BrandsABC/Neolab project proposal Project Summary

This is an alliance between BrandsABC and Neolab pvt companies to brand products that can be sold to a niche market available at the NUST campus and corporate clients.The introductory project shall be a short-term project that will January to April 2014. Duration: 4 months Minimum Projected income: To be calculated when information for stock prices and selling prices is available. Project Description: Branding LOCATION/PLACE: NUST Campus PRODUCTS Description Branded Mugs Plain Colour Changing Quantity needed/month 50 50

Branded T-shirts (White, Black, Navy Blue, Sky Blue, Orange, Red,Maroon) we need the best samples we can get/stock for t-shirts can be purchased as per order. Round Neck 50 Golf 50 Branded Flasks Branded Keyholders Branded Bottledrinks Branded Gifts Branded Notepads Business Cards 20 20 30

Marketing Plan: Target Market Segment Church groups AFM UFIC ROMAN CATHOLIC SDA C.U CHRIST EMBASSY Faculties COMMERCE

Target Initial Population 100 20 15 15 20 20 10 80 20

ENGINEERING APLLIED SCIENCES ARCHITECTURE

20 20 20

Clubs and Associations SIFE NUST BANKERS ASSOCIATION *list not exhaustive Sporting Activities NUST BASKETBALL NUST CRICKET NUST HOCKEY NUST SOCCER NUST TENNIS Individual NUST Students (estimated) VALENTINES DAY GIFTS BIRTHDAY GIFTS REMEMBERANCE GIFTS GROUP PHOTOS

50

75 20 20 10 15 10 10000

Individual NUST Employees

500

Capital Resources Needed: (Inhouse) Heatpress Machine for mugs and t-shirts Sublimation Printer Computer for graphic designing Paper cutter Samples for each product (Outsourcing) Embroidery Screen printing Puff printing Banner printing

ompanies to brand products that can be sold to a ate clients.The introductory project shall be a short-term project that will last for at least 4 months from

rmation for stock prices and selling prices is available.

Unit Price

Orange, Red,Maroon) rts can be purchased as per order.

Products needed t-shirts/mugs/keyrings/notepads t-shirts/mugs/keyrings/notepads t-shirts/mugs/keyrings/notepads t-shirts/mugs/keyrings/notepads t-shirts/mugs/keyrings/notepads t-shirts/mugs/keyrings/notepads

golf t-shirts (students & staff)

golf t-shirts (students & staff) golf t-shirts (students & staff) golf t-shirts (students & staff)

t-shirts/branded bottle drinks (students + coaches) t-shirts/branded bottle drinks (students + coaches) t-shirts/branded bottle drinks (students + coaches) t-shirts/branded bottle drinks (students + coaches) t-shirts/branded bottle drinks (students + coaches)

branded mugs/bottle drinks/t-shirts/keyrings branded mugs/bottle drinks/t-shirts/keyrings branded mugs/bottle drinks/t-shirts/keyrings branded mugs/bottle drinks/t-shirts/keyrings

branded mugs/bottle drinks/t-shirts/keyrings