to three non-
overlapping groups of MBA
students, and statistical data
about consumption of this
information was collected
Research conducted by Martin J.
Eppler * at Media and
communications management,
University of St. Gallen
(Switzerland) in 2010
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The value is measured
It works!
The research
concludes, that
visualizations #2 and
#3 are superior and
delivert5:
! Higher attention of
the audience;
! The information
presented is trusted
more;
! Better recall (info is
stored in active part
of the memory);
! The presenter is
rated higher for his
presentation skills
The 3 types of visual outcomes,
that were presented to the group
of skilled management
professionals, MBA students at the
moment
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Company of the month
in South-Holland region of The Netherlands
Some of our key clients
we are proud to work with
Achievements
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Portfolio
> WWF
Project: visualize current severe ecological problems with
North Sea walrus. The WWF project of saving the walruses
was searching for the support in political cabinets.
Letters of appreciation from WWF fund is granted to us at
the end of the project. The illustration was presented by
WWF to mr. Putin V.V. at the annual meeting

Raw data:
! Only some rare bits
of information
on the subject
Objectives and tasks:
! To invent the overall project idea for WWF and to make the project happen (it took 5
months in total). Project supervision;
! To conduct extensive information search on the subject, including communication
with companies who deal with monitoring etc, and build the information-rich
communication out of it. To choose the most attractive styling, all graphics works
Infographics
One-page illustration DIN A1
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Portfolio
> SAP
Project: 80-page research paper about current state of
higher education in IT segment strengths, weaknesses

Raw data:
! Text of the report and raw Excel data
Objectives and tasks:
! All graphics works: create style, develop visuals and illustrations, etc;
! Infographics: to create all data visuals;
! Create an additional one-page summary for the report;
! All DTP works and pre-print works
80 pages
Infographics
Research report
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Portfolio
> WFIA Netherlands
Project: Set of compelling illustrations for the annual
report depicting the results achieved with highlight on
specic areas, supported by a one-pager for the ofcial
presentation of the report by the Vice Mayor of The Hague

Raw data:
! Excel tables
Objectives and tasks:
! Create the style of illustrations based on the general guidelines of the annual report
style;
! Create one-pager very fast, within several days (urgent task)
Dataviz illustrations
set of colorful illustrations
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Portfolio
> First Law Portal
Project: New business model visualization for investors
Raw data:
! Interview with founders of the project + 50-pages of
business plan text
Objectives and tasks:
! To persuade investors that the idea is thoroughly developed and complete;
! Break through the clutter of other traditional startups business cases;
! Illustrate use cases and monetization for the new web portal, and its advantages for
the three main user types: legal advisories, companies, and people
Infographics
One-page business plan, visual thinking
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Project: DIN A2 wall poster for clients of the very big contractor,
reminding them about the services which can be provided
Portfolio
> RSK Contractor
Infographics
DIN A2 poster
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Portfolio
> Event calendar
Project: Create the visual calendar of events happening in
the world of infographics
Raw data:
! List of events
Objectives and tasks:
! To show where-what-when happens that people can plan their attendance
Infographics
calendar DIN A2
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Project: Visual identity and the set of explanatory
materials for the company involved in energy efciency
sector. Map of the Russian energy market + Brochure
about company services
Objectives and tasks:
! Understand the market structure, depict the structure, set the communication line
for the company services
Portfolio
> VBRR Bank
Infographics brochures
16-page brochure & map of the market
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Project: Handouts and presentation papers for companys
internal MBA / other trainings. 30+ papers, brochures,
presentations created
Client: Severtal HR department. Severstal is the leading
Russian steel production company
Tasks:
! Create layouts and nal designs out of sound explanations;
! Tables, schemes, diagrams, illustrations, etc
Some pages examples
Portfolio
> Severstal
Infographics
Illustrations, schemes, presentations,..
Project: Interactive presentation for investors with 6 main
screens and approx. 30 pop-ups, for web and iPad use,
lightning up favorable facts about Uralkali as one of the
most protable companies for investment

Raw data:
! Annual report, interviews
To watch http://infographer.ru/dev/uralkali/index.php
Objectives and tasks:
! Convince the investors, that Uralkali company is good to invest in;
! Pack lots of data in a very short (several slides) structure;
! Design interactivity to stimulate the data exploration;
! Programming
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Portfolio
> Uralkali
Interactive report
presentation for iPad and web
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Portfolio
> Samruk Kazyna (KZ)
Project: Create a visual portfolio overview about 600
companies for a huge investment company, for reporting
and analytical purposes

Raw data:
! a bunch of MS Excel spreadsheets
Objectives and tasks:
! To summarize the data and create the visual representation logic -
! To create the interactive interface platform and all other visuals
Interactive dashboard
presentation for iPad and web
Portfolio
> Siemens
Project: Interactive infographics about different industrial
technologies supplied by Siemens. Core element of
Siemens media presence at forbes.ru website

Raw data:
! Some non-structured articles in magazines about
technologies and their benets
Objectives and tasks:
! Show the Forbes reader, that Siemens is not just the home appliances company;
! Create the interactive case album of Siemens technologies;
! Create from scratch key visual for every of the cases, relying on the minimum
information available, while the access to Siemens representatives was restricted
view www.kommersant.ru/doc/2040199
Presentation slides
Illustration DIN 4
Examples of pages
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Interactive presentation
web-based with 11 illustrations
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Project: Dashboard for Russia Development Program, curated
by the President of Russia
Raw data:
! 100-page MS Word-le with strategy description + templates
of data entry forms.
Client: Informexpertiza is the department in Government of
Russia, for special IT projects
Tasks:
! To create from scratch the system of KPIs, by re-working dozens of simple paper-
based reports (used by the government ofcials);
! To create logic of interaction with data (logic of links between dashboards);
! Research on the data availability (for this reporting);
! Visualize the performance of every Ministry, and every government agency, with
split by geographical regions
Portfolio
> InformExpertiza
Interactive dashboard
web-based government reporting
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Project: Interactive report with stats about coffee prices
in 8 most popular coffee shop chains in Moscow
(own project of the Agency)

Raw data:
! Manual price collection by eld
visits to every coffee shop
Objectives and tasks:
! Project mission: to help Moscow citizens choose the best coffee shop;
! Analytics: Invent the idea of an interactive project, brainstorm and develop the
project idea. Data collection;
! Design: Visualization and programming
Online
coffee.infographer.ru
Portfolio
> Moscow Coffeeshops
Interactive dataviz
for web & iPad
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Portfolio
> Metro map Moscow
Project: New Moscow subway map, as a part of
exploratory works held by the Moscow Ministry of
Transportation
Objectives and tasks:
! New approach development to increase usability and map clarity
old version new versions
Information architecture
Din A1 size
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Project: Full-scale outsourcing support of the visualization
services for the IT Department of the Moscow
government.
Extensive list of deliveries includes presentations,
illustrations, schemes, user interfaces, visual thinking
models, business development, trainings, etc.

During this long-term partnership, Infographer:
! has built the team for 24/7 support (Moscow
government never sleeps and has many overnight work)
! created 200+ presentations (reported to Moscow
Government, Mayor of Moscow, Russian Government,
and the President).
! Tightest deadlines followed successfully
On-going relations since Feb 2012.
Objectives and tasks:
! Facilitation of ideas development, support for rolling out ideas into project;
! Presentations of projects, for speeches in the Moscow Government;
! Reports to the Mayor of Moscow and other heads of the city;
! Website and interactive screens user interfaces development;
! Team trainings and education;
! Some government projects required extra marketing support (promotion among
citizens). We successfully built dedicated marketing teams (10+ people) incl. PR,
graphics and other specialists
Portfolio
> DIT of Moscow Govt.
Visual consulting
Various static & interactive infographics
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Portfolio
> WTC Moscow & WTO
Project: Extensive partnership with World Trade Center
and WTO of Moscow: presentations, animations,
brochures, annual reports etc. Examples include:
120-page research report Strategies for Russian
business in WTO
100-page annual report Russia in WTO
Presentation sheets for the General Senate of Russia
that was held in Sept 2014 under Vladimir Putins
supervision
* WTO = World Trade Organization
Objectives and tasks:
! To summarize extensive ranges of data into papers, serving as the support team in
daily visual communications needs;
! To lead all graphic and DTP production;
! To maintain the highest level of credibility, and to support the highest responsibility
standards that are required at delivering papers of such the extreme ofcial
importance
Reports, animations etc
Extensive list of products
TV screenshot
Ofcial meeting of the General
Senate of Russia in Kremlin
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Project: Presentation about the re-organization of the
government service centers for Moscow citizen
Objectives and tasks:
! To summarize tons of information and several interviews in a simple 15-page
presentation
Portfolio
> MFC citizen center
Presentation report
Presentation report, 15 slides
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Project: Visualize the statistics of several online project of
Moscow City Government. This is direct report for the
Mayor of Moscow and City Government:
Multi-page detailed report
Single-page stats

Raw data:
! Website performance stats
Objectives and tasks:
! Develop the rst visually correct report about government websites performance;
! Unify scales. Report consists of many gures that are a fraction of another gure,
that is a fraction of one other gure single scale is necessary for understanding;
! Create one-page report with all the stats at a glance
Presentation slides
Illustration DIN 4
Portfolio
> Open Government
Report & one-pager
15 slides + A4 one-page summary
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Raw data:
! Business model calculations in Excel + interview with
model developers
Client: Samara regional Government + Energy Services
Company
Objectives and tasks:
! To show the whole story of production-transportation-consumption process of
energy delivery to consumer, highlighting areas of possible improvement during
2009-2020 yy;
! Highlight potential savings, and visualize nancial model of the business plan;
! To sell the project to the government and the Head of the region
Portfolio
> Energy Efciency
Dataviz report
42 slides of presentation lled with data
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Project: Ofcial presentation of the Russian delegation
shown at annual world symposium about food security in
Mexico on 2012, explaining the concept of Food Security,
developed by Russia
Objectives and tasks:
! Develop the presentation structure, facilitate content creation by the ministry
employees, and the whole creative production process
Portfolio
> Agriculture Ministry
Speech presentation
30 slides lled with data
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Project: 4-minute promo animation for investors and
government, which describes advantages of this new agro
production group (implementing many modern
technologies), and details on economics of the region

Raw data:
! Stake holders interviews, some preliminary presentation
Objectives and tasks:
! Create 4-minute animation out of enormous amount of non-structured
information. Purpose of the animation: airing at exhibitions, presentation to
government;
! Full production process (including music and voice-over)
Animation
4-min, multi-language
Portfolio
> Mansurovo Agro
To watch: https://vimeo.com/30260389
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Portfolio
> Rosseti
Project: About us 5-min animation for the International
exhibition in Seoul 2014, as a part of the ofcial Russian
showroom / two language translations
Objectives and tasks:
! Develop the scenario, create all graphics and sound;
! Manage the production within a very limited timeframe
Animation
5-min, multi-language
To watch: https://vimeo.com/77394680
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Project type: Corporate workshops on data visualization
and visual thinking skills. Typical end customer type:
analytics department, marketing department, business
development department people

Key reference list:
Pepsi Co
Dentsu Aegis media group (Carat, AdWatch Isobar, etc)
Ernst & Young
PriceWaterHouse Coopers
RAO EES
Sberbank
Megafon
Hachette Filipacchi publishing house
LG Electronics

300+ hours of workshops delivered in total
Task:
! Gain practical skills of using the standard ofce software in hand and improving
the outcomes of standard tools, no special tools required;
! Practice rework of current complicated data into an easier understandable visual
image;
! Develop visual thinking skills
Portfolio
> Workshops
Sharing the knowledge
Corporate workshops and big lectures
Max Gorbachevskiy
CEO, Founder
max@infographer.eu
+31 (0) 629 82 01 48
+7 916 672 93 29

Max Gorchakov
Head of Moscow ofce
mg@infographer.ru
+7 916 628 47 64

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Public blog with theory, best cases,
tools for infographics. The world of
corporate infographics


Russia
Moscow 119071
Leninskiy Prospekt 30A

The Netherlands
Tollensstraat 91
2513-GC
Den Haag
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How
to reach us